MxMIndia

Category: PRODUCTS

  • It is the regional marketing strategy for Marie biscuit

    Parle Marie rolls out 3 new TVCs for Maharashtra

    By Our Staff

     

    Parle has launched three new TVCs in Maharashtra for Parle Marie biscuit. This new localised campaign is part of the company’s regional marketing strategy designed to drive engagement and build relationships with Parle regionally

     

    Speaking about the campaign, Mayank Shah, Senior Category Head at Parle Products said: “Parle Products as a brand has its roots deeply embedded in cities and rural areas alike and as we grow in new regions, we want our communications to be reflective of the people’s traditions, way of life and the local spirit. Every Indian has their own way of jibing, bonding and internal-puns, which is very much coincidental to their way of living and culture.  This campaign has been tailored keeping in mind Maharashtrian way of life nuancing cultural codes and traditions of Maharashtra. This will make consumers relate and bond with the brand. All the films unfold over warm moments of enjoying the biscuit with friends and family, with beautiful stories woven in between bites of Marie. We are hoping to connect with the consumers in a deeper and meaningful way and make Parle Marie an inseparable part of Gupshup and Baatchit.”

     

  • The wedding anthem video has been directed by director Kookie Gulati

    Dentsu unveils the Brides of India anthem for Malabar Jewellers

    By Our Staff

     

    Malabar Gold & Diamonds has kicked off the 9th edition of its Brides of India campaign with a special wedding theme song titled #MakeWayForTheBride. It features brand ambassadors of Malabar Gold & Diamonds, actors Anil Kapoor and Kareena Kapoor along with brides from diverse regions of the country. The Brides of India 2021 wedding anthem has been conceptualised by the creative agency Dentsu India and directed by Kookie Gulati.

     

    Said Malabar Group Chairman MP Ahammed: “The Brides of India Campaign is our tribute to the new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country. The theme of Brides of India 2021 encourages all to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. With the launch of Brides of India 2021 campaign, we celebrate the brides who choose to make the big day all about her. With designs that cater to varied sensibilities of new-age brides across regions, there is something unique for every bride to complement her unique entry.”

     

  • The smartphone touches 10-million-users

    Taproot Dentsu campaign for Oppo F-Series

    By Our Staff

     

    Taproot Dentsu, in association with Oppo, has launched a new campaign to commemorate the brand’s latest success in the F-series family. Smartphone brand Oppo F-series has hit the 10-million-user mark in a matter of five years since launch in 2016.

     

    Titled #10millionstories, the new campaign celebrates the milestone by featuring real stories of F-series users who showcase how they use their phones in their everyday lives.

     

    Said Titus Upputuru, Creative Head, Taproot Dentsu: “We all have that one member in the family who is so good at photography that she or he ends up being chased by everyone for a good photo. My niece happens to be one of them! Much to her dismay, everyone goes about chasing her for a great photo. But the thing is, she also loves taking photographs. We believe youngsters will empathise with Maria’s predicament who depends on her Oppo phone for great photos. The second story is the story of a ‘Bhullakad’. Because of their hectic lifestyles and hunger to pack in so much into their days, youngsters tend to be forgetful. That’s when Oppo’s fast charge comes in handy. We had fun shooting the campaigns. Who said testimonials have to be boring; because cameras can speak!”

     

  • To promote the launch of its brand App (iOS or/and Android device)

    DDB Mudra campaign for McDonald’s – N&E

    By Our Staff

     

    McDonald’s India – North & East has unveiled a new digital campaign titled ‘#TheRealDeal’ to promote the launch of its brand App (iOS or/and Android device). The McDonald’s mobile app provides customers with special deals and offers that can be redeemed at dine-in, takeaway or drive thru.

     

    Said Rajeev Ranjan, Chief Operating Officer, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “McDonald’s app is for those who want to make the most out of their experience with the brand, be it availing exclusive offers and deals at dine-in, takeaway or drive thru or sharing feedback or learning more about the menu. The app is all about making every interaction with the customers even more convenient and delightful.”

     

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “Based on a social experiment, this unique campaign is designed to celebrate our customers and deliver delightful and exciting experiences for them through #TheRealDeal. With aspects such as a baraat, superheroes, balloons and an acapella group joining in the celebration, we are looking forward to providing similar kind of feel-good moments to customers when they redeem deals and offers on the new McDonald’s app.”

     

  • To showcase its latest achievements

    Oppo launches campaign ahead of I-Day

    By Our Staff

     

    Chinese smartphone major Oppo has announced the launch of its ‘ChargeUp’ campaign that showcases its latest tech measures.

     

    Speaking about Oppo’s Independence Day ‘Charge Up campaign, Damyant Singh Khanoria, Chief Marketing Officer, Oppo India said, “Oppo is renowned as the global leader in Charging and Battery technologies. As of June 30, 2021, Oppo has already applied for over 3,000 patents related to fast charge technology and we continue to explore how we can bring meaningful innovations to our consumers. The ‘Charge Up’ campaign is an opportunity for our consumers to get their favourite OPPO Reno6 Pro 5G or F19 series smartphones.”

     

  • To launch patriotic campaign on Independence Day

    Vedanta campaign for Atmanirbhar Bharat

    By Our Staff

     

    Vedanta Ltd, producer of metals and oil and gas, is all set to roll out a special campaign ‘Aatmanirbhar Bharat Ke Liye’, aimed at highlighting journey of independence in the last 75 years.

     

    As part of the roll out of the new campaign, the company will be launching a new video to sow the mindset and build awareness about India’s significant mineral wealth which has the potential to drive overall economic growth and prosperity.

     

    Said Anil Agarwal, Chairman, Vedanta Resources: “Aatma Nirbhar, this term in itself holds a lot of weightage and urges us to be less dependent on others. Our campaign ‘Aatmanirbhar Bharat Ke Liye’ is an extension of the vision of our Hon’ble Prime Minister Shri Narendra Modi to make India and Indians self-reliant by domestically increasing production and being globally competitive. The pandemic has been a mirror for the world to reflect on our need to be self-sustaining. For a young nation like ours, the only dependence we need is on Mother Earth, abundant with natural resources. We want to make these resources available in an environmentally sustainable manner and together we can work towards making India self-reliant and propel the Indian Economy phenomenally.”

     

  • In the pipeline are numerous new interactive programs

    ShowBox rebrands to connect with young India

    By Our Staff

     

    ShowBox, the music channel from the house of IN10 Media Network, has unveiled its new logo and brand identity to reflect the channel’s evolution. In the pipeline are many new interactive programs.

     

    Said Clyde D’Souza, VP – Programming & Strategy, ShowBox: “Today’s generation is very expressive and believes in two-way communication with no bars held back. ShowBox caters to this TG and hence, it was important to resonate that in our programming. Our new identity directly represents our vision of non-stop entertainment to music lovers and our limitless ability to inspire people,” Keeping this in mind, the music channel will launch two new interactive shows.”

     

     

  • Conceptualised by Oberoi IBC and choreographed by Farah Khan

    MS Dhoni features in TVC of Zed Black Agarbatti

    By Our Staff

     

    Zed Black, incense sticks manufacturer, has launched its new campaign with brand ambassador M S Dhoni.

     

    Said Ankit Agrawal, Director  & Partner, MDPH: “Zed Black Agarbatti, is amongst the top 3 brands in its category in India which stands as a reflection of its ‘go getter’ spirit, devotion, resilience, belief and prayers. MS Dhoni, who is a staunch believer of tranquil state of mind that helps in focused efforts and better results, complements well with our brand value. Zed Black 3-in-1, which is a market-leader, creates an atmosphere of purity, hope and positivity that helps maintain a balance. Zed Black is elated to give MS Dhoni’s fans a moment to cherish by unveiling the TVC with the retro jersey look exactly after one year since he announced his retirement from International cricket on 15th August “.

     

    Speaking on the TV campaign and roping in M S Dhoni, ad film director & MD, Oberoi IBC India Pvt Ltd, Anand Oberoi added: “I am hopeful that this association will ensure higher brand recall, and eventually create a larger following amongst the masses for Prarthna Hogi Sweekar”.

     

  • Celebrates the 'Bond of Love' – Raksha Bandhan

    Edelweiss Mutual Fund launches new film

    By Our Staff

     

    Edelweiss Mutual Fund has launched new film celebrating the ‘Bond of Love’ – Raksha Bandhan. The emphasis is on Relationships and Mutual Funds both become stronger when given time.

     

    Said Radhika Gupta, MD & CEO, Edelweiss AMC: “Raksha Bandhan is not only about celebrating the traditional relationship between a brother and sister. It’s about celebrating any bond that is meaningful and stands the test of time.  These bonds are not built in a day but nurtured overtimes.  This Rakhi, Edelweiss AMC celebrates these bonds.”

     

  • To promote Lucida, the super glossy range of laminates

    WT launches TVC for Century Laminates

    By Our Staff

     

    Century Plyboards (India) Ltd launches a new campaign for Lucida – its super gloss range of high-gloss laminates. The advertisement has been conceptualized and created by Wunderman Thompson and produced by Small Fry Productions and features actor Jisshu Sengupta.

     

    Speaking on the new TVC, Mr. Keshav Bhajanka, Executive Director, CenturyPly said: “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

     

  • The brand has collaborated with digital creator and sex educator Leeza Mangaldas

    Isobar & TTK campaign for condom promotion

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Leeza Mangaldas (@leezamangaldas)

    Skore Condoms from the house of TTK Healthcare has partnered with Isobar, the Dentsu India digital agency, to launch the ‘Cliteracy Drive’ – a fun educational campaign to spread awareness about women’s orgasm. The brand has collaborated with digital creator and sex educator Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject.

     

    Sharing his perspective on the campaign, Vishal Vyas, AVP Marketing, TTK Healthcare, Consumer Products Division said: “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure, we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”

     

    Added Arjun Siva, DGM – Digital Marketing and eCommerce, Skore: “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”

     

    Sharing his views, Rahul Vengalil, Chief Business Officer, Isobar India said: “Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; and Skore is the perfect brand, and this was the perfect brief, to showcase it.”

     

  • Highlights its energy-efficient Energion ceiling fans

    BBDO films new TVC for Crompton Greaves

    By Our Staff

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign for its new energy efficient range – Energion ceiling fans. Titled Savings Karo Without Compromise, the campaign draws attention to Crompton’s progressive approach on sustainability and energy efficiency. The TVC is conceptualised by BBDO.

     

    Speaking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said: “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy efficient appliances, thereby reducing our consumer’s energy consumption.”

     

    Added Hemant Shringy, CCO BBDO India (Mumbai): “Crompton’s brand proposition of ‘Let’s Hangout Ghar Pe’ has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. She challenges his scepticism when it comes to getting the best of both worlds – powerful breeze and energy saving in the same fan. We wish to land the sharp benefit in an easy and snackable manner.”