MxMIndia

Category: PRODUCTS

  • According to a communique, this investment underscores Nykaa’s belief in the power of rich and unique content to catalyse consumer engagement, notes a communique

    Nykaa to acquire LBB

    By Our Staff

     

    Everyone’s favourite online lifestyle platform LBB has been acquired by hyperactive fashion and beauty major Nykaa. This reportedly aligns with “Nykaa’s fundamental content-first approach to engaging with its loyal consumer base”.

     

    Said Nykaa spokesperson Nihir Parikh: “At Nykaa, we are committed to offering the best to our consumers and make their shopping experience delightful. We are excited about the strong synergies we share with LBB, because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one. We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base.”

     

    Added Suchita Salwan, Co-Founder and CEO, LBB: “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach. LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”

     

  • This happened after a a multi-agency pitch

    Kohler awards digital duties to Interactive Avenues

    By Our Staff

     

    Kohler India,  the kitchen and bath space brand, has onboarded Interactive Avenues, the digital arm of Mediabrands India, as its digital agency following a multi-agency pitch. The account will be managed by the agency’s Gurugram office, with a strong focus on heightening digital footprints across the India region.

     

    Talking about the association, Parveen Gupta, Director – Marketing, Kohler Kitchen & Bath India said: “Kohler has already established itself as the most admired and recommended international brand when it comes to Bathroom products. We want to leverage Digital in the most constructive way and thereby make Kohler the brand of choice for consumers aspiring for luxury houses. Interactive Avenues’ robust understanding of the market and digital ecosystem made the mark for us.”

     

    Added Abbhishek Chadha, Senior Vice President (North & East), Interactive Avenues: “Kohler is not just leading, it is leading with a vision. A vision to not just capture consumers but make them experience luxury via its aesthetic products and exceptional services for their homes.  Being a household name comes with its own set of expectations and we fully aim to meet those with our custom-made and client-first approach. Our understanding and experience as a full-service digital agency in crafting digital solutions along with our dedicated set of professionals will drive this partnership to great heights.”

     

  • Features brand ambassador and investor Shraddha Kapoor

    MyGlamm rolls out new ad film

    By Our Staff

     

    MyGlamm, the online beauty shopping store, launches its new ad film #GlammUpLikeAStar. The TVC features brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said: “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers.  The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”

     

  • Reinforces efforts to continuously improve customer experience

    Vi rolls out new campaign

    By Our Staff

     

    Vi or Vodafone Idea Limited telecom operator has launched a new campaign to reinforce its commitment to provide superior network experience to its customers. The high visibility 360-degree campaign, themed ‘Best ho raha hai aur bhi Behtar’, the #BestIsGettingBetter has been conceptualized by Ogilvy and will be seen across diverse media including TV, OOH and Digital.

     

    The campaign comprises of a series of 3 TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet- India’s fastest 4G network. Vi has recently emerged as the Fastest 4G Network in India, winning Opensignal’s Fastest Download & Upload Speed Experience Awards.

     

    Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said: “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes who tirelessly work in all conditions, to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

     

    Added Rohit Dubey, ECD, Ogilvy Mumbai: “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practice session. There was a seed of thought – after achieving something, even the ‘best’ take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”

     

  • 'Meet your Neighbour' and 'Celebrate Togetherness' this Independence Day is the tagline

    iD Fresh Food launches campaign

    By Our Staff

     

    Bengaluru-based iD Fresh Food has launched a campaign to celebrate the fresh food brand. It brings back the ‘Meet Your Neighbour’ campaign first launched in 2018. ‘Meet your Neighbour’ and “Celebrate Togetherness” this Independence Day is the tagline.

     

    Over the next few weekends, starting 5th August, iD Fresh Food is all set to help you play the perfect host to your neighbours. They would be sending across offerings from their much-loved menu of Idly and Dosa batter, Wheat Parota, Instant Filter Coffee Liquid and Creamy Thick Curd. And be rest assured the items will be delivered absolutely free of cost at your doorstep!

     

    The offer is available to consumers in Bengaluru, Mumbai and Hyderabad. The aim is to celebrate the spirit of united India with our shared love for food.

     

    Speaking about the campaign, PC Musthafa, CEO and Co-founder of iD Fresh Food, said: “India is home to diverse religions, cultures, languages and people. There are many things that can divide us. However, the one thing that brings all Indians together is the joy of sitting down for a home-made meal. At iD Fresh Food, we aspire to be a catalyst in this journey of bringing Indians together as a happy community that bonds over healthy, home-cooked meals. With ‘Meet Your Neighbour’ campaign, our endeavour is to strengthen the bond among neighbours and hopefully, inspire meaningful relationships that bring joy and hope in people’s lives.”

     

    Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, added: “The maiden ‘Meet Your Neighbour’ campaign was a truly heartening experience! The overwhelming response to the campaign and the growing sense of community that it encouraged made all of us at iD Fresh Food want to go back to the original idea. Especially after the challenging times that we have all endured since the onset of the pandemic. The shared experience has, in many ways, reinforced the importance of fostering a sense of community and belonging in our everyday lives – despite our busy schedules and increasingly secluded existence.”

     

  • Highlights multiple spaces based on each business traveller's needs

    Hotel Pullman New Delhi Aerocity unfurls first campaign

    By Our Staff

     

    Hotel Pullman New Delhi Aerocity launches its first digital campaign with a tagline “We Will Mind Your Business” with top influencers. The campaign was focused on positioning Pullman Aerocity as the ultimate destination for business travellers through a series of Instagram videos by influencers.

     

    The campaign highlights Pullman New Delhi Aerocity’s offering of multiple spaces based on each business traveller’s needs.

     

    Speaking about the campaign, Parinita Samanta, Director of Marketing and Communication, said: “Pullman New Delhi Aerocity has always taken pride in being a place where every business traveller finds their safe haven. We believe in making each experience unique keeping in mind that a creative mind is at its best when they have a complete package of rejuvenation, F&B and top class amenities under one roof. Hence, this campaign was the perfect way to showcase that.”

     

  • The 45-second film showcases microfinance sector’s contribution to financial inclusion

    MFIN launches first TV commercial

    By Our Staff

     

    Microfinance Institutions Network (MFIN), the microfinance Industry Association and an RBI recognized self-regulatory organization (SRO), has unveiled its first TV Commercial ‘माइक्रोफाइनेंस – हर हौसले के साथ’, Microfinance – supporting confidence & courage, at every step) to reinforce the contribution of microfinance industry towards financial inclusion.

     

    The 45-second film showcases microfinance sector’s contribution to financial inclusion, highlights importance of microfinance loans for economic upliftment of low-income women groups. The campaign tagline aims to communicate how the microfinance industry has all along been actively supportive of income-generating trade activity, by low-income financially excluded women across the country.

     

    Speaking on the occasion, Dr Alok Misra, CEO & Director, MFIN said: “The contribution of Microfinance industry in aiding fulfillment of India’s financial inclusion objectives has only grown over the years. However, not many are familiar with the role that microfinance loans play in making small-sized credit, easily and quickly accessible to the bottom of the pyramid segment throughout the country. This TV commercial captures the role of the microfinance sector in promoting small businesses and being an economic tool in creating equal opportunities and inclusive development for both rural and urban poor.”

     

    The campaign aims at reiterating the role of the microfinance industry in unlocking the earning potential of the unserved section of the society by providing easy and quick access to collateral-free credit. The entrepreneurial aspirations of marginalised women are accomplished availing microfinance loans, thereby contributing to overall economic upliftment in the country.

     

    Explaining the thought behind the TV Campaign, Mr Hitesh Kumar, CEO & Chief Creative Director, Splat Media Private Limited, added: “Through the tag line ‘माइक्रोफाइनेंस – हर हौसले के साथ’, we capture two aspects; one, we celebrate the confidence and resilience of women from the economically weaker sections of our society to generate income for their households, and second, we demonstrate how microfinance institutions are helping these women achieve financial freedom through collateral free, easily repayable, small loans.”

     

  • To expand his brand, Prowl, into health supplement market

    Tiger Shroff teams up with Build

    By Our Staff

     

    Build, a sports nutrition supplements start-up, has collaborated with actor Tiger Shroff, to launch a customised new series of health supplements.

     

    On the association, Soumava Sengupta, CEO Build said: “Tiger is one of the most popular stars and the undisputed fitness icon in India today. His regime and dedication to fitness is of the level of an elite athlete. We at BUILD. share his philosophy on fitness and strongly believe that fitness is for everyone and not restricted only to gyms and weight training.”

     

  • Launches two new gaming earbuds, the Nuke+ and X-Buds

    5Elements ropes in Pratik Gandhi as Brand Ambassador

    By Our Staff

     

    5Elements, a brand focused on delivering gadgets has launched two new earbuds focusing on Environmental Noise Cancellation for clear conversation and low latency for real time sound experience. Titled Nuke+ & X-Buds, this new line of expansion focuses more on clear audio, more playtime, and faster charging. Further, 5Elements also announced its endorsement partnership with Pratik Gandhi.

     

    Commenting on the association, Devansh Shah, Co-Founder, 5Elements said: “We are delighted to collaborate with Pratik Gandhi as the face of 5Elements as he is an icon and a role model across all age groups. His journey from TV to Bollywood while being honest and fearless about his performance and views has inspired many people and his single-minded quest for success and achievement perfectly embodies 5Elements’s personality. We are confident, ecstatic, and excited about this association and look forward to a successful partnership.”

     

  • To focus on creating and executing content, and social media management

    JBL appoints Grapes as its social media AoR

    By Our Staff

     

    JBL, an American audio equipment manufacturer, owned by Harman International, a subsidiary of Samsung Electronics, has assigned its social media mandate to Grapes, an integrated marketing agency. As per the mandate, Grapes will be responsible for the JBL’s social media strategy, planning and execution. The agency will look after content creation and ORM, respectively for the company.

     

    Akhil Sethi
    Akhil Sethi

    Speaking on the development, Akhil Sethi, Head of Digital Marketing for JBL, Harman India, said: “We are excited to partner with Grapes to further strengthen our social media efforts for JBL in India. The agency perfectly aligns with our vision and we are confident that the collaboration will bring about a unified end result. Our campaign objective lies in creating clear communication that will help us in connecting with customers across demography. We are looking forward towards establishing a powerful brand narrative for JBL through Grapes in the months to come.”

     

    Shradha Agarwal
    Shradha Agarwal

    Commenting on the mandate win, Shradha Agarwal, CEO & Co-Founder, Grapes, added: “We’re ecstatic to associate with JBL India as their digital partners. The brand has a legacy of 75 years built on its unmatched sound quality and we are determined to strengthen JBL’s presence further with value-driven engagement, to make it the most preferred audio brand amongst the growing audience base.  With social media at the epicentre of our lives, we are keen on taking the brand’s social presence to the next level. While we will continue to leverage the key pillars of the brand like Mute the World, Dare to Listen, the Quantum gaming series etc., we will be focusing on further enhancing the headphones vertical. We are also keen on tapping into the large sound and music loving demography in the country, to build a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.”

     

  • Unveils brand anthem to commemorate celebrations

    Pantaloons celebrates 25th anniv

    By Our Staff

     

    Pantaloons, which is now owned by the Aditya Birla Fashion and Retail Ltd, recently celebrated its 25th anniversary at South City Mall, Kolkata. Actors Parambrata Chatterjee and Priyanka Sarkar graced the celebrations.

     

    Said Sangeeta Pendurkar, CEO – Pantaloons, Jaypore & Style Up, Aditya Birla Fashion and Retail Ltd: “Pantaloons is one of the most loved fashion retail brands of India. As we turn 25 years young, we express our gratitude to all our customers and partners who have supported us and made us a part of not only their wardrobes, but also their lives. We would continue to make shopping a playful and engaging experience for our shoppers.”

     

  • Film stars siblings Rhea & Harshvarrdhan Kapoor

    Skinn Perfumes by Titan rolls out campaign for Raksha Bandhan

    By Our Staff

     

    Skinn perfumes and fragrances brand from the House of Titan has launched a new campaign, #BestSaidWithSkinn. The brand releases a new digital video campaign created by Ogilvy & Mather agency to celebrate this Raksha Bandhan season with the sibling duo- fashion stylist and film producer Rhea Kapoor and actor Hashvarrdhan Kapoor.

     

    Said Ankit Kasliwal, Head of Marketing, Fragrances Division, Titan Company Limited: “Rakshabandhan is the celebration of love, protection, and life-long companionship. Gifts play a great role in conveying love for our siblings and bringing back all the rejoicing memories of growing up side by side with one another. The splendid fragrances from SKINN thus, are a perfect gift to express your love. With this digital video, we celebrate the season with the most loved sibling duo- Rhea Kapoor and Harshavarrdhan Kapoor. Their bond is full of love, fun, and mischief, which makes the video relatable for us all reminding us of our own beautiful relationships with our siblings.”

     

     

    View this post on Instagram

     

    A post shared by Skinn by Titan (@skinn_titan)