MxMIndia

Category: PRODUCTS

  • Created by FCB Ulka

    Himalaya launches new equity campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new equity campaign that inspires consumers across age groups to prioritise health and wellness. The campaign brings to life Himalaya’s vision of “Wellness in Every Home, Happiness in Every Heart.” The campaign is created by FCB Ulka and production is by Gulliver Motion Pictures.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness on the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head-to-heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M. Damodaran Nair, President and Head of Office (FCB Bengaluru): “Over the past couple of years, we’ve all realised the importance of health and wellness in some way or the other. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness.”

     

     

  • Encourages people to act responsibly on World Environment Day

    Wunderman Thompson creates film for Tata Tiscon

    By Our Staff

     

    Tata Tiscon has released a new digital film on World Environment Day. The campaign which has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand, encourages people to act responsibly towards their environment.

     

    The film, conceptualised by Wunderman Thompson Kolkata,  is the centrepiece of a larger campaign, #ItsOurNature.

     

    Commenting on the brand’s new content, Satyajit Maity, Chief of Marketing and Sales, (Branded Products & Retail), Tata Steel, said: “Tata Tiscon is not just India’s largest home building brand, it is India’s 1st rebar brand to receive GreenPro certification. It’s our nature to care for the environment through our processes, products and communications.  We are also dedicated to promote this message across the value chain and stakeholders we touch upon. We are running a campaign on our online early inspiration and home building platform – Tata Steel Aashiyana where we are planting a sapling on every purchase made by our consumers through our online portal.”

     

    Added Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata: “As a species, we humans, have cared and nurtured ourselves for thousands of years against all kinds of hostilities and today we rule the Earth. But now is the time to see the environment threat as real and once again do whatever it takes to ensure our own survival.”

     

     

  • Expects to work hand-in-hand with its marketing goals

    Haldiram Snacks starts search for a creative agency

    By Our Staff

     

    Haldiram Snacks has embarked on a search for a creative agency. It is welcoming pitches from creative agencies in its first-ever such move. The F&B leader is looking to onboard an agency that works hand-in-hand with its marketing goals.

     

    Said Divya Batra, Head of Marketing, Haldiram Snacks: “We are excited to open pitching from creative partners until we zero down on one that suits our needs the best. Whether you’re a global agency or a boutique one, share your vision for the heritage brand with us, in a brief way. The agency will be working closely with Batra to achieve marketing targets and increase visibility in alignment with the brand’s larger vision.”

     

  • Redeemption, Toilet Seva, and Fundook

    Seagull Advertising launches new startups

    By Our Staff

     

    Seagull Advertising, a Pune-based integrated marketing communications agency, hosted the “Seagull Brand Launch showcase” event on June 6 in Pune to showcase the launch of new start-ups like Redeemption, crypto token platform , Toilet Seva, a GPS -based tech solution for users to discover hygiene and safe toilets nearby, and Fundook, a high-tech sport.

     

    Said Sameer Desai, Managing Director of Seagull Advertising: “It has always been an objective of Seagull Advertising to be the go-to Startup accelerator in Pune. We are honoured to be a part of the success journey these new brands are aiming for. We have always helped brands to establish their niche in the market and I am sure with time all these brands shall scale new heights which we are excited to witness in the near future.”

     

  • For their new upcoming vertical

    Vega assigns marketing mandate to Ants Digital

    By Our Staff

     

    Vega has appointed Ants Digital as its digital, brand and performance marketing partner for an upcoming vertical. The agency will be responsible to launch this vertical across digital and social platforms and create innovative campaigns for the B2B market.

     

    Eiti Singhal
    Eiti Singhal

    Said Eiti Singhal, Chief Marketing Officer, Vega: “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have ANTS join us on this journey.”

     

    Sanjay Arora
    Sanjay Arora

    Added Sanjay Arora, Chief Executive Officer, Ants Digital: “VEGA as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence.”

     

  • Raises awareness about the products and services

    Capri Global ropes in Pankaj Tripathi as brand ambassador

    By Our Staff

     

    Capri Global Non-Banking Financial Company (NBFC) has roped in actor Pankaj Tripathi as the brand ambassador. As part of the two-year association, he will appear in multimedia campaigns for the brand and raise awareness about the products and services through direct consumer outreach programs.

     

    Speaking about the association, Rajesh Sharma, Director, Capri Global, said, “Capri Global’s vision to ease credit access for underserved and unbanked people, thus act as a force of change for the financial inclusivity. As we are growing, the Group aims to reinforce brand equity and strengthen brand recall in rural India. The regional connection coupled with the immense popularity of Mr. Tripathi will help us create solid footholds and increase brand recall as well as market share. Hailing from rural India, Mr. Tripathi has started his journey from the grassroots and made a mark in the film industry. He represents our key customers’ aspirations who want to start from scratch and envision achieving success. We believe he is a good match for our brand advocacy. Our customer segment would be able to relate with him and understand the importance of struggle and fame in their life.”

     

  • The film showcases the various applications of JSW Steel

    Ogilvy’s campaign for JSW Steel

    By Our Staff

     

    JSW Steel, the flagship company of JSW Group, has unveiled its new campaign ‘Always Around’. The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree integrated campaign including TV, Digital, OOH etc.

     

    Commenting on the latest campaign, Parth Jindal of JSW Group, said: “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

     

    Added Ogilvy India Chief Creative Officer Sukesh Nayak: “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”

     

  • The TVC is conceptualised by Sideways

    Ranveer Singh learns new ‘moves’ for latest campaign of Rupa Frontline

    By Our Staff

     

    Rupa Frontline, the men’s innerwear brand, has launched a new campaign featuring brand ambassador Ranveer Singh. The film is conceptualised by Sideways.

     

    Commenting on the new television commercial for Rupa Frontline, Mukesh Agarwal, Director Rupa and Company Limited, said: “We have consciously moved away from the traditional ‘boy-impresses-girl-and-takes-her-away’ kind of storyline with this TVC in order to be more relevant to today’s youth, who are our real target audience. Challenges are part and parcel of life. Rupa Frontline celebrates the human ability to smartly overcome these challenges without being too predictable or clichéd. Our customers have loved Rupa Frontline over the years and this is one of our ways to acknowledge their faith and trust in the brand.”

     

    Added Sameer Sojwal – Creative Head, Sideways: “Using celebrities interestingly always makes ads more memorable. So we used Ranveer in a new role – as a chess master. Through his infectious energy, we played up the effortless style and ease that Rupa Frontline stands for.”

     

  • To promote the use of genuine parts

    Hyundai Mobis launches campaign for Anti-Counterfeit Day

    By Our Staff

     

    Mobis India, manufacturer of automotive parts, accessories and mobility solutions for Hyundai Motors in India, has launched a ten-day long all-encompassing Digital campaign – “Safety Har Baar, Bharosa Baar Baar” on Anti-Counterfeit Day to promote the use of genuine parts. This initiative is a clarion call to stop the use of non-genuine products, which pose a huge threat to safety of customers as well as the genuine auto players in the market. The Digital campaign is active from June 1st-10th, 2022.

     

    Said Yong Goon Park, Managing Director, Mobis India – AS Parts Division:  “With rapid technological advancements in the automobile industry, it is a sad reality that manufacturing and marketing of non-genuine auto products is at an all-time high. What’s more perturbing is that despite strict measures, the situation remains grim leaving all auto companies incurring a huge loss of revenue. Most importantly, it imposes a huge threat on the safety of the passengers. It is even dangerous to gauge the impact of using non-genuine products as these never comply with the stringent criteria of standard genuine manufacturing processes and hampers the brand credibility drastically.”

     

  • Brings to life Himalaya's vision of "Wellness in Every Home, Happiness in Every Heart"

    Himalaya encourages consumers to prioritize Wellness in new campaign

    By Our Staff

     

    Himalaya Wellness Company, has launched a new equity campaign which inspires consumers across age groups to prioritise health and wellness.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness of the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head to heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M Damodaran Nair, President & Head of Office, FCB Bengaluru: “Over the last couple of years, we’ve all realised the importance of health and wellness in some way or another. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to re-instil and reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness’.”

     

  • The creative agency behind the campaign is Brandmovers India

    Taapsee is brand ambassador Vogue Eyewear

    By Our Staff

     

    Vogue Eyewear has unveiled a new campaign with Taapsee Pannu as brand ambassador. Brandmovers India is the creative agency behind the campaign.

     

    Said Gunjan Saigal, Brand Business Head, Vogue Eyewear: “Our new summer campaign featuring Taapsee Pannu encourages women to celebrate themselves. The new collection from Vogue Eyewear is a perfect fit for every occasion and mood – be it a casual-cool look for brunch or sharp, power-dressing for work, our new range covers it all.  Taapsee is the perfect embodiment of the essence of the campaign, embracing her authentic self effortlessly and inspiring women everywhere to let the world see them as they are – confident and powerful in their own skin.”

     

    Added Adrijaa Sanyal, Senior Creative Director at Brandmovers India: “Vogue Eyewear’s latest range for Summer ’22 is the key inspiration behind the campaign this year. We wanted to highlight the contemporary vintage-glam aesthetics of the new range while staying true to the core message of celebrating individual spirit and self-expression that Vogue Eyewear has consistently strived to inspire their consumers with. We’ve crafted the film with an intention to convey the sense of unfaltering confidence and power that comes from self-assertion and making oneself visible, no matter who or where they are. The campaign aims to encourage consumers to embrace their uniqueness and show up to the world everyday armoured with a high spirit and high fashion that the new range from Vogue Eyewear brings to their toolbox of self-expression.”

     

  • Conceptualised by The Womb Communications

    Ranveer Singh promotes Astral Pipes in new campaign

    By Our Staff

     

    Astral Pipes has launched a brand campaign with actor Ranveer Singh. It builds on a new catchphrase in Sindhi “Dadho Sutho” (very good). The campaign has been conceptualised by The Womb Communications.

     

    Said Kairav Engineer, VP – Business Development Astral Limited: “Our objective is to increase consumer involvement and preference for good quality pipes while the purchase decision is made. The average cost of residential plumbing is roughly about 2% of the overall cost of building a house. So the probable saving here could be minuscule against which the risk is so huge of jeopardizing entire house. We intend to educate consumers to invest in good quality pipes while spending to make their dream home.”

     

    Added Heval Patel, Head of Account Management, The Womb: “In a commoditized, low-involvement category, we were clear that we had to create a preference for Astral Pipes. In our numerous conversations with homeowners and influencers (plumbers/contractors) we understood that while people meticulously plan every aspect of their homes like interior decors, tiles, furniture, etc. to match lifestyle and status, they inadvertently end up using compromised pipes. As a leading and trusted pipe brand in India, we had to highlight the ill-effects of doing so and eventually make Astral synonymous with a very good quality pipe for the homeowners and the influencers and hence the use of the phrase “Astral Dadho Sutho”.