MxMIndia

Category: PRODUCTS

  • The mandate includes both offline and digital media duties

    Havas Media to deliver for Domino’s Pizza

    By A Correspondent

     

    Havas Media has bagged the integrated media duties for Domino’s Pizza operated by Jubilant FoodWorks Limited. The account has been assigned after multi-agency pitches and participation from the leading networks. The mandate won by Havas Media includes both offline and digital media duties.

     

    Pratik Pota

    Said Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks: “We are glad to have Havas Media on board as our media partner. We are confident that their expertise, market understanding and integrated offering will help us in driving the next phase of transformation and growth for Domino’s. We look forward to a long and fruitful partnership”.

     

     

    Rana Barua

    Added Rana Barua, CEO, Havas Group India: “We are absolutely delighted to partner with a prestigious brand as Domino’s Pizza, which is one of the most loved pizza brands in the world. And looking forward to playing an integral role in charting out the next phase of growth. Whilst, the Food and Beverage industry as a whole has gone through extremely challenging time during the past few months during the pandemic, we are confident, we will be able to contribute to the brand’s growth with our holistic village model and integrated offering”.

     

    Mohit Joshi

    Said Mohit Joshi, CEO – Havas Media Group: “This win is a testament to our continued efforts of scaling our operations further in India and the expertise we bring to our clients. At Havas Media, we invest in media that matters and drive Media Experience (MX) that connects a client with their target audience. This unique data-driven and content powered approach is the bedrock of all our strategies. With this mandate, we look forward to further strengthening Domino’s Pizzas’ meaningful journey and adding an esteemed brand to our stellar list of existing clients”.

     

    The business will be handled out of the agency’s Gurugram office led by Uday Mohan – Managing Partner – North and West.

     

     

  • Initiatives for Citizenship, R&D, Startup community and Manufacturing on the anvil

    Samsung celebrates Silver Jubilee in India

    By A Correspondent

     

    Consumer electronics giant Samsung has launched #PoweringDigitalIndia, its new vision for the country that will be driven by a citizenship programme aimed at students across the nation, a refreshed local R&D strategy with special focus on the local startup community and new initiatives in manufacturing.

     

    The new vision #PoweringDigitalIndia is being unveiled as Samsung completes 25 successful years in the country, having been a shining star in India’s manufacturing and growth story, and a committed partner in this journey.

     

    Ken Kang

    Launching the initiatives, Ken Kang, President & CEO, Samsung Southwest Asia, said: “At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner.”

     

     

  • It emphasises the health and wellness of individuals amidst the Covid-19 pandemic

    Hamdard to focus on holistic wellness in campaign

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has unveild a new integrated marketing campaign ‘Healthy India. Hamdard India’, emphasising on the health and wellness of individuals amidst the Covid-19 pandemic.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said: “In current times it is very important to build a strong immune system that safeguards us from various microbial infections. Our latest campaign ‘Healthy India. Hamdard India’ fortifies our 114-year-old commitment to health and wellness of the nation through our time tested products that have proven effective against various viral infection and aiding strong immunity building. We are excited to partner with Radio Mirchi for this campaign who have created very engaging content for us”.

     

    Added Shivangini Jajoria, Senior VP & Senior Business Director, Mirchi Entertainment Network India Ltd: “With increasing pollution, poor AQI levels and the threat of widespread infection is looming large and we are happy to associate with Hamdard Laboratories for driving the movement of a healthier nation. The campaign, ‘Healthy India, Hamdard India’, in partnership witnesses a grand launch of a new station jingle on Mirchi that claims ‘Mirchi Sunne Wale Ab Always Khush, and Always Healthy’ with Hamdard on 9th December. With this campaign, both Mirchi and Hamdard aim to share insightful information with its audiences and help Indians to keep a check of their health and well-being. This partnership is even more meaningful as Hamdard has kept India healthy with its products and services for the last 112 years and Mirchi has always promised to keep its listeners positive, come what may.”

     

     

  • ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’ is the title of the campaign

    ManipalCigna Health Insurance’s digital campaign

    By A Correspondent

     

    ManipalCigna Health Insurance Company Limited, has unveiled a new digital brand campaign ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’. The campaign focuses primarily on ways Covid fatigue has crept into our lives and how people flouting Covid safety guidelines, can endanger us all.

     

    Speaking on the campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance said: “Today we live in an age of rising medical cost with a greater tendency of falling prey to ailments or viral infections anytime, anywhere. Take the COVID-19 pandemic, for example. Laxity in adherence to precautions can prove to be detrimental to public health. In an increasingly fast-paced and complex world, now more than ever before, we need to prepare for uncertain illnesses in the future and enhance our financial well-being. Thus our new, digitally-led campaign, ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’, promotes the fact that it’s prudent to take preventive measures before any health uncertainty occurs and health insurance plays an active role in making provisions for quality healthcare treatment possible for all to protect one’s health and financial well-being.”

     

     

  • … after the return of its Chicken McGrill

    McDonald’s North & East launches #McGrillisBack campaign

    By A Correspondent

     

    Days after giving in to the popular consumer demand of bringing back Chicken McGrill burger, McDonald’s India North & East has launched the #McGrillisBack campaign.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants: “Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favorite memories by offering them a menu item that they have been asking us for.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!”

     

     

  • The TVC will bring to life Ather Energy’s ideology of breaking through

    Ather launches TV campaign inspiring us to go electric

    By A Correspondent

     

    December 7th, 2020: Ather Energy, the electric vehicle manufacturer, launched its first TVC campaign during the ongoing India-Australia T-20 series. The TVC aims to gain mindshare for Ather as a “Make in India’ company which is part of a visionary ecosystem of products and services that have been carefully poised to redefine automobiles in India.

     

    Said Nilay Chandra, Head of Marketing, Ather Energy: “Ather has been instrumental in ushering change and bringing a transformation in India’s EV category. Over the past two years, we have been extensively investing in driving awareness about electric vehicles being a viable alternative that is higher on quality and performance. Our current TVC is a step further to educate users across the country about the EV category and our brand. Similarly, we are associate sponsors of the ongoing Indian- Australia T20 series, since cricket is a great medium to build awareness across the country and that’s what adoption of electric vehicles needs at this point.”

     

     

  • As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand

    Isobar bags digital & creative mandate for BSH Home Appliances

    By A Correspondent

     

    Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of Dentsu international, as its strategy and creative agency partner. Headquartered in Munich, Germany, BSH is poised to enhance its marketing strategy in India with this announcement. The agency won the account following a multi-agency pitch and will service the brand from its Mumbai office. As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.

     

    Commenting on the partnership, Neeraj Bahl, MD, BSH Household Appliances said: “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering the Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”

     

    Speaking on the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating long term relationship to help drive value for all stakeholders.”

     

     

  • The campaign announces an exchange offer

    Sleepwell launches campaign wishing ‘A Healthy 2021’

    By A Correspondent

     

    Sleepwell, the mattress brand from Sheela Foam Ltd., ends the year with a new campaign, spreading the message of welcoming a healthy 2021. The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start.

     

    Speaking about the initiative, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “A priority for all consumers this year has been to make their homes safe. As we leave 2020 behind, it is important to also focus on sleeping better and the best way to do that is by upgrading your mattress to one that offers the best of both worlds- comfort and germ-free protection. Our wide range of mattresses come equipped with the special Neem Fresche technology, which is a win-win for everyone. We are confident that our year-end exchange offer will be well-received by our customers, helping them enjoy both a happy as well as a healthy New Year in 2021.”

     

     

  • Nobel Hygiene launches a national campaign spread awareness of urinary incontinence

    Friends Adult Diapers’ #GiftAzadi

    By A Correspondent

     

    Nobel Hygiene, the leading adult diaper-maker, has launched a new national campaign – #GiftAzadi – across television and digital platforms.

     

    Commenting on the campaign, Kartik Johari, Vice-President – Marketing & E-commerce, Nobel Hygiene, said: “This pandemic has brought into sharp focus, just how claustrophobic it can feel to be trapped at home. There are lakhs of people, however, who deal with this repression as a part of life; and have been doing so for decades. The problem of incontinence (aka, urine leakage) is spread across the country, shrouded in taboo and silent suffering. Our work has been to consistently highlight this problem so that more people feel encouraged to talk about it with their families and close ones. With our #GiftAzadi campaign, we hope to continue this effort and show crowd-sourced images that starkly convey this feeling of imprisonment. We have received a great response so far, and we urge more photographers to participate, to use their lenses to show a silent problem, and help free people from their mental and physical jails. Please work with us to enable Azadi.”

     

    AsFor each entry received, Nobel Hygiene informs it will donate a pack of adult diapers to an old age home. The top three “most evocative” photographs stand to win exciting gift vouchers worth Rs 5000.

     

     

  • It celebrates the iconic ‘Chai Chai’ phraseology employed by chaiwallas at railway stations

    Society Tea brews campaign for instant tea

    By A Correspondent

     

    Society Tea has come up with a film celebrating the iconic ‘Chai Chai’ phraseology employed by chaiwallas at railway stations.

     

    Said Karan Shah, Director, Society Tea: “Tea to Indians is not just a beverage, it is a habit embedded into life. Most of us want to have our special chai in a moment’s notice but usually that’s not possible. One Minute Tea is an outcome of this need for a special cup of chai that anyone can make. And what better way to convey this than juxtapose the very memorable call for chai at train and bus stations against people of all ages.”

     

     

  • The campaign is spread across five major metros namely Bangalore, Chennai, Kolkata, Ahmedabad and Pune

    Kotak Life launches campaign for Kotak Health Shield

    By A Correspondent

     

    Kotak Mahindra Life Insurance Company Limited (Kotak Life) has announced the launch of its five-city outdoor campaign to increase awareness about its recently launched health insurance product – Kotak Health Shield. The campaign is spread across five major metros namely Bangalore, Chennai, Kolkata, Ahmedabad and Pune.

     

    Said Subhasis Ghosh, Head – Institutional Business, Marketing and Alliances, Kotak Mahindra Life Insurance Company Ltd: “With the novel corona virus pandemic and continuing rise in chronic diseases, healthcare and health insurance should be people’s top priority. To increase awareness of Kotak Life’s first flagship health insurance product – Kotak Health Shield, we have rolled out an outdoor campaign, which will supplement our on-going digital campaign on platforms like Facebook, YouTube, Hotstar and Sony LIV,” adding: “These sites have been carefully selected keeping in mind high traffic areas, locations, visibility and availability that would amplify our message that any financial plan is incomplete if you have not accounted for health insurance.”

     

     

  • The TVC is conceptualised by Wunderman Thompson

    Goodknight’s new TVC

    By A Correspondent

     

    Goodknight, the home insecticide major, released a TVC for Goodknight Smart Spray, the newly launched one-stop solution for protection against mosquitoes. The TVC is conceptualised by Wunderman Thompson.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Goodknight Smart Spray is a path-breaking innovation and a single solution for all mosquito problems. It has a no gas formulation and as a result it offers both instant action and an 8-hour protection in a liquid spray format. This makes it the most powerful household insecticide product. With this TVC, we aim to reach out to households and communicate how Smart Spray is an ideal package where they don’t need to choose between instant action and long-lasting solutions.”

     

    Added Steve Priya, VPs & ECDs, Wunderman Thompson, Mumbai: “Most solutions to mosquito problems fall under two categories, ‘Instant and Short Term’ or ‘Long Term and Not So Instant’. We wanted to clearly communicate that Goodknight Smart Spray is an innovation that works instantly with an efficacy that lasts for 8 long hours. Which means once you spray it, you never have to repeat it! It’s unlike anything you expected!”