MxMIndia

Category: PRODUCTS

  • The digital campaign to comprise multiple ad films highlighting the importance of changing the lens through which we look at life

    Bausch + Lomb’s “Live Better, Live Now” campaign

    By A Correspondent

     

    Bausch + Lomb India has launched a campaign asking people to look at the positive side of the situation and celebrate the many brighter moments that have come along the way.

     

    Commenting on the campaign, Sanjay Bhutani, MD, Bausch + Lomb India said: “In times of uncertainty, we all need an antidote that can help us keep a positive attitude. I firmly believe that this antidote, lies within us and all we need to do is simply change our outlook towards life and situations. Through the ‘live better, live now’ campaign, Bausch + Lomb India aims to humbly urge viewers to focus on all the good things in our lives today and march forward with determination and hope for brighter tomorrow.”

     

    Added Chandni Shah, COO, Kinnect: “Inevitably, during this unique period of nationwide lockdown, we noticed it’s been a difficult journey for a lot of people to adapt to the new normal. With Bausch + Lomb’s ‘Live better, Live now’ campaign, we focused on creating communication that highlights the positive aspects of the lockdown and urges people to embrace the new normal. We wanted people to look beyond the uncertainties, and reflect time upon what makes them happy.”

     

     

  • The campaign is conceptualised by 82.5 Communications (Mumbai)

    Bisleri camels are back

    By A Correspondent

     

    The Bisleri camels are back in a brand new avatar. It may be remembered that ‘Samajhdaar Jaante Hain’ campaign had launched in 2018.

     

    The latest campaign features Baadal, the camel, promotes the message of safe home delivery of Bisleri. Designed exclusively for the digital medium, the videos talk of issues ranging from long queues outside shops to the concerns of impurities in drinking water in the monsoons.

     

    Conceptualised by 82.5 Communications (Mumbai), an Ogilvy group company, the campaign delivers the simple message of home delivery in a humorous, clever and creative way. Three more films conveying this message will be released in the coming week.

     

    Said Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications: “The challenge of creating this campaign was that we could not shoot. And we did not want to sound opportunistic. The idea was to tell stories that inform and entertain in truly Bisleri style. And so, we came up with – Don’t worry, ab ghar aayegi Bisleri. This was yet another satisfying and fun campaign to create.”

     

    Added Samrat Bedi, President (Mumbai), 82.5 Communication: “Consumers are increasingly evaluative of their consumption habits now more than ever. Besides, the promise of safety and purity have become front-of-pack conversations and non-negotiable too.

     

    Said Anjana Ghosh, Director of Marketing and Business Development, Bisleri International: “During these past few months, consumers have faced real constraints in accessing basic essentials on account of lockdown – the supply chain was disrupted, essential shops remained shut, people were required to wait in long queues with the risk of overcrowding, they were unable to manage work from home schedules as they had to step out to get their basic needs in place. Water being an essential need, Bisleri understood the challenges consumers were facing at a very early stage of the lockdown period and was able to offer solutions quickly by facilitating direct and safe home deliveries.

     

    One more quote. Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, India: “When you have spokespersons that are this unique, they remain an effective mouthpiece whether in flesh and blood or as animated characters. May we present to you the Bisleri campaign sequel — with Baadal the animated camel!”

     

     

  • The campaign witnessd participation from leading brands such as Fevikwik and Policybazaar and over 1000 influencers

    VMLY&R launches Doritos campaign

    By A Correspondent

     

     

    https://www.instagram.com/p/CEbEjNInkj_/

     

    Establishing itself as the ‘Fuel for Disruption’, Doritos has launched its latest digital campaign #BlameItOnCrunch. With this campaign, the brand has created a series asking people to capture moments of disruption that they see around themselves everyday and #BlameItOnCrunch of Doritos.

     

    Speaking on the campaign, Dilen Gandhi, Senior Director and Category Head- Foods, PepsiCo India said: “#BlameItOnCrunch is a simple idea that reflects the product proposition of Doritos in the brand’s own style and humour. The intense flavour and tooth-rattling crunch resonated seamlessly with the Doritians who shared their moments of disruption caused by the power of a Doritos crunch. Consumers have appreciated the campaign as more than 95% influencers have posted organically showcasing various creative renditions and having fun while doing so.”

     

    Added Amandeep Singh, Business Director, VMLY&R, shedding light on the sheer simplicity yet boldness of the campaign:  “VMLY&R is a huge believer in the KISS principle- Keep it simple & silly. We wanted to establish the BOLD tonality that Doritos carries internationally with its crunch in the Indian market as well, so our creatives took the simplest route possible- every distortion you see around yourself is the crunch effect, so simply #BlameItOnCrunch”.

     

     

  • The campaign is centered on partnering the bank’s customers and stakeholders to be ready for tomorrow

    Yes Bank launches #ZimmedariSeTayyari campaign

    By A Correspondent

     

    Yes Bank has launched a new campaign titled ‘#ZimmedariSeTayyari’.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer of the bank, said: “As the unlocking continues in phases and economy picks up pace, it is imperative that we collectively prepare for the new normal in a responsible manner. The #ZimmedariSeTayyari campaign is centered on partnering the bank’s customers and stakeholders to be ready for tomorrow, responsibly by exploring new possibilities – to do good, to care, to inspire and remind each other that we’re in this together. The Bank has showcased innovative solutions and products to enable communities, individuals and businesses to adapt to the evolving changes and embrace tomorrow.”

     

     

  • Highlights importance of cleaning and disinfecting surfaces to kill germs and viruses

    Lizol unveils ‘Safe to Touch’ campaign

    By A Correspondent

     

    Lizol, the disinfectant brand, unveiled its new campaign ‘Safe To Touch’ today. The campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.

     

    Said Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia: “Lizol is a Global disinfection champion and has been working towards educating consumers on the need & importance of surface disinfection to protect our loved ones during the ongoing pandemic. We are experiencing a heightened hygiene consciousness around us and in that context it’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.”

     

    The new campaign is a behavior change campaign conceptualised by McCann and is aimed at educating consumers. Commenting on this Prasoon Joshi, CEO and COO, McCann Worldgroup said: “This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.”

     

     

  • The film gives an all-new take on experiencing adventures indoors

    Cinthol launches new TVC

    By A Correspondent

     

    In a new TVC, Cinthol Cool and Cinthol Lime Fresh have launched a reprised version of the ‘Alive is Awesome’ campaign which started in 2012. The film has been conceptualised by Creativeland Asia and produced by Nirvana Films.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer that enjoys a very strong affinity with its consumers pan India.  2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so we decided to recreate one of our most successful films from the past with a touch of the topical sentiments. This new film on Cinthol Lime and Cinthol Cool conveys the brand’s core proposition relevant to the current times and we are optimistic that our audience will enjoy them too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Cinthol’s philosophy of Alive is Awesome is built on enjoying every moment to its fullest. Alive bathing experiences in the outdoors is at the core of brand. In this pandemic situation, travel and adventure aren’t feasible. But, Cinthol, with its refreshing range of Lime and Cool soaps, promises you to bring alive that experience in your shower. That’s what this film, which is also a throwback to Cinthol’s iconic 2012 ad, communicates.”

     

     

  • The campaign urges people to take the first step towards making their domestic help financially and socially self-reliant

    Edelweiss’s #HelpYourHelp campaign for domestic helps

    By A Correspondent

     

    Edelweiss Group, one of India’s leading diversified financial services conglomerates, recently announced a public service and awareness initiative, #HelpYourHelp, a platform that helps build awareness and facilitates change for the domestic help community, who have been impacted by Covid-19.

     

    Commenting on the thought behind the campaign, Shabnam Panjwani, Group Head – Marketing & Communications, Edelweiss Group said: “Rising to the needs of the community we operate in and giving back in a meaningful way has been a constant endeavor at Edelweiss.  Moving beyond the  simpler ‘feel good’ & ‘look good’ area, we have attempted to take this initiative into the ‘act good’ space via www.HelpyourHelp.com, enabling all of us to finally walk the talk. It is our hope that if every individual steps up to help this community of helpers in their own lives, it will encourage them to chase their dreams and empower them to truly #BeUnlimited.”

     

     

  • It’s titled ‘Sachai Andar.Achchai Bahar’

    Hamdard launches integrated campaign for Safi

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has launched its new campaign ‘Sachai Andar.Achchai Bahar’ for its brand, Safi. Personalities like Anny Divya – world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty – TEDx  speaker from being a beedi roller; Afshan Ashiq – Captain of J&K women’s footfall team; Mira Erda – youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh – world record holder for fastest 100 mtrs para skating and Sanober Pardiwala – India’s first stunt woman, are featured in the campaign.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserves the highest priority today .The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself .Stay healthy. Stay safe.”

     

    On the launch of its latest product campaign, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as Sachchai Andar. Achchai Bahar, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”

     

    Said Pranav Harihar Sharma, Creative Director: “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of Sachai Andar.Achai Bahar. The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”

     

     

  • To endorse Berger Paints’ Waterproofing Range under Homeshield

    Berger Paints ropes in Akshay Kumar as Brand Ambassador

    By A Correspondent

     

    Berger Paints India Limited has announced its association with Akshay Kumar for their Waterproofing range of products under HomeShield Brand.

     

    Said Abhijit Roy, MD and CEO of Berger Paints: “We are very excited about the association with Akshay who is today one of the biggest stars in the Indian film industry. With a career spanning decades built on the edifice of his passion for hard work, devotion to quality and  zeal to innovate with challenging roles, he is a perfect fit for Berger HomeShield which also embodies the values of trust, dependability, durability and high product performance in the segment of waterproofing. It is one of the fastest growing segments for us and the association with Akshay would help create better brand visibility and recall, helping catapult the brand as the preferred consumer choice”.

     

     

  • The film was created by FCB

    Horlicks’ new TVC celebrates confidence

    By A Correspondent

     

    Horlicks has unveiled a new new film that highlights the journey of childhood. The film, notes a communique, brings alive the fact that today’s stories should not be limited to the intrinsic physical growth benefits but to the courage and confidence that children display when they grow well.

     

    Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods & Refreshment, HUL said: “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”

     

    Added Swati Bhattacharya of FCB:  “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.”

     

     

  • This was created by 1702 Digital, a Mumbai-based digital agency

    Marico’s ‘#PassTheCocosoul’ campaign

    By A Correspondent

     

    Marico conducted a digital campaign for CocoSou, its cold-pressed virgin coconut oil. This was created by 1702 Digital, a Mumbai-based digital agency.

     

    Commenting on the initiative, Sampanna Kagalkar, Marketing Manager for CocoSoul said: “This #Passthecocosoulchallenge campaign was really effective and apt during the lockdown. Coco Soul which is always hinged on its natural goodness has immense immunity boosting benefits that were to be brought in conversation organically. With this campaign, the product seamlessly transcended into segments like Fitness, Lifestyle, Food, Health & Nutrition. This led to a stream of conversations across the country reaching out to the relevant audiences and creating higher credible engagement.”

     

    Added Pranay Bhan, Associate Creative Director, 1702 Digital:  “The influencers we tied up with had the appeal towards the relevant digital segments. This helped us see a definite increase in engagements, views, and impressions.”

     

     

  • … for Cadbury Dairy Milk Silk’s ‘I Missed You’ campaign

    Wavemaker collaborates with Indie star Jasleen Royal

    By A Correspondent

     

    Cadbury Dairy Milk Silk has collaborated with singer Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign.

     

    Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said: “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”.