MxMIndia

Category: PRODUCTS

  • The digital campaign stars actor Kunaal Roy Kapur

    Licious leans on Tilt for new campaign

    By Our Staff

     

    Licious, the online brand that sells fresh meat and seafood brand, has rolled out a digital campaign titled #FasterChef featuring actor, director and podcaster, Kunaal Roy Kapur. Created by Tilt Brand Solutions, the campaign is an ode to good food and the great joy of sharing a meal with your friends.

     

    Commenting on the new campaign, Simeran Bhasin, VP Brands and New Venture, Licious said: “As a brand that celebrates the love for meat, Licious is committed to making cooking and eating at home a joyous experience. Our RTC range of products provide authentic taste, without the use of any artificial additives, for the most memorable gourmet experiences in a completely hassle-free and swift manner. The latest digital campaign talks just about that. Our consumer research also indicates how the young & the savvy are discovering the joy of a hearty home cooked meal. Millennials are the new Gastronauts- a keen & dedicated admirer of great food and we are now engaging in active conversation with them. Men are also a large part of the Gastronaut demographics. You can see that being reflected consistently through all our communication. The new ad films are fun and engaging, which are sure to entice the young & the young-at-heart alike.”

     

    Added Shriram Iyer – Chief Creative & Content Officer, Tilt Brand Solutions who collaborated with Licious to create the films: “Licious Ready to Cook helps anyone put together a delicious platter within minutes. This very clear and solid proposition allowed us to leap to a simple idea “FasterChef”. When a bunch of friends drop in uninvited and make demands of the host Kunaal, he surprises them with his culinary skills. He produces meaty delights within 8 minutes and shocks his buddies. He then further shuts them up by coming up with the title “FasterChef” for himself. The film also places Licious RTC in a familiar urban milieu. Banter between friends laced with repartee allows for an easy and organic landing of the product message and the brand’s promise” For the love of meat”

     

  • To launch an exclusive range of the children’s song Baby Shark merchandise

    Viacom18 Consumer collaborates with Pinkfong

    By Our Staff

     

    Viacom18 Consumer Products has inked a deal with Pinkfong, a South Korean entertainment company, credited with recording popular children’s rhyme,  Baby Shark

     

    Commenting on the launch of the exclusive Baby Shark merchandise, Mahesh Shetty, Head-Network Sales, Viacom18, said: “At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters.  Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”

     

  • To reinforce brand proposition

    BBDO creates new TVC for Snickers

    By Our Staff

     

    Snickers chocolate bar from Mars Wrigley has launched a new film featuring actor Vinay Pathak alongside young artist Vedika Nawani. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ .

     

    Talking about the launch of the new Snickers film, Kalpesh R Parmar, Country General Manager, Mars Wrigley, India said: “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

     

    On the campaign, Josy Paul, Chairman and CCO of BBDO India, added: “We built on the long-running global idea and human truth: when you’re hungry, you’re just not yourself. The task was to refresh it for immediate impact – something that will be instantly noticed, distinctive and drive salience for Snickers. The monster truck was it! The incongruity is intriguing! Why has our hero bought a monster truck? A-ha, it’s a hunger pang! And, of course, Snickers is the substantial, nut-filled bar that has always been known for satisfying hunger pangs!”

     

  • Chillar is a former Miss World

    Manushi Chhillar to be brand ambassador for Pantene

    By Our Staff

     

    Former Miss World and Bollywood actress, Manushi Chhillar has joined Pantene as the new brand ambassador.

     

    Said Deeksha Kakkar, Country Leader, P&G Haircare said: “We are glad to have Manushi Chhillar as the new face of the brand. She is an inspiration for young women everywhere. With Pantene’s proven solutions, our ambition is to help women like her, leave their hair open more freely, without worrying about hairfall. A first-mover in its category for India, our Pantene 2in1 is enriched with Pro-Vitamin B5 and a luscious conditioning formula in one single product. This enables the consumer to access a superior hairfall and dryness solution, while minimizing the hassles of multi-step regimens.”

     

  • ITC’s Sunfeast Yippee Mood Masala targets millennial consumers

    Dhoni’s many moods in Sunfeast noodles TVC

    By Our Staff

     

    ITC’s Sunfeast Yippee instant noodles brands has showcased its Mood Masala variant through a TVC campaign with brand ambassador MS Dhoni.

     

    Commenting on the TVC, Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles and Pasta Cluster, ITC said: “Yippee Mood Masala represents our constant and committed endeavour to deliver innovative and differentiated instant noodle eating experiences. Consumer insights suggest that a sizeable number of people like to be creative with their instant noodle preparation and ‘mood’ is an integral part of that experience. The TVC was conceptualized to convey the product’s differentiating attributes which can make even M S Dhoni switch from his ‘Çaptain Cool’ image and embrace different moods.”

     

  • Designed to convey SBIG’s brand presence

    SBI General Insurance launches its musical logo

    By Our Staff

     

    SBI General Insurance (SBIG) has launched its signature tune, thereby establishing its sonic brand identity. This sonic tune is a celebration of SBIG’s new brand identity which was launched last year.

     

    Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Sound has great power and can connect with people at a deeper level. Our musical logo is designed to succinctly convey and resonate SBIG’s brand presence and underline the brand promise of “Suraksha Aur Bharosa Dono”. The sonic derived and launched is vibrant and energetic, indicating that SBI General as progressive.”

     

  • Seven digital films showcase features of Kia cars

    Kia cars launch new campaign

    By Our Staff

     

    Kia India, the South Korean based automobile manufacturer, has launched a seven-film digital campaign – ‘If only everything in life was like a Kia!’ showcasing how the features of Kia cars provide inspiring experiences.

     

    Speaking about the campaign, Hardeep Singh Brar, Vice President & Head of Sales and Marketing, Kia India said: “We entered India with the promise to offer a unique combination of value and premiumness to our patrons. The acceptance we have received over the course of two years of operations in India testifies that we are moving in the right direction. Today, not only the product but also the experience is a growing differentiator in a brand’s success.  With segment-leading products in our portfolio and offering a superlative ownership experience, we have rightfully established Kia as a mobility solutions provider brand that aims to simplify our customer’s life. Through our latest digital campaign, we want to highlight this amazing ownership journey that we offer to our discerning new age customers. It is a reflection of our never-ending efforts towards fulfilling this promise, and I would like to dedicate it to our over three lakhs Kia customers who have kept their trust in the brand and made it one of the fastest-growing carmakers in the country. Like our previous campaigns, these films also strike the right balance between simplistic, relatable, yet creative communication to deliver a strong message. I am sure that this campaign, too, will leave a lasting impression and secure a unique position in the heart of our target audience.”

     

  • Features actor Vijay Verma who emphasises the need financial security

    Mullen Lintas creates new TVC for SBI Life

    By Our Staff

     

    SBI Life Insurance has released a new TVC #TermInsuranceKaLevelUp, that showcases the inherent need for a term insurance that ‘levels-up’ as one progress through life’s prominent moments. The campaign has been conceptualised by Mullen Lintas and features artist Vijay Verma.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “The #TermInsuranceKaLevelUp film is an attempt to let consumers relive the ‘level-up’ moments of their life and subtly remind them of the intrinsic need to also ‘level-up’ their financial safeguards, as they achieve life’s prominent moments. With a deeper understanding of today’s consumers, who believe in living-in-the-moment as they progress in life, we’ve been able to identify the need to prioritise financial safeguards as life goes along. The film subtly highlights the unique features of SBI Life eShield Next plan, which is designed to let consumer cherish life’s significant milestones, while providing customized options to ‘level-up’ one’s insurance coverage simultaneously.”

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “SBI Life’s eShield Next is an adaptable term insurance that enables customers Level Up their financial security to match with their life milestones. This resonates with the need of today’s individuals who place family goals at par with their own personal success. The narrative starring Vijay Verma traces a beautiful journey of a man reflecting on his material achievements and starting a family. These Level Ups would be challenging if not for the ease of adjusting the eShield Next plan to their new level of life, easing their journey onwards and upwards.”

     

  • The bank celebrated its fifth anniv on September 5

    Equitas announces Rani Rampal & Smriti Mandhana as brand ambassadors

    By Our Staff

     

    Equitas Small Finance Bank has announced hockey player Rani Rampal and cricketer Smriti Mandhana as the company’s brand ambassadors. This announcement comes at a time when the bank celebrated its fifth anniversary on September 5.

     

    Said Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth, Equitas Small Finance Bank Limited: “Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. As a bank, we emulate the same values of a sportsperson being fair and transparent which reflects in our pan-India beyond banking initiatives. Sports has always served as a medium for women to break stereotypes and build an identity for themselves within the society. We believe in providing that very platform for these entire population and segments to take a step forward and follow their passion. With the enhanced access to sports over the years, we expect to motivate the entire segment in the hinterlands of India.’

     

  • Three different ad films have been launched

    McCann films new Bajaj Electricals campaign

    By Our Staff

     

    Bajaj Electricals Ltd has launched ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’ campaign for its range of LED lights.

     

    Speaking about the campaign, Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd said: “The ‘Kaam Ka LED, Kamaal Ka LED’, Bajaj LED’s campaign focusses on the most promising LED products available in the market. We have always believed in enhancing the quality of life and spreading joy with sustainability which has helped us become consumer’s original choice. With this range of Bajaj Ivora LEDs we have tried to go beyond the basic utility of a light bulb and incorporated more features in a way that translates into providing solutions for day-to-day activities. At the same time, we have made sure that these new sets of technology are available for all at ease and convenience. As one of the pioneers in the Indoor & Outdoor lighting, we consistently try to ideate and develop newer, more functional products.”

     

    The campaign has been conceptualised by Bajaj Electricals’ and its creative agency McCann.

     

  • Nestlé India will aim to reach and encourage over 250 million people via its packs and the digital campaign

    Nestle collaborates with Reliance Jio for Face of Hope

    By Our Staff

     

    Nestle India has launched the Face of Hope initiative with a focus on masking up. As a part of this initiative, the packaging of iconic Nestle India products will be masked-up. The new packaging will constantly remind people about the importance of following basic practices like masking and encourage their loved ones to do the same for a safe and better tomorrow. Under this initiative, Nestle India will aim to reach and encourage over 250 million people via its packs and the digital campaign, and it has collaborated with Reliance Jio to drive further awareness.

     

    Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestle India, said: “At Nestlé India we are committed to playing an active role in India’s fight against Covid-19 and understand the importance of following COVID safety protocols to ensure safety for all. We urge people to ‘Mask-Up’ and join forces with their favorite brands and become the Face of Hope together.”

     

    Talking about the collaboration, Sunil Dutt, President – Sales and Distribution, Reliance Jio added: “We believe that Nestlé India is doing a commendable job by urging people to ‘mask up’. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.”

     

  • With 'Progress Limitless' campaign

    Navneet celebrates diamond jubilee

    By Our Staff

     

    Navneet Education Limited is celebrating 60 years with ‘Progress Limitless’, a digital campaign to commemorate the milestone. The campaign is conceptualised by The Minimalist and produced by Pragaur Films.

     

    Speaking on the milestone, Devish Gala, Head of Branding Navneet Education Limited said: “Navneet Education Limited has always been the most trusted brand across Indian households. It is the most loved brand across generations, from grandparents to parents to children. We are extremely thrilled and excited to show how far we have come from a small store to being a trusted brand in the nation. With each passing decade, we have evolved with a legacy of more than 3 generations managing the business. We the Navneet family look forward to keeping the nostalgic feel of the brand for many more decades to come. The brand heartily thanks every member who has been a part of our journey and always supported and helped the brand”.