MxMIndia

Category: PRODUCTS

  • Slashes prices of key products to draw customers for chemical-free food

    The Organic World launches marketing campaign

    By Our Staff

     

    Bengaluru-based The Organic World (TOW), organic and natural groceries retailer, has launched a marketing campaign – #TheBigSwitch – to urge consumers to make clean, chemical-free food and lifestyle choices. As part of the campaign, TOW has slashed the prices of key groceries including organic fruits and vegetables.

     

    Commenting on #TheBigSwitch campaign, Karthik Subramaniam, COO, The Organic World, said: “At The Organic World, it has been our constant endeavour to make our range of ‘better choices’ available to the widest market possible. Organic produce has been traditionally always priced higher than conventional produce. This is primarily due to the quality of inputs required for good organic produce – right from the quality of ingredients to the manufacturing processes. However, this premium comes down as more players enter production and retailing, making the industry more organized. With #TheBig Switch, campaign, our goal is to make sure that chemical-free groceries are now available at just a few rupees more, thereby encouraging and empowering more consumers to make better choices.”

     

  • 'Shuddhta ki salaami' film celebrates India's 75 years of Independence

    MMTC-PAMP ropes in Vinay Pathak for campaign

    By Our Staff

     

    Paying homage to 75 years of Indian Independence, MMTC-PAMP, India’s gold and silver refinery accredited as ‘Good Delivery’ by the London Bullion Market Association (LBMA), released a film starring Vinay Pathak titled ‘Shuddhta ki Salaami’.

     

    Speaking on the campaign and coins, Amul Saha, Chief Digital Officer, said: “We at MMTC-PAMP honour our nation’s legacy, culture and heritage and strive to offer the most culturally relevant products to our consumers. These 75th Independence Day Azadi ka Amrit Mahotsav coins are crafted to the highest standards of craftsmanship to celebrate the incredible story of India and embrace the spirit of Azadi. The film also seeks to carry the same message forward.”

     

    Added Swati Balani, ECD, AutumnGrey, Bangalore: “India is a proud nation. When a young Indian boy wins gold for India in the Olympics, we all celebrate. When India reaches the moon, every home talks about it. These achievements are ingrained in every Indian’s mind. In this thought-provoking piece of poetry, we highlight India’s momentous occasions, past and present, and give people a chance to own a piece of history with MMTC-PAMP’s limited edition Independence Day minted coins.”

     

  • As their exclusive digital storage partner

    Western Digital partners with Alia Bhatt film ‘Darlings’

    By Our Staff

     

    Western Digital, a hard disk drive manufacturer and data storage company, has partnered with the film ‘Darlings’ as their exclusive digital storage partner. The film stars Alia Bhatt, Shefali Shah, Vijay Varma and Roshan Matthew, and is streaming on Netflix.

     

    Said Gaurav Verma, Producer and COO, Red Chillies Entertainment: “As content producers, we know how important it is to find a safe and convenient way to store all the content related to a film. With Western Digital’s SanDisk® and SanDisk Professional line of products on board, all our data storage needs were handled seamlessly, and we are glad to have partnered with them on Darlings.”

     

    Added Jaganathan Chelliah, Senior Director, Marketing, India Middle East and TIA, Western Digital: “Content consumers and creators alike want innovative storage solutions that are easy to use and are the right fit for their digital lifestyles. This DVC ties in with the film, Darlings, and highlights the increasing use of smartphones for content creation and the need for a device that can transfer the content easily and conveniently between different devices. This is something that SanDisk dual drives are perfect for.”

     

     

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  • The paper has commissioned One Advertising and Communication Services Ltd for the campaign

    Divya Bhaskar launches campaign titled ‘Sachi Vaat Bedhadak’

    By Our Staff

     

    The Dainik Bhaskar group’s Gujarati newspaper Divya Bhaskar has released a campaign – titled ‘Sachi Vaat, Bedhadak’. The paper has commissioned One Advertising and Communication Services Ltd for the campaign.

     

    Talking more about this campaign, Sanjeev Chauhan, COO, Divya Bhaskar, said: “For Dainik Bhaskar Group and its various publications, printing truth, reporting facts as it is and questioning the wrong has been the primary motto.  It is one of the biggest reasons why we have emerged as one of the leading Gujarati Dailies in such a short span of time.”

     

    Added State Editor Devendra Bhatnagar: “Divya Bhaskar is renowned for its fearless journalism which has become our identity and we take pride in it. But, for us, the betterment of the state of Gujarat is of the foremost importance. We have launched initiatives like ‘No Negative Monday’, ‘Jal Shree Krishna’, ‘Ek Vriksh, Ek Zindagi’, ‘Saarthak Diwali’, ‘Annadaan – Vastradaan’, and many such initiatives that address the needs of our society. ‘Sachi Vaat Bedhadak’ is what the people of Gujarat need, and our promise is to deliver it every time. We also wish to say that Divya Bhaskar is not against any individual or organization. We are only with truth and will keep on bringing out the truth, fearlessly.”

     

    Said Vibhuti Bhatt, Director of One Advertising: “Divya Bhaskar has always been a fearless daily. Its headlines have often created ripples in our society, forcing people to take notice and question things going around us. To do justice to this truthful and fearless journalistic spirit, we decided on taking its headlines and transforming them into thoughtful creativity. The Headline will be adorned by a Lion – the symbol of fearlessness; a Torch – to illuminate our path and reveal all aspects of a story and a Fist – to rebel against the misinformation that plagues our society.”

     

  • Campaign by 82.5 Communications

    Ayushmann Khurrana promotes Monginis magic

    By Our Staff

     

    Once upon a time Monginis was the hottest pastry and bakery chain in Mumbai. There were standalone biggies, but Monginis was there everywhere. Sometime around the mid-1980s, others like Croissants etc came in and with time Monginis was no longer the first name that one turned to all things baked. The stores exist, but we haven’t been to one for ages. Not even in the lockdown.

     

    So it’s nice to note that the baked stuff major has has unveied a brand campaign featuring brand ambassador Ayushmann Khurrana. The 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Speaking about the campaign, Qusai Z Khorakiwala, Executive Director, Monginis, said: “We feel Ayushmann exudes all the right qualities and attributes which is common to brand Monginis. With this association we hope to create similar magic that Ayushmann creates on the silver screen. Monginis will continue to touch the lives of millions of Indians and be a part of family celebrations with our best-in-class Celebration Cakes, Pastries, Savories and confectionery items.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “The heart-warming stories of these ads bring out the spirit of Monginis beautifully. The more so because Ayushmann Khurrana embodies this spirit perfectly. All in all, I believe the campaign strikes the right note for the brand.”

     

    We haven’t been to a Monginis outlet in the recent past, but by engaging 82.5 and Ayushmann, it’s clearly hit the right buttons. Time to turn on Google Maps and locate the closest….

     

  • For a 'videsi mein desi chatpatapan' campaign

    Kurkure collaborates with Karan Johar

    By Our Staff

     

    Kurkure snacks has collaborated with Karan Johar for its latest fusion flavour, Kurkure Chatpata Cheese, a mix of international cheese and Indian chatpatapan. The collaboration has launched a  mock-up of a matchmaking platform created specifically for desi and videsi matches, known as desividesijodi.com. The Kurkure TVC plays on the ‘Videsi Mein Desi Chatpatapan’ campaign.

     

    Sharing her thoughts on the campaign, Neha Prasad, Associate Director and Brand Lead, Kurkure added: “Kurkure is known for its quirky personality. We believe in creating content that is engaging and clutter breaking. Our recent collaboration with Karan Johar is no different. As one of the most loved brands in the country, we’re known for our masaledaar entertainment, just like many of Karan’s projects. Thus, we thought that this was the right leap for us to not only create conversations around our new product, but also strengthen the banter and engagement with our new-age consumers.”

     

  • For its Autumn-Winter collection

    Alia Bhatt-led Ed-a-Mamma launches digital campaign

    By Our Staff

     

    Ed-a-Mamma, a sustainable kids clothing brand, has launched its digital autumn-winter collection campaign. Titled ‘Out is In’, with this campaign, the Alia Bhatt-led brand Ed-a-Mamma aims to encourage kids to explore nature, while being comfortable and confident in the latest collection.

     

    This digital campaign is conceptualized by SoCheers digital agency.

    Said Iffat Haider Jivan – Business Head, Ed-a-Mamma: “With the autumn-winter collection, we wanted to capture the warmth of a hug with gentle fabrics that are soft on the skin. Combine this with cheerful patterns overlaid on the cool tones of the season to bring about a fresh look, we are confident that this collection will soon become every kid’s favourite as will it of the parents. The collection will be available across all our online and offline sales points.”

     

     

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  • Through the ad, Cleartrip pushes customers to use their passports for Travel!

    Cleartrip launches film to boost intnl travel

    By Our Staff

     

    Cleartrip, the online travel technology company, has launched a campaign to encourage international travel.

     

    Speaking about the digital film, Kunal Dubey, Chief Marketing Officer at Cleartrip, said: “India ranks third in the world after China and the US in issuing passports. That said, for the last two years, people have been confined to their homes and screens, missing out on real human connections, devoid of exploring new places, and enjoying the idea of travel. Through this digital film, it is a concerted effort by Cleartrip to reconnect with our travellers and urge them to use their passports beyond just an identification proof document. Post-Covid, there is a misconception about the international flight fares being unaffordable while in reality, some of the most popular tourist destinations are available at great prices on Cleartrip. We want to give a little nudge to our customers and let them know that they can now dust their passports off to take that long-awaited international holiday!”

     

  • The report covers over 550 celebrities across various domains

    Allu Arjun & Samantha top Hansa Research’s Brand Endorser

    By Our Staff

     

    As per Hansa Research’s Brand Endorser Report 2022, Allu Arjun and Samantha Ruth Prabhu are the top ranked southern male and female celebrity. While Allu Arjun has beaten the likes of Vijay and Suriya in list, Samantha rules as the leading actor and has left behind some popular names such as Rashmika Mandanna. As per the report, Allu Arjun is also the only southern celebrity who has made it to their All India Top 10 celebrity list.

     

    Brand Endorser is a report of a research conducted across 36 Indian cities. As per the syndicated study, Allu Arjun is the most recognised actor in the South with a recognition score of 85%. He is perceived to be popular, likable, youthful, influencer, bold and a social media celebrity as well. These factors make him a compelling brand ambassador for a range of products.

     

    Commenting on the report, Praveen Nijhara, Chief Executive Officer – Hansa Research, said: “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement. Due to the pandemic and rise in OTT viewership, many south actors got more national recognition. This is clearly reflected in our All India ranking where Allu Arjun also features in Top 10 along with the likes of Virat Kohli, Amitabh Bachchan and Shah Rukh Khan.”

     

    The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition etc. which make up their final BE Score. According to the report, Amitabh Bachchan has topped the overall list as the most recognised celebrity in the country with a very high All India Rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, and other favourites who are younger than him and perhaps more active in their respective fields.

     

    Here is a brief snippet of other key findings from different categories of the Brand Endorser report:

    :: Sachin Tendulkar leads over MS Dhoni and Virat Kohli in the sports category

    :: Kapil Sharma is the most popular TV star male celebrity

    :: Mouni Roy is the most popular TV star female celebrity

    :: Bhuvan Bam tops the social media list amongst other key influencers

     

  • Creates TVC for Jumbo Fast Card spiral shaped paper-based mosquito repellent

    Wunderman Thompson backs Goodknight

    By Our Staff

     

    Goodknight, household insecticide brand, from the house of Godrej Consumer Products Limited, unveiled a TVC campaign for Goodknight Jumbo Fast Card, a spiral-shaped paper-based mosquito repellent.

     

    Commenting on the TVC, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Ltd (GCPL), said: “As the leader in the household insecticides category, Goodknight is committed to innovating and providing effective yet safe solutions at an affordable price point. With this TVC campaign, we want to emphasize that the moments spent with family are the ones that truly matter, and they don’t need interruption especially from mosquitoes. Goodknight Jumbo Fast Card vouches to protect families so that these special moments are cherished. Goodknight Jumbo Fast Card with its fast action instantly provides relief from disease-causing mosquitoes for a longer time.”

     

    Added Priya Pardiwalla and Steve Mathias, VPs and ECDs, Wunderman Thompson Mumbai, added: “The film is based on the insight that evenings are a time when we all come back home from work. A time to bond with families and play with our kids. But evenings are also a time when maximum mosquitoes enter our homes. Most of the solutions used in the evening don’t last long. The idea was focused on bringing alive a fun-filled evening between a dad and his daughter. And how Goodknight Jumbo Fast Card’s 4-hour long effect doesn’t let mosquitoes spoil their fun.”

     

     

  • … with a musical commercial, bringing alive Onam festivities while showcasing its wide product range and festive offers

    Godrej Appliances woos Kerala consumers

    By Our Staff

     

    As Kerala sets to embrace Onam, Godrej Appliances, the business unit of Godrej & Boyce, the flagship company of the Godrej Group, has launched a new television commercial bringing alive the festive spirit with a characteristic local sound. The musical film integrates Onam festivities with the brand’s wide product range and new exciting offers.

     

    Conceptualised by Creativeland Asia, the campaign is the third in the series of brand’s collaboration with popular musician and singer Anoop Sankar.

     

    Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances said: “Onam marks the beginning of the festive season for appliances industry and accounts for more than 35% of the state’s sale. Kerala consumers have always demonstrated strong preference for the brand and the tailor made commercial celebrates this love while showcasing the brand’s wide product range for consumers to pick from, along with specially crafted Onam offers. The video will be promoted on TV and digital media.”

     

    Added Anu Joseph, Co-founder and Creative Vice Chairman, Creativeland Asia: “Godrej Appliances has a really special relationship with Kerala. Come Onam, and you can see that translate into some great offers that add to the festivities. This year’s film captures the joy that the Lucky Lakshaprabhu Offer brings with it. The song composed by Anoop Sankar adds to the magic.”

     

     

  • Features Dia Mirza and Shweta Tripathi Sharma

    HK Vitals launches first campaign

    By Our Staff

     

    HK Vitals, Vitamin and Mineral Supplements (VMS) has launched its first brand campaign featuring  actors Dia Mirza and Shweta Tripathi Sharma.

     

    Said Chella Pandyan, Chief Operating Officer at HealthKart: ‘As a brand, our primary focus is to provide health supplementation of outstanding quality & making it easily accessible to our customers. Our effort with this campaign is to build wide awareness around the benefits of quality, real collagen in holistic skin care.’

     

    Speaking about the new campaign, Neha Gupta, Head of Brand, HK Vitals added: ‘Health is Wealth but overthinking about it causes more harm to us than good. Health is generally seen as a serious topic, something that brings fear and stress in our minds. However, at HK Vitals, we feel that a healthier inside leads to a happier outside and we encourage people to act and start their health journey by embracing supplements as a part of their daily routines. HK Vitals Skin Radiance Collagen lets you do just that so that you can live worry-free, knowing that our product will take good care of you.’