MxMIndia

Category: PRODUCTS

  • The weeklong event EOSS will happen from June 10 to 17

    Flipkart ropes in Alia Bhatt to promote EOSS

    By Our Staff

     

    Flipkart has announced its end of season sale (EOSS) event which will bring more than 10,000 brands with a selection of fashion, beauty and lifestyle products. It has roped in Alia Bhatt for TVC to promote EOSS. The week-long event EOSS will happen from June 10 to 17.

     

    Commenting on the event, Sandeep Karwa, Vice President, Flipkart Fashion said: “Flipkart always aims to bring joy to people, in big ways and small, through a diverse offering on our platform. The End Of Season Sale is truly a festival for us. And given the phenomenal response it has received through the years; we are sure our customers and partners share this sentiment. As a marketplace platform, we are bringing sellers, brands and customers together while leveraging technology solutions to bring unparalleled value to our customers. Every season, Flipkart observes consumer behaviour and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products and offers. After a two-year hiatus, we look forward to making this season a memorable one for everyone involved. We are confident that this event will propel our endeavour to onboard the next 200 million customers and chart a sharper growth trajectory for our partner brands.”

     

     

  • It features brand ambassador Sachin Tendulkar

    82.5 launches new solar campaign

    By Our Staff

     

    Luminous Power Technologies has launched a new TVC featuring brand ambassador Sachin Tendulkar. It is developed and conceptualised by 82.5 Communications.

     

    Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said: “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

     

    As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

     

    Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India added: “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

     

     

  • It's a new multi-platform entertainment franchise built on Near

    Mila Kunis & Sharad Devarajan launch Armored Kingdom

    By Our Staff

     

    Actor, Producer, and Web3 innovator Mila Kunis and superhero creator Sharad Devarajan announced the launch of Armored Kingdom Media Inc., a new multi-platform, global entertainment universe spanning a Web3 trading card game, digital comics, animation and film. To commemorate the launch, a limited-edition Issue #0 comic book NFT will be available for free, for seven days at ArmoredKingdom.com.

     

    Devarajan is the Founder of Graphic India, the leading comic, animation and creative studios and this will be the first comic and game championed by Kunis, an avid TCG/MMO gamer, who has previously launched a number of projects in the Web3 animation space.

     

    Said Kunis: “I lost a good part of my youth to gaming, from World of WarCraft to Settlers of Catan. The moment I dove into Web3, I saw the opportunity to create an immersive universe where blockchain technology deepens the gaming experience and makes it more personal and immersive for every fan. Armored Kingdom will allow gamers to relate to their characters and gear in a revolutionary way, and we can’t wait to share more of that with you very soon.”

     

    Added Devarajan: “Armored Kingdom has all the elements of a great fantasy meets sci-fi story that will take a global audience into a place of wonder. At Graphic India, our mission is to partner with the greatest creators and technologies in the world to innovate the future of storytelling across Web3 and the metaverse. Mila Kunis has been an early pioneer and leader in this space and it’s an incredible honor to collaborate with her. Armored Kingdom will push Web3 technology further than ever before, so we’ve turned to NEAR to help us make it a reality. Their expertise with community management, championing of the creative sector, and its carbon-neutral-user-friendly development platform won us over.”

     

    Founded with Lindsey McInerney and Lisa Sterbakov, Armored Kingdom is built on NEAR – a carbon-neutral, community-driven blockchain.

     

  • Unveils a brand film created by Ants Digital

    Youva from Navneet set to welcome back students

    By Our Staff

     

    Youva, the stationery brand from Navneet Education, has geared up to welcome students with a new stationery range supported by a Back to School campaign.

     

    Launching the campaign, Abhijit Sanyal, Chief Strategy Officer and spokesperson of Youva, said: “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.

     

    Commenting on the launch of the brand film, “Happy hoke chale school hum”, Sanjay Arora, CEO of Ants Digital added: “This is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”

     

    The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.

     

    As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school. Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.

     

     

  • The business process management firm will be seen to promote flexible and tech-driven customer service

    EOS Globe gets new identity

    By Our Staff

     

    Eureka Outsourcing Solutions announced plans to change its name to ‘EOS Globe’.

     

    Said Abhinav Arora, CEO at EOS Globe: “2022 observes a significant juncture in the expansion of this organisation. We have developed unique adroitness to serve the automotive, banking, consumer durables, direct to home and digital media, e-commerce and hospitality, financial, healthcare, insurance, manufacturing, media and communication, and energy and utility sectors over the past years. Now, we aim to grow EOS Globe as a brand of global repute in digital transformation. We will leverage technology and innovation to address the most pressing consumer needs. By changing the logo and our corporate name, EOS Globe aims to establish itself as an industry leader for enhanced customer experience, digital transformation, innovation, and relentless growth.

     

  • The tagline goes: Har Family Hogi Insured’

    Policybazaar launches new campaign

    By Our Staff

     

    Policybazaar, one of India’s largest online insurance marketplaces, has unveiled its new tagline – ‘Har Family Hogi Insured’ .

     

    Said Yashish Dahiya, Co-Founder and Group CEO, Policybazaar.com said, “With our commitment to putting customers at the centre of our services, we have been able to successfully enhance the level of insurance awareness for our existing consumers. We want to take the insurance distribution and access to every nook and corner of the country. This refreshed brand commitment focuses on Tier 2 and 3 cities for advancing a higher level of awareness regarding insurance protection. The new tagline launch emphasises our aim to democratise insurance in India where each member of the household is insured.”

     

    Talking about the announcement, Sarbvir Singh, CEO, Policybazaar.com said, “Our focus has always been on improving India’s insurance penetration and casting a wider financial safety net for each family in the country. Our new tagline to ‘Har Family Hogi Insured’ strongly re-emphasizes the brand’s core values and focus. Customers in smaller towns and cities are now increasingly gravitating towards adequate insurance coverage. We are also seeing a steady shift in the business mix with 59 percent of our insurance business coming from non-tier 1 cities, up from 28 percent in FY17.”

     

  • Widens presence on Connected TV

    Qyou Media partners with OnePlus

    By Our Staff

     

    Qyou Media India has partnered with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan.

     

    Commenting on amping up its digital footprint in India, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “Connected TV platforms as a medium are witnessing an explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV, provides us with an opportunity to open doors to millions of viewers and also give our content a place and platform of its own. We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer in becoming a holistic entertainment brand in India.”

     

    Added Navnit Nakra, OnePlus India CEO and Head of India region: “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio. We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.”

     

  • The TVC is conceptualised and written by Shubhanshu Dwivedi, Apoorva Jain and Saurabh Kulkarni

    ‘Back to School’ with Milton

    By Our Staff

     

    Houseware brand Milton has released a new TVC for its Leak Lock lunch boxes from the Back to School range. The TVC is conceptualised and written by Shubhanshu Dwivedi, Apoorva Jain and Saurabh Kulkarni.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “Over these 50 years, much has changed, but our philosophy ‘Kuch Naya Sochte Hain’ continues to guide us while solving our consumers’ everyday problems. Innovation and technology, pioneering breakthroughs and intuitiveness about consumers’ unsaid needs is what helps us develop products to make their lives easier. The TVC, in an endearing way, conveys Milton’s product offerings through the easing of a parent’s daily worries about her child.”

     

    Speaking on the new TVC, Saurabh Kulkarni, Group Creative Director, Ogilvy, added: “Kids will be kids. So, mothers always find solutions to suit their behaviour and lifestyle. And that’s also what Milton does best. Keenly observes human behaviour and designs for and around it. Perhaps that’s why they are relevant even after 50 years.”

     

     

  • The campaign is titled #HarThaliNutritionWali

    BL Agro launches campaign for ‘Nourish’

    By Our Staff

     

    Nourish, a food products company under the aegis of BL Agro, has recently launched a campaign #HarThaliNutritionWali, an initiative to promote better nutritional access to the people of the country.

     

    Said Ashish Khandelwal, Managing Director, BL Agro says, “the right to good nutrition should be considered as a human right by itself. We found that most people lack nutritious choices due to lack of awareness and the affordability factor. When we promise good nutrition, we also understand that there a socio-economic factor involved. Keeping this in mind, we have mapped a selected range of groceries that fulfil most nutrition checklists and have decided to reduce the price by 10-15% for better offerings. Through #HarThaliNutritionWali campaign, we hope to support the government’s mission of making nutrition accessible to every citizen.”

     

     

  • The campaign is titled #RacingHeartsSince1909 for the brand Vredestein

    Apollo Tyres mandates Mirum, announces new campaign for Vredestein

    By Our Staff

     

    Apollo Tyres has launched an awareness campaign for brand Vredestein in India, which is all set to get the Hearts Racing! Targeted towards the auto enthusiasts, the campaign aims to raise awareness on the superior performance and rich legacy of the Vredestein brand. The campaign is titled #RacingHeartsSince1909 and has been created by Mirum.

     

    Commenting on the awareness campaign, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd, said: “Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums.”

     

    Added Arvind Nair, Director – North India, Mirum: “Our attempt with racing hearts was to bring forth the love for driving combined with the heritage of the brand. For a brand like Vredestein, we focused on the emotion and the legacy of performance that sets it apart for over a century.”

     

  • As the company’s brand and communication partner on record

    RR Kabel tilts towards Tilt

    By Our Staff

     

    The consumer business of RR Kabel has awarded its brand and communications mandate to Mumbai based Brand & Communications consultancy, Tilt Brand Solutions.

     

    Said Vivek Abrol, CEO – FMEG of RR Kabel:  “We are now moving into an expansion phase with the acquisition of the Luminous – Home Electrical Business. This now bolsters our product portfolio and vision to be a leading player in the FMEG category. We had worked closely with the Tilt team over the last few months on RR consumer brand and are thrilled to bring them on board now as a long term partner. With brand capabilities of team Tilt, and their all-in mindset and approach, we are excited to partner with them on our journey of building a meaningful branded portfolio in an ever-evolving category.”

     

    Added Rajiv Chatterjee, Co-founder & CBO, Tilt Brand Solutions: “It is indeed very encouraging for us that the consumer electrical business of RR Kabel has entrusted us to build their vast portfolio. We passionately believe in RR Kabel’s – FMEG  ambition and ability to be seen as a leader in this category, in terms of both, quality and understanding of the consumer; and we will bring to bear all that we have, to fulfil the rightful ambition of Vivek and the rest of the RR team”

     

  • The campaign has been created by Mogae Media

    Sonu Sood promotes Shyam Steel in new TVC

    By Our Staff

     

    Shyam Steel producers and manufacturers of primary TMT Bars launched their new TVC campaign featuring Sonu Sood.  It is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The TVC campaign has been created by Mogae Media and is directed by Vaibhav Misra.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. We at Shyam Steel aim to build the nation by assisting people in building their dreams. The TVC reflects the brand’s thought in connection with Sonu’s exemplary work in assisting people achieve their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”

     

    Added Harish Arora, Creative Director, Mogaé Media: “With Shyam Steel Flexi Strong TMT bars TVC, we’ve tried to ignite the dreams of millions of youth in this country. The youth of today is well prepared to reach the pinnacle of success in the new India.  And rest of the glory was added by the exceptionally polished actor and a great human being – Sonu Sood.”