MxMIndia

Category: PRODUCTS

  • Will be helping build brand through specific research solutions

    Nykaa appoints Shilpa Jain as AVP, consumer & market insights

    By Our Staff

     

    Shilpa Jain
    Shilpa Jain

    Beauty e-commerce store Nykaa has appointed Shilpa Jain as its AVP, Consumer & Market Insights. Previously, Shilpa has worked as the Consumer & Marketing Specialist at Google for around 2 years.

     

    Notes a communique: “At Nykaa, Shilpa will be responsible for driving Consumer and Market Insights, providing relevant insight-based solutions to address specific branding and marketing issues and will be helping the brand to build relevance among the ‘consumer’ through specific research solutions.”

     

  • To promote importance of the digitalisation of Indian retail shops

    Bikry App ropes in Vinay Pathak as brand ambassador

    By Our Staff

     

    Bikry, an app-based platform for online business, has announced actor Vinay Pathak as its digital brand ambassador. As part of this association, Pathak will be seen promoting the importance of the digitalization of Indian retail shops and all the useful features of Bikry app on online platforms.

     

    Commenting on the association, Abhishek Bhayana, Founder of Bikry app said, “We are extremely delighted to partner with Vinay Pathak who is known for his phenomenal performances in the entertainment industry. He truly signifies a vibrant and positive attitude, and his presence certainly can’t go unnoticed. We really wish the same for Bikry app and want more and more people to notice our brand and the benefit it brings to small and medium businesses.”

     

  • The Kolkata-based footwear brand to expand to other parts of the country

    82.5 wins mandate for Ajanta shoes

    By Our Staff

     

    82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency pitch. The 65-year-old Kolkata-based footwear is now expanding its marketing footprint to other parts of the country.

     

    Said Sagnik Banik, MD, Ajanta Shoes: “In the backdrop of lockdowns and restrictions, we wanted to create a feel-good vibe, and briefed 82.5 that the campaign should be drawn on the urge of people to get back to normality.”

     

    Commenting on the win and the new campaign, Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India, added: “Our association with Ajanta Shoes has put a spring in our step. As the world slowly but surely ventures back into the outside world, we are ready with our advertisements for Ajanta’s Royalz sandals. May this be the first of many wonderful campaigns, beginning a journey into an ever-brighter future for Ajanta Shoes.”

     

     

  • Launches new paint, Royale Glitz

    Deepika Padukone in new TVC for Asian Paints

    By Our Staff

     

    Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualized by Contract, the ad features brand ambassador, Deepika Padukone.

     

    Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”

     

  • Launches a special Onam digital film to highlight Goodknight Gold Flash

    Wunderman Thompson films for Goodknight

    By Our Staff

     

    Goodknight has launched an Onam special digital film, showcasing celebrations in the new normal. The film also features Onam special edition pack of Goodknight Gold Flash, a liquid vapouriser with visible vapours. The campaign has been conceptualized and created by Wunderman Thompson Mumbai.

     

    Speaking about the digital film and the Onam special edition pack of Gold Flash, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said: “As the market leader in household insecticides, Goodknight has always enjoyed the trust of consumers in India. Goodknight provides assured protection against mosquitoes, to help create happy family moments. We believe in disrupting the category with innovative solutions that help meet our consumers’ needs. As one such endeavour, we are launching an Onam special digital film to be a part of festivities. The film also features the Onam special edition pack of Goodknight Gold Flash, being exclusively launched in Kerala. This is customized offering for the market and our aim is to further amplify the campaign with a digital film.”

     

    Commenting on the digital film, Steve Mathias and Priya Pardiwalla, Senior Vice Presidents and Executive Creative Directors, Wunderman Thompson, Mumbai, added: “As we celebrate Onam this year, we’ve still not returned back to 100% normalcy. Every family will have their own unique way of celebrating the festivities without losing out on the fun, while still staying safe. Our story is based on Vadam Vali (Tug of War), an event synonymous with Onam being played at home this year rather than stepping out. Staying indoors can keep you safe from harm to some extent. However, it is equally important that our loved ones stay fully protected even from mosquitoes that cause the much dreaded diseases like dengue and malaria whilst indoors.”

     

  • To endorse the company’s wide range of products

    Madhuri Dixit roped in as face of Moksh Agarbatti

    By Our Staff

     

    Moksh Agarbatti, manufacturers of incense sticks, has roped in Madhuri Dixit Nene as its brand ambassador. She will endorse the company’s wide range of products.

     

    Speaking of the association Anand Kumar Ashiya, CEO, Moksh Agarbatti said: “Moksh Agarbatti is an iconic brand with a rich history of more than two decades of trust and fragrant leadership in the Indian Agarbatti market. We are now proud to have Madhuri Dixit Nene as the brand ambassador of Moksh Agarbatti. She is a renowned Bollywood star who complements our brand values. Through this association, we want to spread awareness about the benefits of using fragrant and quality incense in one’s prayers. Your prayers are uninterrupted with superior quality incense. We use the purest ingredients and raw materials to give you superior quality incense sticks. All the incense sticks manufactured go through a rigorous quality check to ensure every incense stick burns uninterrupted. Our products are made with the highest global quality standards with user-friendly packaging.”

     

  • Launches new paint, Royale Glitz

    Deepika Padukone in new TVC for Asian Paints

    By Our Staff

     

    Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualised by Contract, the ad features brand ambassador, Deepika Padukone.

     

    Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”

     

  • Actor Ananya Panday features in TVC

    Leo Burnett creates campaign for Vega beauty products

    By Our Staff

     

    Vega, the personal and beauty care accessories brand, has launched new campaigns featuring their brand ambassador Ananya Panday.  The campaign has been conceptualised by Leo Burnett.

     

    Speaking about the campaign, Eiti Singhal, Chief Marketing Officer – Vega Industries said: “Vega takes pride in being the pioneer of at-home styling products, and our consistent approach of making our consumers self-reliant demarcates us.”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “Vega as a brand is redefining the at-home styling in India. Our campaign highlights the fact that Vega products are not just for everyday hair care and styling but these are products that lets everyone whether a man or a women to truly love their hair. And who better than Ananya Panday who is a style icon herself to share this message.”

     

  • The new XUV700 will be the first vehicle to wear the Twin Peaks logo

    Mahindra unveils new visual identity and logo

    By Our Staff

     

    Mahindra & Mahindra unveiled its new visual identity including a new logo that will differentiate its SUV portfolio. The new visual identity, notes a communique, is in tune with the company’s focus to be makers of sophisticated and authentic SUVs. Actor Naseeruddin Shah has lent his voice and music composers Ehsaan-Loy have rendered the music for the brand film. The brand identity was designed by the Mahindra Design Team.

     

    Speaking about it, Rajesh Jejurikar, Executive Director, Auto & Farm Sector, M&M Ltd., said: “An important facet of leading change is articulating the transformation of our brand. Our new visual identity is a manifestation of what we stand for as we build a truly differentiated and authentic SUV brand for personal exploration and adventure. This new visual identity is designed to evoke the powerful emotion of freedom.”

     

    Highlighting the roadmap for the visual identity implementation, Veejay Nakra, CEO, Automotive Division, M&M Ltd. added: “It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra. What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us.”

     

  • For its germ protection health soap – Cinthol Health Plus

    Cinthol gets actor Siddharth as brand ambassador

    By Our Staff

     

    Godrej Consumer Products Limited (GCPL) has brought onboard actor Siddharth Suryanarayan as the brand ambassador for Cinthol Health Plus soap. A new TVC campaign #HaiTaiyaarHum has been conceptualised by Creativeland Asia.

     

    Speaking about the collaboration, Siddharth said: “Cinthol is a legacy soap brand which I have personally used over the years.  I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9% germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing Covid-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.”

     

    Commenting on the appointment of the brand ambassador, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, added: “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Siddharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of Alive is Awesome in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.”

     

     

  • The bank unveils a mega brand campaign with multiple offerings

    Aamir Khan & Kiara Advani to be brand ambassador for AU Bank

    By Our Staff

     

    AU Small Finance Bank has unveiled a mega brand campaign, titled ‘Badlaav Humse Hai’. This is the first integrated marketing communication campaign from AU Bank since its inception.

     

    Commenting on the essence of the campaign and the timing, Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said: “AU was founded two and a half decades ago for the purpose of taking formal financing to the unbanked and in the last four years as a bank we have successfully expanded both our range of services and our geographical reach. Our success is a result of our innovations across the banking spectrum. We take utmost pride in doing things ‘differently’ to the delight of our customers and with the launch of AU 0101, our digital bank, we will work towards ushering in Badlaav in banking.”

     

  • Will represent the brand across platforms

    Narain Karthikeyan to be brand ambassador of JK Tyre

    By Our Staff

     

    Narain Karthikeyan
    Narain Karthikeyan

    JK Tyre & Industries Ltd has assigned Formula One driver Narain Karthikeyan as its brand ambassador. He will be the face of the brand to exemplify the company’s quest of driving innovation and excellence in the industry.

     

    Commenting on the association, Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries said: “We are delighted to have Narain Karthikeyan represent JK Tyre brand in the country. Narain is committed to a large community of motorsports in India and his excellence aligns perfectly with the vision of JK Tyre. With his enigmatic persona, we hope to further enhance and strengthen the brand while building greater visibility.”

     

    Expressing excitement on the collaboration, Karthikeyan added: “I am proud to be associated with one of the most respected and pioneer brands. JK Tyre has achieved great milestones in the past with its unwavering commitment towards delivering best in class products and services and I’m eagerly looking forward to embarking on this exciting journey together with JK Tyre brand.”