MxMIndia

Category: PRODUCTS

  • Features Boman Irani

    Max Life Insurance partners with Disney+ Hotstar for campaign

    By Our Staff

     

    Max Life Insurance Company Ltd. has announced the launch of its digital ad film on Max Life’s term plan for homemakers, in an exclusive association with Disney+ Hotstar’s Connected Television (CTV) offering. To drive regional language consumption, the digital ad film is also being released in six languages i.e. Tamil, Kannada, Bengali, Marathi, Telugu and Malayalam.

     

    The digital film is conceptualised by Tribha, produced by Kailash Picture Company and directed by Sonal Dabral and features actor Boman Irani.

     

    Commenting on the launch of the campaign, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said: “Max Life firmly believes in encouraging consumers to embrace their ‘real value’, and homemakers form an important segment whose contribution to society is priceless. We are excited to launch our campaign with Disney+ Hotstar, the leading OTT service in the country. This association opens up avenues to reach a wider, gender balanced audience; helping us promote the positive and reaffirming message conveyed in the film. Currently, homemakers in India are allowed term cover only as an add-on to their earning spouse’s cover. This term plan offering will help secure female homemakers’ lives independent of their spouse’s income proof. This association is a step towards empowering Indian women and enabling greater financial inclusion by protecting them in challenging times.”

     

  • Aims to democratize poker

    Adda52.com targets youth in new campaign

    By Our Staff

     

    Adda52.com, the online poker destination run by Deltatech Gaming Ltd, has announced its new brand campaign #KhelJaao. The campaign is aimed at making take the game of Poker a part of the “dominant youth culture in India”.

     

    Speaking on the campaign, Shivanandan Pare, CEO, Deltatech Gaming Ltd. said: “With this campaign, we want to encourage every Indian to play Poker, the most recognized global ‘game of skill’, as we believe every Indian has within them what it takes to be a poker player. Just like any field of sports where Indians are establishing themselves, it’s time we master poker and make a mark on the international stage. The #KhelJaao campaign is our effort towards communicating the requisites to be a poker player and narrating them through common situations we experience everyday. #KhelJaao is our way of telling every Indian that we naturally have in us what it takes to be a poker player.”

     

  • The campaign comprises 4 films targeting gen Z

    Sleepy Owl launches first brand campaign

    By Our Staff

     

    Sleepy Owl, the homegrown instant coffee, has launched its first brand campaign.

     

    Said Ashwajeet Singh, Co-Founder of Sleepy Owl Coffee:  “In a media environment, where brands heavily rely on celebrity endorsements to gain credibility and garner attention, we decided to break through the clutter. The new-age consumer isn’t looking to be bombarded with superficial reasons to buy a product, hence the Owl’s promise of a great-tasting coffee, put in a fun, quirky, light-hearted manner as it points to the simple fact – If you’re not drinking Sleepy Owl Coffee, it’s your loss.”

     

     

  • Stars alongside Colonel Sanders

    Allu Arjun in latest KFC ad film

    By Our Staff

     

    Actor Allu Arjun stars in the new KFC ad.

     

    Said a KFC India spokesperson: “We Indians have an innate knack for all things spice. And when the spice either is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC along with the superstar himself – Allu Arjun – to present a product with just the right spice! Our latest launch of Peri Peri Chicken has all the makings of a blockbuster – it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”

     

    Talking about the film, Ritu Sharda, Chief Creative Officer North, Ogilvy, said “Peri Peri, as a flavour is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit, it was going to be a superhit. And who better to get a nod of approval on anything super hit, than Allu Arjun. So, we turned the tasting session into a dramatic ad, with all the bells and whistles and ended it with our Colonel Sanders finishing off with Allu’s signature move.”

     

  • Launches new festive range of footwear across all categories

    Khadim ushers in Durga Puja festivity with new campaign

    By Our Staff

     

    Khadim India, the retail footwear brand, launches its new campaign leading upto the Durga Puja Festival. The campaign featuring popular YouTubers Kiran Dutta (The Bong Guy) and Indrani Biswas (Wonder Munna) is targeted towards younger audiences in line with the brands vision to be the first choice footwear brand of the entire family.

     

    Speaking at the launch of the campaign, Namrata A Chotrani, CEO, Khadim India said:“Khadim has always been rooted in providing affordable footwear for the entire family and our attempt has always been to delight our customers which is encapsulated in our tagline ‘Its Wow, its Khadim’. This time we wanted to showcase our trinity offering of affordable pricing, refreshed in store experience and fashionable products to younger audiences. In the past, the brand has used high spirited personalities like Katrina Kaif, Dinesh Karthik and Farhan Akhtar who have had the eyes and ears of our audiences. With younger audiences increasingly spending more time on digital platforms we have brought on board Kiran and Indrani to be the face of our campaign. I am confident that they will bring the ‘Its wow Its Khadim’ proposition to life for our fans with their personas and strong youth connect.”

     

  • Promotes "responsible gaming"

    SRK launches new brand campaign of A23 Games

    By Our Staff

     

    A23 Games, a multi-gaming online platform owned and operated by Head Digital Works Private Limited has announced the launch of its new brand campaign with its brand ambassador, Shah Rukh Khan. Through these films, the brand aims to promote the importance of “responsible gaming”.

     

    Speaking about the campaign, Deepak Gullapalli, Founder and CEO, Head Digital Works said: “We have received a lot of love and acceptance from the audience on our platform over our journey and this would not have been possible without the way we positioned our brand. Today, as flag bearers of skill-based gaming in India, we believe it is imperative to reiterate the importance of responsible gaming from time to time to ensure that players are mindful of the amount of time and money they spend on our platform. This new set of advertisements is yet another step towards re-enforcing our brand’s message.”

     

  • To promote facial skincare range

    Sara Ali Khan becomes the face of Biotique

    By Our Staff

     

    Biotique Ayurvedic Products launches its new brand campaign with Sara Ali Khan as the brand ambassador for its facial skincare range. Conceptualised by Ogilvy, it is a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturising products.

     

    Commenting on the launch, a pioneer of the Indian beauty industry, Vinita Jain, Founder and CMD – Biotique, said: “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 percent ayurvedic formulations with advanced 21st century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”

     

  • Will promote key partnerships with Manchester City, F1® Experiences and more

    Sourav Ganguly named first brand ambassador of DreamSetGo

    By Our Staff

     

    DreamSetGo, sports experiences and travel platform owned by Dream Sports, a sports technology company, has announced Sourav Ganguly as its first brand ambassador.

     

    Welcoming the new brand ambassador, Monish Shah, Founder & Chief Business Officer, DreamSetGo added: “We are thrilled to have Sourav Ganguly as our brand ambassador. His unparalleled love and contribution to sports will help us reach fans across the country, and promote our ability to create unique and memorable experiences.”

     

  • Launches revolver shaped perfume

    Hardik Pandya chosen Brand Ambassador for Villain

    By Our Staff

     

    Men’s lifestyle brand, Villain, part of Mensa Brands, has announced Hardik Pandya as its Brand Ambassador. Pandya joins the brand to promote its range of fragrances.

     

    Commenting on the association, Ananth Narayanan, Founder & CEO- Mensa Brands said: “If there is anyone who truly embodies the persona of Villain with their badass attitude, incredible style, and never-back-down energy, it’s Hardik Pandya. We are excited to have him onboard and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it’s only going to become bigger and better.”

     

  • To generate awareness to increase app downloads

    Chalo Bus tracking app appoints DViO Digital as AoR

    By Our Staff

     

    DViO Digital, a creative-tech and digital-first marketing agency, has been appointed as the digital creative Agency of Record (AoR) for Chalo, a public transport technology company, based in Mumbai. The mandate puts DViO in charge of the brand’s digital and social media management. The primary focus of the campaigns across all platforms will be to generate awareness among bus users and bus operators alike and increase app downloads.

     

    Said Sowmya Iyer, Founder & CEO, DViO Digital: “At DViO Digital, we lead brands through digital transformation and assist businesses in their growth journeys. A lot goes behind establishing a brand online and creating active conversations. With our unique creative strategy, media campaigns and content creation at play, we are sure to establish Chalo as a tech-forward, customer-focused brand in the market.”

     

    Added Dhruv Chopra, CMO, Chalo: “We are delighted to onboard DViO Digital as our digital partner. Chalo is in the phase where the company is rapidly growing its footprint in the country. In DViO we saw the right team with a fantastic blend of speed and execution and strategic understanding that can help us reach our ambitious goals. We are glad to partner with them and look forward to an exciting journey together.”

     

  • To expand its pan-India reach

    Rahul Dravid to endorse LaunchMyCareer

    By Our Staff

     

    Career guidance service platform LaunchMyCareer (LMC) has announced Rahul Dravid as its brand ambassador. Dravid will feature in LMC’s upcoming 360° campaigns, propelling LMC to expand its pan-India reach. The platform has been officially launched and can be accessed at launchmycareer.com.

     

    Commenting on the launch, Ankur Aggarwal, MD, and Co-Founder of LaunchMyCareer said: “We are thrilled and honoured to collaborate with one of India’s most iconic sportspersons and celebrities, Mr. Rahul Dravid. We are looking forward to achieving bigger and greater things this year, and no one could have been a better ambassador or growth partner for us.”

     

  • Celebrates tales of people who have been able to end the darkness within

    Havells rolls out new digital campaign

    By Our Staff

     

    Havells India Limited has launched a new campaign on people who have eliminated darkness from their lives despite obstacles and challenges. As part of the campaign, the brand has started a video series #LetsEndDarkness (LED) Talks where these heroes enumerate how they overcame challenges and eradicated darkness.

     

    Commenting on the launch of the new campaign, Rohit Kapoor, Executive Vice President, Marketing Havells India Ltd. said: “The campaign thought of ‘LED Talks’ aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 118,000 likes. The campaign is another step towards creating remarkable storytelling that will help coherently communicate the brand’s narrative for change with LED (light-emitting diode) to a completely different proposition where the three letters of ‘LED’ stand for ‘Let’s End Darkness.’”

     

    Added Prag Bhatnagar, President & SBU Head, Havells India Limited: “With the new ‘LED Talks’ campaign, we want to spread positivity among people and hope that they resonate with it in a powerful yet humble way. The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour. A core message of ‘enlightenment within’ has been used in the campaign with a strong emotional and socially responsible message. We are hopeful that people will be inspired by the new campaign and feel motivated to achieve their aspirations.”