MxMIndia

Category: PRODUCTS

  • The networking app promised to let people connect to other like-minded couples with mutual interests

    Former measurement professional launches networking app for couples

    By A Correspondent

     

    Audience measurement professional Amit Nevrekar has moved on to set up CouPals, a networking site for couples. The rationale: While there are apps available in the social networking world, there is none that caters to couples and provides them a platform to connect with other like-minded couples.

     

    Amit Nevrekar

    Said Amit Nevrekar: “Only love isn’t enough! It is equally important to keep the Fun, Adventure, Mystery and Spark alive in the relationship. And there was really a need for such app as the market didn’t have any that focused only on couples, Apart from serving the relevant profiles, it would also recommend the options for dining, weekend getaways, tailor-made travel itinerary and more based on interests selection as well as couple tips & therapy through partnerships.”

     

    CouPals will be launched in phased manner starting with Mumbai, Bengaluru and Delhi in January 2021. Nevrekar is co-author of the book ‘The Advertising Mess’ in 2012 and worked with industry bodies BARC, TAM and MRUC. He has also worked with Kantar, GroupM and Zapr Media.

     

     

  • As part of this mandate, the agency will manage digital marketing and social media strategy, influencer management and content planning

    Hindware appoints Grapes Digital

    By A Correspondent

     

    Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.  The agency’s Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

     

    Commenting on the partnership, Charu Malhotra, Vice President & Head of Marketing (Bath Products ) Brilloca Ltd, said: “The new normal world has brought new challenges which requires creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights.”

     

    Speaking on the win, Himanshu Arya, Founder and CEO, Grapes Digital added: “We are delighted that our deep  and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”

     

     

  • A recent Bumble study revealed 70% of single Indians are not comfortable navigating dating in 2020

    Bumble urges singles to make first move in new campaign

    By A Correspondent

     

    Bumble, the women-first social networking app, launched its new integrated campaign aimed at empowering and supporting its community to navigate the new rules of dating.

     

    Speaking about the campaign, Samarpita Samaddar, Bumble India PR Director said: “Even though 2020 turned our lives upside down, what didn’t change was the need to seek and build meaningful connections. We’ve learnt from our recent study that one in two people in India are ready to go on an in-person date now. Single Indians are navigating this new world of dating and redefining the rule book as India unlocks. With our new campaign, we want to support our Bumble community in navigating the new rules of dating, and encourage them to make the first move because falling in love is still an exciting possibility in 2020! Even though your dating journey might be a little bumpy, Bumble’s got your back!”

     

     

  • The account will be handled by the agency’s Mumbai office

    Kinnect wins creative digi mandate for Himalaya Men

    By A Correspondent

     

    Himalaya Men, from the house of The Himalaya Drug Company, has awarded its digital creative mandate to Kinnect. The account will be handled by the agency’s Mumbai office and was won following a multi-agency pitch.

     

    Said Ashwani Gandhi, Head of Men’s Grooming and E-commerce verticals for Himalaya: “Successfully influencing the male consumer, especially with regards to personal care, is both challenging as well as rewarding. With the number of users and the time spent on digital mediums showing an increase day-by-day, digital becomes an imperative medium for brands, and more so for brands that cater to men. Kinnect comes with strong credentials and has a team of highly motivated and passionate individuals. We’re confident that together we will be able to efficiently build digital as a vital growth driver for Himalaya Men.”

     

    Rohan Mehta

    Added Rohan Mehta, CEO – Kinnect: “The male grooming category that was neglected for years, is a growth driver in the personal care segment today. We are truly excited to partner with Himalaya MEN, a fantastic brand known for leading innovations in this category. With the brand looking to explore new opportunities on digital, we have outlined a creative approach and social media strategy that will elevate the brand portfolio amongst its targeted audience. Our endeavours are focused on making the brand an integral part of men’s daily personal care routine and make it what it truly is – synonymous with men’s grooming!”

     

     

  • The TVC is conceptualised by Wunderman Thompson, Mumbai

    Godrej Ezee unveils new TVC

    By A Correspondent

     

    Godrej Ezee unveiled a new TVC conceptualised by Wunderman Thompson, Mumbai.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Ezee has always stood for gentle cleaning and caring of winter wear. With this new TVC, we wish to reinforce that the texture of winter wear is different and more delicate from regular clothes. Hence, usage of Ezee is a must to achieve that special care and cleansing for them, without damaging the delicate fibre.”

     

    Added Steve Priya, VPs and Executive Creative Directors, Wunderman Thompson Mumbai: “While you use the appropriate winter specialists when it comes to skincare or appliances or the clothes you wear, why make a compromise while choosing the right detergent for your woolens?  Ezee unlike others is a true specialist without which your woolens will be unprepared for the winter!”

     

     

  • The campaign is titled ‘Celebrating the Precious Moments of Life’

    Khimji Jewels’ TVC series on brand promise

    By A Correspondent

     

    Khimji Jewels, one of the leading jewellery brands from Baripada in Orissa, has launched its new series of TVCs as part of its campaign “Celebrating the Precious Moments of Life”.

     

    Said Nishit Nanda, CEO – Consumer Business, Khimji Jewels: “We launched these films as a part of our category-first, longest ever running consumer celebration campaign to truly partner our customers as they seek familiar markers in the journey of restoring normalcy in their lives. We have been relentless in our focus on consumer experience, with new collections, smarter and more efficiently delivered programmes for evaluation, purchase and fulfilment and tireless customer service. These stories are an endorsement of that – the most important thing to us. Which is the happiness of our customers.”

     

    Added Ambarish Ray and Anjali Rawat, Founders, Digital Dogs, the creative agency: “A brand’s promise is its oath, written in the blood of today’s times – commitment, focus, clarity of strategy and a doggedness of faith when it comes to the consumer. We had to dig deep and create stories that not only embellished these values but also came from a place of fresh relevance. People want to get back to living normal lives and one of the assuring signs of that happening is for them to be able to get back to doing normal things. Like gifting. These stories remind us that while Khimji Jewels is there for you to be able to gift jewellery happily and easily, we must never forget that ultimately we gift our emotions. The jewellery is a mere medium. Ergo, the brand’s humble claim of making your precious moments more beautiful.”

     

     

  • Actor comes on board till 2022 for national promotions

    Pagarbook also signs on Akshay Kumar as Brand Ambassador

    By A Correspondent

     

    Leading staff management solutions provider PagarBook has announced that it has signed on actor Akshay Kumar as brand ambassador till 2022. The goal of the ambassadorship is to drive visibility for PagarBook in its efforts to reach 10 million registered users by FY2021 and beyond progressively.

     

    Said Rupesh Mishra, Co-founder, PagarBook: “We’re a very Bharat kind of a brand and we’re talking to small business owners who have come up their hard way. So, Akshay was an organic fitment for our brand in that sense. He also doesn’t have any kind of Godfather in Bollywood and he has reached this stature all by himself. So when Akshay endorses, it looks pretty simple and people think he’s someone like me.”

     

    Added Sivaprasad K, Senior Vice President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with Akshay”.

     

     

  • The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group

    Greenlam’s talks about the ‘new inclusive normal’

    By A Correspondent

     

    Greenlam has launched a new digital campaign #InclusiveNormal to introduce its new range of what it claims are Covid-resistant laminates. The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group.

     

    Said Arvind Nair, Regional Director, Mirum India: “This year has led us to rethink the way we look at our cities, workplaces, homes and how we interact with each other. In these times, we have unknowingly built a “new normal” without keeping in mind those who are dependent on social interactions and touch. Our aim was to bring out these instances and as we rebuild a safer world, to make it be more inclusive. “

     

    Added Parul Mittal, Director, Greenlam Industries: “We are all aware that COVID-19 has changed our ‘normal’ way of living. And while we are all slowly and steadily adapting to this ‘New Normal’ of social distancing, contactless services and business, for the visually impaired community, however, it has been a time of unimaginable uncertainty and difficulties. The new normal has robbed them of the sense of touch which is highly important for their mobility and navigation. Through our latest campaign, Greenlam has thus pledged to contribute Re. 1 from each of our Greenlam Laminate sales, pan India. It also pleases me to share that Greenlam will now be able to offer laminates & compacts resistant to Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). We will continue to work towards our commitment of providing technologically superior quality surfaces that ensure the spaces our consumers build, are safe from viruses, bacteria and other unhealthy contaminants.”

     

     

  • The name of the brand is: Haeal

    Sanju Samson is now Brand Ambassador of a wellness brand

    By A Correspondent

     

    Haeal, a personal wellness brand from Kerala, has announced its association with cricketer Sanju Samson as its Brand Ambassador.

     

    Speaking on the association, Rahul Mamman, Director, Haeal, said: “Sanju Samson is one of the most exciting cricketers in the Indian squad. We have all seen his amazing fitness and performance in the recent T20 League, which makes him a great ambassador for personal wellness. Him being from Kerala makes it a perfect fit for our brand. We wish him all the best for the upcoming series in Australia.”

     

     

  • The agency will be responsible for handling digital and performance marketing campaigns

    Brand Visage bags digital mandate for Campus Shoes

    By A Correspondent

     

    Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes working on digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements.

     

    Commenting on the association Nikhil Aggarwal, Director Camus Shoes said: “We are glad to announce Brand Visage Communications as our digital communication partner who will be sharing our brand vision and thereby, will be helping us in elevating our brand presence and positioning among the millennials. We loved their strategic & creative approach and are confident that it will help the brand gain more momentum in the times to come. Happy to have Brand Visage on board.”

     

    On the win, Siddharth Khanna, Co-founder, and CEO, Brand Visage Communications, added: “We are glad to be on board with Campus Shoes. We look forward to working with the brand closely to strengthen its digital presence & engagement and help them achieve greater ROI through our media strategies.”

     

     

  • The campaign film depicting some of the 'the slice of life' situations of a family man

    Lowe Lintas asks for our ‘Attention’ in ICICI Pru’s new campaign

    By A Correspondent

     

    ICICI Prudential, the leading private Life Insurance companies, has launched its new offering – the All-in-one Term Plan. And for this, Lowe Lintas Mumbai has conceived a campaign film depicting some of the ‘the slice of life’ situations of a family man.

     

    Speaking about the campaign, Shantanu Sapre, Executive Director, Lowe Lintas said: “With ICICI Pru Life’s campaigns we’ve always been inspired by everyday real-life observations. This campaign is no different. It resonates with the current sentiment of the country where every single person is paying extra ‘attention’ to all aspects to do with the safety of his/her family. Conceptualised and scripted by Navin Chawla & Abhishek Dey, the touch of using a kids’ voice in a sing-song manner of storytelling will not only to break clutter, but also contextualize the word ‘attention’ with the right sentiment, emotion, and action towards choosing iProtect Smart – the all-in-one term plan.”

     

     

  • The campaign celebrates trailblazing females who pursue their passions unapologetically

    ASICS launches Her Heritage campaign in India with Soha Ali Khan

    By A Correspondent

     

    ASICS SportStyle has launched the international ‘Her Heritage’ campaign in India to announce the launch of the first female-focused release from ASICS SportStyle. The campaign film features actor and author Soha Ali Khan describing her heritage & the role her mother has played in her life throughout the years.

     

    Commenting on the launch of the new campaign, Rajat Khurana, Managing Director, ASICS India and South Asia said: “The heritage refers not only to one’s ancestry but also to the cultural heritage informed by the country and culture one grows up in. With the ‘Her Heritage’ campaign, we want to celebrate the relationship between Mother and Daughter and the impact that they have had on each other’s life & growth and Soha Ali Khan is the perfect fit to portray the same.”