MxMIndia

Category: PRODUCTS

  • Will be involved in digital and creative strategy, planning and social media campaign

    Evolve Digitas wins digital mandate for Lahori Zeera

    By Our Staff

     

    Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi drinks in India.

     

    The account will be managed by agency’s NCR Office and the mandate includes media planning, social media, awareness campaign, product launches, creative solutions and duties with an aim to build brand awareness and reflect the vision of the brand through social conversations.

     

    Speaking on the account win, Aparna Gupta, Managing Director, Evolve Digitas said, “Winning the mandate makes our relation and commitment with Lahori Zeera  more special .We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market. We are extremely excited and look forward to partner with Lahori in creating some interesting work together. We pride ourselves in being strategically and creatively very strong, especially when it comes to integrated ideas. This is what makes Evolve Digitas so successful in most of our pitches.”

     

  • Has roped in influencers to promote mental health conversations

    Future Generali campaigns on mental health

    By Our Staff

     

    Future Generali India Insurance Company Limited launched unique designs of facemasks that carry curated messages on spreading awareness and acceptance of mental health issues, ahead of World Mental Health Day on October 10..

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited: “Mental health is a silent and widespread issue, and the pandemic has only made it worse. In today’s fast paced world, there is increasing evidence to support that mental health issues are proliferating across geographies, age groups and genders. We believe that a good starting point to address these issues is to normalize conversations around mental health and to encourage those who are suffering from such issues to seek help. Considering that the facemask has now become a mainstay, we think that spreading awareness about mental health through messages on these face masks is a unique way to drive the point that mental health is as important as physical health. It is our way to urge Indians to take their mental health seriously, and to speak up and take action if they are suffering.”

     

     

  • The TVC features chef Ranveer Brar

    Ogilvy campaigns for Philips Airfryer

    By Our Staff

     

    Philips Airfryer has launched a consumer-focused campaign #Perfect360Review. The TVC features chef Ranveer Brar.

     

    Commenting on the campaign, Gulbahar Taurani, Managing Director, Philips Domestic Appliances said: “We were the first ones to introduce airfryers to the Indian market and have built the category from scratch.  Being the category pioneers, it was not only important to drive category education, but imperative to help consumers in making an informed choice. While the consumers are increasingly becoming health conscious, properly cooked tasty food is non-negotiable. And our Airfryer just ensures that! Through the #Perfect360Review campaign, we wanted to showcase how healthy and tasty food should be an easy choice along with highlighting the supremacy of Philips Airfryer range, equipped with cutting-edge technology. Thanks to the convenience and variety it has to offer, the product fits in seamlessly with today’s busy lifestyle and is a perfect gadget for the modern kitchen and household.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “It’s always a joy to create work for a product that has something unique about it. This brief was so much fun yet challenging. The task was simple that we need to showcase how Philips Airfryer is different and better than the competition. This gave us the idea of basing the campaign on the product’s USP of 360-degree even frying, something which is unique only to Philips Airfryers. We took this product centric brief and gave it a relatable human story. Something that anyone who loves cooking or simply cooks for their loved ones will identify with. So, what we have is a campaign that shows the Philips Airfryer acing the 360-degree review of a hard-to-please character. Such as a celebrity chef, for instance. We had fun developing this concept and hope that the audience will relate to it and find it enjoyable at the same time.”

     

  • Campaign conceptualised and executed by Havas Creative

    Aamir Khan walks for Walkaroo fashion footwear

    By Our Staff

     

    Footwear brand Walkaroo  has launched an integrated marketing campaign, “Walk More. Restless”.  Conceptualised and executed by Havas Creative Group India, it will release six films, featuring  Aamir Khan in six different avatars in this campaign series.

     

    Commenting on the campaign, VKC Noushad, Managing Director, Walkaroo International Pvt Ltd, said: “We are excited to launch this fresh campaign with Aamir khan. The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories.”

     

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “Today’s generation is always on their toes, forever moving, restless and edgy. For them, discontentment is the only form of contentment. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments.”

     

  • A series of TVCs with tagline 'Things Happen @ Croma'

    Croma launches new campaign for festive season

    By Our Staff

     

    Croma has launched a series of short commercials to bring in the festive season. Conceptualised and executed by Native Films, ‘Things Happen @ Croma’ campaign kicks-off with a TVC that focuses on the smartphone category, which continues to be among the top two selling categories during the festive season, alongside TVs.

     

    Said Shibashish Roy, Chief Business Officer – eCommerce & Marketing, Croma: “For the past 15 years, Croma has helped customers make the best choices to meet their needs. The last 18 months have brought many lifestyle changes, which has triggered the need for the customers to look for greater convenience and productivity by upgrading devices or acquiring new ones. Our new campaign highlights Croma’s understanding of the customer, as we have a ringside view of these lifestyle changes and continue to help customers make the right choices, be it in gadgets, appliances or accessories.”

     

    Added Prithvi Raj Luthra, Founder, Native Films: “Croma gave us a simple brief to devise a campaign around evolving consumer sentiments. We took instances of key lifestyle changes and decided to use interesting characters that reflect some facets of the emerging Indian consumer, leaving a very authentic and relatable impression in the minds of the consumers about the brand.”

     

  • To promote Gatsby, men's grooming kit

    Madison BMB partners with Gardenia

    By Our Staff

     

    Gardenia Cosmotrade LLP has entrusted Madison BMB, with the creative duties for Gatsby men’s grooming brand.

     

    Speaking about having a new creative partner on board, Puneet Motiani, Designated Partner, Gardenia Cosmotrade LLP said: “India is a fast-evolving market when it comes to understanding the nuances of men’s grooming. Consumers are increasingly aware of the products available across segments like hair, face and body. While we’ve always been a trusted brand, we’ve noticed a host of new brands enter this space in recent times. We’re a global brand backed by deep knowledge of both, the category and the consumer. Hence, we needed an able creative partner like Madison BMB who can help us position our existing range of products to create a clear preference in the minds of the audience.”

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “The audience that Gatsby wants to connect with are early adopters with a plethora of choices when it comes to men’s grooming. Gatsby has a range of products that allow the youth brigade to experiment and discover. The task for us has been to develop a brand world that not only communicates the benefits of the range of products, but also builds a relatable and endearing attitude that the audience can easily connect with, particularly in the digital space. It’s a task that’s as exciting as it is challenging, and we look forward to creating memorable and effective communication for Gatsby.”

     

  • Campaign created by The Script Room

    Ranveer Singh raps for CoinSwitch Kuber

    By Our Staff

     

    The Script Room has developed and executed CoinSwitch Kuber’s ‘Kuch Toh Badlega’ Campaign with actor Ranveer Singh . Planned around the cricket season, Kuch Toh Badlega comes as a set of three films slated to go on air around IPL & T20 World Cup. The films will also be released digitally.

     

    Speaking about the campaign, Ramsam, Co-founder, The Script Room said: ”The world of crypto remains largely unexplored. There is still a lot of scepticism surrounding it. The adopters seem to be the more adventurous. While we wanted to invite a larger set of users we still wanted to keep it new age and not fall into the traditional codes of advertising to gain that trust. Ranveer was that right balance. Of adventure and credibility. We saw a great refreshing opportunity in pitching it in this world of him and his gully boys. This is our fastest campaign ever. From cracking it to getting it approved and getting Ranveer on board, everyone involved didn’t take much to be convinced. We’re pretty excited with the outcome”

     

    Added Swati Pincha, Head of Growth at CoinSwitch: “It is an exciting time to be in crypto and the onboarding Ranveer Singh is one of the many steps we are taking to reach out to the millennial audience. Kuch Toh Badlega taps into the popularity Ranveer enjoys, and in essence, is a war cry to get Indians to join the crypto revolution. The enthusiasm Ranveer exudes is the attitude we are trying to infuse into the young crypto ecosystem. We also believe Ranveer’s authenticity will help instil trust into this new asset class and encourage wider acceptance and understanding. We want to give the opportunity to millennials and Gen Z consumers to make money and work towards financial well-being equal for all through crypto.”

     

  • Highlights one of the brand’s USP, Active Copper

    Taproot brings back Madhuri for Aquaguard

    By Our Staff

     

    Taproot Dentsu has brought back the famous dadi-poti (grandmother-granddaughter) duo, both roles played by actor Madhuri Dixit. The campaign from the house of Aquaguard, highlights one of the brand’s greatest USP, Active Copper.

     

    Commenting on the campaign, Yogesh Rijhwani, Executive Creative Director, Taproot Dentsu, Mumbai said: “Having created the character of dadi who appears meek but is actually sassy, we stayed true to her persona in this leg of the campaign too. Knowing that consumers find this Madhuri duo synonymous with Aquaguard, especially the copper variant, gave us the liberty to take the narrative forward and let dadi do the talking.”

     

    Added Sameer Wanchoo, CMO, Eureka Forbes: “Consumers today seek the benefits of traditional wisdom like drinking from copper vessels, and we at Eureka Forbes have ensured that we offer the same in the most convenient way. Our Active Copper product range has managed to drive consumer preference and we have witnessed a significant rise in market share. Additionally, the characters of dadi and poti played by our brand ambassador Madhuri Dixit have been loved and have generated high recall. The new TVC continues our journey to revolutionize the drinking habits of our consumers.”

     

  • To celebrate ‘The Steel Within’ every woman this Durga Puja

    FCB films new campaign for Elegant Steel

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Elegant Steel (@elegantsteelofficial)

    Elegant Steel has marked Durga Puja festivities with the launch of its new film- Narishakti- The Steel Within. The film has been conceptualised by FCB India.

     

    Sharing insights on the creative ideation, Swati Bhattacharya, Creative Chairperson, FCB India, said: “This work is brave because many brands are aware of how social media tries to objectify and classify women… But nobody has spoken about it. Elegant steel asks us to celebrate the steel in us and continue to be the woman we want to be even if it rattles some people.”

     

    Elaborating on the brave message of the film, Swati Agarwal, Chairperson, Elegant Steel, added: “As one of India’s leading steel brand, our values have always stood for quality, strength and resilience and this Durga Puja we wanted to celebrate these exact same values we see in every woman who has gone through the fires of being judged and tested and has emerged stronger.”

     

  • Vega awarded its digital mandate to Team Pumpkin

    Team Pumpkin bags Vega helmets mandate

    By Our Staff

     

    Vega, the riding helmet brand, has awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. This is to promote Vega’s entire range of helmets and other riding gears.

     

    Said Nirav Lalan, COO, Team Pumpkin: “We are a 360-degree Digital Marketing and PR agency, and the latest collaboration with Vega is a testimony to our long-lasting legacy. At Team Pumpkin, we differentiate ourselves with our bespoke approach for every brand that we join forces with. Vega has been redefining the Indian automotive safety landscape for a long time now and we are thrilled to take their journey and products to a wider audience.”

     

    Added Girdhari Chandak, Managing Director, Vega: The creativity and experience which Team Pumpkin brings along gives them a distinct advantage in this over-crowded digital marketing agency space. We instantly felt that both the teams resonated with the project and vision, and hence, we awarded the mandate to them. We believe that together we will leverage the digital ecosystem to its true potential and write a new success story for the brand.”

     

  • Conceptualised by Ogilvy, the film highlights the importance of eye care

    Ayushmann Khurrana in Titan Eyeplus ad

    By Our Staff

     

    On the eve of World Sight Day (October 14), Titan Eyeplus released a digital video featuring brand ambassador Ayushmann Khurrana to spread awareness about eye health. Conceptualised by Ogilvy, the brand film highlights the importance of eye care and encourages users to take the Duochrome test.

     

    Said Saumen Bhaumik, CEO, Eyewear Division, Titan Company Limited: “In a country of 1.3 billion, 550mn suffer from vision problems of which only one-third have adopted some solution. Access and awareness continue to remain the key concern resulting in low adoption. In a recent study done in Bangalore where we reached out to over 11,000 people, the result was even more shocking. 58% of these people needed vision correction but only 36% were users or aware of this requirement. To address this lack of awareness, we have created a simple, accessible and self-administrable screening.  We have digitized one of the 20-step-eye-test that we conduct at Titan Eyeplus known as Duochrome test. As we approach World Sight Day, let this be a baby step towards” India with Clear Sight”.

     

     

  • "Future Yahi Hai" to break myths about crypto

    CoinDCX unveils brand campaign

    By Our Staff

     

    CoinDCX, the cryptocurrency exchange platform, has announced its “Future Yahi Hai” campaign aimed at spreading awareness and information about investments in crypto. The campaign will feature different celebrities in a series of ad films.

     

    Said Ramalingam Subramanian, Head of Brand, Marketing & Communications, CoinDCX: “There have been a lot of misconceptions around crypto, but it is just a passing trend. We want to clear all these doubts through this campaign and help people understand the world of crypto. We will be coming out with other celebrities from all walks of life that fit in perfectly as the face of our campaign. This will also help our continued efforts to making crypto accessible to all Indians.”