MxMIndia

Category: PRODUCTS

  • Initiates #ThankYouNurses campaign

    This Onam, Parachute Advansed Gold salutes nurses

    By A Correspondent

     

    Marico Limited’s hair nourishment brand, Parachute Advansed Gold, has launched a digital campaign, this Onam, honouring the unparalleled spirit of nurses across the country. The #ThankYouNurses campaign, led by a digital film conceptualised by VMLY&R, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.

     

    Said Koshy George, Chief Marketing Officer, Marico Limited: “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of Covid survivors are with their families this festive season. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors”

     

    Added Venkatagiri Rao, CCO VMLY&R India: “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than Covid survivors. We made real survivors the voices of Parachute Advansed Gold’s  #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.”

     

     

  • The branding exercise spanned across the haircare range and hand rub

    Bizongo Designs new image for Sesa

    By A Correspondent

     

    Bizongo, the digital supply chain system for auto-replenishment of packaging, which also designs and develops packaging solutions announced the unveiling of the new brand image for FMCG major Sesa’s haircare range and hand rub.

     

    Said Sachin Agrawal, Co-founder and COO of Bizongo: “I am delighted with the new brand identity that Bizongo’s in-house design team created for Sesa. It fulfils the challenge of retaining aspects that made it such a popular product while including changes in the logo and packaging design to make it more aspirational. The new design is more sophisticated and contemporary to target younger consumers and serve the product well even in export markets without losing its unique personality.”

     

     

  • Launches digital campaign highlighting people’s yearning for hugging their loved ones with the big hug burger

    McDonald’s North & East launches ‘The Big Hug’ campaign

    By A Correspondent

     

    McDonald’s India North & East has launched an all-new digital campaign ‘The Big Hug’ highlighting people’s emotional desire to hugging their loved ones in the current times of social distancing. As part of the campaign, the company has introduced double patty burgers.

     

    Conceptualised by DDB Mudra, the digital films center around two of the most prominent habits such as video calling your loved ones and twinning with them and sharing OTT subscription with your friend.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants which operates McDonald’s restaurants in North and East India: “Big Hug is a fun and light-hearted campaign in line with McDonald’s brand promise. With this campaign, we are offering our customers new ways to enjoy the burgers they love and engaging with them in a unique way, by offering double patty variants in their McDonald’s favourite menu items. We hope our customers feel the tight hugs with the Big Hug Burger, just like our patties squeezing each other tightly.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “All of us are living through a time, where we don’t know when we will get to freely give someone a hug as a gesture of love, appreciation or greeting. While the whole world is going through this reality, McDonald’s has introduced burgers that are born out of this very unfulfilled desire of hugging for its teeming fans, a proposition that is as heartfelt as it is delicious.”

     

     

  • Conceptualised by Edelman India, the campaign is aimed at normalising conversations about Erectile Dysfunction

    Pfizer Upjohn’s new campaign encourages couples to #KeepItReal

    By A Correspondent

     

    Pfizer Upjohn, a division of pharma major Pfizer, has launched a campaign #KeepItReal to help make conversations about erectile dysfunction (ED) less of a taboo for couples, enabling them to discuss their problems and find a suitable solution.

     

    Said Ashutosh Munshi, Executive Vice President, Head, Brand Practice, Edelman India: “We created the Keep It Real campaign backed by an insight that Erectile Dysfunction takes a toll on both the suffering man and his partner; it often starts with an impact on their relationship. We are happy to partner with Pfizer Upjohn to make the conversation about ED less intimidating, while also creating awareness about this increasingly prevalent lifestyle disease. Each of the campaign elements were created keeping the consumer at the core, thereby earning their attention and driving engagement.”

     

     

  • Kamdhenu Paints, a leading manufacturer of high quality emulsions in the country

    Kamdhenu Paints to promote weather protection products

    By A Correspondent

     

    Kamdhenu Paints, a leading manufacturer of high quality emulsions in the country, is planning a public interest campaign through a contest on its social media platforms.

     

    Said Saurabh Agarwal, Director, Kamdhenu Paints on the exercise: “Monsoons are here, and so is the danger to exterior walls from harmful showers of rain, algae, fungus, and more. Kamdhenu Paints have always been known to provide a range of Exterior Emulsions that protects the walls against any weather extremes, and this time we wished to convey the same with the help of a small and interesting contest. Our Weather Supreme and Weather Classic Max emulsion range on the exterior walls makes them water and dirt resistant, has anti-microbiological properties, and provides protection from algae & fungus. The objective behind carrying out this contest is to promote awareness and appeal to our consumers to adopt exterior wall protection products”.

     

     

  • #SpreadSweetness is the theme

    Nestle Milkmaid celebrates Onam

    By A Correspondent

     

    Nestlé Milkmaid has has taken the onus of making Onam sweeter with #SpreadSweetness initiative. To spread the word for this festive cheer, the brand has rolled out a 30-second ad film with the cast of popular television series “Vanambaadi”.

     

    Commenting on the initiative, Vineet Singh, Director – Dairy, Nestlé India, said: “This year when social distancing is impacting the way we are celebrating Onam, Nestlé India has rolled out #SpreadSweetness – an initiative that emphasises how everyone can celebrate Onam just as memorably – with a different but equally sweet approach with Milkmaid.”

     

    As a mark of celebration, Nestle has also launched a Malayalam website www.milkmaid.in/ml featuring 50 recipes that can be easily made with ingredients available at home and can be relished with family and friends.

     

     

  • Highlights safety and hygiene factors while ordering a pizza amidst the ongoing pandemic

    Oven Story bets big with Publicis India campaign

    By A Correspondent

     

    Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order pizzas without worrying about safety and consumption woes.

     

    The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

     

    Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said: “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.”

     

    Added Ajeet Shukla, Publicis India ECD: “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

     

     

  • Says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

    Greenlam TVC promotes anti-bacterial ware

    By A Correspondent

     

    Greenlam Laminates is back with a new TV commercial focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment.

     

    Conceptualised by ADK Fortune, the TV commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario.

     

    Speaking on the occasion, Parul Mittal, Director, Greenlam Industries said: “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

     

    Added Nakul Sharma, VP & Executive Creative Director, ADK Fortune: “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

     

     

  • To be called ‘Brand Pulse’, the tool will help brand understand real-time customer awareness on Flipkart

    Flipkart launches insights tool for brands

    By A Correspondent

     

    Flipkart, the e-commerce marketplace, has introduced ‘Brand Pulse’, an insights tool to help brands understand their awareness in the minds of consumers. Brand Pulse, notes a communique,  will enable brands to understand their relevance with context to competition, which, in turn, will help them develop timely and focused marketing plans on Flipkart.

     

    Speaking on the launch of Brand Pulse, Prakash Sikaria, Vice President – Growth and Monetization at Flipkart, said: “In the multimedia world that we live in, it is imperative for brands to understand the user journey in deeper ways and be strategically present on the platform where the decision to purchase is being made. With our deep consumer understanding, we believe that we can bring more purpose to the brands that are present on our platform, by leveraging real-time consumer behaviour to understand their awareness index. We believe that Brand Pulse will be the simplest way for a brand to understand how they are faring against the competition, which will enable them to measure brand health metrics on Flipkart through a new lens.”

     

     

  • The campaign ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by director Vikramaditya Motwane

    Colgate’s new campaign showcases journey of elderly singles

    By A Correspondent

     

    Colgate-Palmolive (India) Limited has written to us about a new communication under its ‘Smile karo aur shuru ho jao’ campaign.

     

    Talking about the TVC, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said: “While the pandemic has been a time of uncertainty and difficulty, it has also given people a chance to reflect and reassess their individual life journeys. One such opportunity for revaluation is the challenge of loneliness faced by elderly single people who often remain single burdened by the fear of social judgement in starting afresh and finding companionship. Our story, narrated wonderfully by Deepti Naval, encourages people to be positive and look beyond the worry of what society might say and celebrate their lives fully. We, at Colgate, strive to tell such stories to inspire hope and courage to reimagine a better future…and smile karo aur shuru ho jao.”

     

    The campaign ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by director Vikramaditya Motwane.

     

    Said Delna Sethna, Executive Creative Director, RedFuse: “Since the beginning, Colgate’s Smile karo aur shuru ho jao campaign has narrated stories of confidence and courage. The latest ad film touches upon the topic of remarriage, which is known to be a sensitive topic in India, especially among women. We want to encourage conversation on this often taboo subject and try to normalize the culture of women in India remarrying, for whatever reason they deem worthy. The overall aim of the film is to encourage optimism and to look beyond the fear of judgement and act with the hope of a positive future.”

     

     

  • Taps into ‘rooted’ness in tradition especially for the upkeep of health and well-being

    Dabur India launches new campaign in Kerala

    By A Correspondent

     

    Dabur India Ltd has launched a new campaign for its Dabur Herbal family toothpaste in Kerala, to further strengthen the brand’s regional connect by tapping into the strong ‘rooted’ness in tradition especially for the upkeep of health and well-being.

     

    Said Shouvik Roy, President and Head of Office: “Dabur Herbal is yet another success for Dabur in Kerala. We realised that the key task for the brand was to make a stronger local connect. The backdrop of ‘Onam’ and the friendly banter between two brothers, is what makes this film memorable. We believe that the film will be liked by all and make the connection with the brand even deeper.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “With the vibrant festival of Onam serving as a backdrop, this film takes the old Indian proverb,’ haathi ke daant dikhaane ke aur, khaaney ke aur” and weaves a sweet story with two brothers in it and talks about the product benefit. We’re sure that a fun story, coupled with a lively background will make the piece engaging and memorable.”

     

    Said Harkawal Singh, Dabur India Ltd Marketing Head-Oral Care: “Dabur Herbal Toothpaste’ is the lead Oral Care offering from Dabur in Kerala and has a strong traction among consumers. It is a Fluoride Free toothpaste with goodness of Tulsi, Babool & Akarkara, an ideal paste for the entire family for problem free, strong healthy teeth. The new campaign is being rolled during the festive period of Onam, to further strengthen the franchise. The campaign is based on local cultural insight and shot locally. It will help us to further gain market share in Kerala.”

     

     

  • Campaign is titled ‘Bloom Daily’

    Jovees Herbal onboards Bang in the Middle, launches new campaign

    By A Correspondent

     

    Jovees Herbal has launched its new brand campaign ‘Bloom Daily’.

     

    Speaking about the campaign, Prathap Suthan, Co-founder and CCO Bang in the Middle, said: “The brand thought was very much there for the taking. With products that come in from nature, and ideas that are imbued with herbs, the final benefit naturally led us to the territory of bloom. Which again is almost the very reason why the audience buys into the franchise of Jovees Herbal. It’s a word and a truth that’s linked so much to the goodness of herbs, and what these daily use products are designed to deliver. To make skin come alive, and to be at its best. More than that, Bloom Daily is also the inspiration that we give our audiences. To be at their best every day and at every instance. At work, at home, wherever the day takes them. To be fresh and triumphant across the day. We believe it’s a beautiful promise and a softer ‘carpe diem’ for the youthful women of India”

     

    Added Yuvraj Ahuja, Director, Jovees Herbal: “We have always been very passionate about harnessing the power of nature to create products that are good for the body. Our goal is to give our customers high quality products made from the best ingredients at an affordable price. All our products are free from any harmful chemicals. This is what our campaign Bloom Daily is all about. We want our consumers to prefer us as we are a brand that is good for them. Bloom Daily is more than our promise, it’s our motto.”