By A Correspondent
Timex has announced the launch of ‘We Don’t Stop’ brand campaign that celebrates its legacy. ‘We Don’t Stop’ is meant to honor the brand’s spirit of innovation and perseverance, as well as the spirit of the people who wear Timex.
Commenting on the campaign, Ajay Dhyani, Head Marketing, Timex India said: “With this campaign, we wanted to pay a tribute to our American watch making legacy and tell consumers in India about our rich heritage. For the past 165 years, Timex has been pioneering in timekeeping, bringing watches to consumers that exemplify classic designs and unparalleled quality. The campaign will bring alive the spirit of craftsmanship and innovation, coupled with tradition.”