MxMIndia

Category: PRODUCTS

  • Campaign will highlight importance of long-lasting protection and safety

    Dr Rhazes signs Sourav Ganguly as its brand ambassador

    By A Correspondent

     

    Singapore-based FMCG brand Dr Rhazes has appointed Sourav Ganguly for the new campaign to highlight the importance of long-lasting protection & safety.

     

    Talking about the association, Ankit Mahajan, CEO, Believe PTE Ltd said: “What the world needs today, more than ever before, is protection and trust. We are excited to be on this path-breaking journey of building trust with one of the greatest cricketing legends of all times, Sourav Ganguly. We want to lead the fight against viruses and germs by launching innovative products that provide pro-active protection.”

     

     

  • The film is titled ‘Har Rang Har Kisi Ka’

    TBWA creates ad JSW Paints with Alia Bhatt & Ayushmann Khurrana

    By A Correspondent

     

    JSW Paints has signed actors Alia Bhatt and Ayushmann Khurrana as brand ambassadors and is set to release its first ever TVC along with a marketing campaign featuring the duo that will be rolled-out across the company’s current markets in South and West India.

     

    The film ‘Har Rang Har Kisi Ka’, conceptualised by TBWA\India celebrates the diverse colours of the country and encourages India to #EmbraceEveryColour.

     

    Commenting on the new campaign, Parixit Bhattacharya, Managing Partner (Creative) of TBWA\India, said: “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colours to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”

     

    Added Govind Pandey, CEO TBWA\India: “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of cast, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

     

    Said Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the India we grew up in; a land of colours, resplendent with more colours than the rainbow. However, today these very colours discriminate and divide us. So we decided to give colours an entirely new dimension of unity and togetherness. We wanted thoughtful ambassadors to take this idea to an India that is getting younger and better every day. We believe Alia Bhatt and  Ayushmann Khurrana make a perfect duo to carry JSW Paints’ fresh message of unity.”

     

     

  • The campaign has been created by Lowe Lintas Kolkata

    New Berger HomeShield ad stars Akshay Kumar

    By A Correspondent

     

    Berger Paints has announced a new campaign for Berger HomeShield conceptualised by Lowe Lintas Kolkata.

     

    Speaking about the campaign, Abhijit Roy, MD and CEO, Berger Paints said: “Just like a doctor who prescribes medicines only after accurately diagnosing the ailment, dampness should also be treated similarly. Scientific understanding is significant while finding the right solution. Damp walls and leaking ceilings are harsh realities in Indian homes with limited analytical solutions present in the market. Berger Home Shield with its Concrete Moisture Meter carries out a scientific assessment of the problem and then prescribes a suitable solution based on well researched parameters, which stands out amongst the current alternatives available to the home owners.”

     

    Talking about the campaign idea, Sagar Kapoor, CCO, Lowe Lintas added: “Leakage is probably the biggest nightmare any home owner would have. What makes it worse is that there are as many fake solutions offered as there are reasons for the walls and ceilings to leak. Berger HomeShield hence aims at demystifying this issue with its Concrete Moisture Meter and waterproofing solutions. The story hence shows the confusion of a family in distress being offered multiple solutions not knowing which one to trust. Akshay Kumar is the voice of reason that asks them to trust science and not fake knowledge.”

     

     

  • The idea was conceptualised by Rapido and executed by Magix Engage

    Rapido releases new digital campaign capturing gully cricket fever

    By A Correspondent

     

    Rapido, the bike taxi platform, has unveild a new campaign #CaptainsOfTomorrow. The film runs through the streets of real India, showcasing people across ages- children, youth, adults- indulged in gully cricket as Rapido Captains manoeuvre through them with ease making its users reach their destination safely and on time.

     

    Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said: “Love for gully cricket runs through the country and we wanted to highlight how Rapido is also part of that gully ecosystem now. The film builds on the passion of cricket and rap music – both having their roots in the Gully culture, amongst the youth in the country. We want to highlight that like gully cricket, Rapido has mastered the Indian Gullies with the ease at which it manoeuvres through any gully. With its ease of availability, convenience and affordability, Rapido is the perfect mobility partner to take you from your gully to your destination.”

     

    The idea was conceptualised by Rapido and executed by Magix Engage. The rap is performed by Piyush Ambhore, with lyrics from Chinmay Deshpande and music by Mannan Munjal.

     

     

  • Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad

    Kotak partners 6 cricket teams, launches MyTeam cards

    By A Correspondent

     

    Kotak Mahindra Bank Ltd (Kotak) has announced that it is the official partner of six IPL cricket teams – Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad, and has launched MyTeam Debit and Credit Cards.

     

    Said Uday Kotak, Managing Director & CEO, Kotak Mahindra Bank: “Undoubtedly cricket is at India’s heart and is keenly followed by millions of fans. I count myself as one among them. This year, due to the unique circumstances, the excitement and interest in the cricketing events are at another level altogether. In this context, I am delighted to announce that Kotak is partnering six power-packed teams and launching MyTeam Debit and Credit Cards. Indian cricket fans can now carry a memento of their favourite team in their pocket and flaunt their loyalties at every swipe.”

     

     

  • The campaign has been created by Lowe Lintas

    Axis Bank promotes its ‘Full Power Digital Account’

    By A Correspondent

     

    Axis Bank has launched a new full-feature savings account that can be opened digitally/ Axis Bank promotes this ‘Full Power Digital Account’ in a campaign conceived by Lowe Lintas Mumbai.

     

    Said Asha Kharga, EVP & Group CMO, Axis Bank: “The Full Power Digital Account is an innovation in its truest sense because it opens up the entire world of digital banking for the consumer. This innovation is a marker of our OPEN philosophy. Conventionally, digital accounts have always been pitched as savings accounts. However, in a post-Covid world, where consumers are embracing digital in a big way, as banks we need to offer solutions that solve for consumer needs. Hence instant debit cards for online shopping, paying of school fees, buying all kinds of insurance under one roof, getting business loans, short-term/long-term investment solutions need to be addressed for consumers under one roof. With the launch of the Full Power Digital Account, we open up more than 250 banking products and services to customers within the safety of their homes.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas, added: “In these difficult times, it is heartening to hear that it isn’t all bad news. That it hasn’t just been the numbers that are rising, that also increasing at a steady rate, are examples of our resilience. This is why we feel the film, conceived by Joshua Thomas and Katya Mohan for the Full Power Digital Account is a timely one. Because it draws upon examples of our resilience to arrive at a whole new zero-compromises, safe way to bank. By using examples which are familiar, recognizable and relatable – our intention is to seem as appealing, practical and easy to adopt to the first-time user, as we would to the seasoned online payments and banking customer. Which is after all, what lies at the heart of being Dil se Open.”

  • Bingo! reminds consumers to munch on their favourite snack as the match starts

    Bingo binges on IPL airtime

    By A Correspondent

     

    ITC Foods’ Bingo snack brand has unveiled a new campaign titled ‘Match Start, Bingo! Start’.

     

    Commenting on the campaign, an unnamed ITC Foods spokesperson has said: “Cricket in India is an extravaganza that brings individuals together from all walks of life to enjoy and experience an exciting game. At Bingo! our focus is to keep the fun and quirk alive in the lives of consumers. We hope that fans and consumers would enjoy the line-up of enlivening and fun-filled communication Bingo! has in store for the upcoming cricketing season . This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”

     

     

  • The campaign is titled "Smart Cars for Smart India"

    Hyundai’s new campaign targets millennials

    By A Correspondent

     

    Hyundai Motor India Ltd has launched a new brand campaign “Smart Cars for Smart India” targeted at new age and technology savvy millennial customers of Santro, Nios and Aura.

     

    Commenting at the launch of the campaign, Tarun Garg, Director – Sales, Marketing & Service, Hyundai Motor India said: “Hyundai has a very strong customer centric product development strategy that enables us to empower customers with benchmark product offerings. Our product strategy is to constantly innovate and develop Smart Cars for Smart India catering to the needs of tech savvy millennial customers seeking best-in-segment technology, features and quality. Since inception, Hyundai has offered products that are smart on style, substance and technology across all the segments making it the most loved and trusted brand of choice of Indian customers.”

     

     

  • With this, Havmor Ice Cream intends to connect with consumers at a "deeper level"

    Havmor launches web series

    By A Correspondent

     

    Havmor Ice Cream has launched its first ever web series- Havmor Passport, featuring actor Malhar Thakar.

     

    The series is written and directed by Manan Desai, co-founder of The Comedy Factory and has been conceptualized by Sideways. Each episode will be of six minutes, which will give a virtual tour of seven exotic international locations in seven different episodes, releasing one episode every Friday. The first episode went live on September 25 on the Havmor YouTube channel.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We believe, at Havmor, our purpose is to be a catalyst for delightful moments in our consumers’ life. We do that very well by continuously bringing newer ice cream led experiences and best in class and quality. And now with ‘Havmor Passport’, we intend to amplify the fun and delight that we stand for. It is one of its kind concepts which has not been explored earlier. The whole purpose behind launching such content is to bring back positivity, connecting with our consumers and getting the conversation back to the category. The idea is to keep viewers entertained with an interesting series during such challenging times when travelling can be done only virtually.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice Cream:  “This light-hearted series is aimed at everyone who can’t get enough of travel and ice-creams. Consumers are always on a lookout for exciting activities, and at present, the virtual tour is one of the most trending digital activities. The fact that people can’t step out and travel, we plan to take them on thrilling and memorable virtual tours.”

     

     

  • The first batch of videos in the series focus on safe safari, shopping, dining and accommodation experiences

    SA Tourism releases video series on health & safety measures

    By A Correspondent

     

    As part of the first leg to their Complete Confidence campaign, South African Tourism has released a series of videos showcasing precautionary measures employed by the destination. These efforts intend to reassure tourists and invite them, even as international borders prepare to open up from October 1, 2020.

     

    Said South African Tourism, Hub Head – Middle East, India and South East Asia, Neliswa Nkani: “In South Africa, we remain committed to the safety and health of our visitors. Over the last few months, a lot of consultative work and focus has been placed on both, de-risking the sector and putting health & operational protocols in place for the safety of all tourists and employees – these videos stem from those efforts. We seek to clearly communicate the globally-benchmarked measures implemented as we look to build aspiration and reassure travellers looking to travel internationally, as borders reopen. While many protocols are set to change, the quality of our service and warmth of our hospitality will continue to abide by the hallmark standards we are renowned for globally.”

     

     

  • DDB Mudra bagged the account following a multi-agency pitch

    DDB Mudra wins creative duties for Protinex

    By A Correspondent

     

    Protinex, the leading nutritional supplement brand from Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch.

     

    Said Himanshu Bakshi, Managing Director, Danone India: “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating & drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein.”

     

    Added Anurag Tandon, Managing Partner, DDB Mudra West: “Adult nutrition is a category with growth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective in how to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

     

     

  • Conceptualised by DDB Mudra, the TVC showcases the power of the new technology introduced in the hob segment by Hindware Appliances

    Hindware introduces TVC on hobs

    By A Correspondent

     

    Somany Home Innovation Limited, makers of ‘Hindware Appliances’, have announced a new TVC for its Adonia Hob with MaxX Safe Technology.

     

    Conceptualised and created by DDB Mudra, the TVC emphasises on the dual convenience that the Adonia Hob provides – handiness in cooking and safety from fire-related mishaps and not to forget the appealing aesthetics of the hob.

     

    Said Rakesh Kaul, CEO and Whole Time Director, Somany Home Innovation Limited (SHIL): “Designed for modern-day homes, Hindware Kitchen Ensemble, one of the leading players and trusted brand in the consumer appliance category aims to grow the business manifold. It offers top-of-the-line products to Indian consumers. It helps our customers adopt a comfortable, luxurious and sustainable lifestyle while fostering innovation”.

     

    Added a spokesperson from DDB Mudra: “This Hindware HOB is a state-of-the-art kitchen appliance for users with an essential safety feature. The team has tried to create a realistic kitchen scenario in the story which revolves around the product and its main feature – Maxx safe technology.”