MxMIndia

Category: PRODUCTS

  • Targets Gen Z

    Keventers Dairy rolls out new campaign

    By Our Staff

     

    Keventers, the dairy brand, has launched a new campaign named K.O.A.T i.e Keventers which targets Gen Z. The campaign includes the launch of KOAT music video.

     

    The 360-degree campaign includes various channels like Social Media, Ads, Radio, and offline/online marketing strategies, through which the brand aims to create a stronger connection with the target audience.

     

    Commenting on the campaign, Aman Arora, Co-Founder, Director and CMO, Keventers said: “ As a brand, we value creativity, inclusivity and breaking barriers across all age groups Through our yearly campaigns, we aim to revolutionize the creative strategies at the brands front, and find interesting and collaborative ways to bridge the gap between our consumers and their expectations from the  brand. In 2022 the brand’s vision is to connect with the untapped talent across India, and find unique ways to give them a platform and highlight their talents, while also maintaining the authenticity of the brand.”

     

  • To launch 'SmartCare Hydroloc' the company's interior waterproofing solution

    Asian Paints brings Ranbir Kapoor and PV Sindhu for campaign

    By Our Staff

     

    Asian Paints has unveiled a new TVC with brand ambassadors Ranbir Kapoor and PV Sindhu to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing champion. Hydroloc is a ready-to-use interior waterproofing solution that can be applied effortlessly sans hassle.

     

    Speaking about the new launch and the TVC, Amit Syngle, MD & CEO, Asian Paints Limited said: “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor & PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”

     

  • Campaign was conceptualised by Leo Burnett Mumbai

    Ranveer Singh champions for Sleepyhead mattress

    By Our Staff

     

    Ranveer Singh features as brand ambassador for latest brand campaign for Sleepyhead mattress. He advocates the brand’s new sleep tech Body IQ Orthopedic Memory Foam in his inimitable style.

     

    The campaign was conceptualised by Leo Burnett Mumbai.

     

    Launching the brand campaign, Mathew Joseph, CEO & Co-Founder, Sleepyhead said: “While we are now rapidly growing in the furniture and home décor space, mattresses continue to be a key focus area for us to innovate and lead. For this, it is important to revolutionise the segment with smarter, better products. Our BodyIQ Technology comes with strong R&D backing making it superior to any other Memory Foam out there. The enhanced formulation smartly adapts to each body posture and type delivering correct orthopaedic support and personalised comfort. Because of our D2C playbook, we are able to offer this breakthrough technology at an accessible price so that India can upgrade from a ‘Normal Gadda’ to a tech-enhanced mattress and experience fabulous sleep, every day.”

     

    Added Mayuresh Dubhashi, Executive Creative Director, Leo Burnett: “Sleepyhead is committed to bringing ‘Fabulous Living’ to every home in the country. Our campaign is a creative representation of this belief. Essayed by the fabulous Ranveer Singh, this film quirkily shows how the Sleepyhead mattresses make sleep far more rewarding thanks to its high-tech features.”

     

    https://youtu.be/gKtu_fLwC-s

     

  • Campaign created by Ogilvy

    Ayushmann Khurrana is brand ambassador for Titan Eye+

    By Our Staff

     

    Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana. The ‘Expert Who Cares’ campaign, created by Ogilvy, focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask, what better way than to ask it disarmingly with a child’s innocence. The brand promise of Titan Eye+ is Expertise & Empathy and through the ‘Experts Who Cares’ campaign we take that conversation forward. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs.”

     

    Added Puneet Kapoor, CCO, Ogilvy Bengaluru: “With this campaign, Titan Eye+ champions a behavioral insight in the category which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated, only by the style conversation, that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That’s where this campaign scores and gets the right balance in the conversation we need to have.”

     

     

  • For its new brand positioning 'Proud Partner to Great Brands'

    FieldAssist announces new marketing campaign

    By Our Staff

     

    FieldAssist, a SaaS based technology platform transforming route-to-market capabilities of Consumer packaged goods (CPGs) companies, has announced its new positioning statement titled ‘Proud Partner to Great Brands’. The positioning celebrates its growth and long-lasting association with consumer brands from established enterprises to new-age startups, including Bisleri, Philips, Adani Wilmar, Emami, ITC, Nivea, Haldirams, Licious, Mamaearth and many others.

     

    Said Paramdeep Singh Anand, CEO at FieldAssist: “Great brands have four prominent attributes. They conquer complex challenges, innovate fearlessly, build new trends & delight consumers throughout their journey. To become, sustain and expand as a great brand, companies need more than a good system. They need a partner their teams can trust. Someone who is agile to innovate for achieving their ambition. Not merely with technology but using deep industry expertise to deliver market-ready solutions.”

     

    Added Divir Tiwari, Co-founder at FieldAssist: “Our positioning ‘Proud Partner to Great Brands’ is an ode to the consumer brands who trust us in their journey. Their courage to keep fighting challenges is an inspiration for us to simplify complexities of sales and distribution in the CPG industry everyday.”

     

  • New logo highlights Ekart's vision of "Powering India, Powering You"

    Ekart unveils new brand identity

    By Our Staff

     

    Ekart Logistics, logistics service providers and the supply chain arm of Flipkart, has unveiled its new brand logo. This comes after Ekart announced the externalisation of its service offerings earlier this year for small and large businesses across the country, to help improve their competitiveness while enabling them to focus on their core business.

     

    Commenting on this development, Mani Bhushan, Chief Business Officer at Ekart, said: “Ekart today is a pioneer in India’s e-commerce supply chain and logistics industry. Over the past several years, the business has evolved and transformed, keeping pace with the evolving digital economy and retail landscape in India. It has developed a tech-enabled pan-India supply chain supported by a large infrastructure footprint. Ekart’s new brand positioning reaffirms our commitment to help lakhs of small businesses, D2C companies, brands and platforms to achieve scale by reaching out to millions of customers across the country. The new brand logo also depicts our vision of becoming synonymous with the growth engines of commerce in India.”

     

     

  • To honour women weavers' leadership and camaraderie

    Obeetee carpets launches The Didi campaign

    By Our Staff

     

    Obeetee, luxury carpet maker, has launched The Didi campaign to honour women weavers’ leadership and camaraderie as expansion of women-weavers initiative. The company has continually takes leads for the upliftment and betterment of weaverfolk and their families. The Didi (Elder weaver women) Campaign is an initiative to tell the world the story of weaver women and their heart-warming bond, while simultaneously giving them a voice.

     

    The Fourth All India Handloom Census, 2019–20, indicates that women comprise of about 72% of the nation’s handloom weavers. Today, over 38 million women weave in India. Since they were little girls, women weavers have handled the majority of pre-weaving tasks like setting up the yarn and looms, dyeing and/or tying and dying yarn and fabric, and hand-embroidering clothing since they are from traditional families of handloom weavers in India.

     

    Women in handloom communities end up contributing to the allied labour even if they are not weavers because it involves the entire family. The primary weaver on a handloom needs three auxiliary workers, all of whom generally come from the same family and are women. Thus, each knot tied, and each thread woven is much more than just a craftwork, but also a depiction of solidarity between the women weavers as a collective union. Additionally, each carpet woven by a woman weaver goes to every home as a symbol of affection, respect, and care with likes of Obeetee.

     

  • As Brand ambassador

    Ameesha Patel to promote StarAndDaisy baby products

    By Our Staff

     

    Remember Ameesha Patel? The actor who nearly faded away is now brand ambassador of StarAndDaisy, a baby and kids products company.

     

    Said Akshay Arya, Co-Founder, StarAndDaisy: “We understand that Ameesha Patel has been one of the most popular faces with our target audience over the years. The grace and aura that she carries resonate well with the soul of the brand. It is not just the product that we are providing but also a style statement. The panache that the actress brings around unleashes exactly what we intend to convey to our consumers. We certainly believe that we will be able to take the brand to a whole new level while communicating the essence.”

     

  • It's titled #JaiseNatureNeBanaya

    Tata Sampann campaign with Manoj Bajpayee

    By Our Staff

     

    Tata Sampann, the brand offering unpolished dals, staples and spices, has announced the launch of its latest campaign #JaiseNatureNeBanaya. The ads feature actor Manoj Bajpayee.

     

    Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said: “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession for retaining natural goodness is why our products are high quality, high sensorial value – so they taste great. Tata Sampann is Sarvagun Sampann.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

     

  • To promote Mantra Masala

    Katrina to endorse Emami Spice Range

    By Our Staff

     

    Emami Agrotech Ltd, the branded food arm of the diversified business conglomerate Emami Group, has roped in Katrina Kaif as the brand ambassador for its Spice Range, ‘Emami Healthy & Tasty Mantra Masala’.

     

    On the occasion of this association, Jayant Goenka, Director, Emami Group said: “We are extremely elated to be associated with Ms Katrina Kaif, one of the leading and vibrant actors of Indian cinema.  We believe that she is a perfect fit for Mantra Masala as her credibility, hard work and commitment resonates with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of a spice brand. We have also drawn up aggressive marketing plans for Mantra and target to reach around 25 lac outlets (both direct & indirect) by next three years.”

     

  • Campaign created by Wavemaker and Ogilvy

    Rohit Saraf and Alaya F cast for Centre fresh gum film

    By Our Staff

     

    Center fresh chewing gum, the flagship brand of Perfetti Van Melle, has launched a new digital campaign to promote their brand and commemorate Fresh Breath Day (August 6th). The campaign features Rohit Saraf and Alaya F.

     

    The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India. The campaign will be further amplified through YouTube and other social media platform promotions.

     

    Commenting on the film, Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) said: “Center fresh has been synonymous with ‘freshness’ at its core for almost three decades. The brand has pivoted on fresh breath confidence with contextual snippets and narratives that are relatable & resonate with the youth. This Fresh Breath Day, our endeavour is to bring the magic of first meetings and have a fresh take on stereotypical & classical rules that cloud the youth. We’re happy to onboard Alaya and Rohit as they truly represent the youth of today: confident, non-conformist, spontaneous, and strongly resonate with the brand personality.”

     

  • Designed by Creek Creatives

    Shyam Steel campaign with Lovlina Borgohain & Manpreet Singh

    By Our Staff

     

    Shyam Steel producers and manufacturers of primary TMT Bars has launched its new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders and send across the brand message that strong foundation is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The digital film campaign has been designed by Creek Creatives.

     

    Director of Shyam Steel Industries Ltd, Lalit Beriwala, said: “It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware on the Apna Ghar App and its benefits.  Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market.”

     

    Added Sudipta Chatterjee from Creek Creatives: “It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and creating a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh.”