MxMIndia

Category: PRODUCTS

  • Introduces a slew of initiatives, disruptive consumer benefits and giveaways

    Hero MotoCorp rolls out ‘Grand Indian Festival of Trust’

    By Our Staff

     

    To mark the beginning of the festive season, Hero MotoCorp, manufacturer of motorcycles and scooters, announced the launch of Hero GIFT- the Grand Indian Festival of Trust. The theme for the mega-campaign this year is ‘India, Let’s Celebrate, Phir Se Dil Se’, which reflects the excitement with which families in the country are preparing for the normal festive season after a hiatus of two years.

     

    Commenting on the initiative, Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp said: “Serving the personal mobility needs of 100 million+ customers, Hero MotoCorp has been considered a trusted member of Indian families. We are hopeful that the Hero GIFT will provide a huge boost to the buyer morale, thus contributing to the spirit of revelry, happiness and excitement. This will be accompanied with thrilling new benefits that reaffirm customer trust, allowing them to take home iconic Hero products and the love and happiness that comes along with them.”

     

  • Promotions entail two 15-second digital film

    WT creates campaign for Lifestyle

    By Our Staff

     

    Lifestyle has launched its new campaign “Glam up & Style up”. The campaign entails two 15-second digital-only films conceptualized by Wunderman Thompson, Bengaluru.

     

    Speaking about the campaign, Rohini Haldea, Assistant Vice-President and Head, Marketing, Lifestyle, said: “We are delighted that this festive season our customers will discover Lifestyle’s on-trend styles through an entertaining film, to flag off a series of celebrations. This is the first time that the brand has taken inspiration from a trending social media video format to break the festive clutter and engage with its shoppers in a fun and unique way. We are very excited and invite all our shoppers this season to not just style but groove in style with Lifestyle.”

     

    Added Priya Shivakumar, Senior NCD, Wunderman Thompson, India: “We have all looked at reels and enjoyed the seamless transitions, the synchronized steps, the high energy. It’s that scrolling through-your-phone-and-stumbling-upon-that-reel-you-just-can’t-skip moment we were looking to recreate through the lens of a brand with style at its heart. Lifestyle’s eye-catching new collection also unveils its range of exciting festive looks. With music you want to dance to and clothes you want to reel, Lifestyle looks to make you sway to its beats and recreate your own reel moment, giving yourself many ways to glam up and give yourself a style upgrade.”

     

     

  • As part of its first digital campaign

    Allu Arjun is brand ambassador for RedBus

    By Our Staff

     

    RedBus, an intercity bus transport, has launched its first digital campaign, with its brand ambassador Allu Arjun. The adfilms, with a tagline  ‘RedBus: Apno ko, sapno ko kareeb laye’, will be rendered in seven languages on digital platforms and national and regional TV channels.

     

    Said a communiqué: ‘As an established brand in the intercity bus transport sector in India, RedBus is known for its pioneering enterprise in enabling millions of travellers to book their tickets and undertake bus journeys seamlessly, with the largest inventory of private and government buses on its platform. redBus is also at the forefront of several innovations and industry firsts that have been instrumental in shaping the landscape of the sector, such as live bus tracking, flexible date change, destination arrival alerts, numerous payment options for easy and quick booking and more. With an exceptional set of useful features and options, and being the first organised digital player in the industry, redBus is clearly positioned and recognized as the go-to platform for intercity bus ticketing in the country. The brand now intends to progress from a functional communique to one that builds a more emotional and cultural connection with its audience to create enduring relationships, trigger a habit change among offline ticketing travellers, as well as attract young first-timers, and has crafted the campaign to that effect.

     

    https://youtu.be/VMEOQw3MZNQ

  • A campaign to empower young girls and widen Self-Esteem Project

    Dove rolls out #StopTheBeautyTest initiative

    By Our Staff

     

    Hindustan Unilever Limited’s Dove Beauty Soap has launched a new campaign.

     

    Said Madhusudhan Rao, Executive Director, Beauty & Personal Care for Hindustan Unilever Limited: “Over the last 10 years, with the Dove Self-Esteem Project, we are working towards a vision where beauty is a source of confidence, not anxiety. We want to empower young girls to rise above the unjust beauty report cards given to them and be confident in their own skin. As a brand that is committed to taking tangible action to change beauty, we hope the real-life stories of young girls is an eye opener for the society to take notice leading to a behaviour change. Dove is on a mission to ensure the next generation grows up enjoying a positive relationship with the way they look.”

     

    Added Zenobia Pithawalla, Senior Executive Creative Director & Mihir Chanchani, Executive Creative Director, Ogilvy: “The ‘beauty test’ has become such an integral part of our society that it starts right from the school years for girls. Their face and body become a marksheet for society to score. In this campaign, Dove shows us the plight and the determination of the school girls to not give into this grading system. It urges society to stop the beauty test and to start building beauty confidence of young girls.”

     

  • Collaborates with Sameera Reddy and Swastika Mukherjee

    Westside launches Limitless autumn-winter edition

    By Our Staff

     

    Westside, the clothing and accessories brand of the Tatas, has launched the Autumn-Winter edition of its Limitless campaign. It has collaborated with Sameera Reddy and Swastika Mukherjee for the campaign to encourage inclusivity, self-love, and body positivity that the brand strongly believes in.

     

    Speaking about the campaign, Umashan Naidoo, Head of Consumer and Beauty, Westside said: “It feels natural/authentic to collaborate with Sameera Reddy and Swastika Mukherjee as they are the perfect embodiment of this value system. They have a voice for style, confidence, and our version of the modern working mother. They allow the brand to celebrate women and engage with a community of like-minded people. Their belief aligns with the values of Westside.”

     

  • Ad features regional brand ambassador, Ritabhari Chakraborty

    Kalyan Jewellers unveils Pujo Collection in campaign

    By Our Staff

     

    Kalyan Jewellers is celebrating Durga Puja with the launch of its updated Sankalp collection, unveiled through a new digital ad film.

     

    The campaign features the brand’s regional ambassador for the state of West Bengal – Ritabhari Chakraborty. Directed by Satarupa Sanyal, Ritabhari Chakraborty’s mother, the 40-sec ad film eulogises the divine feminine around us – her Shakti, her aura and her grace.

     

    Notes a communique: “Sankalp, the refined collection of traditional jewellery, truly symbolizes the essence of the Goddess Durga through an extensive range of designs that include gorgeous handcrafted jewels in yellow-gold with enamel Meenakari work such as Panch Noli, Sonar Haar, Jui Haar and bangles, Ratanchur, Kaan Pasha and Angti ring, making them a perfect blend of classical artistry and intricately designed jewellery.”

     

  • Titled 'Scooter Bole Toh Activa'

    Honda Motorcycle & Scooter unveils its new campaign

    By Our Staff

     

    Honda Motorcycle & Scooter India (HMSI) has unveiled its new campaign for its scooter Activa, titled ‘Scooter Bole Toh Activa’. Conceptualised by Hakuhodo Wyng (a unit of Hakuhodo International India), an advertising and marketing solutions company, the campaign comprises a song with words from regional languages.

     

    Said Shobhit Mathur, Managing Partner and Creative Head, Hakuhodo Wyng: “Conceptualising this campaign was a unique experience – the creative idea was hidden in the brief itself, but to dig it up and to shape it into a full-fledged campaign was a challenge our team took up successfully. HMSI wanted to show how Activa has been such an integral part of Indian lives that it has become synonymous with the word, ‘Scooter’. So we gave the campaign a very Indian feel – diverse lifestyle yet similar values, and common love for Activa!”

     

  • New campaign says don't wait for World Heart Day, start taking care of your heart

    Narayana Health unveils digital film for World Heart Day

    By Our Staff

     

    Narayana Health healthcare chain unveiled its World Heart Day Campaign titled ‘Thoda Dil, Thoda Heart’. A musical take on life, the digital film celebrates life and encourages a rounded approach to stay fit and healthy.

     

    Elaborating on the campaign, Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “There is a misconception about healthy living, it is often portrayed as giving up. It is not true, healthy living is actually living our life to our heart’s content in a comprehensive and conscious manner. And that is what we want to communicate through this campaign. Our aim is to connect with our audience emotionally by taking inspiration from their day-to-day life and educate them on the need of adopt a lifestyle that helps them to prevent any kind of heart ailments.”

     

  • Motilal Oswal Gold & Silver ETFs Fund-of-Fund

    Motilal Oswal unveils film to promote new fund offering

    By Our Staff

     

    Motilal Oswal Asset Management Company Ltd. (MOAMC) has launched a new digital film to create visibility for its newly launched product, the Motilal Oswal Gold & Silver ETFs Fund of Funds, during the ongoing festive season. Conceptualized and executed by De Works Communications Pvt Ltd., the campaign film aims to reiterate the unique proposition of the company’s only passive fund based on precious metals.

     

    Speaking on the film Aditya Singh, Vice President, Head of Marketing, Motilal Oswal Asset Management Company Ltd. said, “With the festive season around the corner, we felt that we have the perfect setup to promote a product based on Gold & Silver. It’s a time of the year when investors are looking to purchase these metals in lieu of the upcoming festivities, so we thought maybe the idea of adding some to their portfolio might be of great interest to them. We are all aware of how important these metals are from a cultural & traditional standpoint but the industrial use is a lesser known fact to the general investor. Therefore, we felt that it is essential for us to highlight both aspects of these metals, the traditional appeal as well as the probability of them being exciting investment prospects. What we were left with was a film that was decorated in the Indian festive garb with light humour, charm, and a very relatable theme for the audience. ”

     

    Added Nitin Mali – Creative Director, De Works Communications Pvt Ltd.: “The brief from the team was precise and crisp! We were excited with the prospect and grateful to have the opportunity to work with the team at MOAMC. As a production unit, we had no difficulties in getting ourselves aligned with the vision of the project and that really did help us deliver to the team’s delight. We’ve also been completely cognizant of the fact that a film like this does carry the onus of accurately depicting the festive traditions of our wonderful culture and we believe the end product did deliver unto this promise.”

     

  • The store chain has associated with the best of brands to launch exclusive styles for this festive season

    Shoppers Stop ropes in Yami Gautam for Diwali

    By Our Staff

     

    Shoppers Stop, the leading omnichannel retail chain, has unveiled its Diwali campaign, Nayi Diwali Nayi Soch’ with actors Yami Gautam and Dhairya Karwa.

     

    Speaking on the campaign launch,  Shwetal Basu, Customer Care Associate and Chief Marketing and Communications Officer at Shoppers Stop said: “Diwali is not only a festival of lights; it is also a time to celebrate and pamper your loved ones with thoughtful gifts. Our Nayi Diwali, Nayi Soch campaign highlights this aspect of the festival, in a progressive manner. It is in line with our brand positioning, targeted to families that are traditional in values and progressive in their outlook. Gifts go a long way in expressing love and care for the person. Shoppers Stop is a gifting destination, where you find gifts for all occasions! Additionally, ace celebrities, Yami Gautam and Dhairya Karwa light up the film with their presence.”

     

     

  • Launches Everlite’s Durga Jewellery Collection

    Senco launches campaign to promote lightweight jewellery

    By Our Staff

     

    Senco Gold & Diamonds, the jewellery retailer from Eastern India, has launched a new Durga collection – a lightweight gold and diamond jewellery collection under its Everlite brand to celebrate the spirit of the Durga Puja and Navratri.

     

    Commenting on the occasion,  Joita Sen, Director, Senco Gold & Diamonds said: “Durga Puja, this year is extra special because it is the first one after receiving the prestigious heritage tag from Unesco. Our Everlite Durga collection is crafted for the modern Indian woman. The inspiration for our lightweight collection comes from the various aspects of life that the working women espouse. We are confident that this Durga Puja, our Everlite collection would be the preferred choice for all the women stepping out for pandal-hopping and more!”

     

  • The video has been shot and edited by Smart Magic Productions

    Research & Ranking launches educational campaign

    By Our Staff

     

    Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Private Limited, has announced the launch of its educational campaign #ShareBazaarKaRavan.  The video has been shot and edited by its Creative Agency Smart Magic Productions.

     

    The film stars senior members of the management including Sham Srinivas – VP, Marketing as Ravan and Jaspreet Singh Arora – Chief Investment Officer as the Hero who offers guidance (Marg Darshan) to investors.

     

    Speaking on the launch, Srinivas said: “Dassera is one of the most important festivals of India and has high recall across the country. Hence, we have created a character called ‘Share Bazaar Ka Ravan’. Each of his ten heads represents a common mistake made by investors. By using this metaphor, we have created a campaign that not only resonates with Indians but also demystifies jargon. We understand and appreciate that denizens of Bharat prefer to watch videos in languages of their choice, hence the dialogues are in Hindi. We are also exploring the possibility of creating videos in other Indian languages. We are delighted to share that this innovative campaign has been received very well by our target audience.”