MxMIndia

Category: PRODUCTS

  • To celebrate the finale of globally loved series, Money Heist

    Pepsi teams up with Netflix

    By Our Staff

     

     

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    A post shared by Yashraj Mukhate (@yashrajmukhate)

    Pepsi is gearing up to celebrate the finale of the Netflix series, Money Heist by hosting a virtual fan party.

     

    Commenting on the upcoming event, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said: “Pepsi has always had a finger on the pulse of pop culture- thus, we’ve been able to bring forth relevant and exciting experiences for the SWAG generation. Pepsi is a quintessential party starter, and we look forward to creating the ultimate party experience for our consumers. In the first half of this campaign, we had the entire nation crave for the beautiful golden packs, and we are sure that this party will also be a celebration that everyone remembers.”

     

    Shilpa Singh, Director, Marketing Partnerships, Netflix India, added: “At Netflix, we are always looking for innovative ways to engage with our fans. The upcoming virtual fan party with Pepsi is a powerful platform to celebrate the fandom for Money Heist. With celebrity performances, the virtual fan party will make for an unforgettable experience, just like the iconic series itself.”

     

  • Creates a campaign to evoke nostalgia for Swiggy’s express grocery delivery service

    Lowe Lintas lends a hand to Swiggy’s Instamart

    By Our Staff

     

    Swiggy has launched a series of TVCs and digital videos for its grocery delivery service, Instamart.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “Swiggy is committed to bringing convenience to consumers’ doorstep and has pioneered the quick commerce model for instant delivery of groceries and essentials for the time-pressed urban consumer. As an advertiser, we love being at the intersection of entertaining viewers while also showcasing how our services add value to their lives. Our latest Instamart ads do just that while driving home the point that, no matter what the situation, you can rely on Instamart to provide for your grocery needs, be it a packet of salt or a bar of chocolate to satiate your late-night cravings.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas – Bangalore: “Launching a new product in the grocery delivery space – one that is inundated by so many strong players was a real challenge. So we decided to grab eyeballs with a unique idea – by riding on the nostalgia of some beloved ads and giving it a humorous twist. The objective was to deliver Swiggy Instamart’s message in a novel format, one that would stick out as an enjoyable, entertaining piece of communication. It’s no surprise that the creative team had a riot revisiting old ads and marrying them with our offering – all as an ode to the classics.”

     

  • Has roped in influencers to promote mental health conversations

    Future Generali to raise awareness on mental health

    By Our Staff

     

    Future Generali India Insurance Company Limited has launched unique designs of facemasks that carry curated messages on spreading awareness and acceptance of mental health issues, ahead of World Mental Health Day on October 10. Each mask will carry a message on prevention of mental illness while also encouraging people who suffer from mental illness to speak about their condition. To amplify this message, the company has collaborated with several influencers, who will wear masks with the campaign hashtag #UnmaskYourFeelings to create a buzz on social media. The company also has roped in influencers like Robin Uthappa, Neha Dhupia, Ranvijay Singh, Soha Ali Khan and Ayaz Memon to spread the message.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited: “Mental health is a silent and widespread issue, and the pandemic has only made it worse. In today’s fast paced world, there is increasing evidence to support that mental health issues are proliferating across geographies, age groups and genders. We believe that a good starting point to address these issues is to normalise conversations around mental health and to encourage those who are suffering from such issues to seek help. Considering that the facemask has now become a mainstay, we think that spreading awareness about mental health through messages on these face masks is a unique way to drive the point that mental health is as important as physical health. It is our way to urge Indians to take their mental health seriously, and to speak up and take action if they are suffering.”

     

     

  • To educate parents and empower them with relevant resources

    Ogilvy’s mental health campaign for Bournvita

    By Our Staff

     

    Cadbury Bournvita has rolled out ‘Get The Message’, a digital-first campaign aimed at raising awareness around kids’ mental and emotional well-being and partner with parents in this journey. The campaign was conceptualized and brought to life in partnership with Ogilvy India and mental health organisation, The Minds Foundation.

     

    Speaking about the campaign, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies & Gums), Mondelez India, said: “The pandemic and the subsequent lockdown brought forth a new parenting challenge. The physical restrictions of social isolation, schools being shut, being constantly cooped up at home has impacted children mentally. The signs of children struggling with their mental and emotional health are often very subtle and sometimes not picked up or tend to be misread by parents. As a trusted brand that has always highlighted the need for progressive and holistic parenting, #GetTheMessage campaign is an attempt to help parents identify these signs and provide them with the right resources to ensure their children’s mental and emotional wellbeing. The idea leverages technology in a smart way to provide resources to parents and break the taboo around this topic.”

     

    Added Dr Raghu Appasani, CEO, Minds Foundation: “Mental health is something we all have and therefore it is important to be able to understand it in oneself and in others. Through this incredible partnership with Cadbury Bournvita, we have been able to curate our years of evidence-backed mental health research and expertise into easy to understand, interactive and accessible resources for parents and make it available across the country. As you explore the chatbot and the website, you will come across educational materials on how to engage with children struggling with their mental health, have difficult conversations, equip them with tools for resilience, and develop stronger relationships. Additionally, we have been able to provide access to a toll-free 24/7 helpline for parents to reach out. This is just the beginning of our partnership with Cadbury Bournvita and we are very excited to continue our journey and mission to provide further resources.”

     

    Said Akshay Seth, Group Creative Director & Chinmay Raut, Senior Creative Director, Ogilvy India: “The signs of mental health struggles are there for one to see as well as miss. We wanted to mirror this reality in a very organic way through the films by showing the point of view of both, the parent, and the child. For parents the sign can be easy to miss but children seek a shoulder, and we wanted the audience to be that shoulder. By getting the viewer to have a conversation with the affected kid on WhatsApp via a bot, we are breaking the wall and making the viewer understand the condition a little better. We are also empowering parents to reach out for further help via counsellors so that MannKiTayyari no longer gets overlooked.”

     

  • The '6S Campaign' has different schemes such as Swabhiman, Samruddhi, Sampark

    PNB launches campaign for customer outreach programme of GOI

    By Our Staff

     

    Shri CH. S. S. Mallikarjuna Rao, MD and CEO of PNB launching the 6S Campaign

    In line with a government’s initiative, Punjab National Bank, has launched a “6S Campaign” encapsulating different schemes such as – Swabhiman, Samruddhi, Sampark and Shikhar, Sankalp and Swagat. The objective is to drive special awareness campaign for development of financial services in the country and to accelerate credit growth, improve penetration of social security schemes and drive digital banking push.

     

    Notes a communique: “Under Shikhar, Sankalp and Swagat schemes, the Bank has devised special rates of interest to drive credit offtake in retail and MSME sector. In addition, focussed products and customer segments have also been identified for targeted outreach in line with the Bank’s broader strategic agenda. Specifically for MSME sector, the Bank has formed specialized teams in select districts for credit delivery. Further, the Bank has deepened concessions for select products in line with “One district one product” policy to ensure access to affordable credit for MSMEs in the country.”

     

  • Spring Marketing Capital creates festive film for the beauty e-commerce platform

    Sara Ali Khan roped in for Purplle campaign  

    By Our Staff

     

    Beauty e-commerce platform, Purplle.com has launched its festive campaign – #PurplleWaliDiwali. The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda.

     

    On the launch of the campaign, Nippun Aneja, Chief Business Officer, Purplle.com said: “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

     

    On creating the campaign, Arun Iyer, Founder, and Creative Partner, Spring Marketing Capital added: “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”

     

  • The digital and television campaign has been designed and conceptualised by SoCheers

    Godrej Interio launches ‘Great Indian Furniture Fest’

    By Our Staff

     

    Godrej Interio commenced its festive season sale, the ‘Great Indian Furniture Fest’ with a digital and television video campaign. The campaign was ideated, shot and produced by SoCheers, a digital-first full-service advertising agency.

     

    Said Subodh Mehta, Senior Vice President (B2C), Godrej Interio: “This festive season, Godrej Interio continues to inspire consumers to make space for life. The campaign, which is a first of its kind for us, introduces our festive offerings to our consumers in a light-hearted and relatable manner. Through this campaign, we also wanted to capitalize on short format content to provide an uninterrupted and impactful experience. With this endearing campaign, we look toward brightening our customers lives this festive season.”

     

    Added Mehul Gupta, Co-Founder and CEO, SoCheers: “It is our pleasure to have such a legacy brand in our client roster. This newly launched campaign embarks on this exciting journey and takes ahead the brand’s in-house property, ‘Great Indian Furniture Fest’, ahead during the upcoming festive season. The ad film has nuanced storytelling, and is based on a situation which is relatable to every Indian household but with a twist. We believe that when stories create a positive impact on people, the brand message can be weaved in a very streamlined manner. With this campaign, I believe we have been able to do that successfully, that too in a short video format in line with the brand ethos. We are looking forward to this new association with Godrej Interio and are all geared up to further strengthen their digital footprints with some more clutter breaking campaigns and newer milestones.”

     

  • Features  Vaani Kapoor

    Dentsu creates campaign for Zeya

    By Our Staff

     

    Zeya By Kundan has unveiled its first TVC campaign presenting a new range of gold jewellery. The campaign features actor Vaani Kapoor.

     

    Talking about the campaign launch, Nishita Garg, Co-founder of Zeya By Kundan said: “This is our first TV Commercial launch and to have Actor Vaani Kapoor as its brand ambassador was a thoughtful decision. She resonates with the millennial and modern-day women, who embrace life. And Zeya truly represents that through its exclusive range of gold jewelry specifically designed for today’s woman, which is timeless, trendy, quirky and affordable, complimenting her everyday closet.”

     

    The TVC has been created by Dentsu South Asia. Divya Karani, CEO Media, Dentsu South Asia: “Our relationship to greater heights. Zeya’s brand essence and experience were all factored into our proprietary tool, ‘Star Matrix’ to identify the brand ambassador. Vaani Kapoor, with her free-spirited, glamorous personality and strong youth connect, embodies it all.”

     

  • With the strapline ‘We Are In The Making’ to highlight the power of self-exploration

    DDB Mudra partners Instagram on brand campaign

    By Our Staff

     

    Instagram has announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. the campaign has been visualised in partnership with DDB Mudra.

     

    Said Avinash Pant, Director – Marketing, Facebook India: “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.”

     

    Added Pallavi Chakravarti, Creative Head – DDB Mudra West: “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.”

     

  • Sung by Shankar Mahadevan, it is a musical celebration of its legacy of trust

    JKCement unveils its new corporate song

    By Our Staff

     

    JK Cement has released its new corporate song – Hum Banayein Kal, a musical celebration of the brand’s spirit, strength and unity. The song is sung by Shankar Mahadevan.

     

    Speaking about the thought behind the new corporate song, Dr Raghavpat Singhania, Managing Director, JK Cement Ltd., said: “Our new corporate song, Hum Banayein Kal, is an extension of our recently introduced new corporate identity, that represents our Organisation’s vision for the future yet strongly reflecting our core values of strength, sustainability and a solid foundation of trust. It is also a tribute to our mentor and guide, Late Shri Yadupati Singhania Ji, whose vision has propelled JKCement towards continuous growth. At JKCement, we have been a forerunner in transforming the way people perceive the cement industry. Even during the pandemic, we powered through difficult conditions and managed to deliver a good performance in terms of productivity and safety at all of our units. All this has been possible because of our steadfastness and staying true to our core values. The new corporate song exudes this spirit of JKCement.”

     

  • Ropes in Kriti Sanon as brand ambassador

    Contract Advertising campaigns for Yardley

    By Our Staff

     

    Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network.

     

    Said Manish Vyas, Business Head of Yardley India: “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”

     

  • As Part of 'StartKarkeDekho' campaign

    Upstox launches 3 new TVCs

    By Our Staff

     

    Upstox (also known as RKSV Securities), the online investment platform, has launched three new TVCs that depict investing through Upstox is simple.

     

    Notes a communique: “The goal of the campaign is to encourage more Indians to invest and convey that investing is easy with Upstox. The three TVCs emphasize that even though some tasks in routine life may seem tough, investing with Upstox is as simple as it gets. The three protagonists of the videos are seen struggling with basic tasks but are pros when it comes to investing via Upstox. The three TVCs showcase the new suite of features added on Upstox’s new platform and its intuitive design makes discovery and picking of stock easy. It propagates to invest smartly with the help of curated lists and personalised news.”