MxMIndia

Category: PRODUCTS

  • With the message 'Give love; Gift an Instant Camera'

    Fujifilm launches digital campaign for V-Day

    By Our Staff

     

    Fujifilm India has announced the launch of its digital campaign titled on Valentine’s Day.  It will launch six short films across all their digital platforms.

    Said Kunal Girotra, National Business Manager, Instax Division, Fujifilm India:  “The series of films in the brand campaign celebrates and captures the true essence of love. With ‘Give love; Gift an Instant Camera, we wanted to depict the scenarios which most of us witness in our day to day life and encourage millions of hearts to spread the same love with our range of instant cameras. We are delighted to create and share the love not only among couples this season of love but also across other significant relationships.”

  • Video campaign to connect with youth and promote condom use

    Condom Alliance targets youth in new ad

    By Our Staff

     

    Condom Alliance has announced the launch of “Kaun Dumb Hai”, a campaign directed towards the youth.

    Said Vivek Malhotra, Founding Member, Condom Alliance and CEO, Population Health Services India: “The low contraceptive use among Indian men is a matter of grave concern and will lead to an increase in the number of teenage pregnancies and sexually transmitted infections (STIs) in the country. The idea of this campaign is to highlight the importance of using condoms to encourage the youth to accept condoms as an important method of contraception expanding their basket of choice”.

    Added Ajay Rawal, Founding Member, Condom Alliance and General Manager – Marketing, Raymond Consumer Care:  “The overall usage of condoms has increased from 7.1% to 10.2% in the last four years in 17 out of 22 states alone for which NFHS-5 data is available. To capitalize on this increased acceptance, the Kaun Dumb Hai campaign is looking to connect with the youth and align with their inherent desire to appear trendy while staying safe and healthy. Carrying, asking for, insisting on or using condoms portrays one to be intelligent and responsible; and most importantly, the women who ask for or carry condoms are not promiscuous, but smart and savvy. The aim is to ensure long-term behavioural change among the youth in the country.”

     

     

  • To engage with wider cricket community through an innovative format

    Ceat partners with Edges and Sledges

    By Our Staff

     

    Ceat Tyres has partnered with Edges and Sledges. To integrate its messaging in upcoming podcasts.  New episodes release every week and are distributed over a host of audio streaming platforms like IVM Podcasts, Apple Podcasts, Spotify, Saavn, Google podcasts etc.

    Said Amit Tolani, CMO, Ceat: “We are proud to associate with Edges and Sledges. Podcast as a medium is very engaging and reaches out to a wide customer base. The engagement of the listeners is extremely high. At Ceat, we are always on a lookout to explore new mediums and this is one of those partnerships in that direction. Also, Ceat is a global brand and because of the massive reach that podcasts have internationally, we will be reaching out to the newer audiences as well. Edges and sledges is perhaps one of the most exciting podcasts in the field of cricket and given our brands association with cricket over the last 25 years, we see this a natural fit.  We hope this long-standing partnership continues to evolve going forward.”

     

  • And other writers from around the world to spread positivity

    Nokia teams up with Ruskin Bond

    By Our Staff

     

    Nokia has launched a campaign titled ‘Short Moving Stories’. Writers from around the world, including Ruskin Bond from India and George the Poet, have teamed up to use their positive words to help people stay connected in an effort to spread hope and positivity.

    Said Stephen Taylor, Chief Marketing Officer at Nokia phones: “We take pride in creating Nokia phones that are trusted, secure and built to last because it gives our customers peace of mind, which allows them to go off and enjoy the more positive things in life. If the last year has shown us anything it’s the importance of positivity. Following nearly a year of isolation and vulnerability one thing that stood out to us is the power of people’s collective voices to spread positivity in a time of need, which is also at the core of our business and ties back to our Finnish roots – Finland has consecutively won the title of being the happiest country in the world. So we are championing positive voices from around the world to spread uplifting messages, and help support each other as we come through the other side of global lockdowns.”

  • Tagline ‘Zidd Aage Badhne Ki’ to strengthen brand equity

    PayNearby unveils new brand identity

    By Our Staff

     

    PayNearby  has unveiled its new brand identity. This includes a new brand logo and brand slogan ‘Zidd Aage Badhne Ki’

     

    Said Anand Kumar Bajaj, Founder, MD & CEO, PayNearby: “Determination is not just a word but a passion that is inside us all. When we started our journey, little did we know that we would make such a big difference in the lives of our countrymen at the last mile. It is this determination and passion to move ahead towards our goal that has made this possible. And, this journey would not have been imaginable without our Digital Pradhans, who have time and again selflessly come to the aid of the banking sector to serve the masses including the migrants and rural population by offering seamless digital and banking services, even in these tough times. The remarkable work done by our retailers and our 650+ colleagues at PayNearby, over the last four years has made PayNearby synonymous with financial inclusion in the country. Our brand narrative is an ode to the resilience demonstrated to succeed against all odds, to the zeal demonstrated to lead a better life individually and collectively as a nation, and to the unstoppable ambition that each of us carry to be a part of the country’s growth journey.”

    Added Jayatri Dasgupta, Chief Marketing Officer: “India is a young nation, with a billion dreams that we live every day. From the daily age worker who migrates to a city for a better life, to the young man from rural India donning the Indian shirt to play for his country, our thirst to move ahead, to do better is exemplified in numerous moments around us. Our brand positioning is rooted in that sentiment, it is reflective of the journey we had in the past four years, our reality today and our inspiration for tomorrow. We thank our research partner-Eschalot, and our creative agency- Leo Burnett Orchard, who partnered us in this journey.”

     

     

  • It’s billed 'People Technology'

    Maruti rolls out ad to celebrate technology

    By Our Staff

     

    Maruti Suzuki has launched ‘People Technology’, a media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions.

    Said Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited: “Behind every technology is a latent customer demand. We have tried to fulfil them in more than several ways. We take pride in democratizing technologies so that they benefit masses and are not limited to a handful. Through our People Technology campaign, we demonstrate our capability to bring new-age and cutting-edge technology to masses.”

  • Nudges couples on Valentine's Day

    Ogilvy creates new ad for Cadbury Dairy Milk Silk

    By Our Staff

     

    Ogilvy created a new ad series for Cadbury Dairy Milk Silk. The campaign has six videos.

    Said Zenobia Pithawalla, Senior Executive Creative Director & Mihir Chanchani, Executive Creative Director, Ogilvy India: “Cadbury Dairy Milk Silk decided to celebrate Valentine’s Day like never before. By giving young people in love ideas, on how to celebrate Valentine’s Day in these tough times. Tying in aptly with its larger communication idea, ‘How far will you go for love’.”

    Added Neville Shah, Executive Creative Director, Ogilvy India said: “These simple stories attempt to inspire couples to surprise their partners. It’s not about the bigness of the act. It’s about the grandness of the thought. And that’s the simple intent. We designed them for short format surfaces and deployed them episodically, increasing the interest with each asset. A campaign designed for love. Simple.”

    Said Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India: “Being synonymous with Valentine’s Day for almost a decade, Cadbury Dairy Milk Silk has been inspiring consumers to celebrate the season of romance and making the day count in their love story. Cadbury Dairy Milk Silk has built and strengthened consumer love and connect with youth in India through relevant storytelling and personalised offerings. Our recent campaign “How Far Will You Go For Love” was received very well, winning consumers hearts especially with Gen Z strengthening overall brand appeal and emotional connect with this audience. Valentine’s Day is an important day in our consumer’s life, and they believe in making the day count. They know that words often fall short to express their deepest emotions for the dear ones in their lives and they share a special bond with Cadbury Dairy Milk Silk to express themselves.”

    Added Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India: “The year gone by has been quite different and difficult for most of us and especially for young couples who have been staying away from their partner / loved ones. Going into this year’s Valentine’s Day we managed to bring the brand much more integral to expressing love. We went an extra mile to make Valentine’s Day furthermore special for young couples through custom partnerships with web series and showcasing true inspiring stories in association with Humans of Bombay and Terribly Tiny Tales”

     

     

  • Ropes in Ananya Panday to amplify #DateAMovie initiative

    Lionsgate Play launches new campaign

    By our Staff

     

    OTT player Lionsgate Play has launched a new campaign “LoveMoreBrowseLess” that will witness a series of videos and posts. The app has roped in actor Ananya Panday to amplify the campaign.

    Said Amit Dhanuka – Executive Vice President, Lionsgate:  “Valentine’s Day is an important day where traditionally we have seen content consumption go up. Last year we took a stand as a brand to be meaningful to singles who might feel left out with our #DateAMovie initiative. This year post the pandemic we want to take a bold stand and encourage people to go out and do something special with their loved ones as we finally can (at least in India). We are thrilled to launch, #LoveMoreBrowseLess wherein along with famous Bollywood Star “Ananya Pandey” we are encouraging people to make time for Love at least on this day. Ananya has curated a brilliant experience for 3 couples across Mumbai, Delhi & Bangalore which people can win by participating in a simple contest on our social media.”

     

     

  • Will be brand ambassador for ‘Puncture Safe’ range of bike tyres

    Ceat signs Rana Daggubati

    By Our Staff

     

    Ceat Tyres has signed Rana Daggubati as its brand ambassador for promoting the ‘Puncture Safe’ range of bike tyres across media platforms.

    Said Arnab Banerjee, Chief Operating Officer, Ceat Tyres: “We at Ceat have always believed in our vision of ‘Making Mobility Safer and Smarter Every day’. The launch of our new campaign articulates the same for motorcycles. The central idea is to highlight the importance of using durable tyres to prevent disruptions on any terrain. We are delighted to have Rana Daggubati on board for this campaign as he perfectly embodies the strength and durability of Ceat’s ‘Puncture Safe’ technology. The India-England test series offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched event in India with a massive viewership.”

    Added Rohit Dubey, Group Creative Director, O&M: “As privileged creative partners of Brand Ceat, we believe that the only predictable thing about a Ceat tyre commercial should be that it should not follow hackneyed codes of tyre advertising. ‘Keel wale baba’, is another essential brick in bolstering Ceat’s brand voice. On this project, we dug into our Indian cultural references of nails, godmen, and connected the dots leading to innovative puncture safe technology. And as always, it was an absolute joy creating it with the ever positive and courageous Ceat marketing team.”

     

     

  • Attempts to raise spirits of broken hearts

    Britannia Little Hearts latest campaign

    By our Staff

     

    Britannia has launched a special campaign for Little Hearts to reminisce on heartbreaks and make it a little sweeter.

    Said Vinay Subramanyam, VP Marketing, Britannia Industries: “The season of love is upon us and while many are geared up to celebrate it with their loved ones, Britannia Little Hearts believes that both making of hearts and breaking of hearts is a light part of growing up. This one-of-a-kind campaign is a special attempt by Britannia Little Hearts to raise spirits and see the lighter, sweeter side to it. Britannia Little Hearts has always followed the proposition that its ok to #BreakSomeHearts and through this differentiated initiative we are enabling our consumers to personalise the film and share it with those they care about in a unique manner.”

    Added Priya Shivakumar, National Creative Director, Wunderman Thompson India: “We’re excited to bring #BreakSomeHearts back this season to play up the sweeter, lighter side to heartbreaks, with an endearing comedy of errors narrative. The film strikes the perfect balance between cheeky and sweet, making heartbreaks bearable with a unique Little Hearts philosophy on this day dedicated to love.     This piece for one of the most loved brands, also comes with a one-of-its-kind personalisation option that is just about the perfect pick-me-up for all the fallen hearts, come Valentine’s Day.”

     

     

  • Uses sales frat to highlight determination of advisors

    Edelweiss Tokio Life unfolds new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance has launched its latest TVC and digital campaign titled #HumKarkeRahenge.

    Said Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance: “Through this campaign, we want to highlight the determination of advisors in providing financial protection to families despite the issues of procrastination and low awareness regarding insurance. More often than not, their persistent nature is not seen in a positive light by people. We hope to combat that perception and allow customers to see these advisors from a different standpoint.”

     

  • Features Ranbir Kapoor for Utlima Protek lamination guard

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

    Asian Paints has launched a new ad for its Ultima Protek Lamination Guard. Conceptualised by Ogilvy India, the new ad is directed by Prasoon Pandey. The ad features Ranbir Kapoor, an actor who is seen more in TVCs than the longer format movies in recent years, and focusses on how only a house laminated with Ultima Protek stays truly protected from all elements of weather with the tagline, ‘Baarish, Dhoop aur Dhool ko Aane Do’.

    Said Amit Syngle, MD & CEO, Asian Paints Limited: “Consumers are looking for solutions to keep their homes beautiful forever and todays homes are challenged by the vagaries of weather, right from heavy rains to extreme sun and the new age problems of dust. Over the years, Asian Paints has pioneered technology led innovations through its product offerings to bring to consumers nothing but the best. Lamination Guard technology in Ultima Protek is designed to laminate their homes and protect its beauty for years to come. This campaign clearly establishes Ultima Protek, with its Lamination technology, as the Gold Standard of exterior paints.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “To show all you need to do is laminate your home to keep it safe, we have Ranbir Kapoor in a double role. Old Ranbir playing a matchmaker to help a young girl find her perfect match. She finally finds her match in young Ranbir living in the house of her dreams, laminated and protected by Ultima Protek from Asian Paints.”

    Ranbir acts well. We are looking forward to his longer format Shamshera and Brahmastra this year.