MxMIndia

Category: PRODUCTS

  • To launch its maiden brand campaign

    Ganguly to promote Joyville by Shapoorji Housing

    By Our Staff

     

    Joyville, the housing platform of Shapoorji Pallonji Real Estate, is all set to launch its brand campaign with Sourav Ganguly as its brand ambassador.

     

    Said Sriram Mahadevan, MD, Joyville Shapoorji Housing: “We are glad to have onboarded Sourav, who is a household name across the country. He is known for his unique leadership, thriving passion, trust, and reliability. Thus, resonating strongly with the core attributes of our brand. All Joyville developments are an address where you are surrounded by people with drive to succeed and Sourav truly represents this spirit.”

     

    Added Parikshit Pawar, CMO, Joyville Shapoorji Housing: “Partnering with Dada is essentially a strategic move. He is recognized for his winning attitude, both on and off the field and is famously regarded as the catalyst of change for Indian cricket. This association between dada and Joyville by Shapoorji Pallonji, can be viewed as a coming together of two winners from their respective fields. Such a symbiotic brand fit is very rare to see.”

     

  • Themed 'Kiraye Se Azaadi'

    Signature Global real estate rolls out new TVCs

    By Our Staff

     

    Real esetate company Signature Global has launched a series of TVCs that touch upon the daily struggles of prospective homebuyers living in rented accommodations. The campaign has been created by Tree Design and produced and directed by SG Pictures.

     

    Talking about the new campaign, Pradeep Aggarwal, Chairman and Whole-time Director, Signature Global India Ltd. said: “Signature Global reiterates its core competency of ‘affordable housing’ with these short stories which target inspiring & first time home buyers. We are trying to showcase the daily struggles of tenants who are often badgered by their landlords but in an entertaining way. At Signature Global, we are always trying to deliver houses which can turn into beautiful homes with all necessary amenities for a family; with lovable families; away from the daily nagging of landlords. These TVCs effectively communicate this underlying idea. We are also extremely thankful to all the esteemed actors who have delivered the message beautifully.”

     

  • To leverage the brand

    Shahid Kapoor to promote Furo Sports Shoes

    By Our Staff

     

    Furo Sports Shoes has announced its collaboration with actor  Shahid Kapoor.

     

    Said Manoj Gyanchandani Managing Director, expressing his views on the collaboration: “We are extremely honoured to welcome Shahid Kapoor as the newest Furo family member. We couldn’t have asked for a better partner in2022 who comes with such high credible energy:

     

    Added Rahul Sharma, Marketing Head: “To continue leveraging our association both in mass media & digital platforms – Shahid would be part of our forthcoming Brand campaigns which are back-to-back linedup starting few weeks from now.“

     

  • The TVC conceptualised and executed by Taproot Dentsu

    Ayushmann Khurrana to promote Cipla’s Maxirich multivitamin

    By Our Staff

     

    Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has launched a new television commercial, featuring its brand ambassador Ayushmann Khurrana. It is conceptualised and executed by Taproot Dentsu.

     

    Commenting on the new Maxirich TVC, Shivam Puri, CEO, Cipla Health said: “With Ayushmann, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.”

     

    Added Abhishek Deshwal, Executive Creative Director, Taproot Dentsu: “The energy demonstrated by Ayushmann Khurrana in  the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions.”

     

     

  • Conceptualised and produced by agency EmotionalFulls

    Reliance-backed Fynd Platform launches ad campaign

    By Our Staff

     

    Reliance-owned startup Fynd has rolled out an ad titled ‘Retail ka Naya address!’ to promote the Fynd platform. The ad campaign is conceptualised and produced by agency EmotionalFulls.

     

    Said Ragini Varma, Growth Lead at Fynd Platform: “Covid-19 has made the traditional business method obsolete. It has opened the doors for embracing the digital route and online transactions. As a result, it became challenging for small retailers to continue their survival as they lacked resources, proper understanding, and knowledge for starting their business online. Witnessing such a backdrop, we have helped these retailers to start their online businesses to cater to the changing customer preferences with the right guidance and support. We have helped these brands undergo a digital transformation by solving various problems related to delivery assistance, payment gateway integration, data insights with tracking and analytics, etc. We have launched our latest ad campaign to further extend our support to businesses in need and urge them to integrate with us.”

     

     

  • To highlight industry-first benefits and policies for sellers

    Flipkart unveils three new ad films

    By Our Staff

     

    Flipkart has rolled out three new ad films under its ongoing campaign #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers. The campaign is conceptualised by Art-E MediaTech.

     

    Said Jagjeet Harode, Senior Director and Head – Marketplace, Flipkart: “As a homegrown e-commerce marketplace, we are constantly innovating and bringing new solutions to empower our seller partners from across the country. In this digital commerce era, we want to handhold and nurture MSMEs from Tier-2 and Tier-3 cities, who are ambitious and are looking to unlock their growth potential. Through the ‘Bachon Ka Khel’ campaign, we aim to educate the seller community about the ease of doing business with Flipkart in a simple and efficient manner.”

     

    Added Rohit Sakunia, Co-founder and Chief Business Officer, Art-E MediaTech: “For us, the task at hand was to retain the impact and relevance of the characters and their roles as portrayed in the first two series of Bachon Ka Khel campaign. At the same time, we wanted the viewers to feel the air of change in not only the e-commerce platform but also in the way it positively impacts the sellers. With a fresh set-up and more new characters than the previous ones, these films are a whole new story of the way the Flipkart Seller Hub is changing the dynamics of online selling in India, by placing the seller and entrepreneur community in the centre of focus of these innovations.”

     

  • Showcases offerings for the various definitions of a family's comfort

    Ikea rolls out new campaign for home furnishings

    By Our Staff

     

    Swedish conglomerate Ikea has launched a new integrated campaign in India across television, OOH, and digital channels. The campaign focuses on Ikea’s wide range of home furnishing solutions. Under this campaign, Ikea has released two TVCs, featuring two of its iconic products for the living room and bedroom.

     

    Commenting on the new campaign, Kavitha Rao, Country Commercial Manager, Ikea India said: “At Ikea, we understand the need of having a home that truly resonates with how our customers feel, and therefore, we have designed our offerings to suit our customers’ needs. We aim to bring great design that is functional and affordable into the lives of our customers and make their everyday better. We offer a wide range of over 8000 products that enable customers to furnish their homes to cater to the diverse needs of the family.”

     

  • Initiative aligned to brand’s purpose of enabling LifeGoals

    Bajaj Allianz Life ‘Superstar After Retirement’ video

    By Our Staff

     

    Bajaj Allianz Life has launched a  music video tilted ‘Superstar After Retirement’, created by retired seniors showcasing their creativity and fulfilling their life goals.

     

    Commenting on the initiative,  Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said “Aligned to the brand purpose of enabling LifeGoals, we launched Superstar After Retirement initiative to encourage retired senior citizens to rediscover their talents and explore a world full of possibilities and freedom. Financial security provided through a regular stream of income, post-retirement, allows individuals to pursue their earlier unfulfilled passions.”

     

  • To reiterate trust in the potential of offline merchants of Bharat

    BharatPe launches new campaign

    By Our Staff

     

    BharatPe, the payments app, has announced the launch of its new brand campaign -‘Hai Yakeen’. Conceptualised around the power of dreams and tenacity of offline merchants and SMEs, the TVC has been directed by the adfilm director, Anupam Mishra and voice over is by Naseeruddin Shah.

     

    Speaking on the launch of this new campaign, Parth Joshi, Chief Marketing Officer, BharatPe, said: “For us, ‘Bharat’ stands for the indomitable spirit, can-do attitude, and the tenacity to bring change. This is the reflection of millions of merchants who are silently marching forward to shape the nation and are the soul of Aatmanirbhar Bharat. Their dreams, aspirations, efforts, and innovative thinking can be seen everywhere, every street, every corner, every city- across the country. BharatPe was designed with the intent to empower these millions of offline merchants who play an integral role in building new India. With this campaign, we celebrate millions of untold stories and hope to inspire a whole new set of merchants to believe in the power of their dreams. We are grateful to our 8 million+ merchant partners who have put their faith in us. We are committed to build products that will empower millions of offline retailers and SMEs in the country.”

     

  • The video also features popular gamers Mortal, Snax, and Dynamo

    Rajkumar Rao finds own squad for BGMI in digital campaign

    By Our Staff

     

    Krafton, Inc., the South Korean video game developer, has unveiled its latest digital campaign for Battlegrounds Mobile India (BGMI) featuring actor Rajkumar Rao. The campaign follows the journey of Rao as he discovers BGMI’s fun gameplay for the first time and forms a squad with his group of friends.

     

    Commenting on the latest campaign, Minu Lee, Head of Battlegrounds Mobile India said: “Our community is deeply important to us, and our efforts have always been to create an enjoyable, and diverse gaming experience for players in India. Through this campaign we wanted to invite new players to the game and showcase how everyone can find their squads within BGMI. With our 2022 BGMI tournaments underway, this campaign encourages players to embrace their inner gamers, and gear up for an exciting year ahead.”

     

  • HDFC Bank launches national campaign on ESG

    By Our Staff

     

    To observe World Environment Day, HDFC Bank has announced the launch of four films that highlight the bank’s social and environmental initiatives under its flagship programme Parivartan. These films are part of a nationwide ESG campaign and have been conceptualised by ad agency Leo Burnett.

     

    As part of the campaign, the bank has also planned a high-decibel activation in over 40 locations across the country. At over 125 busy traffic signals the bank will put up a short street play to encourage people waiting to turn off their engines to reduce air pollution.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest private-sector bank, we must use our brand to create a positive social impact and make a difference in the lives of communities. With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “At Leo Burnett we pride ourselves on working with HumanKind brands. HDFC Bank has always empowered people by putting purpose at the heart of all their endeavours. With the latest campaign, we want to highlight the importance sustainable progress and our films reflect the brand’s commitment to sustainability. World Environment Day was the perfect time to launch our campaign.”

     

    Now if only the bank were to train its energies on making all its outposts (branches, ATM counters etc) truly accessible for Persons with Disabilities.

     

  • He will also be a shareholder in Garuda Aerospace

    Dhoni to now be brand ambassador of drone startup Garuda Aerospace

    By Our Staff

     

    Mahendra Singh Dhoni has been roped in to be the Brand Ambassador and Shareholder in Garuda Aerospace.

     

    Said Agnishwar Jayaprakash, Founder CEO of Garuda Aerospace is ecstatic about the development, “I’ve always been an Ardent Admirer of Mahi Bhai & to have him as a part of the Garuda Aerospace family is honestly a dream come true” said Agnishwar. He added by saying “Mahi Bhai is the epitome of Dedication & I firmly believe that having Captain Cool on our Cap table adds tremendous value which will motivate our team to perform better.”