MxMIndia

Category: PRODUCTS

  • To introduce digital platforms to enhance studying experience

    Navneet DigiBook to be launched by Minimalist

    By Our Staff

    Navneet Education Limited is set to launch Navneet DigiBook, an app and web-based platform with features like interactive exercises, animations, highlight text, text inputs and read-aloud. The digital video is released in two languages, Hindi, and Marathi.

    The campaign was conceptualised and designed by digital agency The Minimalist under supervision of Creative Director Mayuresh Bangar.

    Said Devish Gala, Head of Branding, Navneet Education: “In changing the traditional architecture of education, while EdTech has the power to transform the future of how education is resourced and consumed, traditional ways have its benefits as well. Digital platforms combined with physical books are the perfect mix to increase efficiency and enhance the studying experience. While digital platforms add fun and convenience while studying, the physical books provides the comfort it has always provided. We at Navneet are motivated to serve students by introducing a user-friendly app/website that will be useful to the students in their studies. We are looking forward to a successful launch of the Navneet DigiBook and hope it will be well received by the students.”

     

     

  • Talks about role of financial planning in scripting one’s Bounce Back

    HDFC Life’s latest brand campaign

    By Our Staff

     

    HDFC Life has launched its latest brand campaign, Bounce Back.

    Said Pankaj Gupta – Senior EVP (Sales) and CMO, HDFC Life: “The pandemic has tested us all, creating an atmosphere of uncertainty.  Individual confidence has been low and the feeling of financial insecurity has been higher.  The importance of life insurance to protect oneself from financial setbacks was reinforced during this period of human history. The most important thing these times have taught us is the importance of family and the need to secure our family’s future.  Our latest brand campaign celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “The past year has made everyone realize that setbacks can come at you most unexpectedly. But these tough times can also present the opportunity to pivot to a better future. However, the only way one can embrace these changes is when you are financially secured and well planned. This thought is poignantly put across in our film which narrates the tale of a couple’s success and takes us back in time when life dealt them an unexpected setback and how they overcame it. This campaign is the perfect extension to the brands ‘Bounce back’ narrative and takes a cue from the steadfast Indian spirit of resilience.”

     

     

  • Designed to redefine madness with tagline ‘Made of Mad’

    Poco unveils new brand logo and mascot

    By Our Staff

     

    Poco mobile phones unveiled the company’s refreshed visual identity, with a brand new logo and brand mascot. With a tagline ‘‘Made of Mad’, we’re told the new logo is specifically designed with the intent to redefine madness the Poco way.

    Said Anuj Sharma, Country Director, Poco India: “To commemorate Poco’s successful independent year, the entire objective of the brand refresh is to honor the community which is as different and unique as our smartphones in the market. Poco’s ‘’Made of Mad’’ is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is also a representation of our consumers who are mad, eccentric, irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”

  • Carries the tagline ‘Think Robots. Think Milagrow’

    Milagrow rolls out new video campaign

    By Our Staff

     

    Milagrow launches new video campaign for 2021-22 to augment its marketing arm. Led by the Former President of Mullen Lintas (Delhi) Syed Amjad, the campaign will be rolling out a series of videos focusing on floor cleaning robots followed by other categories.

    Said Rajeev Karwal, Chairman Milagrow Robots said, “Milagrow has been the pioneer in the field of Robotics since 2011 & has numerous firsts to its credit. Even as we operate in pathbreaking technology like AI, Deep learning, etc., we have always ensured that all our robots are considered humane. Our robots understand the user’s needs and do the tasks empathetically. Milagrow’s heart beats for humanity and all its robots are launched after a lot of research. The new brand identity and the new commercial convey this passion. The company will be spending at least 15% of its revenue on advertising and marketing in the coming financial year”.

    Added Syed Amjad Ali: Milagrow Robots is at the heart of lifestyle transformation. There is a tremendous opportunity for the brand to introduce a new way of living and to become a credible voice for freeing humans from the bondage of household chores. This is the purpose that the Milagrow Robots will stand for. It’s a dream opportunity for any marketer or a communication specialist to lead a brand and align it to its purpose.

     

     

  • Features brand ambassador Tara Sutaria for jewellery promotion

    Hazoorilal Legacy launches brand campaign 2021

    By Our Staff

     

    Hazoorilal Legacy launches its Brand Campaign 2021 with brand ambassador, Bollywood star Tara Sutaria.

    Said Ramesh Narang, Director, Hazoorilal Legacy: “We delved deep into the brand’s values and consciously devised a thought-provoking campaign that spoke of hope, resilience and our passion for building an everlasting legacy of beauty through exquisite designs & unmatched aesthetics. Tara’s superlative talent will mark this as one of our most memorable campaigns!”

    Added Tara Sutaria: “I am honoured to continue my association with an iconic brand like Hazoorilal Legacy. A pioneer in the jewellery industry, the brand has changed the face of the jewellery design landscape. I can’t wait for the big reveal in the next few weeks.”

     

     

  • Weaves story of Pratik Gandhi’s journey with tagline ‘Sangharsh Ka Saathi’

    Zero Gravity launches TVC for Jivraj9 tea

    By Our Staff

     

    Jivraj9 Tea has launched its latest campaign titled “Sangharsh Ka Saathi”. Zero Gravity Communications, the agency behind the campaign was brought on board with digital mandates for the brand since 2020. ZGC re-conceptualised Jivraj’s tagline – ‘Sangharsh ka Saathi’ and built it around Pratik’s real-life story.

    Said Pathik Shah, Executive Director of the Jivraj9 Tea Group: “Each life has its own journey with a distinct path and our brand is playing a tiny part in that journey. Tea is such an integral part of people’s life especially in India, & I am glad how we are successfully raising the bar with passing time by maintaining the particular quality & standards of aroma & taste.”

    Added Khushboo Sharma, Director of Zero Gravity Communications: “Pratik Gandhi has been widely acclaimed nationwide for his recent web series but the grind behind it is unknown and it depicts the tagline – “Sangharsh ka Saathi”. While working on this concept we couldn’t think of a better fit to start our first campaign in this series. The additional aligning factor was Jivraj9 and Pratik Gandhi both come from Surat. Going forward we will be looking at building more such stories and weaving our brand communication around it.”

     

     

  • To deepen connect brand enjoyed in Kerala

    New campaign to relaunch Kanan Devan Tea

    By Our Staff

     

    As part of Kanan Devan’s relaunch campaign, TVCs created by VK Prakash have been shot in Kerala. Said Garima Khandelwal. Chief Creative Officer, Mullen Lintas:  “The brand communication with this commercial evolves from the brand being home grown in Kerala to being home grown to know Kerala like no other. That the dialect in Kerala is so different in different regions that words in the same language are misunderstood was a unique and fresh idea. What is special in this montage is the mix in the casting, to have famous recognisable artists that are popularly known to be from the same regions as depicted for the commercial lend the scale and memorability.”

    Added Puneet Das, Senior VP– Marketing, Packaged Beverages, India, Tata Consumer Products:  “Tata Tea Kanan Devan, because of its origin from Kerala’s very own Kanan Devan Hills, enjoys a heritage status in the state. Our goal is to deepen the emotional connect , the brand enjoys in the state , by celebrating unique facets of people of Kerala, that instils in them a sense of pride. Kanan Devan’s new TV commercial illustrates situations wherein difference in dialects of Malayalam spoken across the various districts of Kerala , leads to confusion. These situations depicted are so authentic to Kerala, that a brand as ingrained as Kanan Devan in Kerala , can understand and appreciate the humour. We are sure you will enjoy these witty  situations and will definitely agree to the fact, one has to be from Kerala , just like Tata Tea Kanan Devan , to really appreciate this uniqueness”

     

     

  • Features Ali Fazal and Badshah to promote online poker

    Adda52 rolls out new campaign

    By Our Staff

     

    Adda52.com has announced another brand campaign ‘Life ko Ace karo’ featuring Ali Fazal and Badshah as a part of it.

    Said Krishnendu Guha, Chief Marketing Officer, Adda52: “Adda52.com wants to connect with people from all walks of life, making them aware about a potential poker player within them.”

     

     

  • Campaign executed by Abhi Advertising

    Cornitos new ad ropes in celebrity chefs

    By Our Staff

     

    Cornitos recently launched its ‘Cornitos By My Side’ campaign and featured 40 celebrity chefs from Pan India. The campaign ran on the Facebook and Instagram pages. The celebrity chefs created 40 unique recipes with Cornitos products for the consumers and posted their videos on https://www.facebook.com/Cornitosevents

    Said Vikram Agarwal, Managing Director, Cornitos: “It was a unique and successful association with the celebrity chefs for our Cornitos by my side campaign. The celebrity chefs choose different products from Cornitos range of products and presented 40 unique recipes, the flavors of traditions like never before to the consumers. ”

  • The agency has developed a new identity leading to rebranding of the job board

    Lowe Lintas wins mandate for OLX’s Waah Jobs

    By Our Staff

     

    OLX Group, the leading classifieds platform, has awarded the creative duties for Waah Jobs (formerly Aasaanjobs) to Lowe Lintas Delhi. The agency has developed a new identity leading to rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment industry in India.

     

    Said Olive Sen, Head of Products and Marketing, Waah Jobs & OLX People: “In Lowe Lintas, we believe we have found the right partner who understands the ecosystem of our business, having worked with them previously. We’re very excited about the future of this partnership together. We’re confident that their expertise will help us strengthen our brand with the right approach,” adding: “As the recruitment market accelerates, it presents an opportunity for the brand to become synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our ambition on the market to grow the number of jobseekers by 10x in the next 5 years on Waah Jobs.”

    Added Naveen Gaur, Deputy CEO, Lowe Lintas: “We are delighted to be partnering with the OLX Group again and look forward to building Waah Jobs as one of the most coveted job boards in India. Our work over the last decade has spawned many new-age enterprises, and this is a unique opportunity to be a part of the next wave of tech-enabled category. There is a huge potential in the grey and blue-collar job recruitment market, and we are excited to work with the dynamic team at Waah Jobs.”

     

     

  • To handle digital corporate communications

    FreshBox Media bags campaign for Cipla

    By Our Staff

     

    FreshBox Media will handle the end-to-end social media management of Cipla’s corporate communications activity.  The main objective of this association will be to take the legacy of Cipla and their purpose “Caring For Life” forward, and add momentum to the pharmaceutical giant’s corporate presence in the digital space.

    FreshBox Media will be focusing on creating content and handling the social media accounts of Cipla on Facebook, Twitter, Instagram, and LinkedIn.

    Said Susheel Garg, Director of FreshBox Media: “Our long-standing relationship with Cipla has been exciting throughout the years, We can’t wait to continue creating freshly-minted and out-of-the-box ideas, and play the digital part of giving a powerful premise to Cipla’s vision of serving people better.”

  • The pitch is “Home Is where it all begins"

    Ikea rolls out new campaign

    By Our Staff

     

    Ikea launched a new integrated campaign, the second in the series of the creative platform – “Home Is where it all begins”, across television, OOH and digital channels. The 360-degree campaign will be live on TV, OOH (outdoor) and digital (YT, FB, IG) and will run on TV in both Telangana and Mumbai markets on regional channels.

    Said Amitabh Pande, Marketing Head, Ikea India: “More than ever, our homes have become our entire world. The home is the source of who we are, what we do, and where we are heading in our lives. Is it any wonder that any change we wish to make in our lives, needs to start at home? Because with change, comes new possibilities and new beginnings. That’s why, ‘home is where it all begins’. This second campaign in the series speaks to one of the most important changes in the living situation of a family – coming of a new baby, and that too during the time of pandemic. When both parents are working (from home), and there is very little help, the only way is for everyone to pitch in. They say it takes a village to raise a baby! This story is about a father playfully training his young son to contribute to taking care of the baby that is due to arrive soon. And how Ikea, through its wide range of functional and affordable home furnishing solutions, is a key enabler to make this journey of change easy and even fun. Because when we share the responsibilities, we grow together as a family. And Make our Everyday Brighter.”