MxMIndia

Category: PRODUCTS

  • Nouriture cattle feed brand of Anmol Feeds has announced actor Pankaj Tripathi

    Pankaj Tripathi to endorse cattle feed

    By Our Staff

     

    Nouriture cattle feed brand of Anmol Feeds has announced actor Pankaj Tripathi as its first brand ambassador for a TVC. The aim is to change perceptions of its range of products through its positioning of ‘Sirf chusti nahi, pushti bhi’. The creative agency handling the campaign is Shreyansh Innovations.

     

    Speaking on the campaign Amit Saraogi, Managing Director, Anmol Feeds, said: “We wanted to create a high recall for our cattle feed brand, Nouriture Godhenu Gold, and our superlative product deserved a brand ambassador like Mr. Pankaj Tripathi who has a unique appeal across the country with his own inimitable style. He is an energetic and versatile actor with a rich legacy of work. Pankaj’s common man personality resonates with our brand values, and we believe the association will go a long way in not only achieving the desired top-of-the-mind brand recall but also in bringing about a paradigm shift in farmer behaviour towards the right feed. Our campaign aims to educate and inform the farmers about why they need the right cattle feed for better yield. We hope the words, Sirf chusti nahi, pushti bhi is embedded in the minds of every farmer and stays for a long time.”

     

  • For its 'Sahi Shuruaat' campaign

    Godrej Veg Oils ropes in actor Bhau Kadam as brand ambassador

    By Our Staff

     

    Godrej Veg Oils, a brand of Godrej Industries Limited, has announced its association with Marathi film and theatre actor, Bhau Kadam to promote its Campaign – ‘Sahi Shuruaat with Godrej Oils’.

     

    Said Nitin Nabar, Executive Director & President, Godrej Industries Limited: “We are very happy to have Bhau Kadam as part of the Godrej Veg Oils Sahi Shuruaat Campaign.  Bhau Kadam and Godrej veg oils share some striking similarities such as consistency, purity, quality and most importantly trust. This makes us confident that this partnership will be mutually beneficial.”

     

    Commenting on this association Bhau Kadam added: “Godrej is a legacy brand with strong Indian roots in our country. I am excited to come onboard as the brand ambassador for Godrej’s Veg Oils Sahi Shuruaat campaign. The brand is known for the various edible oils that are used regularly by households across Maharashtra, Gujarat and Goa. I wish them the best for continuing to provide good quality cooking oils to the consumers.”

     

  • To drive home strong message of don’t drink & drive

    Rediffusion creates a campaign for Punjab Police

    By Our Staff

     

    In time for the frenzy around New Year’s Eve, the Punjab Police released a five-minute video on all its social media handles urging citizens, especially youth not to ‘drink and drive’. The video has been ideated and created by the Rediffusion Mumbai team.

     

    Said Pramod Sharma, Creative Chief of the agency’s Mumbai office: “It is an emotional film but it is very real. We sometimes underestimate the love and trust parents have for us children. This video is very candid. It covers a lot of incisive insights about the parent-child relationship and how offsprings can sometimes betray the faith and trust that resides so deep in the parent’s heart. But the video stops short of any pulpit talk; just merely states that for the sake of your family, their love and their trust, don’t drink and drive.”

     

    Added Kalyani Srivastava, Head of Rediffusion Mumbai: “This is a simple but touching New Year message from the Punjab Police. No pontification. Just a dramatic portrayal of a mother’s love, and that is infinitely powerful.”

     

  • With a print ad on New Year’s Day along with a digital film

    Ford India launches ‘Committed to Serve’ campaign

    By Our Staff

     

    Ford has unveiled its new campaign #CommittedToServe, underpinning the company’s promise of continued parts, service, and warranty support to customers in India. The campaign saw a print ad on January 1. There is also a digital commercial and a TVC.

     

    Notes a communique: “The campaign film opens with the protagonist handing over the keys of her EcoSport to a Ford Service executive. The film then shows her looking at their sparingly used Ford Ikon and enquiring if the old Ikon can also be serviced, just to surprise her mother on her birthday. The Ford Service person agrees instantly valuing the brand’s association with the customer and then shows up in the evening, with both vehicles serviced & old Ikon, decorated with a ribbon. The special ‘birthday’ gestures leave both women emotional and proud of their association with the brand and its products.”

     

  • To introduce ‘Continental Freeze Dried’ to the Indian market

    Continental Coffee unveils first TVC

    By Our Staff

     

    Continental Coffee (CCL) has unveiled its first national TVC introducing their premium, ‘Continental Freeze Dried’ to the Indian market. Through the TV commercial, CCL aims to acquaint coffee enthusiasts with the concept of freeze-dried.

     

    Said Preetam Patnaik – Head of Consumer Marketing, Continental Coffee: “CCL is a renowned brand and beloved by consumers in the southern parts of India. We prioritise innovation and quality which can be distinctly seen through our product range. With Continental Freeze Dried, we wanted to reward the coffee connoisseurs in India by offering them a flavourful, aromatic cup of instant coffee. Our goal is to create awareness about our brand at a national level through our first national television commercial for our premium instant coffee brand, Continental Freeze Dried – a 100% pure freeze-dried coffee with a taste that appeals to coffee lovers. The focus of our TVC is not only to showcase the freshness of Continental Freeze Dried to a national audience but also to drive awareness on the concept of freeze-dried coffees and how it is the freshest form amongst instant coffees. We hope to strike impact for CCL in our TVC by highlighting the uniqueness of freeze-dried instant coffee and thus stand out in the competitive landscape of the coffee industry.”

     

     

  • Encourages men to have open conversations about their health and wellbeing

    OZiva launches film to break stereotype about men’s health

    By Our Staff

     

    OZiva, a certified plant-based nutrition and wellness brand, has launched a social experiment film #BeYourOwnMan, delving on the plethora of issues that Indian men face with respect to their health. The film aims to break the stereotype of what it means to be a man by encouraging every man to #BeYourOwnMan and tell them that it is okay to speak up about health and get help when needed.

    Speaking of the campaign, Aarti Gill, Co-founder, spokesperson for OZiva said: “The importance of good health cannot be defined by genders. However, we are seeing a huge divide in the way health is perceived by men and women. At OZiva, we want to empower every individual to be healthier and better in every way. Whether men or women, physical and mental health should always be a priority. And we are hoping to open more conversations and also encourage men to seek help when needed as there is no shame in prioritizing health.”

     

  • For her outstanding performance in the women's cricket team

    BOB ropes in Shafali Verma as brand endorser

    By Our Staff

     

    Bank of Baroda has announced the signing of cricketer Shafali Verma as its brand endorser.

     

    Said Sanjiv Chadha, MD & CEO, Bank of Baroda: “Bank of Baroda has a history of associating with ace athletes and sportspersons as its brand endorsers and being a crucial part of their journey. The bank continuously supports the youth of the country through its various banking and non-banking initiatives and this announcement reflects the Bank’s ethos of adding value to its customer experience by choosing youth-icons like Shafali to inspire them. Shafali’s personality resonates grit, determination and dependability which reflects the bank’s brand ideologies.”

     

  • Helmed by director Martin Prakkat and cinematographer Jomon T John

    Muthoottu Mini Financiers launch new ad with focus on women

    By Our Staff

     

    NBFC Muthoottu Mini Financiers Limited has launched a new commercial film with focus on women. Helmed by award-winning director Martin Prakkat and cinematographer Jomon T. John, the commercial was shot at some of the most picturesque locales in Ladakh.

     

    Said Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers Limited: “We are thrilled and ecstatic at the overwhelming response to our new commercial which encourages women to dream and calls for shattering cultural stereotyping of women. The film makes a bold attempt to dispel outdated societal myths still in vogue and the need to bring-in a paradigm shift in our attitude towards women. Being a socially responsible company, with strong values, we are extremely proud in rooting for a socially relevant cause. Time has come to address challenges faced by women and stress on the importance of  increased participation of women in the mainstream activities, be it socio-cultural-politico-economical. We urge women of today to dream, stay financially independent and go places. Rest assured, we, the Muthoottu Mini, will stand by you always.”

     

  • Challenged participants to make creative edits on Picsart for its new Utsaah Collection

    Ventes Avenues crafts campaign for Tanishq

    By Our Staff

     

    Ventes Avenues, a mobile adtech company, and Picsart, a digital creation platform, rolled out a campaign for Tanishq for its new Utsaah Collection. It featured a 5-day Tanishq Challenge for participants to use various backgrounds and a Tanishq necklace to make creative edits.

     

    Picsart created two Replays, a simple series of edits a user can apply to an image in just a few clicks, showcasing the Tanishq Utsaah Collection with various Jewellery as objects that the user can avail in their creatives and adjust however they deem fit. The Replays were pinned on top of the Picsart homepage to garner maximum engagement. As a result, Replays garnered 25.84 Mn views in seven days, marking the whole campaign a huge success!

     

    Said Tanasha Amlani, Deputy Brand Manager at Tanishq: “We wanted to encourage our loved community to adorn the Utsaah collection in real-time and be the authentic face of celebration and cheer. This collaboration lead to people adding their own charm to the intricately crafted pieces and elevated the Utsaah this festive season”

     

    Added Ravish Jain, Country Head, India at Picsart: “Our community loves interacting with brands in this unique way, and Tanishq’s new collection fits beautifully into the images they created. This is a great way for a brand to get their product in front of our large audience in the format they are used to: creativity!”

     

    Said Fauzan Rahim, Co-Founder, Ventes Avenues: “It has been a delight to collaborate with Tanishq for their Utsaah campaign. When we were first briefed on the Tanishq Utsaah festive Campaign, we fathomed Picsart – A Digital Creation platform that was tailor-made for the Utsaah Campaign. Given, festivities were around the corner and people were very active on Social Media apps to share their pictures and stories, Picsart is where they first ended up adding creativity and enhancing their pictures making it the aptest platform to generate user engagement for Tanishq Utsaah Campaign. We would like to thank Tanishq for taking this leap of faith and trusting us and our recommendation to successfully run their campaign.”

     

  • For the launch of Flexi Plus Loans

    Tata Capital unveils campaign with Viscomm

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, unveils its integrated marketing campaign ‘India – Apne Mann Ki Karo’ to promote its latest Flexi Plus Loan Offerings. The campaign, executed by Viscomm, features a series of three films.

     

    Speaking about the ‘India – Apne Mann Ki Karo’ campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said: “Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seek freedom in our daily lives. Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs.”

     

  • Tara Sutaria is brand ambassador of the Savlon Glycerin Soap

    Ogilvy films Sutaria for Savlon

    By Our Staff

     

    ITC Savlon has roped in actor Tara Sutaria as brand ambassador for Savlon Glycerine Soap that addresses the dual need of soft skin along with germ protection. A new film has been launched.

     

    Speaking on the new film, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said: “Savlon has been the frontrunner in addressing evolving consumer needs through innovation. The health soap category has seen a robust growth over the past two years. While hygiene has become a way of life for all, with consumer needs evolving, personal hygiene has progressed from providing protection only to ensuring value-added skin care benefits as well. Tara’s partnership with the brand brings with her a vibrant & fresh feel to the category that the Savlon soap encompasses.”

     

    Added Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “The concept of ‘Softy’ is a light, endearing way to establish the beauty credentials of this soap. The film is a product demo but told as a story. It makes a sharp point about what the soap can do for your skin and this will not be missed. The interaction between Tara and the dog is what will make the film memorable and we believe the audience will enjoy watching it again and again.”

     

  • Created by ^Atom agency

    Reliance General Insurance launches digital campaign

    By Our Staff

     

    Reliance General Insurance Company Ltd. (RGICL) has launched a digital campaign called #CarKaYaar on all digital platforms to reinforce its brand positioning as the ‘Friend in Need’ for car insurance customers. Created by ^ a t o m network, the campaign highlights through an animated series of six films that ‘RGICL will always take care of you and your car, no matter what happens’.

     

    Said Anand Singhi, Chief Distribution Officer, Reliance General Insurance: “Classically the insurance sector has been filled with serious narratives depicting care, security, and various other emotional spiels. With the #CarKaYaar campaign, we have tried to break free the monotony and communicate our message in a fresh way with a bit of humor and quirkiness.”

     

    Yash Kulshretsha and Ananda Sen (CCO and NCD respectively) of ^ a t o m said, “The motor insurance journey is filled with doubts and scepticism of customers. The fear of not having something covered in an accident is more significant than the accident itself. We set out to highlight that with a series of films under ‘No matter what happens to your car, you can always rely on your #CarKaYaar.’