MxMIndia

Category: PRODUCTS

  • Mullen Lintas Bengaluru works out the brand's 'Dil Ki Suno' creatives

    Tata Tea Gold to inspire women in new campaign

    By Our Staff

     

    Tata Tea Gold, the marquee brand from Tata Tea’s diverse portfolio, has rolled out its latest campaign ‘Dil Ki Suno’. The campaign conceptualised by Mullen Lintas Bengaluru, captures the predicaments that are faced by today’s women in pursuit of choosing to listen to their minds or to their heart.

     

    Commenting on the Tata Tea Gold’s proposition of Dil ki Suno, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Tata Tea Gold has formed a strong proposition over the years to be the brand that encourages one to always listen to their heart. It may not always be an easy path but will help them charter their own track. As a brand we have been bringing alive ‘#DilKiSuno’ positioning with great pride and passion and will continue to bring to fore inspiring stories to stir consumers to tap into their inner voice and follow their own calling.”

     

    Commenting on the creative thought behind the campaign, Garima Khandelwal, Chief Creative Officer, Mullen Lintas added: “There is a tussle between the head and the heart, logic and magic, but it comes most in play in moments that can be life altering, and finding a moment to listen and weigh the implications to go out and follow the heart is the brand space. With this campaign we are celebrating real inspiring stories where that inner conflict was resolved and the dilemma was overcome to scale the heights, as a salute from the brand to celebrate going out to achieve your dreams, and elevate the thought of #DilKiSuno”

     

  • Featuring Bhojpuri actors Pawan Singh and Harshika Poonacha

    Shyam Steel launches new digital campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new digital campaign ‘Apna Ghar’ featuring Bhojpuri actors Pawan Singh and Harshika Poonacha. The campaign aims to create awareness about the solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets.

     

    Shyam Steel has signed Sonu Sood as their Build India Brand Ambassador. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

     

    Speaking on the campaign launch, Lalit Beriwala, Director, Shyam Steel said: “We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware on the Apna Ghar App and its benefits. Shyam Steel has always been in forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners.”

     

  • Campaign ropes in Ileana D’Cruz to highlight its skincare range

    Supari Studios promotes Mcaffeine Coffee Face Wash

    By Our Staff

     

    Supari Studios, the branded content vertical of new media network Kulfi Collective, has collaborated with Mcaffeine, a caffeinated D2C personal care brand. The content studio has crafted a digital film with actor Ileana D’Cruz as the face of Mcaffeine’s skincare category, and features the brand’s Coffee Face Wash.

     

    Commenting on the effort, Sakshi Bhasin, Creative Lead of Supari Studios said: “We were quite excited when Mcaffeine approached us to make a film for their coffee face wash, because they are a young, yet established brand willing to break away from the archetypal styles of a face wash commercials. Since Coffee is such a key ingredient in the product, we decided to draw parallels between the feeling you get after you have your first cup of coffee and washing your face with Mcaffeine Coffee face wash, to get that freshened up look and feeling. Having Ileana on board as the face of our campaign just made our jobs easier to achieve the tonality and aesthetic appeal we were gunning for.”

     

    Added Vaishali Gupta, Co-founder and Head of Marketing at Mcaffeine: “It was an enthralling experience working on our new Coffee Face Wash campaign with Supari Studios. What made it even better was the collaboration with Ileana D’cruz. Everything from celebrity onboarding to the final execution of the campaign was completed in a record time of 4 weeks. As a brand mCaffeine resonates with younger audiences and their emotional connect with Coffee. We needed an agency that could help us come up with a campaign that would do justice to our brand tonality and Supari Studios lived up to that expectation.”

     

  • Brings the Pujo campaign to life with a digital film #CroMaaAsche

    Croma rolls out new festive season campaign

    By Our Staff

     

    On the occasion of Durga Puja, electronics retailer Croma has released a digital film for its festive sale.

     

    Said Avijit Mitra, MD & CEO, Croma-Infiniti Retail Ltd: “At Croma, we are extremely upbeat about the upcoming Durga Pujo festival and expect strong double digit growth in line with the recent trend in the rest of the country that we enjoyed in the Independence Day and Onam sales. Clearly, our customers are upgrading to better gadgets in all our stores across the country. We have curated exceptional offers and exciting gadgets, and we will try our utmost to deliver a delightful experience to our customers in the Durga Pujo Sale.”

     

  • Features in new TVC conceptualised by Creativeland Asia

    Madhuri is brand ambassador for Godrej Magic Handwash

    By Our Staff

     

    Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL), has announced that actor Madhuri Dixit is the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash. The brand also launched a new TVC conceptualised by Creativeland Asia that showcases Madhuri highlighting the features of this sustainably viable hygiene product.

     

    Speaking about this association, Somashree Bose, Chief Marketing Officer, Godrej Consumer Products Limited said: “Godrej Magic Handwash is a first-of-its-kind product that is a leap in innovation and sustainability in hygiene category. This product has made adopting a hygienic lifestyle easy, affordable, and fun. Godrej Magic has already taken over 1/5th of the Indian handwash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead.  This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market creating accessibility and promoting a germ-free India.”

     

  • Film conceptualised by Ogilvy

    Thums Up unveils campaign for ICC Men’s T20 World Cup

    By Our Staff

     

    With the ICC T20 Men’s World Cup just around the corner, Thums Up has unveiled a new ‘StumpCam’ campaign to provide audiences with exclusive access to match footage and content. Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign.

     

    The campaign film which has been conceptualised by Ogilvy, features cricketers Jasprit Bumrah, Umran Malik, and Brett Lee. After each World Cup match, the Stump Cam video of ‘Toofani’ cricketing moments will be accessible to viewers by scanning a QR code on the Thums Up bottle.

     

    Commenting on the new campaign, Arnab Roy, Vice President & Head-Marketing, Coca-Cola India & Southwest Asia, said: “Cricket is a shared passion which connects billions of fans across genders, generations, and cultures. We are always finding innovative ways to activate passion points like cricket and especially the ICC T20 World Cup. Thums Up’s “Stump Cam” will offer audiences the most ‘Toofani’ view of key moments of the tournament – leveraging the Stump Cam footage was a disruptive opportunity that would bring to fans a complete new way of experiencing the game. We are elated to have on board with us India’s lead bowler and star Jasprit Bumrah, who is an indispensable asset for the Indian team; Umran Malik, who is touted as the fastest bowler in the country today; and one of the legends of the game, Brett Lee. This is the first time we are doing a content-led campaign, voiced by cricketing stalwarts like Harsha Bhogle”.

     

    Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “Thums Up’s ‘Stump Cam’ is the most daring end-to-end experience idea. It’s the most Toofani, the closest possible view of the ICC T20 Men’s World Cup. And the ticket for this is the Thums Up bottle. We are proud to conceptualise and execute this end-to-end engagement idea in partnership with some incredible partners from the world of content. #WicketSeCricket campaign is an invitation for every Thums Up drinker to experience a Toofan he or she hasn’t had so far.”

     

  • Ad conceptualised and created in partnership with Khushi Advertising

    OnePlus brings immersive 4DX ad with PVR Cinemas

    By Our Staff

     

    PVR Cinemas partners with OnePlus mobile technology brand to unveil its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects that would be screened in all PVR 4DX cinemas. This is India’s first immersive 4DX Ad made in partnership with PVR Cinemas using all the effects of 4DX for a higher brand recall among consumers. This unique media activity was conceptualised and created in partnership with Khushi Advertising. The ad will be released in PVR’s premium format of 4DX in its 19 audis located across 12 cities.

     

    Commenting on the announcement, Gautam Dutta, CEO, PVR Limited said: “PVR as a leader believes in redefining experiences and setting new benchmarks for both cinema goers as well as our advertising partners. The 4DX ad commercial introduced for the first time by PVR is a testimony to this vision. Advertising has evolved over the year with clients exploring new ways to reach their audiences. 4DX will offer clients and their agencies limitless scope to portray a great story of the brand and make content customized to this technology to create a lasting impact on the consumer’s mind.”

     

    On the sideline of the launch of its first 4DX ad in cinema, Saurabh Kapoor, Director of Category & Brand Management, OnePlus India, added: “At OnePlus, our community remains core to all our efforts. We wanted to offer our community with a unique, refreshing experience when they were to visit the cinemas. This led us to create the first of its kind 4DX cinema ad in India, in collaboration with our valuable partner, PVR Cinemas. Featuring our newly launched flagship device OnePlus 10T, the industry-first OnePlus 4DX cinema ad offers an enticing sensorial experience. And we are confident that our community of users and cinephiles will truly enjoy this unique viewing experience as a result of our fruitful partnership with PVR Cinemas.”

     

  • To scale up their advanced 5-zoned orthopedic range

    Alia Bhatt recommends Duroflex for ‘Real Sleep’

    By Our Staff

     

    Duroflex mattresses unveil two campaigns with brand ambassador Alia Bhatt to encourage individuals to invest in ‘Real Sleep’. The TVCs reinforce the message that Duroflex is a sleep solutions provider with technology and offerings exclusive to the brand. Their advanced 5-zoned orthopedic range provides differentiated support for the five zones of the body.

     

    Commenting on the new TVCs, Mohanraj Jagannivasan, CEO, Duroflex said: “Our mission is to make every Indian sleep better and we are constantly investing in research to offer superior sleep solution products for real quality sleep. This festive season, we want to guide consumers to make educated choices and invest in themselves with trusted sleep products to ensure they sleep well, stay healthy and celebrate wholeheartedly. Subsequently, the roll-out of the campaign will also witness a scale-up of our signature doctor-recommended Duropedic range.”

     

  • To introduce its new brand of Epic Condoms

    Mankind Pharma launches new campaign

    By Our Staff

     

    Mankind Pharma has launched a campaign for its new condom brand Epic Condoms. It is designed to introduce and make consumers aware of the new brand from condom brand i.e. Manforce Condoms. The campaign is specifically focused on the Delhi NCR region.

     

    Speaking on the campaign, Joy Chatterjee, Associate Vice President- Sales & Marketing, Mankind Pharma, said: “We have launched a premium product in the market. Thus, an intensive campaign was required to make customers aware of the new offering. The thought behind having a 360-degree campaign is to increase its visibility in the market while highlighting its unique features to help the audience know about the offerings. The newly launched Epic condoms, curated to intensify the love-making session with long-lasting pleasurable moments, needed intensive campaign to match up to the premium market segment that it caters to.”

     

  • Basis campaign on real-life experience

    HDFC Life launches film to emphasise personal insurance

    By Our Staff

     

    HDFC Life Insurance has launched a campaign focussing on term life insurance. The film is based on the real-life story of Shail Gaurav, who is a Covid-19 survivor and also a policyholder of HDFC Life.

     

    Speaking on the campaign launch, Vishal Subharwal, CMO and Head E-commerce & Digital Business, HDFC Life, said: “Enabling the family’s financial security in one’s absence is an important task. Recent experiences of untimely deaths have accentuated this need. The purchase of term life insurance is linked to a harsh reality, and it is human nature to avoid unpleasant conversations. Through our campaign, we see the product from the eyes of a survivor. We believe this could be a wake-up call for those individuals who have not yet realised the criticality of term life insurance or are still procrastinating about having one. We also encourage the young working Indians to secure themselves and their families financially at a nominal cost.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “HDFC Life has always focused on the importance of planning to prepare for any unforeseen circumstances. Our latest film reiterates this message. Taking inspiration from a true story, the film narrates through a heart-warming father-child moment, no matter how uncertain the future maybe, you can secure your loved ones through timely financial planning.”

     

     

  • Features brand ambassador Tara Sutaria

    Hazoorilal Legacy Jewellers marks 70 years with a campaign

    By Our Staff

     

    Hazoorilal Legacy Jewellers has announces the launch of its brand campaign campaign 2022-23 featuring actor Tara Sutaria as its Brand Ambassador.

     

    Commenting on the association, Ramesh Narang, Director, Hazoorilal Legacy said: “We’re delighted to continue our brand story with Tara as she epitomises the brand values and its design language magnificently. Hazoorilal Legacy stands for classic and timeless jewellery and Tara has showcased the essence of it with honesty and intense conviction in the Brand Campaign marking our 70th year as pioneers of jewellery design in India.”

     

  • Urges consumers to revel in the festivities

    Voltas celebrates Navratri with digital campaign

    By Our Staff

     

    Voltas Home Appliances from the house of Tata has welcomed Navratri in a digital avatar.

     

    Commenting on the occasion, Pradeep Bakshi, MD & CEO, Voltas Limited, said: “The festive season gives us an opportunity to give customers a unique way to engage with the brand and get a first-hand experience of the products. Our customers are becoming increasingly digital savvy and who better than content creators and Influencers can help us showcase our experience zone and products through their social channels. We are focusing on creative ways to attract our customers to the Experience Zone which will provide our customers with an opportunity to experience our latest and futuristic range of home appliances. As pioneers in innovation when it comes to home appliances, this new experience zone gives an immersive experience and showcases our product range in a way that customers can relate to.”