MxMIndia

Category: PRODUCTS

  • To further strengthen brand in the market

    Havas bags Dabur Vedic Suraksha Tea mandate

    By Our Staff

     

    Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency’s Delhi office.

    Said Kunal Sharma, Category Head, Dabur India:  “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs – Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further strengthen the brand as we move forward in a category as exciting as Packaged Tea.”

    Added Manas Lahiri, President, Havas Creative – North: “We are proud to have won the mandate for an extremely exciting brand like Dabur Vedic Suraksha Tea and all its extensions. It demonstrates the power of integration that Havas India has developed. Winning the mandate makes our relation and commitment with Dabur India even more special after winning the integrated mandated of Dabur Honey. We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market.”

     

     

  • With tagline #SpeedSeBadho campaign

    Vi pushes super connectivity of 4G

    By Our Staff

     

    Mobile phone major Vi has unveiled a new campaign #SpeedSeBadho which talks of its connectivity speed and stability. Conceptualised by Ogilvy, the 360-degree campaign led by a series of ads will be seen across diverse media including TV, OOH and Digital.

    Said Avneesh Khosla, Chief Marketing Officer, Vi: “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”

    Added Kiran Antony, CCO, Ogilvy South: “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”

     

     

  • To boost flagship brand Navratna talc and oil

    Wondrlab to boost Emami’s Navratna

    By Our Staff

    Wondrlab has bagged the creative duties for FMCG giant Emami’s power brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands.

    Said Anupam Katheriya, Associate Vice President – Marketing and Business Development, Emami Limited: “We are happy to be associated with Wondrlab.  They bring on board new energy and methods on brand building in marketing communication which would be of great value.”

    Added Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab: “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very glad to work with an open-minded client who gives us the creative freedom to think big.”

  • Offers various loan solutions for customers

    Aditya Birla Finance unveils new film

    By Our Staff

    Aditya Birla Finance Limited (ABFL) and Aditya Birla Housing Finance Limited (ABHFL) have launched a multi-platform ad campaign  – ‘Sapno ki Suno’ which inspires consumers to achieve their dreams with the help of various loan solutions provided by ABFL and ABHFL.

    The campaign is being promoted across social and digital media, OTT networks and television and conceptualised by AutumnGrey.

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited: “Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We don’t want people to be discouraged by their fears, questions or doubts. We aim to make them aware that we’re well positioned to partner all their dreams, with our well-diversified range of loan solutions. We at Aditya Birla Finance and Aditya Birla Housing Finance remain committed to being there for our customers and empower them to listen to and live their dreams.”

    Added Bodh Deb, Vice President & Branch head, AutumnGrey, “In AutumnGrey we believe in doing insightful work that connects with the brand’s target audience at a personal level. The brief gave us an opportunity to do a campaign that is contextual and relevant to today’s times. Every ambitious dreamer has to constantly deal with the dilemma caused by 2 distinct voices – The voice of all the Naysayers around them and the other voice is that of their dream itself. The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and all the discouragement that one has to deal with, especially in these times more than ever before.”

     

     

  • Entrusted to carry forward Singer sewing machines 170 years of legacy

    Option Designs partners with Singer India

    By Our Staff

    Option Designs has closed the creative and digital mandate with Singer India Ltd bagging the rights to be its strategic partner in positioning the brand in India. The agency will expand the market share in sewing machines’ core business and eying a leadership status in the Kitchen appliances and other synergetic product lines for the brand.

    Said R Shankar, AGM Marketing of Singer India: “Option Designs being well-versed with relevant culture and changing market trends will be able to comply and shape the brand’s requirements that will be imperative for our brand positioning, giving us velocity in effectively reaching out to our target consumers”.

    Added Anurag Mehta, Founder Option Designs: “The brand brings a great opportunity for us to establish the world champion sewing machine manufacturer into domestic appliances too. The innovative approach and a commitment to creating value for the end customer from the brand are at the forefront of our strategy.”

     

     

  • The new name: Ageas Federal Life Insurance

    Tendulkar pushes IDBI Federal Life’s new avatar

    By Our Staff

    Ageas Federal Life Insurance has launched a new brand campaign spearheaded by cricketer and brand ambassador Sachin Tendulkar.

    Said Karthik Raman, CMO & Head-Products, Ageas Federal Life Insurance: “Through the years, we have built our brand on the foundation of positivity, optimism and wellness. While we now adopt a new identity as Ageas Federal Life Insurance, we remain faithful to our core purpose of empowering people to create the life and lifestyle of their choice. We would continue to partner with them to help them achieve their dreams and goals so that they can truly be #FutureFearless.”

     

     

  • The 'Watch Us Move' campaign is designed to encourage women to move with an “absolute sense of freedom"

    Adidas launches campaign with Manushi Chhillar, others

    By Our Staff

    Sportswear major Adidas has launched ‘Watch Us Move’, a campaign to celebrate womanhood and their freedom of movement.

    The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

    Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.”

     

     

  • To feature in a series of video campaign #JaanchParakhLo

    Dalda Vanaspati ropes in Sanjeev Kapoor

    By Our Staff

    Dalda Vanaspati has roped in chef Sanjeev Kapoor as its brand ambassador. Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo.

    Said Milind Acharya, Head of Marketing, Bunge India: “When we talk about authentic Indian taste, there are only two names that come to my mind, Dalda Vanaspati and Chef Sanjeev Kapoor. While there are many brands which have been there for decades and are going strong but a cooking medium brand belonging to the FMCG sector which has lasted this long, itself speaks volume of credibility and reliability of Dalda. And when it came to communicating the brand message, there couldn’t have been anyone else other than the Chef Sanjeev Kapoor, who is recognized across the country as the quintessential face of high-quality Indian cooking and someone who himself believes in Dalda Vanaspati.’

  • To introducing SweetCare – a healthier low GI sugar

    RK Swamy BBDO creates new TVC for EID Parry

    By Our Staff

    EID Parry has announced the launch of new Parry’s SweetCare Low GI Sugar. Titled #worrylesssugar, the TVC highlights the healthier low glycemic sugar.

    Said Balaji Prakash, Senior Vice President – Sales & Marketing, EID Parry: “With the launch of Parry’s Sweet Care Low GI sugar we are entering a critical phase in our journey as an innovative, consumer focussed company, to offer our consumers truly innovative products that are healthy without compromising on essentials like taste, organoleptic and other essential features. We seek to meet and help people where they are. A true win-win.  Sweet Care can be a gamechanger in the sugar category with its unique proposition of being a healthier low glycemic sugar. We believe we have a champion product which is natural, is clinically tested with superior health benefits and without any harmful side effects. Our latest TVC focuses on the benefits of SweetCare as a low GI sugar and its long term positive impact on consumers lives to alleviate in some way, their concerns and inability to address many detrimental dietary and lifestyle choices.This TVC highlights modern day lifestyle issues in a light, slice-of-life manner. We are confident that this campaign will reach out to consumers and they will really value this new offering.”

    Added Navneet Virk, Senior Vice President & Creative Director, R K Swamy BBDO: “It’s a product whose time has come. Everyone knows we are heading towards being the diabetes capital of the world. And the greatest tragedy is that people don’t realize how their lifestyles are affecting their health. That stress, lack of sleep and irregular routines are the prime causes of sugar imbalance in the blood which consumers don’t know. And this has been the insight, that consumers are living on the edge without realizing they are. So it’s a simple story with a concerned wife who has switched to sweet care Low GI sugar because her husband is nowhere near switching his lifestyle for a better one. We wanted to capture a genuine moment, a moment of concern and love between the couple and wanted to do that in a tone and manner which would get at the heart a little bit but not overtly. We wanted the unspoken emotions of the exchange to offset the clinical associations with a low GI product. We expect the relatable emotional context, the everyday ambience, the understated dynamic of the couple to draw consumers into the moment.”

     

     

  • With tagline Reclaim Your Life and unfollow the calendar

    Ogilvy creates film for new Tata Safari

    By Our Staff

    Tata Motors has launched an advertising campaign for its premium flagship SUV, Safari.  The new Tata Safari film, Reclaim Your Life, is conceptualised by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms. It has a media mix of over 50 TV channels and a huge print and OOH coverage.

    Said Vivek Srivatsa, Head Marketing – Passenger cars: “Safari has always enjoyed an iconic status. With the new launch the challenge for communication was to raise the bar even higher, while refreshing the Reclaim your life theme to bring it in sync to the current times. Ogilvy has managed to do it beautifully in terms of storytelling and also in the way Safari has been integrated in the story.”

    Added Saurabh Kulkarni, Group Creative Director, Ogilvy Mumbai: “Working on the new ‘Reclaim your life’ campaign was a big, big deal since the brand and the ad that launched it have something of a cult following. A lot has changed since then, though, including the consumer. Now, we’re talking to somebody who’s older, who’s confined, not by the Monday to Friday routine, but by their own mindset which says that there’s something called Monday. The client was clear from the start that the ad shouldn’t be about showcasing features but rather telling a story. So, we told the story of a guy who breaks free of this construct of a calendar in his mind and reclaims his life.”

     

     

  • To strengthen the equity for the brand

    Havas bags digital mandate for Bingo

    By Our Staff

    This is big. Havas Creative India has bagged the digital mandate for Bingo following a multi-agency pitch. The agency’s focus will be on further building and strengthening equity for the brand and managing the entire portfolio of sub-brands of ITC Bingo in India.

    Said Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles & Pasta ITC Foods: “With the redefined media mix, and increasing role of digital in everyday lives of a consumer, Bingo! aims to occupy higher mindspace of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continue the clutter-breaking, witty communication that Bingo! is known for on Digital platforms as well.”

    Bobby Pawar
    Bobby Pawar

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “We are excited to be partnering with one of India’s most loved snack brand Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”

     

    Arindam Sengupta
    Arindam Sengupta

    Said Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are delighted to win the digital communication mandate for a renowned brand like ITC Bingo. Through this association, the aim is to take the brand love established over the years by ITC- Bingo and translate it on new-age digital platforms and create meaningful content and experiences for consumers across the country.”

    No more quotes. Let’s wait for the creatives.

     

     

  • To promote customer safety with tagline #DontMessAround

    Manforce condoms launches new campaign

    By Our Staff

    Manforce Condoms launches new campaign #DontMessAround to promote customer safety.

    Said Joy Chatterjee, DGM, Mankind Pharma: “Through this campaign the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.