MxMIndia

Category: PRODUCTS

  • Digital marketing will be executed by 22feet Tribal Worldwide and digital media planning by OMD Mudramax

    McDonald’s North & East retains DDB Mudra

    By A Correspondent

     

    Robert Hunghanfoo

    DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

     

    Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said: “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

     

    Kriti Awasthi

    Added, Kriti Awasthi, DGM, Marketing at McDonald’s India – North & East: “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. Covid-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

     

    Ashutosh Sawhney

    Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said: “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability of creating media agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

     

     

  • The account was bagged after a multiagency pitch to elevate brand awareness amongst Tata employees taking the Creative & Social media route

    Liqvd Asia bags Tata Shop Share Smile mandate

    By A Correspondent

     

    Liqvd Asia has bagged the Tata Shop Share Smile social media and creative mandate. It will be handled out of Liqvd Asia’s Mumbai office.

     

    Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the family and friends they refer and the channel partners, who get invited by a Tata the company, can avail offers from various participating Tata Group companies.

     

    Said Tanushree Radhakrishnan, COO Liqvd Asia: “Tata is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”

     

    Added Purnima Kathuria Bhambri, National Brand Strategy Head Liqvd Asia: “It’s a fantastic win. We are honored and proud to have a TATA group company in our client portfolio. This prestigious win serves as a great testament to our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to Tata Shop Share Smile.”

     

     

  • The cricketer makes his debut for Great Learning at IPL 2020

    Virat Kohli roped in as Brand Ambassador by Great Learning

    By A Correspondent

     

    Edtech firm Great Learning has announced the appointment of Virat Kohli as its brand ambassador. He will lead the brand’s latest ‘Power Ahead’ campaign.

     

    Said Mohan Lakhamraju, Founder and CEO, Great Learning: “Virat is the obvious choice to be our brand ambassador because he best embodies the Great Learning ethos of excellence and continuous learning. He exemplifies hard work, integrity and ambition; values that are critical to reach the pinnacle of success in any field. The respect that he commands globally, across all age groups and the connection that he has with the youth make him the perfect partner to deliver our message of ‘powering ahead’ in one’s career through online learning. We, at Great Learning, are looking forward to this association with Virat through which we wish to spread the message that now, through the high quality online learning offered by Great Learning, anyone can grow and succeed as long as they have the desire and put in the effort.”

     

     

  • It’s a three-film integrated approach to showcase a vast repertoire of content available on the service

    Leo Burnett launches  ‘What’s your mood?’ campaign for Amazon Prime Video

    By A Correspondent

     

    Amazon Prime Video has unveiled a new marketing campaign ‘What’s your mood’, a three-film integrated approach to showcase a vast repertoire of content available on the service.  The campaign has been conceptualised and created by Leo Burnett India.

     

    Speaking about the campaign Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: “Amazon Prime Video has one of the most extensive content libraries and exciting range of titles. We wanted to connect with the audiences and talk about  its varied content which will appeal across all age groups and genre preferences. We realised most of the times people decide what to watch basis their moods, which is a combination of need, states and occasions, and our latest campaign reflect this with a light-hearted and fun films which we are sure will connect with our consumers. How you showcase the range in every film genre was the challenge. But I think the team did a great job in executing the creative ideas in an entertaining way.”

     

     

  • Mi India, the smartphone and smart TV brand, recently unveiled its latest TVC for Redmi Note 9 Pro Max

    Mi India launches TVC for Redmi Note 9 Pro Max

    By A Correspondent

     

    Said Sandeep KS, Associate Director, Redmi India Marketing: “Having used the Redmi Note series extensively, when I first held the Note 9 Pro Max, it instantly felt like a flagship. It looks good, feels brilliant, performs like a dream and has the hero-like quality our fans claimed. We instantly decided that the phone had to be the central character of the television commercial all while weaving with a compelling narrative around its features. The video sequence is set inside a Metro compartment which is symbolic of the microcosm of the ‘Note’ cult.”

     

    The commercial has been conceptualized and executed by Bengaluru-based agency Brave New world. Said Joono Simon, Chief Creative Officer of the agency: “The Redmi Note 9 Pro Max is a power packed device that believes it has the license to thrill. Creating a commercial that does justice to its superior camera and performance capabilities was always going to be a challenge. The task became even more arduous because of the pandemic and the global lockdown. Shooting a commercial of this kind in Ukraine with most of the crew stationed in location, the director in Tel Aviv, and the agency and client teams in Bangalore was pathbreaking in many ways a rewarding experience for the team with a lot of new learnings. The team at Xiaomi was all in for an out of the box bold approach as against the standard listing of features with very little life moments.”

     

     

  • The agency will handle the entire communication mandate and help Puranik’s market its projects and the corporate brand to their consumers and stakeholders

    Manish Porwal’s Alchemist bags Puranik Builders AOR mandate

    By A Correspondent

     

    Puranik Builders has appointed Alchemist Marketing Solutions and its real estate division, Clay, as its startegy and creative AOR (Agency on Record). The agency will handle the entire communication mandate and help Puranik’s market its projects and the corporate brand to their consumers and stakeholders

     

    Said Manish Porwal, Managing Director of Alchemist Group: “Alchemist prides itself on the fact that we don’t just create brands. We help businesses. In the recent past, we have launched numerous successful campaigns for real estate giants, and this has led us to develop a deep understanding on real estate market. We are thankful to Puraniks for having awarded us their mandate accepting the fact that we don’t pitch and based on our past work and client satisfaction.  That puts us under happy pressure and gives us an opportunity to prove ourselves yet again during this crucial time. With this addition, we get to work with 8 of the Top 20 real estate brands of the country”

     

    Added Shailesh Puranik, Managing Director of Puranik Builders: “After having dealt with top agencies of the world, we found that Alchemist had something that other agencies did not. Team Alchemist’s passion coupled with the strategic thinking the management has, is what made us welcome Alchemist on board”

     

    Said Farhan Khan, COO, Clay at Alchemist Mumbai: “We have been able to gain the trust of brands through the years. Having learnt a lot from our past experience, it has helped us to continue on the path of growth during these tough times. We are keen on having a strategic and lasting relation with Puraniks and look forward to working in tandem with their growth plans”.

     

     

  • Chakraborty is seen in an all-new avatar

    Kalyan celebrates Mahalaya with Ritabhari Chakraborty

    By A Correspondent

     

    The occasion of Shubho Mahalaya Amavasya marks the end of Shradh or Pitru Paksha and the beginning of the auspicious Devi Paksha. Usually, this also marks the beginning of the 10-day Durja Pujo festival, but this year, the homecoming of the goddess will be observed exactly a month after Shubho Mahalaya Amavasya.

     

    To mark this significant day, Kalyan Jewellers brand ambassador Ritabhari Chakraborty’s is seen in an all-new avatar.

     

    Said Chakraborty: “It’s an honour for me to portray Maa Durga in collaboration with Kalyan Jewellers and Anandabazar Patrika. It is all the more special because it gives out a very important message that if Maa Durga symbolises women power then why don’t we respect and worship our women equally.”

     

     

  • The film has been conceived by Creativeland Asia

    Godrej Consumer Products unveils new TVC for Cinthol Original

    By A Correspondent

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer and the Cinthol Original soap enjoys a very strong affinity with its consumers in South India. 2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so, for this new TVC, we have re-defined protection which is the core brand value. The film helps to convey the brand’s core proposition and we are optimistic that our audience will enjoy it too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Amidst the pandemic situation, there are so many frontliners who are putting society over self. This Cinthol Original ad narrates the story of Doctor Amma and her journalist daughter, both frontliners. The daughter assuages the mother’s concern of her protection by telling her that she follows her mother’s advice of putting society over self and protecting her skin with Cinthol. The ad carries forward Cinthol’s legacy of being a doctor recommended brand, while at the same time paying a tribute to the workers on the frontline.”

     

     

  • The campaign features Policybazaar’s brand ambassador, Akshay Kumar

    Policybazaar unveils ‘AapKiSideHai’ campaign on IPL 2020

    By A Correspondent

     

    Policybazaar.com, the online insurance marketplace, has unveiled its new television campaign titled ‘AapKiSideHai’. The campaign features Policybazaar’s brand ambassador, Akshay Kumar.

     

    Said Samir Sethi, Head of Brand Marketing, Policybazaar.com: “While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase.”

     

     

  • The objective: revive the tradition of celebrating with sweets

    Haldiram’s campaign by Lowe Lintas

    By A Correspondent

     

    Sweets and namkeens maker Haldiram’s, has released a campaign conceived by Lowe Lintas Bangalore to revive the tradition of celebrating with sweets.

     

    Said Neeraj Agrawal, Director, Haldiram Foods: “Through the decades, we have always been known for our quality and consistency in our products and same applies to our sweets portfolio. In India, sweets are consumed and gifted on a regular basis. They also hold immense importance during festivities. This campaign has been designed to make the brand extremely relatable to our audiences, by showcasing Haldiram’s as a part of their daily lives. Hence ‘Desh ki Mithaas’.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “Haldiram’s is as Indian as any brand can get. With this campaign, we are bringing alive India’s love for ‘meetha’, the fact that we Indians don’t need occasions to enjoy our sweets. Also, the fact that we love serving and sharing sweets a bit more than eating them.”

     

     

  • The ad is conceptualised by Leo Burnett

    DBS Bank campaign features Tendulkar

    By A Correspondent

     

    DBS Bank India has unveiled its latest campaign that talks about safety and stars DBS’ brand ambassador Sachin Tendulkar. The ad is conceptualised by Leo Burnett.

     

    Speaking about the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India, said: “The narrative of our new brand film hinges on safety, trust and resilience. The well-being, both physical and financial, of our customers, colleagues and partners has been our top priority through these challenging times. The film aligns with this and assures viewers that DBS is a partner they can rely on.”

     

    Added Neel Roy Cruz, Executive Creative Director, Leo Burnett, said, “From a creative point of view, this was one of the most challenging projects we have executed. How does one conceptualise and create a film when the whole world is confined to their homes? Just like our film narrative, we partnered with talented professionals and executed the film with all safety protocols. The very project itself stands testimony to the message we are trying to convey to our customers. Another interesting aspect of the campaign is that the idea for the film script came from one of Sachin Tendulkar’s video challenge, which went viral and was trending during the nationwide lockdown.”

     

     

  • Onboards Rahul Dravid as Brand Ambassador

    CarDekho Group launches “The everyday hero” TV campaigns

    By A Correspondent

     

    CarDekho has launched its newest TV campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India and has Rahul Dravid endorsing the brand.

     

    Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said: “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken centerstage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility. Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful innings, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: ““With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. Good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid onboard as our brand ambassador further cements our relationship with the audiences. We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”