MxMIndia

Category: PRODUCTS

  • Ranveer Singh will be seen endorsing the brand’s latest festive collection

    Manyavar appoints Ranveer Singh as brand ambassador

    By A Correspondent

     

    Manyavar has announced actor Ranveer Singh as its brand ambassador.  As a part of the association, Ranveer will be seen endorsing the brand’s latest festive collection through a slew of commercials spread across television, digital, and social-media.

     

    Commenting on the association, Ravi Modi, MD of Vedant Fashions said: “At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. So, it’s only fitting that we welcome to Manyavar the one man who has been setting new standards of excellence with every step he takes. We are delighted to have Ranveer Singh join the Manyavar family. He is an achiever, and every young Indian aspires to be like him. He is confident, proud, passionate and embodies the spirit of the modern Indian man. We are certain that, with his charm and ability to win over people, he will inspire his fans to celebrate the Indian in them more often. Manyavar looks forward to a beautiful, inspiring and exciting journey with Ranveer Singh.”

     

     

  • The comprehensive campaign is based on real life experiences of its customers

    Fullerton India unveils integrated ad campaign

    By A Correspondent

     

    Fullerton India has unveiled its customer-centric campaign, which reflects its brand promise – Rishta Sammaan Ka.

     

    Said Rajashree Nambiar, Managing Director and Chief Executive Officer, Fullerton India: “Our customers are at the core of what we do and improving experiences is important to us. Credit is a strong relationship based product and is largely dependent on trust and respect. This forms the heart of our brand ethos and our business, built over the years through  innovation and nurturing relationships. Our campaign leverages these key attributes and embraces our distinct businesses and customer’s needs, with one voice and one message that we are Fullerton India – Rishta Sammaan Ka.”

     

    Speaking on the campaign, Shilpa Desai, General Manager & Head – Marketing & Cross Sell, Fullerton India, added: “Rishta Sammaan Ka, reinstates our positioning and promise that we share with our customers. Since our businesses cater to diverse audiences between the age group of 25-45 years, our campaign encompasses various channels. Along with TV, a large part of our campaign will be digitally led and directed towards millennials, who seek lifestyle changes for better living. Our digital based lending models and customised offerings have been further emphasised in our campaign, which weaves into our inclusive growth story.”

     

     

  • Two weeks prior to the games, six creatives of each team were displayed on billboards, bus shelters, pillars, metro and airport branding to get maximum visibility and coverage

    MOMS executes #NBAInMyBackyard outdoor campaign

    By A Correspondent

     

    To promote the first ever NBA Games in India, Madison’s outdoor specialist agency, MOMS, executed a high decibel OOH campaign showcasing Mumbai’s key locations via #NBAInMyBackyard.

     

    Two weeks prior to the games, six creatives of each team were displayed on billboards, bus shelters, pillars, metro and airport branding to get maximum visibility and coverage.

     

    Said Jayesh Yagnik, COO, MOMS: “We are extremely proud to be part of this campaign wherein first ever live NBA games were played in India. We were happy to create the omnipresence for the game through strategically placed media all across. India is becoming a hub for a number of sports events. We’ve all followed NBA but bringing the games to India will open the gates for younger generation to take up the sport or furthermore make a career in it.”

     

     

  • It is the first of five interesting films being done for Flying Machine this season

    Flying Machine’s new campaign for F-Lite denim

    By A Correspondent

     

    Dentsu India has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

     

    Commenting on the film, Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands said: “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of five very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”

     

     

  • Associates with celebrity couple – Milind Soman and Ankita Konwar

    Tata Motors rolls out #TheUltimateElectricDrive campaign

    By A Correspondent

     

    Gearing up for the launch of the new Nexon EV, Tata Motors has signed up Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities.

     

    Said Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors: “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”The campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek mannerThe campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek manner

     

     

  • Conceptualised and created by Leo Burnett

    Anchor Panasonic promotes switches range in latest TVC

    By A Correspondent

     

    Anchor Panasonic takes the ‘Naye India ke badhte load ke liye’ proposition further in their third campaign for their wiring devices (switches) with a quirky take on the selfie-obsessed social media generation. The campaign has been conceptualised and created by Leo Burnett India.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions: “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”

     

    Speaking about the campaign Vikram Pandey (Spiky), National Creative Director Leo Burnett India says “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”

     

     

  • The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor

    Saint-Gobain Gyproc unveils its new brand campaign

    By A Correspondent

     

    Saint-Gobain has launched a new brand campaign, ‘Ceiling Nahi Feeling Hai’ with a TVC that will leverage the ongoing festive season.

     

    Said Sudeep Kolte, Vice President, Sales & Marketing – Gyproc India: “False Ceilings is one of the fastest growing categories in the Home Interior space and as a market leader it is our duty to keep growing the category. Our latest ad campaign is trying to build on the core insight that doing up a false ceiling is an intense affair with lot of emotions involved right from ideation to design choices and finally to implementation stage. A beautifully done ceiling has a pride of place in the home and is also a reflection of superior taste as well as an elevated lifestyle.”

     

     

  • The campaign illustrates everyday actions which exposes young children to germs

    Savlon Swasth India Mission marks Global Handwashing Day

    By A Correspondent

     

    Savlon, through its initiative Savlon Swasth India Mission, celebrated Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young children to germs.

     

    Unveiled in 2016, ITC Savlon Swasth India Mission attempts to encourage behavioural change towards hygiene amongst children through various engaging and entertaining educational initiatives. The initiative has been able to reach more than three million students across 12,000 schools in India and continues to enable children as champions of change for health and hygiene.

     

    Said actor Boman Irani, who is associated with the cause: “Hand Hygiene is critical and the message needs to be inculcated as a habit amongst children not just today but every day. Really appreciate this simple initiative which communicates the message on hand hygiene in such a creative manner. It indeed is a fun video and is a candid capture of children and their reactions to the germs that follow.”

     

     

  • The McSaver combo meal in the North and East will be priced starting Rs 59

    McDonald’s North & East launches its festive McSaver combos

    By A Correspondent

     

    This festive season, McDonald’s has lined up its McSaver combos for customers in North and East India at prices starting Rs 59. The McSaver combo meal includes a burger or a snack with a select beverage.

     

    Said Ajita Saxena, Director, Marketing, McDonald’s – North and East India: “We understand that our customers associate McDonald’s with great tasting food, great value and fun moments. With the festive season fervour, they are also looking forward to exciting offers and deals from their favourite brands. We thought of evoking that warm, cheerful feeling of the season by offering more value for menu items that our customers crave,”

     

    McDonald’s has planned an integrated advertising campaign across print, radio, television and digital media to create awareness amongst customers. We aren’t sure what happens for the Big Mac (we hate it being called Mac-D!) customers in the South and West… but that we guess is another ad, another communique and possibly another news report.

     

     

  • The 360-degree campaign will be amplified across TV, print, outdoor, digital, radio

    Pantaloons unveils Doston Wali Diwali ad campaign

    By A Correspondent

     

    Pantaloons has geared up to celebrate the festival of lights with the Doston Wali Diwali campaign.

     

    Talking about the new campaign, Ryan Fernandes, Head of Marketing & E-Commerce, Pantaloons, said: “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign Doston Wali Diwali re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brands promise of partnering and styling the moments of change in the lives of our consumers.”

  • The concept behind #CutTheCrap was to talk about waste segregation and its benefits to the environment

    Mahindra Susten unveils #CutTheCrap campaign

    By A Correspondent

     

    Solar energy company, Mahindra Susten initiated a unique campaign #CutTheCrap to reinforce the importance of reusing and recycling for a sustainable future. The concept behind #CutTheCrap was to talk about waste segregation and its benefits to the environment.

     

    The campaign was conceptualised in December 2018 with the zero-waste cleanup hike to Mount Kalsubai.

     

    Said Basant Jain, Chief Executive Officer of Mahindra Susten: “With #CutTheCrap, we are working to drive positive change for people from all walks of life. We have strategically partnered with Ennoble which makes bags out of recycled scrap called the ‘Yelo-Green bag’. We have started with WeWork as our location partner to collect this scrap from the employees of various organizations present at their locations. With more participation from organizations and people, we believe this will grow into a full-fledged movement helping rejuvenate our environment while supporting students.”

     

     

  • Happy mcgarrybowen designed the brand identity and visual language for the brand

    Happy mcgarrybowen designs identity for Airtel Xstream

    By A Correspondent

     

    Bharti Airtel has partnered with Happy mcgarrybowen to design the brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise, Happy mcgarrybowen designed the brand identity and visual language for the brand.

     

    Speaking on the engagement, Shashwat Sharma, CMO, Airtel said: “The vision for the Airtel Xstream brand was to carve a voice that speaks to today’s young, technology ready consumer. We were building an India-first platform of digital entertainment services and this needed a disruptive and market-defining visual identity. Happy mcgarrybowen became our partner in bringing that vision to life. They helped create an identity that is current, aspirational and future-ready. It’s a great visual ethos of what Airtel Xstream promises to bring to the Indian consumer going forward.”

     

    Added Samarjit Choudhry, President, Happy mcgarrybowen: “Airtel is one of the most recognised brands in India. It has ushered in major changes in the way we use communication tools. With the launch of Xstream, they are once again on the cusp of changing our entertainment consumption habits. We have tried to capture the dynamic nature of the digital entertainment world, its confluence across platforms; obviously with the consumer at the centre of it.”