MxMIndia

Category: PRODUCTS

  • It features actor Rachna Banerjee presenting a ‘Doodh-er Report Card’ to Kolkata consumers

    ITC Aashirvaad Svasti Select Milk’s new TVC

    By A Correspondent

     

    ITC’s Aashirvaad Svasti recently launched a premium milk – Aashirvaad Svasti Select Milk in Kolkata. This comes with a ‘Doodher Report Card’ – a daily quality report of the pack of milk that consumers would buy. Aashirvaad has launched a new TVC, which features actor and TV host Rachana Banerjee as the brand ambassador. The film has been developed by Lowe Lintas, Bengaluru.

     

    Said Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “The key takehome point in the TVC is the ease with which mothers can now check the daily quality report of Aashirvaad Svasti Select Milk within seconds. We are India’s first milk brand to provide a quality report of milk on a daily basis. The report can be very easily checked on WhatsApp once the consumer sends the batch number of their pack of milk. Rachna Banerjee is a household name in Kolkata with a strong affinity among women. By bringing her onboard, we look forward to inculcating the habit of checking the quality of milk everyday amongst mothers and strengthen the connect with our audience.”

     

    Added Sonali Khanna, Executive Director and Head of Office – Lowe Lintas, South: “Our task was to clearly communicate a unique message in a simple, yet entertaining manner. Linking Aashirvaad Svasti Select Milk’s Quality Assurance Report with a child’s Report Card was the stroke of genius that delivered both. Great care was taken with scripting and casting, to ensure that the final product appealed to mothers and children alike.”

     

     

  • Presenting the topical by the dairy major on the passing of eminent personalities who passed away this year

    Recording the Passing via Amul ads

     

    The Amul topical ads crafted by the team at da Cunha associates are in every way perhaps the best chronicler of our times. Here we have compiled the advertisements that Amul has published in 2020 on the various personalities who have passed away.

     

     

  • The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south

    Mankind ropes in Mohanlal as brand ambassador

    By A Correspondent

     

    Leading pharma company Mankind Pharma has announced its association with Malayalam actor Mohanlal as its corporate brand ambassador. The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south.

     

    Said Rajeev Juneja, CEO of Mankind Pharma: “Mankind Pharma has been recognizing the real heroes of our society and we really wanted to associate with a familiar face who is a changemaker. Mohanlal is a real fit as the corporate brand ambassador for Mankind Pharma, we believe in giving  back to the society through our CSR activities and thereby lending a helping hand to the ones in need. On the other hand, Mohanlal has never shied away from social causes and has been part of several public safety campaigns. Together we will continue to help our society and take steps towards making our nation, Atmanirbhar”.

     

     

  • Datar has moved from Hakuhudo where he was Senior Vice President, Planning

    Crayons hires Samir Datar

    By A Correspondent

     

    Samir Datar
    Kunal Lalani

    Crayons Advertising has announced the appointment of Samir Datar as Senior Vice President to head the Delhi Branch. Datar has moved from Hakuhudo where he was Senior Vice President, Planning.

     

    Said Kunal Lalani, CMD, The Crayons Network: “Contrary to market belief, it is the right time to pick up talent and build a strong team to excel in the tough times ahead. It is good to have a seasoned strategic planner like Samir to head the Delhi branch. His account management track record and strategic thinking capabilities will surely add value to us,” adding: “The Crayons Network has won quite a few new businesses in recent past like ITC WelcomHeritage, Punjab Tourism, IBEF (India Brand Equity Fund) and DIPR Govt of Uttar Pradesh among others”, he further added.

     

    Added Datar: “In the industry which has gone through challenging times and still coming to grips with the new reality, my various meetings with Kunal and Ranjan gave me a sense of intense positivity and optimism. As Kunal rightly said, this is the time to get great talent, strengthen the team and be ready because the good times are round the corner, if not already here.”

     

     

  • The new brand film aims to target Gen Z to aspire for LG products

    LG campaign features Kunal Kapoor

    By A Correspondent

     

    LG Electronics has released its new brand film featuring actor Kunal Kapoor.

     

    Speaking about the new brand film, Young Lak Kim- MD LG Electronics India said: “As a consumer focused brand, LG has always strived to provide the latest technology that provides young generation and families with the most superior and enhanced experience and our new brand film reinstates our commitment to innovate and provide a better quality of life for our customers each day,” adding: “With this brand film, we aim to foster our connection and engage with the emerging Gen Z by touching upon the role that brands like LG play in their lives to fulfil their dreams by setting new benchmarks for themselves. We are certain that our new initiative will receive a heartening response and inspire today’s youth to be unstoppable and always strive for perfection beyond imagination.” he added

     

     

  • EatQual will be available across all McDonald’s restaurants in West and South India starting mid-December

    McDonald’s India launches new packaging for specially abled

    By A Correspondent

     

    On the occasion of International Day of Person with Disabilities, McDonald’s India West and South, announced that it is launching a new packaging – EatQual, designed for its specially abled customers. With this progressive and inclusive initiative, the company has once again reinforced its brand promise of making delicious feel-good moments easy for everyone. The EatQual pack has been developed over months of collaboration with an NGO that has been working towards the betterment of the specially-abled community for over 50 years.

     

    Speaking about the upcoming launch of this packaging, Arvind RP, Director – Marketing & Communications, McDonald’s India (West and South) said: “It has always been our endeavour to make delicious feel-good moments easy for everyone. The launch of this EatQual packaging is a step to further our commitment towards inclusiveness and social responsibility. We hope that this packaging will make the McDonald’s experience easy and delightful for our specially-abled customers.”

     

    Added Rahul Matthew, National Creative Director, DDB Mudra Group: “Equality and inclusivity isn’t always about the big things. It’s also about being able to do the little everyday things like everyone else can; eating your favourite McDonald’s burger, for instance. And that has been the guiding force behind the EatQual initiative. How can we make the McDonald’s experience just as enjoyable for all.”

     

    Commenting on this upcoming packaging launch by McDonald’s India West & South, Dr Vaishali Kolhe, Associate Professor at Centre for Disability Studies and Action & Tata Institute of Social Sciences, Mumbai,  said: “It is heartening to see an iconic brand like McDonald’s take initiatives to maintain inclusion at their restaurants. Food accessibility is the bare minimum necessity for every individual including the ones with upper arm movement disability. Innovations like these can make eating so much easier for them. Through initiatives like these, we are not doing these individuals a favor but making their experience of eating independent and enjoyable. I look forward to enjoying my favourite McDonald’s burger in the new EatQual pack.”

     

     

  • The campaign is titled ‘Respect Comes Naturally’

    BharatBenz launches brand campaign

    By A Correspondent

     

    ‘Respect comes naturally’ celebrates the character, grit and determination of BharatBenz’s customers to deliver beyond expectations and drive that extra mile. That’s the theme of the the automaker’s new campaign.

     

    Said Rajaram Krishnamurthy, Vice President Marketing & Sales, and Customer Service: “BharatBenz wants to drive home the fact that true respect is always earned. We see our customers earning with hard work, discipline, and having a desire for excellence; expressed when one faces challenges, overcomes them, and keeps moving ahead. They choose BharatBenz in this journey. They choose a BharatBenz for its best-in-class performance, fuel efficiency, and reliability, as a result of which Respect Comes Naturally.”

     

     

  • The WPP company will be the social listening partner of the Sanjiv Bajaj group company

    Mirum to provide social listening to Bajaj Finance

    By A Correspondent

     

    Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum, a digital solutions company from the WPP Group, as the social listening partner.

     

    Said Hareesh Tibrewala, Joint CEO, Mirum India: “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”

     

     

  • Campaign extends narrative of ‘Pran Jaaye Par Pulse Na Jaaye’

    Pulse Candy rolls out two new TVCs

    By A Correspondent

     

    Pass Pass Pulse Candy has launched a new campaign taking forward the humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’ with two films. The two new TVCs have been conceptualised by Wunderman Thompson.

     

    Commenting on the campaign, Arvind Kumar, JGM, Marketing, DS Confectionary Products said: “The brand must keep re-inventing execution themes to retain the excitement around the proposition of ‘Pran Jaaye Par Pulse Na Jaaye’ . We have done some captivating campaigns in the past and the current campaign brings in a new and exciting style of content with Stick figures, to fortify the alluring magnetism of Pulse in amusing and entertaining way “.

     

    Added Sundeep Sehgal, Executive Creative Director at Wunderman Thompson: “Pulse stands for joy and uniqueness, the irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.

     

     

  • Says: "What you do, ultimately matters"

    Flamingo unveils new TVC starring Hrithik Roshan

    By A Correspondent

     

    Ascent Meditech, an Indian multinational in consumer healthcare space, has continues its association with Bollywood superstar Hrithik Roshan for its flagship brand Flamingo – An Aid for a New Life. It communicates the ideology ‘what you do, ultimately matters’ and revolves around the central offering of pain management solutions to various lifestyle problems.

     

    Said Rajiv Mistry, Founder and Managing Director, Ascent Meditech: “When the going gets tough, the tough gets going – this saying holds true for Indians as well as for Ascent. While Indians have put up a brave face against all odds and have adapted to the New Normal, we, at Ascent, have supported Indians with the introduction of products, which are of absolute necessity, today. In line with the sudden change in consumer behavior and mindset, brand Flamingo has crafted its new campaign under the umbrella thought of ‘what you do, ultimately matters’. The communication in the new campaign is purposeful and leaves the consumer with a decision to make amongst an existing practice versus a sustainable solution, when encountered with pain.”

     

  • It’s an initiative to humanise face masks across India, notes a communique

    Urban Company launches #WearASmile Campaign

    By A Correspondent

     

    Home services marketplace Urban Company has unveiled #WearASmile, an initiative wherein all service professionals will be issued face masks with a smile on it.

     

    Commenting on the initiative, Tarun Menon, Director – Marketing, Urban Company said: “For our service professionals, masks hide their faces, making them unrecognisable; hiding the individuals behind the masks. Through the pandemic, we’ve heard stories from around the world that have reaffirmed our faith in the indomitable human spirit. Our intent with this small change to the masks our service professionals wear is to make the face mask in itself a little more human, with the smallest of reminders of that unbeatable human spirit – a smile.”

     

     

  • The campaign will feature Bhumi Pednekar

    Canara HSBC OBC Life Ins launches digital campaign “#heroesofmycity – meformycity 3.0”

    By A Correspondent

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has launched its new digital campaign- #heroesofmycity.

     

    The two-month campaign is an extension to the initiative #meformycity which was launched in 2018 by the insurance company.

     

    Said Anuj Mathur, MD & CEO, Canara HSBC OBC Life Insurance: “This year, we make the #meformycity initiative bigger and better by moving from the physical to digital presence. Through this, we aim to take forward our brand’s promise to the society by honouring people who redefined heroism during these testing times of lockdown. We want to encourage people to join our initiative and share inspiring stories of such heroes whose kindness and courage need to be applauded.”

     

    Added Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance: “During the lockdown I learnt about many real-life heroes near me – from Jatinder Singh and his family who performed last rites for unclaimed covid-19 patients to Twinkle and Himanshu Kalia – The Ambulance Man & Woman of Delhi – ferrying patients to hospitals. Real heroes are all around us and through #HeroesOfMyCity campaign we want to bring about inspirational change while connecting with the people across India. As the face of the campaign we have Bhumi Pednekar, who is not only a celebrity with mass appeal but also a social activist spreading awareness and supporting various social causes.”