MxMIndia

Category: PRODUCTS

  • The video features actors Brijendra Kala and Deepshikha Nagpal

    KDM launches new digital campaign

    By Our Staff

     

    KDM mobile accessories has launched a new digital campaign ‘Karo Dil Ki Marzi’. Karo Dil Ki Marzi is an abbreviation of brand KDM and its first video features actors Brijendra Kala and Deepshikha Nagpal.

     

    Sharing how the concept fits the brand perfectly, Nilesh Mali, Chairman & Director, KDM India said, “KDM is an aspirational and essential lifestyle & mobile accessory brand for every family member be it a father, mother, daughter or son who cannot afford to miss the fun and can relate to our brand as they can enjoy their own moments through KDM and in doing so fulfil their aspirations, thus we say Karo Dil Ki Marzi.”

     

  • To reinforce visibility of iconic brands Saridon and Supradyn

    Lintas Live to partner with Bayer

    By Our Staff

     

    Lintas Live has won the PR and social media mandates for Bayer India’s brands Saridon and Supradyn after a competitive multi-agency pitch. It may be remembered that Lowe Lintas had bagged the creative mandate for these brands earlier this year.

     

    Sandeep Verma
    Sandeep Verma

    On the appointment, Sandeep Verma, Country Head, Bayer Consumer Health India said: “In our endeavour to steer category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief. Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space.”

     

    Ritu Mittal
    Ritu Mittal

    Added Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India: “As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities. This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”

     

    Ameer Ismail
    Ameer Ismail

    Talking about the win, Ameer Ismail, President, Lintas Live said: “We are honoured to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn. This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of live storytelling to achieve disruptive/high impact results for both brands.”

     

  • To launch new range of denims for women

    Ogilvy films for Allen Solly

    By Our Staff

     

    Allen Solly has unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns- “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denims for every body type. As part of the campaign, Ogilvy has conceptualised a new film that features three girls of different body types, trying different styles, switching.

     

    Said Anil S. Kumar, COO, Allen Solly: “At Allen Solly, we care about the right fit for all body types. The need to move beyond ‘One Size Fit for all’ was common during our customer outreach. Fashion is not only about developing the perfect product but also the right fit for each body type and through this ‘Own Your Shape’ campaign, Allen Solly aims to accentuate that beauty comes in all shapes and sizes. He further added, “The brand strongly believe that this campaign will bring positivity among women and encourage the brand to make more such products.”

     

    Added Mahesh Gharat, CCO, Ogilvy South: “When women compliment other women on their sartorial choices, it conveys a subtle but beautiful appreciation of each other. This is exactly what the film captures between these three wonderful girls. The film captures their unique style and how they have found the right fit in the denim they wear. Through this film, we have depicted the essence of being comfortable in one’s skin and celebrating our body shape no matter what styles we opt for. After all, it’s only when you truly adore your body that the world looks brighter.”

     

  • To enhance the brand spirit 'Dare to leap'

    KL Rahul to be face of Realme

    By Our Staff

     

    Realme, the smartphone brand, has announced the appointment KL Rahul as its brand ambassador, to endorse its smartphone category. The cricketer will work with Realme to help grow the smartphones category under the broad umbrella of product offerings.

     

    Commenting on the partnership, Francis Wong, Chief Marketing Officer of India, Europe and Latin America said: “With the onboarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys. We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting edge technology, fun, stylish, quality-driven products available to the audience.”

     

     

  • Will showcase the company’s fashion collection

    Snapdeal launches campaign with Mohit Raina

    By Our Staff

     

    Snapdeal, the e-commerce company, has launched a new campaign starring television (and web series actor) Mohit Raina as part of its ‘Toofani Sale’ consumer campaign in this festive period.

     

    Commenting on the campaign, Soumyadip Chatterjee, Brand Marketing Director, Snapdeal said: “We see the partnership with Mohit as a way to reach and build trust with the Indian heartland audiences, and deliver credibility of our efficacy and brand promise. He is a self-made movie star with humble beginnings and gets huge respect and love from Indian TV and movies viewers, due to his larger-than-life roles in shows like Mahadev and blockbuster films like Uri.”

     

    Snapdeal, it may be recalled, once had Aamir Khan endorsing its service, which was later snapped as the actor had got into a controversy.

     

  • It is all about the Fabric of Home

    Taproot Dentsu campaign for GM Fabrics

    By Our Staff

     

    Taproot Dentsu has launched a fresh campaign for GM Fabrics,. It comprises four TVCs, taps into various moments created at home and the sweet, playful relationships that exist within them.

     

    Said Gurvinder Singh, MD, GM Fabrics: “We are a 50-year-old company and an established name in premium fabrics for upholstery, drapery and sheers. We retail through 1200 MBOs across India and we felt that the time is right to become a consumer-facing brand. Our objective of getting into communication with the help of the strategic team at Taproot Dentsu was very clear – to imprint GM on people’s minds and hearts before we occupy a place in their homes. The campaign has beautifully brought out relationships that exist at home and has infused it seamlessly with GM giving it a richer and more deeper connection with the product and brand.”

     

    Talking about the ad, Purva Ummat, Senior Creative Director, Taproot Dentsu added: “We felt it was important to let people get familiar with the brand GM Fabrics and thus, came up with this sweet device of expanding `GM’ to mean the many wonderful and joyous moments that home represents. Each film in this campaign revolves around one such moment.”

     

  • To promote its newly launched Buy Now, Pay Later (BNPL) product

    BharatPe unveils first marketing campaign for Postpe

    By Our Staff

     

    BharatPe has announced the rollout of its TVC campaign ‘De Dena Aaram Se’, to promote its newly launched Buy Now, Pay Later (BNPL) product- Pstpe.

     

    Speaking on the launch of this new campaign, Suhail Sameer, CEO, BharatPe, said: “We have recently forayed in the Consumer Fintech category with the launch of 12% Club and Postpe. We are confident that Postpe can totally transform the Buy Now Pay Later (BNPL) category with its compelling proposition of enabling credit for one and all, anywhere and everywhere. The initial response has been overwhelming and I am confident that this latest campaign will help create awareness for Postpe amongst consumers. The ICC T20 World Cup is one of the most sought after cricketing events and our new campaign launched with this event will go a long way in catapulting the growth of Postpe. We are already facilitating disbursals at a run-rate of INR 150 crores per month in just two weeks of launch, and I am confident to scale this up 10x by the end of the campaign.”

     

    Adding his thoughts on the new TVC campaign launch, Parth Joshi, Chief Marketing Officer, BharatPe, said: “Buy Now Pay Later has been around for a while but I believe that postpe is the first product that is really democratising it- with its universal usage (on QR, Card or Online) and interest free credit of upto Rs 10 lacs for a period of 30 days. The TVC has been conceptualized keeping in mind the personal connect and trust that a customer enjoys with his preferred local store owner in India. We have tried to weave in various use cases to connect with a larger audience, as our postpe product is not limited to a specific set of stores. The TVC has been crafted with the objective of communicating how postpe enables our customers to pay on credit anywhere and for any amount, and pay it back later as per his convenience. We will be running this campaign for the October –December 2021 quarter.”

     

  • 'Sway with Me' concept filmed by Famous Innovations

    Mia by Tanishq goes festive

    By Our Staff

     

    With the festive season kicking in, Mia by Tanishq has launched the #SwayWithMia campaign with an aim to create awareness about the brand’s latest ethno-contemporary festive collection, ‘Sway With Me’.

     

    Speaking about the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, said: “Dance is one of the most primitive forms of self expression- hard coded in our brains. Even little babies move to the rhythm, such is the instinct. We dance because it is a great way to express an emotion when words seems inadequate. Dance is simply a medium by which we show the world and ourselves who we truly are and who we want to be. Deep down in our hearts we believe we are unique and when we sway to the music in our hearts we are reveling in our most authentic version of ourselves. Our latest Brand film celebrates the products inspired by the rhythmic sway of dance forms and the campaign is a tribute to a woman’s self-expression.”

     

    Added Mithila Saraf, Business Head, Famous Innovations said: “We started with an inspiring collection in “Sway with Me” with fluid designs that symbolise freedom, dynamism and joy – traits that are signature of Mia women too. We brought this alive with the insight that today’s young women bring life and rhythm to any situation they’re in, and nothing can stop them from celebrating themselves. The film is a simple illustration of that spirit.”

     

  • The TVC has been created by Roadshow Films Private Limited

    Olympic medallists feature in Shyam Steel campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new TVC featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The new TVC is a continuation of their “Maksad Toh India Ko Banana Hai” campaign. The TVC has been created by Roadshow Films Private Limited and directed by Aritra Sen and Sourya Deb.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. The TVC reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. We at Shyam Steel aim to build the nation by assisting people in building their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”

     

  • Encouraging people to 'Light Up New Beginnings'

    Oppo launches Diwali film

    By Our Staff

     

    Celebrating the spirit of new beginnings, Oppo, the consumer electronics and mobile communications company, has announced the launch of its new Diwali campaign that urges people to spread joy, cheer and optimism this festive season. Directed by Bharat Sikka, the film is all about being optimistic, brave and rejoicing the little joys of life, such as meeting friends and celebrating with family. The film beautifully captures the emotions and emphasises on the fact that there is always light at the end of the tunnel and this Diwali is all about caring, sharing and giving.

     

    Commenting on the Diwali film launch, Damyant Singh Khanoria, Chief Marketing Officer – Oppo India, said: “The year gone by was challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at OPPO wanted to celebrate the human spirit with a message of optimism and hope. Here’s wishing everyone a happy Diwali and hoping we all ‘light up new beginnings’ in the New Year.”

     

  • The campaign has been conceptualised and created by Leo Burnett Orchard

    Ayushmann Khurrana campaigns for Dhani Services

    By Our Staff

     

    Dhani Services Ltd an , app and web platform for transactional finance and primary healthcare services, has launched a new campaign “Ab Plans Nahin, Payments Push Kar” featuring multifaceted superstar Ayushmann Khurrana. The campaign has been conceptualised and created by Leo Burnett Orchard.

     

    Commenting on the campaign, Ankit Banga, CMO Dhani, said: “By personifying the behaviour of “Push-kar”, our campaign looks to introduce India to a novel “Pay in 3″ Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann’s charm, wit and relatability will be a great asset in this journey.”

     

    Adding further, Pravin Sutar, Head of Creative, Leo Burnett Orchard said: “While pushing the pause button on purchasing our wish listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Ayushmann Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”

     

     

  • Via Digital Targeting and Creative Storytelling

    Eno collaborates with Facebook to build rural reach and engagement

    By Our Staff

     

    GSK Consumer Healthcare’s antacid brand, Eno, has partnered with Facebook given its ongoing focus on the rural audience. As part of this leg, Eno will be rolling out a series of digital comics and nnimation videos on the Facebook family of apps and target millions of rural and Small-town Hindi speaking audiences. The Chacha Choudhary characters, Chacha Choudhary and Sabu, while resonating perfectly with the brand’s personality, also provide a very authentic voice to all of Eno’s key messages – Quick Relief, and Product Superiority.

     

    Speaking on the partnership, Anurita Chopra, Head of Marketing, GSK Consumer Healthcare said: “The Rural markets are absolutely critical to win for a brand like Eno. This involves reaching more people, increasing brand penetration but also speaking to our audiences in a culturally relevant way. We are quite certain that the visual storytelling format amplified by the much-loved Chacha Choudhary world will allow to talk to our audiences authentically.”

     

    Added Arun Srinivas, Director, Global Business Group, Facebook India:”With more than 430 million people using Facebook every month in India, we offer the ability for our advertisers to reach their desired audience across the country. We know from external studies that the rural internet population is growing faster than the urban one, and we see increased interest from businesses to build for small towns and rural India. We’ve partnered with Eno previously as well to drive successful campaigns for rural India, and with this new one, Eno has the unique opportunity combine nuances around popular culture with targeted messaging to achieve strong business outcomes.”