MxMIndia

Category: PRODUCTS

  • Strengthens the sibling bond with #MyFirstRakhi

    Ogilvy films for special Raksha Bandhan packs from Cadbury

    By Our Staff

     

    Cadbury Celebrations has launched of a special campaign for this year’s Raksha Bandhan – #MyFirstRakhi. The campaign has been created by Ogilvy India.

     

    Commenting on the campaign, Anil Viswanathan, Senior Director – Marketing, Mondelez India, said: “For years now, Mondelez India has been an innate part of festivals and occasions like Raksha Bandhan, and has redefined the joy of gifting and shared moments with Cadbury Celebrations. Through #MyFirstRakhi, we wanted to make a meaningful difference to the lives of these kids who don’t get to experience festivals like we do. To celebrate Rakhi you need to feel the touch of its threads and hence we provided a solution to give them a sense of touch. With the focus on spreading happiness and banking on the proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’, the campaign promises a new start for children who have missed experiencing the joy of celebrating this festival in its truest sense.”

     

    Commenting on the campaign, Sukesh Nayak, Chief Creative Officer – Ogilvy India, added: “Raksha Bandhan is a very special festival celebrated across the country. With #MyFirstRakhi we are helping ensure that every brother who has so far missed experiencing the joy of celebrating this festival, can now feel the bonds of this beautiful relationship on his hand.”

     

  • Celebrates the tradition of Lumba Rakhi

    Webchutney shoots Tanishq Raksha Bandhan film

    By Our Staff

     

    Tanishq has launched its latest digital film on Raksha Bandhan. The film is conceptualised by Tanishq and Webchutney.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said: “Raksha Bandhan has always been a beautiful occasion to celebrate diverse relationships, their special bonds and reinforce the promise of taking care of someone – and that needn’t be just a brother-sister equation. #SistersByChoice is our humble attempt to showcase and celebrate the unique tradition of Lumba Rakhi capturing a loving banter between a sister and her sister-in-law that spreads happiness and positivity. With our latest campaign, we hope to celebrate the underlying promise & emotion around Raksha Bandhan which is all about love and care.”

     

    Added the Strategy X Creative duo from Dentsu Webchutney, Shambhavi Ramanathan and Binaifer Dulani: “Women uplifting women is the underlying theme of our times. We’re elated to add a new dimension to the Rakshabandhan conversation by shining the spotlight on progressive womanhood. We’ve challenged the baggage around the dynamic shared by sisters-in-law, and portrayed a newer and more nuanced narrative with #SistersByChoice.”

     

  • A vaccine of hope, #TeekaUmeedKa

    ADK-Fortune Communications partners with Ghadi detergent for Covid vaccine

    By Our Staff

     

    Ghadi detergent has launched a film campaign to tackle misguided hesitancy and misinformation about Covid-19 vaccination programme. The campaign thought of TeekaUmeedKa is a clarion call from Ghadi that proves vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times. The film has been scripted and executed by ADK-Fortune Communications.

     

    Speaking about the initiative, Rahul Gyanchandani, Joint Managing Director, RSPL, said: “Ghadi being the leader brand in its category has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

     

    Added Nakul Sharma VP and ECD, ADK-Fortune Communications: “The idea was to craft a hard hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their TeekaUmeedKa.”

     

  • Actor Siddhant Chaturvedi roped in for launch

    OMG Content to campaign for iQOO 7 Monster Orange

    By Our Staff

     

    Chinese smartphone brand iQOO has partnered with OMG Content to launch iQOO 7 Monster Orange. OMG Content, the content arm of Omnicom Media Group, will oversee the strategy and execution of an innovative influencer marketing campaign for this marquee brand’s digital platforms and touchpoints. Actor Siddhant Chaturvedi has been roped in to launch the 7 Monster Orange.

     

    Said Gagan Arora, Chief Marketing Officer at iQOO: “iQOO 7 has been created to deliver a unique experience to young and technology-savvy consumers. After the overwhelming response for iQOO 7 in India, we decided to delight our customers with an all-new Monster Orange colour variant. The entire design process for this variant is guided by the evolving need of the consumers, who desire for best-in-class performance and unique design aesthetics.”

     

    Added Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group: “iQOO always quests to bring out the best of products. Being a challenger brand in the market, it is always important to innovate. For iQOO 7 Monster Orange launch, OMG Content practice found a perfect match to the phone that resonates with the LIT and dual performance by collaborating with leading Actor Siddhant Chaturvedi, a true dual performer.”

     

  • Partners with actress Mona Singh to launch Total Protect Plus plan

    Edelweiss Tokio Life brings women centrestage in new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance launches Total Protect Plus, a new comprehensive protection product with a digital campaign. Titled  #HumKarkeRahenge, the campaign has women advisors centre stage and features actress Mona Singh to demonstrate the features of this product.

     

    Commenting on the campaign, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “Protection has become among the chief priorities for households in recent years. It has only grown in consideration since the pandemic struck and customers have been looking for an all-inclusive solution that addresses varied goal-based needs. Through Total Protect Plus, we have attempted to create such a solution that can facilitate economic continuity during critical life stages.”

     

  • For his global management and marketing representation

    Ishan Kishan signed up by Rise Worldwide

    By Our Staff

     

    Cricketer Ishan Kishan has signed with Rise Worldwide for his global management and marketing representation.

     

    Said Ishan Kishan: “Last couple of years has been an incredible journey for me personally, both as a cricketer and an individual. As I now make the transition to international cricket, I am happy to have the team at RISE Worldwide support me off the field.”

     

    Added Nikhil Bardia, Head of Sponsorship Sales & Talent Division, Rise Worldwide: “This is a challenging yet exciting era to grow our talent management division and we are delighted to welcome Ishan Kishan to our world-class talent roster at RISE Worldwide. We now have an 8-member strong talent representation, with two of the most dynamic current cricketers, Suryakumar Yadav and now Ishan on-board with us. Since 2016, we have provided representation and management to our athletes and we believe in working with our clients and partners to bring unmatched experiences. Rise Worldwide’s (formerly IMG-Reliance) talent division has grown rapidly with the addition of the country’s most exciting cricket stars, Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer, Shikhar Dhawan, Suryakumar Yadav and now Ishan Kishan.”

     

  • Plans to give a voice to 250 million Indian households

    Axis My India set to launch 2-way communication & facilitation platform

    By Our Staff

     

    Axis My India, the consumer data insights firm, has announced its plan to set up on Mission Himalaya – Unchi Udaan Roadmap Initiative. Under this initiative, the company is plans to launch a two-way communication and facilitation platform. This platform will have a dual purpose of bridging the gap between metros, small towns, and remote villages by providing everyone an aggregated platform to gather relevant information and voice their grievances, wherein citizens can connect with relevant stakeholders, government authorities and corporates/brands, who can listen and solve these issues.

     

    Commenting on this huge undertaking, Pradeep Gupta, Chairman, and Managing Director, Axis My India said: “With a belief that in the middle of difficulty lies opportunity, we want to use our scale and expertise to enable a meaningful difference to the lives of everyday Indians. Our interaction with 80 million Indian households and presence in over 700 districts has provided us with a deeply rooted understanding of India’s diverse socio-economic, linguistic, ethnic, cultural, and political complexities thereby yielding us with an unprecedented opportunity to bring equity between rural and urban India. This platform will provide relevant information and importantly give a voice to 250 million Indian households and try to improve their quality of livelihood.

  • Increases its airport count to seven

    Times OOH bags contract for advertising at Kolkata Airport

    By Our Staff

     

    Times Innovative Media Limited (Times OOH) has been awarded a seven-year exclusive advertising contract for Kolkata’s Netaji Subhas Chandra Bose International Airport. With this TIML extends its media footprint into the eastern region of the country.

     

    Sid Aman Nanda, Chief Strategy Officer – Times OOH: “The City of Joy has given us another reason to rejoice! We are delighted and proud to be awarded the prestigious contract for advertising at Kolkata International Airport. With this contract and our operations at Delhi, Mumbai, Indore, Coimbatore and Trichy airports, I believe that we have built a comprehensive presence in every zone of India and can offer an ever wider reach to our clients. I would like to thank AAI for having faith in us once again and look forward to working closely with them to develop the airport into a hotspot for advertising in the region.”

     

  • To extend its 'Banega Toh Farq Dikhega' proposition

    LT Foods launches campaign for Daawat basmati

    By Our Staff

     

    LT Foods’s flagship brand, Daawat Basmati rice, has launched a new campaign.

     

    Speaking on the occasion, Managing Director & CEO LT Foods Limited, Ashwani Kumar Arora said: “Consumers today exhibit a high degree of discernibility and consciousness in their consumption choices. The new campaign of Daawat by LT Foods not only extends the proposition of “Banega Toh Farq Dikhega” but also showcases the special care and effort the Company takes through a four-stage curation process of Chunkar, Bachakar, Sambhaalkar, and Sajaakar (fine picking, carefully securing, meticulous ageing, and proud presentation).”

     

  • Celebrates the festive spirit of Onam

    Mullen Lintas films campaign for Tata Tea Kanan Devan

    By Our Staff

     

    As part of its Onam campaign, Tata Tea Kanan Devan has launched a new TVC highlighting how Keralites celebrate the festival, despite current limitations.

     

    The film is created by actor-director V K Prakash. The campaign was conceived by Mullen Lintas aimed at further strengthening the brand’s connect with consumers in Kerala.

     

    Talking about the new campaign, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “This year, Onam is again taking place amidst the ongoing pandemic. While this brings its own restrictions, this has not diminished the celebratory spirit for the festival in the least. Being an intrinsic part of Kerala households for decades as one of the state’s most loved tea brands, Kanan Devan is thrilled to launch the new TVC showcasing the Onam spirit in these times. This is our effort to celebrate the same spirit that renders Malayalis unique and Kanan Devan, the taste that Kerala loves. The campaign is in line with our goal to deepen the emotional connect the brand has always enjoyed in the state.”

     

  • Supports inclusion, diversity in sports

    Thums Up salutes Paralympic Athletes

    By Our Staff

     

    After its #PalatDe campaign at the Tokyo Olympics 2020, homegrown cola brand Thums Up has now partnered the Tokyo 2020 Paralympic Games. Through this partnership, Thums Up aims to encourage inclusion and salute the real heroes of Tokyo 2020 which started yesterday (August 24) and is on till September 5.

     

    Announcing the partnership, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and South West Asia said: “We are extremely proud of this strategic partnership with Tokyo 2020 Paralympic Games and the Paralympic Committee of India, it is our way of standing in solidarity and saluting the sheer grit and determination of these athletes who have come from different walks of life but showcase the same heroism against all odds and challenges. As an extension of the Olympic Association, we treat the Paralympians at parity with any other athlete fighting their naysayers and representing India at this global sporting event.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “#TaanePalatDe is our ode to the heroes of Team India who have overcome all odds to represent India at the Tokyo 2020 Paralympic Games in Japan. With this campaign we are saluting their courage to #PalatDe all the naysayers who had only one thing to give them, Taanas.”

     

  • Supports the Indian contingent

    Kotak signs agreement with Paralympic Committee of India

    By Our Staff

     

    Kotak Mahindra Group has announced that it has entered into an agreement with the Paralympic Committee of India (PCI) to support the Indian contingent at the ongoing Tokyo Paralympic Games.

     

    Said Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group: “Sports has the capacity to thrill and captivate, to bring people together, to inspire a nation. Even more so, when the athletes have overcome seemingly insurmountable challenges along the way. We are delighted to have been given the opportunity by the Paralympic Committee of India to support and cheer on the Indian contingent as they give it their all for the country at the Tokyo Paralympic Games. We wish Team India all the very best.”

     

    Added Dr Deepa Malik, President, Paralympic Committee of India: “We are excited to have the Kotak Mahindra Group extending its support to the Indian athletes participating at the Tokyo Paralympic Games. These sportspeople have battled the odds to get to where they are and to have the backing of a leading institution like Kotak means a great deal to all of us. As we strive for sustained sporting excellence as a nation, it is important that we develop a holistic sporting ecosystem that involves the participation of multiple stakeholder groups.”