MxMIndia

Category: PRODUCTS

  • Seeks to position Tic Tac as an enjoyable mouth freshener

    Tic Tac refreshes its campaign

    By Our Staff

     

    Tic Tac, the confectionery brand of Ferrero Group, has launched a new TV campaign – “Gentle Refreshment”. The campaign seeks to position Tic Tac as an enjoyable mouth freshener that provides a gentle refreshment for the consumer in everyday moments.

     

    Commenting on the launch of the new Tic Tac TVC, Tic Tac India spokesperson,  Zoher Kapuswala said: “Staying relevant to the changing times is an important aspect of our brand philosophy.  As consumers evolve, it is important as a brand to also adapt and evolve to stay relevant in these times. Our TVC strives to establish a strong relatable need for refreshment and communicate the role of Tic Tac which offers a break from the everyday tedium and provide a ‘gentle refreshment’. We are confident that the campaign will resonate well with the consumers.”

     

     

  • New brand ambassador is Arjun Kapoor

    &Walsh partners with Parle Agro to launch B Fizz

    By Our Staff

     

    Parle Agro has launched a new campaign for its malt flavoured fruit drink, B Fizz. The new face for the brand is actor Arjun Kapoor.

     

    &Walsh, the creative agency for B Fizz, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Ransom Films, and directed by John Poliquin.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.”

     

  • Themed around aspects that influence decisions regarding online-based learning

    Jain Online launches inaugural brand campaign

    By Our Staff

     

    Jain Online, a Bengaluru-based online education platform, has announced the launch of its new brand campaign, celebrating the “circle of influencers’. The brand films have been conceptualized by Hyper Connect Asia.

     

    Said Dr. Raj Singh, Vice Chancellor- Jain University: “Generally, a college student or working professional, when choosing an education platform meets with a wide array of choices. There is a huge checklist and a lot of uncertainty with so many new players emerging into the space. Our brand campaign outlines our belief that in a world full of options, the right advice often comes from one’s circle of influence or opinion makers.”

     

    Added Kiran Khadke, Co-Founder & Creative Lead, Hyper Connect Asia: “The pandemic has opened the doors to a pool of options for students, who are looking for credible degree programs online. This has the EdTech sector soaring. We chose the idea of how a passionate professional is always on their toes to stay ahead in the workplace for the first campaign, and the second one explores the scenario where a neighbour’s inquisitiveness is leading to something beneficial. The film tries to give a resolution to their concerns via relative life situations which the audience can relate to.”

     

  • Encourages people to make space for growing needs of a family

    Ikea launches ad campaign

    By Our Staff

     

    Ikea has launched a new integrated campaign, the third in the series of the creative platform – “Home Is where it all begins”, across television, OOH and digital channels. The campaign will run on TV in both Telangana and Mumbai markets on regional channels.

     

    Commenting on the campaign, Kavitha Rao, Country Commercial Manager, Ikea India said: “We all have a lot of emotions linked to our homes, we would also like our homes to be functional to support us with the big and small changes in our life. Our needs from our home are growing and changing everyday. Often, we need to be able to do all the things we want to do, within the limited space. When we live with people with different needs, tastes and expectations, it’s no wonder we find ourselves looking for new solutions. The third campaign in the series ‘home is where it all begins’, talks about the most important changes in the living situation of a family by making space for growing needs of a teenager or addition of a furry friend, thereby making space for the family as whole. The four mini ad series talk about slice of life storytelling- positive take on work/study from home, staycation in current reality of life, progressive values showcased with a young boy evolving into a teenager and emotional storytelling with child displaying care and affection. At Ikea, through our wide range of functional and affordable home furnishing solutions, we want to help you unlock space, so that when your life at home evolves, your home can evolve with you.”

     

  • The campaign is titled Desh ka Truecaller

    Truecaller launches brand campaign

    By Our Staff

     

    With a promise of safeguarding its users from spam, scam and keep offering hassle free communication, Truecaller, the global platform for verifying contacts and blocking unwanted communication, has launched a brand campaign today called “Desh ka Truecaller”. The film has been curated by Mind Fluid, an agency partner of Truecaller.

     

    Commenting on the launch, Manan Shah, Director of Marketing, Truecaller India said: India is our home market and our community has always been like our North Star, guiding us and helping us grow rapidly by spreading a positive word of mouth for us. It gives us great pride that more than 20 crore Indians trust us, which is nearly half of the number of cell phone users in India. The message of this campaign is that of trust and to reassure people using Truecaller that we will continue to keep their communications safe and efficient.”

     

    Added Harita Rao, Creative Director at Mind Fluid: “There are many Indias in India – full of stories, full of insights. And Truecaller as a brand has been built around these stories and insights. And that is what Desh ka Truecaller is all about – little anecdotes from life. Our hearts swell with warmth and there was a constant smile on our faces while creating Desh ka Truecaller.”

     

  • Showcases  ‘MaxX Silence’ IoT-enabled chimneys

    DDB Mudra films for Hindware chimneys

    By Our Staff

     

    Hindware Appliances has launch the first phase of a new multimedia campaign for its IoT, voice, and gesture-enabled range of chimneys. The campaign has been created and conceptualised by the DDB Mudra Group.

     

    Said Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL): “At Hindware Appliances, we are delighted to drive innovation that brings joy to our consumers’ life. With noise being the biggest pain point while operating chimneys in the kitchen, we feel that there is a need to innovate and present solutions that enhances lifestyle alongside the overall cooking experience. And our trademark ‘MaxX Silence’ technology in chimneys offers exactly this by maintaining silent operation as compared to other chimneys. Our IoT range of voice-enabled chimneys empowers the consumers by giving them access to all the controls on their smartphone or simply operate using voice commands or gestures. With this, our consumers can now choose from India’s largest range of technologically superior silent chimneys and empower themselves to do more.”

     

    Added Arjun Suri, Creative Director, DDB Mudra Group: “Since consumers are cooking at home more than ever before, we wanted to show that silence is not only important while cooking but also in life and in our relationships. After all, what allows us to come closer to our loved ones are not the louder or noisier moments but those little moments of love full of comfortable silences.”

     

  • Urbanrise Manhattan Condos which is designed exclusively for kids

    Alliance Group launches TVC for new property

    By Our Staff

     

    Alliance Group, the real estate developers of South India, has launched a TVC campaign, “Futuristic Lifestyle for Kids” for its recent kids-themed development “Urbanrise Manhattan Condos”, located at OMR, Chennai.

     

    Elaborating the new campaign, Rajanish Dixit, VP Marketing said: “Urbanrise Manhattan Condos is a one-of-a-kind property, designed solely for the next-gen, with an excellent 3.5 acres central park and activity park that will introduce you to a modern and holistic lifestyle. The project inspired by the Manhattan Condos in New York is crafted, keeping in mind to create a wholesome space that equips kids with widespread intelligence. We have communicated the whole motive of this community through our refreshing TVC shot in Tamil, which conversed with the customer in a very subtle way that was easy to recall.”

     

     

  • To drive and deliver the overall social media campaigns

    Kinnect bags TVS Raider mandate

    By Our Staff

     

    Kinnect has been awarded the digital mandate for TVS Raider. The agency has been working on some other TVS Motor’s brands like TVS StaR City+, TVS Sport and TVS Jupiter. Kinnect will be responsible for driving and delivering the overall social media campaigns of the brand. The mandate includes creative strategy and execution, social media management and online reputation management. The agency will also plan and execute performance focused media campaigns for the brand across all channels.

     

    Commenting on this development,  Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said: “TVS Raider is targeted at consumers who are digital natives and hence it will be a digital first brand. We intend to build a strong connect with our customers leveraging digital and social platforms and Kinnect will champion this effort with their deep understanding of the medium and our brand. TVS Raider is redefining the category benchmarks in terms of engagement and buzz and we are confident that the momentum will continue to grow.”

     

  • Promotes the concept of uninhibited childhood

    Berger Paints’s new TVC

    By Our Staff

     

    Berger Paints India Limited has launched a new TVC on its Easy Clean luxury interior paint. The video highlights the brand’s idea to encourage uninhibited childhood and to let the kids be kids at home.

     

    Commenting on this association, Abhijit Roy, Managing Director & CEO, Berger Paints India Limited, sais:“Our new TVC encourages the concept of uninhibited childhood. Easy Clean as a brand has been the front runner in washable interior paint segment for over 15 years now. I hope we can strengthen the positioning of the brand benefits in the consumer’s mind with this engaging new television campaign.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Kids and walls have a history universally. It is a constant nightmare for the parents to keep stains and doodles from appearing on the walls. And given the fact that kids these days are spending most of their time indoors because of the pandemic, they are bound to explore avenues to channelize their creativity turning the walls into a canvas. It is a pivotal part of their explorations. Berger Easy Clean aims at addressing this issue and urges parents to give their kids a freehand and nudge their childhood creativity. To not let anything come in the way of childhood and growing up. The story hence shows the spontaneity of kids indulging in their creative expeditions, while Easy Clean remains true to its promise of ensuring no marks or stains and leaving the walls stunning and beautiful.”

     

     

  • Launches new TVC for Maha Indian Shopping League

    DDB Mudra partners with Meesho for festival sale

    By Our Staff

     

    Meesho, the internet commerce platform, has launched its latest campaign ahead of its flagship festive sale event – the Maha Indian Shopping League. The campaign has been conceptualized in collaboration with DDB Mudra with the aim to go deeper into Tier 2+ markets.

     

    Speaking on the launch of the campaign Megha Agarwal, Vice President & General Manager Growth at Meesho said: “Sale or no sale, providing the lowest prices to our value-conscious users is always table-stakes at Meesho. This is cemented by our industry-first initiatives such as 0% seller commissions to ensure sellers can retain competitive pricing without compromising on profitability. Our latest brand campaign, therefore, upends traditional discount-based messaging with the promise of not just the lowest prices but also the biggest prizes this festive season.”

     

  • The mandate includes public relations, media and influencer engagement

    20:20 MSL gets Hindware’s Brilloca mandate

    By Our Staff

     

    20:20 MSL  has announced that it will be officially taking on the brand and corporate communications duties for the Brilloca Sanitaryware. Brilloca also houses ‘Truflo by Hindware’, the plastic pipes and fittings business. The mandate includes public relations, media, influencer engagement, and more for Brilloca and its portfolio of brands across the segments.

     

     

  • Face of the campaign is actor Rajeev Khandelwal

    Deltin gaming brand launches new campaign

    By Our Staff

     

    Luxury gaming and entertainment brand Deltin has launched its new campaign “Relive the Deltin life” with its state-of-the-art ‘BestAssured’ safety protocol. The marketing campaign features Rajeev Khandelwal.

     

    Said Arindam Basu, GM-Marketing: “I am excited to see how this new Deltin life works out for our patrons and I believe that we will add a new set of onlookers who search not only for a thrilling lifestyle but also for a glamourous, luxe and safe ambience. We are looking forward to welcome our guests to the new Deltin Life with our premium quality services coupled with best-in-class safety & hygiene protocol – ‘BestAssured’. Now it is time for patrons to cruise their way into a winning streak and celebrate the new Deltin life graciously.”