MxMIndia

Category: PRODUCTS

  • Brings #MatchedByYou offerings for customers

    McDonald’s new campaign for North and East

    By Our Staff

     

    McDonald’s North and East India have launched a campaign titled #MatchedByYou. It The campaign includes the choice of adding Coca-Cola or Fries @ Rs. 45 with select McDonald’s menu items.

    Said Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “We know that many of today’s customers are looking for value for money options for the food they crave,” “The #MatchedByYou offer is the latest way we want our customers to enjoy their favourite meal served hot and fresh at an affordable price.”

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “In a first of its kind sales-driven mini-series, McDonald’s is giving the remote to its consumers so they can play match-makers. #MatchedByYou is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love-story. Backed by sales and consumer preference, the story will move forward to reveal what happens next in this love affair.”

    Love affair, yes, but a healthy affair given the cola and fries?

     

     

  • To bring cheer with Mood Ting Tong Campaign

    Center Fruit unveils new advert

    By Our Staff

     

    Center Fruit launches a new campaign to promote brand proposition. Conceptualised by Perfetti Van Melle India and Ogilvy India, this TVC will be aired on TV and supported on social medium.

    Said Rohit Kapoor, Director- Marketing, Perfetti Van Melle India: “Center Fruit as a brand has always played in a space where Fun is at the core due to the fruity flavour. The gum has been established as a mood uplifter staying true to its brand proposition of Mood Ting Tong. The new TVC resonates with the brand proposition and conveys the message to the audience in a rather humorous manner keeping it in the fun zone.”

    Added Anurag Agnihotri, Managing Partner – Creative (West), Ogilvy: “Teens have a very short attention span and are constantly trying to master the art of surviving boredom. Here in this film, Center Fruit comes handy, adding a much-needed burst of fun to a mundane, boring moment.”

     

     

  • Launches a full-fledged video-on-demand service for TV and mobile screens

    ShortsTV expands with Airtel Xstream

    By our Staff

     

    ShortsTV has ventured into its first partnership with Airtel. Leveraging Airtel’s core strengths of Network, Data & Distribution, ShortsTV has launched its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a subscription fee of INR 99 per month and INR 499 for a year.

    Said Carter Pilcher, Chief Executive, ShortsTV: “TV and mobile phones are both integral to the Indian viewing experience—a perfect combination for ShortsTV and our ground-breaking short movie entertainment.  ShortsTV is present in over 60 million TV households in India already, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers — who are always on the lookout for unique content. From Oscar Nominated movies to Travel Documentaries to exciting new films from India’s hottest new directors – ShortsTV is amazing entertainment.  Binge on, dude!”

    Added Tarun Sawhney President – Asia, ShortsTV: “Short films are slowly making their presence felt among mainstream cinema, thus adding momentum to the growth of shorts on the Indian movie map. At ShortsTV, we always believed in providing a global platform for filmmakers to showcase their work since the audience’s affinity towards the short format is growing. Understanding the rise in content consumption on the small screen, our partnership with Airtel Xstream will not only help us extend our reach into the Indian heartland but also provide an opportunity for Indian filmmakers to expand in India and beyond.”

     

     

  • Enables brands to engage with over 320 mn quality customers

    Airtel launches Airtel Ads

    By Our Staff

     

    Airtel has launched Airtel Ads, a brand engagement solution that allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics,” adding:  “Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”

     

     

  • With the tagline ‘We Cover India. You Discover India'

    Club Mahindra launches campaign to up travel

    By Our Staff

     

    Club Mahindra recently launched a new 360-degree campaign titled ‘We Cover India, You Discover India’.

    Said Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts: “With the launch of this campaign, we aim to inspire people to experience the unmatched offerings that India has to offer to travellers. Club Mahindra’s unique proposition, allows the traveler with an opportunity to discover India like never before. At Club Mahindra, our focus is to redefine the holiday experiences of our guests. Being present across 60+ resorts at various destinations along with 2000+ unique experiences, we want people to explore India through Club Mahindra”.

  • Sonu Sood made face of the brand

    Spice Money unveils first TVC

    By Our Staff

    Rural fintech Spice Money has unveil the ‘Spice Money Toh Life Bani’ campaign to financially and digitally empower one crore rural entrepreneurs across the country. Curated by Guava Creative Solutions and produced by Useful Garbage Creations, Spice Money’s proposition to revolutionise Indian hinterlands is depicted through a two-part campaign.

    Said Kuldeep Pawar, Head of Marketing, Spice Money: “At Spice Money, our aim is to bring digital, financial and e-retail services to India’s underserved and underbanked population and at the same time make them self-reliant by providing self-employment opportunities. Our new campaign, ‘Spice Money Toh Life Bani’, highlights the company’s vision to create rural entrepreneurs with zero investment. In line with the campaign thought, the TVCs aptly capture how Spice Money is making life simpler, better, and happier for the rural consumer.”

    Added Vikisha Mehta, Chief Creative Officer & Managing Director, Guava Creative Solutions: “We had the joy of partnering with none other than Sonu Sood as a brand leader to magically create the brand strategy Spice Money Toh Life Bani! It is not only aligned with this vision of the brand – to uplift and transform the lives of rural India, but also re-iterates it in a manner that is simple yet eloquent and sticky. Our brief was to bring alive the key proposition of ‘Digital Empowerment’. The key consideration for the campaign was to ensure quick connect with the target group through a simple story and rapid awareness to drive for the offer performance.”

     

     

  • To further strengthen brand among consumers

    Dulux Paints rolls out new ad film

    By Our Staff

     

    AkzoNobel, maker of Dulux Paints in India, rolled out a new ad campaign for Dulux Assurance conceptualised by Mullen Lintas.

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “An expert’s promise acts as a benchmark on reassuring consumer about the brand’s commitment towards quality. As pioneering experts in the paint industry, we’re making a promise like no other. With the launch of Dulux Assurance™, we’re committed to delivering on the high expectations of our customers assuring perfect colour, finish and coverage.”

    Added Azazul Haque, CCO, Mullen Lintas: “The concept behind the TVC was to make the concept of Dulux Assurance™ relatable by showcasing various facets of life that all of us have encountered and how an expert infuses confidence in such scenarios.”

     

     

  • The digital campaign to explore the grand Indian wedding market

    Peps Industries wedding pitch

    By Our Staff

    Peps Industries launched its latest digital campaign titled The Grand Indian Wedding. The six-month campaign will focus on the sacred ceremonies associated with marriage.

    Said K Madhavan, Managing Director, Peps Industries: “Marriage is a celebration of not just two individuals coming together, but it is the union of families and a stronger force which is love. India is one of the largest wedding markets in the world, and we wanted to explore this to pay tribute to one of the most significant events in a person’s life.”

     

     

  • To be brand ambassador for its soaps & hand washes

    BoroPlus gets Ayushmann Khurrana on board

    By Our Staff

     

    Emami Limited has signed actor Ayushmann Khurrana for its new launches BoroPlus soaps and hand washes.

    Said Priti A. Sureka, Director, Emami Limited: “With the onset of Covid-19 pandemic, awareness about personal hygiene is something which has become significantly critical today. Soaps and hand washes have been found to be highly penetrated hygiene products that are essential for everyone. BoroPlus, leveraging its ayurvedic, antiseptic and healing equity entered this category last year to offer consumers a hygiene solution which will not only keep them germ-free but will also take care of their skin through adequate moisturization. To create better consumer awareness about these two focus categories of BoroPlus, we feel happy to associate with Ayushmann Khurrana. Named as one of the 100 most influential people in the world in 2020 by Time Magazine, Ayushmann not only enjoys a wide mass appeal across age and gender but is also known for delivering credible, authentic and good content for audience.  We believe that his personality will complement BoroPlus, a brand which is synonymous with trust and care.”

  • Assures 4 dot mosquito protection for kids

    Good Knight rolls out new digital film

    By Our Staff

     

    Goodknight launched a new digital film for Goodknight Fabric Roll-On. The film is conceptualised by Wunderman Thompson Mumbai.

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “As normalcy is returning, kids have started to go out to play with all necessary precautions of masks, sanitizers etc. Parents have also said that kids are also more aware and responsible about the situation when they step out. However, the threat is not just about COVID; it is about any disease that you can be exposed to when you are playing outside, particularly mosquito-borne diseases during this season change. Through this digital film, we want to position Goodknight Fabric Roll-on as a must-have precaution and reiterate it is to be used before sending kids out so that they safe from mosquitoes. Just like it is important to use a mask and sanitizer outdoors, it is also important to use Fabric Roll-on against the threat of mosquitoes and mosquito-borne diseases.”

    Added Steve Priya, VPs and Executive Creative Directors at Wunderman Thompson Mumbai: “There is no one more happier than children, that the world is returning back to normalcy. Kids everywhere are thrilled that they can finally step out and play once again. Of course moms are being extra careful by making sure that kids wear masks, carry hand sanitisers and maintain social distancing. But to be fully protected outside, it’s equally important to maintain social distancing even from mosquitoes that spread dengue and malaria.  We want to make using Goodknight Fabric Roll On an essential habit, so kids can always step out and play truly fearlessly!”

     

     

  • Woos Tamil Nadu customers with special edition

    Lowe Lintas launches new campaign for TVS Scooty

    By Our Staff

     

    TVS Motor Company has launched the special edition of TVS Scooty Pep+.  A minute-long montage has been created by Lowe Lintas.

    Sad Sagar Kapoor, CCO, Lowe Lintas: “The Mudhal Kadhal (First Love) Edition by TVS is a step beyond just brand communication. It is a unique ‘brand do’ idea and we stayed true to its core thought. The love the brand has in South India. The interpretation is also kept as authentic and engaging. It pivots itself on the emotional quotient of the users, with TVS Scooty Mudhal Kadhal edition playing the idea catalyst.”

    Added Sonali Khanna, Executive Director and Branch Head of Lowe Lintas Bangalore: “As an agency that takes pride in understanding the finer nuances of South India, we are really proud of the new campaign we have created for TVS Scooty. The ‘Mudhal Kadhal’ Edition is unique, as it is the first scooter with a logo in Tamil. Which is why the campaign celebrates the special place Tamil Nadu occupies in Scooty’s journey, and how it touches the lives of so many consumers across gender, age and geography. This work is our way of expressing gratitude for the love the people of Tamil Nadu have for Scooty.”

     

     

  • Targets social commerce entrepreneurs

    Meesho unveils new TVC campaign

    By Our Staff

     

    Meesho jas launched a new TVC to create awareness among micro-entrepreneurs with a tagline  #MyStoreMyStory.  It has been conceptualised by  DDB Mudra Group.

    Said Vidit Aatrey, Founder & CEO, Meesho: “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.”

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”