By A Correspondent
‘Respect comes naturally’ celebrates the character, grit and determination of BharatBenz’s customers to deliver beyond expectations and drive that extra mile. That’s the theme of the the automaker’s new campaign.
Said Rajaram Krishnamurthy, Vice President Marketing & Sales, and Customer Service: “BharatBenz wants to drive home the fact that true respect is always earned. We see our customers earning with hard work, discipline, and having a desire for excellence; expressed when one faces challenges, overcomes them, and keeps moving ahead. They choose BharatBenz in this journey. They choose a BharatBenz for its best-in-class performance, fuel efficiency, and reliability, as a result of which Respect Comes Naturally.”