MxMIndia

Category: PRODUCTS

  • 'Live more, Bank less'

    DBS launches new brand campaign

    By Our Staff

     

    DBS has launched a new brand campaign. Speaking on the campaign, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, said: “DBS continues to break boundaries and reimagine banking to provide a seamless experience to customers. We constantly innovate to meet evolving customer needs while also supporting the community we live in. Rather than fitting into the conventional notions of a ‘traditional bank’, we are a bank for the times – digital, agile and sustainable – a different kind of bank for a post-Covid world.”

     

  • The digital film is conceptualised by Famous Innovations

    Mia Jewellery by Tanishq launches campaign for festive season

    By Our Staff

     

    Mia, the jewellery brand from Tanishq, has launched a new campaign for the festive season. Mia’s festive film, ‘This is Me’, is conceptualised by Famous Innovations.

     

    Notes a communique: “The brand symbolises the modern Indian woman achiever, who is fiercely independent, liberated, is confident about her choices, a go-getter and whose aura lights up everyone’s lives. Mia by Tanishq believes that expressing oneself is a journey and it deserves to be celebrated and with every piece of fine jewellery Mia Woman buys, wears or gifts, she celebrates being herself. Mia woman has a unique sense of style, which is not just powerful but is also a true reflection of their indomitable spirit.  Mia stands for living freely as your true self, celebrating those who already do, and inspiring millions more.”

     

  • As a proclamation of the success of its vision & motto

    Indiamart launches new brand campaign

    By our Staff

     

    IndiaMart, the B2B online marketplace, has launched a new tagline – ‘IndiaMart, aur kya!’ Thus, establishing IndiaMart as an obvious choice for all business needs. It carries the essence of how suppliers from 56 industries rest their faith and trust on IndiaMART to flourish to their fullest and compete with the larger enterprises.

     

    Speaking at the launch of the new tagline “IndiaMart Aur Kya”, Dinesh Gulati, COO, of IndiaMart said: “MSMEs have always been at the core of IndiaMart’s vision of making doing business easy. Over the years, we have witnessed the various challenges that small business owners face while establishing and running a business all by themselves. Therefore, we have evolved our offerings to provide end to end business solutions to enable small businesses at every step of their journey. Via this brand video, we want to present the struggles of a business owner in a relatable manner and showcase how IndiaMART is the inevitable solution for any business need. From business purchasing to sales IndiaMART has become an obvious choice which is reflected in the new tagline – IndiaMART, Aur Kya!”

     

  • All five Qyou Media India channels on Smart TVs and mobile devices to be hosted on app

    Qyou Media India launches Q Play app

    By Our Staff

     

    Qyou Media India has launched its direct-to-consumer app, Q Play. Available to download on the Google Play store and directly on Smart TVs and mobile devices, the free app offers all five Qyou Media India channels and going forward will be the digital destination for the network’s upcoming content. The ad-supported download-and-watch app can be simply downloaded without any registration hassle.

     

    Commenting on the launch, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “The launch of Q Play opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will further deepen our audience engagement as it tries to bridge the need gap for relatable and entertaining content. We are thrilled to launch Q PLAY into the market. While it will take us time to build and grow our user base, Q PLAY is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”

     

  • Led by the brand platform of "Make Way"

    W+K powers Vida V1 campaign

    By Our Staff

     

    Electric scooter Vida V1 has been launched with an ad campaign across Delhi, Bengaluru and Jaipur. The campaign, led by the brand platform of “Make Way”, was conceptualised by Wieden+Kennedy’s Delhi office, and is expected to cover formats both offline and online.

     

    Speaking on the new campaign, Chandrasekar Radhakrishnan, Head – Business Growth, Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said: “Our endeavour is to create a brand that is empowering, inclusive and optimistic. Vida is a truly new-age global brand that resonates with customers across the world and is authentic and progressive. Vida has a distinct brand identity with a tagline ‘Make Way’, which is a call to action for the global changemakers. The pre-launch brief was to bring out our philosophy of being right, rather than rushing to be the first in the market. Subsequently, the launch will focus on bringing out our philosophy of driving change and introduce our segment disrupting propositions to grow the category.

     

    Commenting on the campaign, Santosh Padhi (Paddy), Chief Creative Officer, Wieden+Kennedy India, added: “There is always a different high, when you get to launch a new age product or a brand, which is the ask of the society or need of the future. We are extremely happy to have found a great brand voice for Vida which is sticky, quirky and youthful. We are happy the way the pre-launch and launch has panned out and we all at W+K are excited to take this wonderful narrative forward in the coming months”

     

  • The scope of the mandate will include creating cornerstone digital campaigns, social media as well as online response management, among other things

    Burger King gets Havas for digital creative

    By Our Staff

     

    Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India, the creative arm of Havas Group India. The scope of the mandate will include creating cornerstone digital campaigns, social media as well as online response management, among other things.

     

    Said Kapil Grover, Chief Marketing Officer, Burger King India:“We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns; thereby further strengthening Burger King India to become the most lovable brand in the digital space. We look forward for a long and fruitful partnership.”

     

    Commenting on the partnership with Burger King, Manas Lahiri, Managing Director, Havas Worldwide (Creative) India added: “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

     

  • Talks about bringing families closer through meals

    Bergner kitchenware rolls out campaign

    By Our Staff

     

    Bergner has launched a campaign for Diwali season. The campaign, titled ‘Pyaar, Parivar aur Bergner’, talks about bringing families closer through meals.

     

    Talking about the ‘Pyaar, Parivar aur Bergner’, Aruni Misha – CEO, Bergner India said: “As a brand, our core philosophy is all about bringing families together, and this reflects in our latest campaign. Pyaar, Parivar aur Bergner talks about making special memories at the dining table with Bergner.”

     

    The ad film, conceptualised by Interactive Avenues,  is live on all platforms, and has seen a warm reception all over the internet, its emotional theme resonating with many on social media.

     

  • Highlights the new range of towels and bedsheets

    Akshay Kumar endorses Welspun

    By Our Staff

     

    Welspun, the flagship brand from Welspun India, has unveiled its new ad campaign “Life Se Maango More”, featuring Akshay Kumar as its new brand ambassador.

     

    Sharing her thoughts on the campaign Manjari Upadhye, CEO – Domestic Business, Welspun Global Brands, said: “Welspun is already India’s No.1 distributed brand in towels category, but we strive for more – we are on a mission to make #HarGharWelspun. This requires a deep understanding of the aspirations and ever-evolving lifestyles of the new-age Indian consumers. Today’s consumers refuse to accept status quo and demand innovative solutions to their needs. Our QuikDry Towels and Reversible Bedsheets leverage Welspun’s technological prowess and address real problems faced by our consumers. Our brief for the campaign was simple – to bring out the real benefits of our products in an impactful and fun manner.”

     

    Added Gaurav Sarda, VP & Head of Marketing – Domestic Business, Welspun Global Brands: “In our consumer’s homes, their bedrooms reflect the multiple roles our consumer’s themselves don – from being the extension of the living space as they host guests to becoming their WFH office space to being an online classroom for their kids. This is in addition to being the regular rest space! Akshay Kumar with his multi-faceted persona – action hero, masterchef and father fits seamlessly in personifying brand Welspun for its consumers. The TVCs – conceptualised by Shreyansh Innovations – bring out our product’s USPs in real life situations with a dash of Akshay Kumar’s signature humour, and also encourage them to ask for more.”

     

  • Targets younger generation which aspires to live in their own homes

    Tata Capital unveils its latest digital campaign to promote home loans

    By Our Staff

     

    Tata Capital, the financial services company of the Tata group, has unveiled a digital campaign this festive season to promote its online home loan offerings.  The film, developed by Infectious, is targeted towards the younger generation aspiring to live in their own homes.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital & Marketing Officer, Tata Capital said: “As we approach the festive season, this campaign is our way of celebrating and offering innovative digital solutions to customers. The campaign highlights how quick loan solutions can help people get home loans easily, digitally and at competitive interest rates.”

     

  • Ganguly will help amplify the brand message of the Bank and endorse the products and services of the Bank

    Sourav Ganguly is Bandhan Bank Brand Ambassador

    By Our Staff

     

    Bandhan Bank has announced that it has roped in Sourav Ganguly as its Brand Ambassador. Ganguly will help amplify the brand message of the Bank and endorse the products and services of the Bank.

     

    Commenting on the development, Chandra Shekhar Ghosh, MD and CEO, Bandhan Bank, said, “Sourav has been one of the most successful captains of the Indian cricket team due to his foresight, dedication and commitment to the game. There is a lot of congruence in the values that Sourav and Bandhan Bank embody. He is also a global icon and commands respect from all quarters. We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand, and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”

     

  • … to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India

    ManipalCigna onboards Manoj Bajpayee as Brand Ambassador

    By Our Staff

     

    ManipalCigna Health Insurance onboards actor Manoj Bajpayee as Brand Ambassador_1

    ManipalCigna Health Insurance Company Limited has announced the appointment of actor Manoj Bajpayee,as its brand ambassador.  Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India.

     

    Said Prasun Sikdar, MD and CEO, ManipalCigna Health Insurance: “At ManipalCigna, our goal is to provide lifetime access to quality healthcare and ensure financial wellbeing in the lives of the millions of people in India. Manoj Bajpayee is a phenomenal ambassador for this mission and it is a moment of pride for us to be associated with a self-made, passionate, expert, and trustworthy personality like him who has a pan-India appeal. Sikdar further added, “As an actor, Manoj strongly resonates with our brand because ManipalCigna possesses all these values, expertise, and more. Over the years, we have built a comprehensive health insurance portfolio with a range of benefits, including inpatient, outpatient, and wellness benefits to take care of healthcare financing needs, and will continue to be there for our customers and their families, especially when they need us most”

     

    Added Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, “We are excited to bring Manoj Bajpayee on board to raise awareness about our health insurance solutions and build a purpose-driven connection with our customers. Manoj inspires trust and has the expertise to be associated with a category like health insurance, thus with ManipalCigna, it is a seamless brand association. Further given his mass fan following across the country, we believe that this association will help us maximize our reach, strengthen our brand awareness and build a deeper connection with the consumers. We look forward to our engagement and an enriching partnership”

     

  • The campaign is titled 'The Homecoming'

    Taneira launches campaign for sarees this Diwali

    By Our Staff

     

    Taneira, a Tata product, has unveiled a special campaign titled ‘The Homecoming’ for its range of sarees.

     

    Sharing his thoughts on the campaign, Ambuj Narayan, Chief Executive Officer, Taneira said: “Sarees are a 5000 years old category and a traditional ensemble which receives comparatively higher interest during the peak of the festive season. Our aim is to encourage the audience to embrace their traditions in their own ways and celebrate the festivities with their loved ones. With the launch of ‘The Homecoming’, we invite all the women in India to embrace the beautiful six yards this Diwali with Taneira’s extensive range of festive sarees that are design differentiated and suit the choices of women across all age groups, presenting them with unique looks for all kinds of festivities.”