MxMIndia

Category: PRODUCTS

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The campaign is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • The new TVC has tagline 'Khayal Apno ka'

    Pitamaas films for Bonn Foods

    By Our Staff

    Bonn Group of Industries, a FMCG brand in the food products, has announced the launch of its new ad film campaign Khayal Apno Ka. Through this campaign, created by Pitamaas, Bonn Group intends to draw more attention to its core value of timeliness, personal care and connecting people in a striking, unconventional and appealing manner.

    Said Amrinder Singh, Director, Bonn Group of Industries, said, “Bonn Group is considered one of the most reliable brands when it comes to food products. Through the campaign, we wish to put emphasis on Bonn Group’s products, which are amongst the largest selling breads, biscuits and buns in the country. We are thankful to our factory workers and the delivery personnel for their continued patronage and extra-ordinary dedication to the brand despite the extreme conditions. We are extremely hopeful that the AD FILM campaign will help us building a greater brand connect with our end users.”

    Added Pitamaas MD Ritaz Maini: “Either breads, buns or biscuits are essential components of our first meal of the day. It’s a common story of every household. We all eagerly wait for our bread delivery guy every morning. We had a very interesting brief which was single mindedly emphasized on the brand’s core values. We took this as an opportunity to humanize the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

     

     

  • To manage communication strategy for Dixcy Textiles and Gokaldas Intimatewear

    80 dB Communications wins PR mandate for innerwear brands

    By Our Staff

    80 dB Communications has been awarded the PR mandate for Dixcy Textiles and Gokaldas Intimatewear.  80 dB will manage the overall communications strategy with the aim to raise the corporate profile and awareness about its portfolio of products.

    Said Sunil Sethi, Executive Chairman, Dixcy Textiles and Gokaldas Intimatewear: “We are delighted to bring on board 80 dB to help drive our communications strategy and make our brands more engaging and relevant to all our stakeholders.  80dB Communications presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals. We are sure that this partnership will help in meeting our ambitious targets. We welcome 80 dB onboard and look forward to working with them.”

    Added Kiran Ray Chaudhury, Co-Founder and Joint Managing Director, 80 dB Communications: “We are honoured and delighted that Dixcy Textiles and Gokaldas Intimatewear have chosen us to partner them in managing the strategic communications of their corporate brand as well as their strong portfolio of brands in the country. We look forward to designing and driving memorable, relevant, clear and consistent communications to help meet the brand objectives. With our committed team and domain knowledge and experience, we are confident that we will drive the desired impact and outcome for Dixcy and Gokaldas Intimatewear.”

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The film is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • To create awareness on ease of paying education fees

    Rohit Sharma campaigns for Financepeer

    By Our Staff

    Financepeer, a Google incubated education fees financing company, has launched a digital campaign featuring cricketer Rohit Sharma. The campaign – through a series of videos by the right-handed cricketer, is aimed at creating awareness among parents and aspiring students on ease of paying education fees through collaborating with Financepeer.

    The video has been posted by Rohit Sharma on his Instagram handle and is being amplified by Financepeer across platforms. The campaign is live across platforms with the tagline #Fee Payment karni hai, toh Financepeer hi karo.

    Added founder of Financepeer, Rohit Gajbhiye: “We are extremely honoured to collaborate with Rohit Sharma for this campaign. We constantly strive to create a positive impact in the education sector and ensure that every student gets access to quality education. Also, we strongly believe that fees should not be a constraint for education and through our campaign, we want to enable parents and educational institutes to make quality education accessible.”

  • The campaign captures the power of dreams and the rise of a confident India supported by the #KhwabonKaKhaata

    Kotak Bank’s new campaign

    By Our Staff

     

    Kotak Mahindra Bank (KMBL) has unveiled its latest campaign that chronicles the story of Ashok Das, a young, aspiring cricketer from one corner of the country, as he realises his ultimate dream – to showcase his talent on the world’s biggest stage. The creative agency that worked on the campaign is Cartwheel Consultancy Pvt Ltd and the media agency is Wavemaker.

     

    Said Ramakrishna (Ramki) Desiraju, Founder & Creative Director, Cartwheel Creative Consultancy: “No other sporting event has given as many Indians an opportunity to excel, earn and entertain on the global stage. It has made it possible for a player of the most modest means from the smallest of places to aspire for and achieve greatness. To lift their families several rungs up the economic ladder. This campaign captures the emotions that accompany this dizzying journey. In a way that Kotak has made its own ever since the Kona Kona Kotak campaign. Kotak continued the celebration of inclusive growth with its India Invited and Dreams Invited campaigns. The story of Ashok Das’s spectacular success at the player auction continues Kotak’s chronicling of emerging India.”

  • Star Cement is leading cement brand from Eastern India

    Star Cement’s ads star Akshay Kumar

    By Our Staff

     

    Star Cement, the leading cement brand from Eastern India, has roped in actor Akshay Kumar as its brand ambassador.

     

    Commenting on the development, Sanjay Kumar Gupta, CEO, Star Cement said: “Star Cement is now entering into a different phase of growth and a new chapter of its brand journey. One of Nation’s Greatest Icons Akshay Kumar truly reflects our firm commitment, determination and preparedness for all the challenges that may come our way. We are truly proud & honoured to have Akshay Kumar on board as the Brand Ambassador & we believe that this association will turn out to be beneficial for the brand”.

     

     

  • EuroKids International has urged parents to resume learning for their young ones through the launch of this campaign

    ‘Right Start, Flying Start’ by EuroKids International

    By Our Staff

     

    In order to stem the learning gap that the Covid-19 pandemic has caused to toddlers’ developmental journey, EuroKids International has urged parents to resume learning for their young ones through the launch of their ‘Right Start, Flying Start’ digital campaign comprising a series of three videos.

     

    Speaking about the ‘Right Start, Flying Start’ campaign, K V S Seshasai, CEO, Pre-K Division, EuroKids International said:  “There is irrefutable global evidence that the learning journey for children is the most rapid in the early years and the closure of early childhood education centres during the pandemic has resulted in a widening gap in learning for most children. In order to stem this, we want to encourage parents to consider remote learning for their children, so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced educators and use scientifically developed curriculum.”

     

    The ‘Right Start, Flying Start’ campaign was conceptualised with creative agency – The Womb. Added Navin Talreja. Founding Partner, The Womb: ”Our understanding of parents’ mindsets with regard to early years of schooling revealed that these are considered as discretionary years of fun for kids.  Working with the management, curriculum creators and teachers at EuroKids helped us understand that in fact some of the critical phases in a child’s learning journey are the early years in school. Taught the EuroKids way better prepares them to take on the academic challenges that come their way as they move through different grades. Our task in communication was to bring to the forefront the unique ways EuroKids teaches kids to give them this flying start.”

     

     

  • To capture the brand’s vision and mission

    Rubans Jewellery undergoes a logo change

    By Our Staff

     

    Online jewellery platform Rubans has launched a new logo and identity. Rubans’ new logo has been conceived and designed internally and signifies a free flowing ribbon to capture the brand’s mission to deliver quality, performance and service support across the products.

     

    Said Chinu Kala, Founder of Rubans: “Rubans in French means a Ribbon. Wrapping a gift with a Ribbon is so much more than ensuring the element of surprise for the recipient. A gift wrapped with ribbon adds a beautiful personal touch to the art of gift-giving-one that tells a dear friend or loved one that you have put your heart into every step of the process. It’s with this sentiment that I launched Rubans -a brand that describes who I am and what I create. Being able to relate to my customer, their lives and their style on a personal level is the ultimate goal for my jewellery brand, it’s like a ribbon which ties their gift of life together”

     

     

  • When technology and features get democratised, what is left is to break the biases and difference, writes Sanjeev Kotnala

    All Colour, One Price disruption by JSW Paints

     

    Sanjeev KotnalaBy Sanjeev Kotnala

     

    JSW Paints’ new campaign, Any Colour One Price  featuring brand ambassador Ayushmann Khurrana, was just waiting to happen. As a consumer, I can relate to and appreciate the thought.

     

    When you decide to paint your house, many variables creep in; colour, shade combinations, price, design, features, and quantity. JSW Paints tries to make one variable redundant.

     

    In recent times, paint companies have tried to provide product or marketing solutions to evolving needs of the consumers. With time, we have started wanting more and more from paints. Just like we want more and more from our mobile phones. Well, not really comparable, but you get the drift.

    PAINTING WAS NEVER MERELY A SHADE CHOICE. 

     

    The era of Mera Waala Pink is over. Now you can get to the place and mix the paint to your comfort. The feature like long-lasting binding, easy to wipe, low maintenance, dirt, sun, water-resistant has been democratised. Even claim to remove harmful pollutants from the air! There is paint consultancy on offer and visualisation tools to see how the shades compliment each other or what would work best in your home. There is even on time painting promise. A few times, the brand even checked if you saw the colours right- as colour means a lot. Most good paints offer you the same.

     

    The consumer still appreciates the emotions associated with home and painting. ‘Har Ghar Kuch Kheta hai’ and ‘Jab Ghar ki Raunak badani ho’ still remains relevant. But, now it seems plausible that har paint kuch kehta hai and reflect or enhance your status in society.

     

    NEXT MOVE IN FEATURE DEMOCRATISED MARKET.

    So, when technology and features get democratised, what is left is to break the biases and differences. Make it easier for the consumer to make a choice. So, in this inclusive era – where we are talking of One Nation- One Rule, One Nation- One Price- the leap to One brand- One Price or rather Sachche Rang – All Colour- One Price seems natural.

     

    What is surprising to me is why did this not happen earlier. And then I think because no consumer ever questioned this differential pricing.

    JSW PAINTS DO IT WELL.

     

     

    JSW Paints need to be appreciated for this counter move. The brand Ambassador Khurrana continues from the last campaign, ‘har rang har kisi ka’ that laid the foundation. There they presented how the colours been dividing, whereas they should unite. And they shared the range of 1808 colours under the theme of making India beautiful. Enjoy behind the scene of the making of this video.

     

    Post this, the new campaign ‘All Colours One Price’ seems so logical. I also love the way the films have been made. That is a hint of q subtle younger-elder brother interplay and hitting at another brand and taking away the need of even the paint calculator.

     

    There is a format that makes Khurana suggest the answer compellingly. The price transparency is registered completely, though I felt that the brand association needs to be enhanced somewhere.

    JSW SAME PRICE AN ADVANTAGE.

     

    Though the brand questions the unfair industry practice of differential prices. I am unsure if JSW itself had differential prices earlier.

     

    If they did, then strategically, they have been brilliant in taking a step-by-step approach and I am surprised other brands did not see it coming.

     

    If they have bridged the gaps to make All colour- One price a reality, then too, JSW paints win as they are first to say it.

     

    Whatever may be true, it is advantage JSW Paints. The consumer doesn’t ask such questions. Now, it is for the other brands to evaluate the impact and justify differential pricing for red-blue-green in the same sub-brand. How Tera wala pink could be differentially priced from Mera wala pink.

     

    WHAT NEXT.

    The campaign will impact the market. It will make customers rethink, question the price disparity and maybe push other brands to follow.

     

    If JSW wants to take such decisive, bold steps and question what they term as unfair practices to make a mark; they will have to score again. I will be waiting for the next bullet from their arsenal.

     

    ……………………………………

    If you have got your house painted in the recent past – and here past would mean pre-covid era- do you recall different colours priced differently? Was that an issue with you? Do you think JSW is making a mountain out of a molehill, or this All Colour One Price is an open space to play?

     

  • Ropes in bloggers and influencers for promotion

    Grapes Digital campaigns for Rasna recipes

    By Our Staff

     

    Instant drink manufacturers Rasna has launched a campaign to expand its involvement in the kitchen with #LoveURasnaRecipes. The brand has collaborated with a set of influencers to share and amplify the message to reach out to the target audience. The videos were posted by the influencers on their social media platforms such as Facebook, Youtube and Instagram handle. The brand used the digital medium to create a personal connection and increase the brand value.

     

    Said Himanshu Arya, Founder and CEO- Grapes Digital: “Rasna had to move beyond boundaries as “Recipes” has been the most searched category in 2020 during lockdown 1.0 and given the current scenario recipes is going to become huge in lockdown 2.0 too. Rasna also aspired to create something different this year, which involves them with consumers more than before. This campaign given the GWI Report of consumer’s interests in learning new skills and cooking is bound to rise. Also, Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market. Bloggers and influencers have now acquired a prominent share in brands marketing strategies. Influencers have become a mainstream medium in the advertising world.”

     

    Added Piruz Khambatta, Chairman, Rasna Pvt Ltd: “Lockdown comes with a new normal and one new normal everybody is experiencing is the urge to become a cook. The urge to become a cook has opened doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind? Through our soft drinks are always used for making beverages like falooda’s, mocktails milkshakes. Rasna has taken the lead this year to even make it into an additive to make items like cake, cookies, jellies and much more, of course in addition to our all-time favourite Ice Lollies”.

     

     

  • With new company logo and slogan ‘Movement that inspires'

    Kia undertakes brand relaunch

    By Our Staff

     

    Automotive maker Kia India has announced the relaunch of its brand in India, the first country outside South Korea – the home of Kia – where the brand has been relaunched. Kia India, which is wholly owned by Kia Corporation, has introduced the company’s refashioned logo and brand slogan, “Movement that inspires”.

     

    Said Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India: “This is a proud and historic moment for us as India becomes the first country to transition to the new brand identity after our headquarters in South Korea. Our decision to increase the production capacity stems from our deep customer understanding where a faster delivery of our products can enhance their buying experience tremendously. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers.”

     

    Added Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India: “Under the new brand slogan, Kia will focus on offering meaningful experiences to the customers, especially focused on the millennials and Gen-Z – the future of the country. With Kia’s new brand identity and our refreshed portfolio, we are extremely elated to have a purpose-driven business that will elevate the customer experience not just in terms of the features and connectivity inside the cars, but the overall engagement experience with our brand.”

     

    Said Hardeep Singh Brar, Vice President & Head of Sales and Marketing, Kia India: “Kia is a futuristic brand and always on the move to be as close as possible to our consumers. We feel that regular product interventions and increasing brand accessibility are some of the key areas, which will help us in meeting this objective. Hence, we are taking a conscious decision to regularly refresh our existing product portfolio, launch new products at regular intervals and foray into newer markets to provide an aspirational experience to consumers who are keen on becoming proud Kia owners.”