By A Correspondent
Bajaj Finserv has roped in Taproot Dentsu to conceptualise and launch its latest brand campaign, ‘Better Never Stops’. The agency was awarded the creative mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office.
Said Umesh Shrikhande, CEO, Taproot Dentsu: “Brand ‘Bajaj Finserv’ is a power brand that has grown to a huge leadership position on the back of relentless innovation and a refusal to take no for an answer while finding new value propositions that make a difference to customers. This strong brand belief needed to be communicated in a manner that’s simple yet impactful. And that’s what we have endeavoured to do.”