MxMIndia

Category: PRODUCTS

  • The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx

    Dulux unveils new TV campaign

    By A Correspondent

     

    AkzoNobel, a leading global paints and coatings company and maker of Dulux Paints in India, released a new TVC campaign titled “Double Protection” to mark the launch of next generation Dulux Weathershield Powerflexx. The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection. That means innovation really is at the heart of everything that we do. We have introduced the next-generation Dulux Weathershield Powerflexx that offers 2X better protection – a superior product performance for home exteriors. The new TVC highlights the functional benefits of this technologically advanced exterior wall paints that has been especially designed to protect India’s homes from its unique and extreme climatic conditions.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “Weathershield Powerflexx exterior paint of Dulux is doubly qualified to protect the exterior walls against fungus and cracks. We just wanted to juxtapose these credentials against those of an owner of the house. People usually pride themselves on the number of degrees and diplomas that they hold. The TVC punctures the pride by pointing to the condition of the walls. A house should match up to its owner’s credentials – that’s the message we wanted to bring through this quirky execution starring Boman Irani.”

     

     

  • Leo Burnett will handle the 360-degree communications for the brand

    Leo Burnett wins PharmEasy mandate

    By A Correspondent

     

    Leo Burnett has won the creative mandate for PharmEasy, one of India’s leading healthcare aggregators. Leo Burnett will handle the 360 degree communications for the brand and the account will be headed by the Mumbai team.

     

    Speaking about the appointment Dr Dhaval Shah, Co-founder of PharmEasy, said: “We are delighted to have Leo Burnett on board with us and are happy to announce that they will be handling a 360-degree campaign for us. This includes brand communications and a few other matters, which Leo will take care for PharmEasy. Moving towards the era of digital transformation, we are confident that the Leo Burnett team would help us reach new heights with their strong execution skills and new-age thinking. We look forward to the association”.

     

    Speaking about the win, Dheeraj Sinha, MD India and Chief Strategy Officer, Leo Burnett South Asia added: “PharmEasy has a distinct and clear goal to make healthcare affordable and accessible across the country and we are delighted that they have trusted us to partner them on this journey. This is a brand which truly gives us a platform to create conversations with a HumanKind approach and we are looking forward to working together.”

     

     

  • New campaign aims to make ethnic snacks cool for the young

    Bikaji introduces Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Bikaji Foods has signed megastar Amitabh Bachchan as its brand ambassador. The actor will feature as the face of the brand in a multimedia campaign which has gone live from this month (October 2019).

     

    Said Deepak Agarwal, CEO and Director, Bikaji Foods International: “We are delighted to welcome the entertainment industry’s most revered personality, Amitabh Bachchan aka Amitji as we fondly call him. He has a massive fan following across geographies and has an identity beyond the films, ads that he does. His mass appeal and larger-than-life image will help expand Bikaji’s boundaries. Bikaji is a favourite among Indian snack lovers and we hope to enhance the brand appeal to young people across geographies and boost distributors’ confidence.”

     

    Added Sagar Parikh, Managing Partner, 3 Brothers & Fils: ‘‘The campaign encourages the youth to enjoy ethnic snacking. Amitji is loved by the masses and the classes, so he’s the best choice to deliver the message in a fun and entertaining way.”

     

     

  • Plastic pollution is invading every part of the planet from mountains to the deep seas

    No more single use plastic, says Usha International

    By A Correspondent

     

    Usha International has launched a new campaign that champions the cause of discontinuing single use plastic.

     

    Said Sandeep Tewari, President Marketing, Usha International: “As India’s leading brand, it is our responsibility to be invested in causes that impact our society. Through this film we want to create awareness about the impact that single use plastic bottles, we want people to be sensitized about the damage it causes, and hope that it evokes them to change their habits. We want people to be mindful of their plastic footprint, to be mindful of the needs of the planet by urging them to switch to sustainable alternative solutions. We want to appeal to people to fill their glasses with water from dispensers – shifting off plastic bottles of water. While offering a sustainable solution, the dispensers Usha offers also ensure hygiene and safety of drinking water.”

     

     

  • The campaign builds on Dinshaw's well-entrenched trust and quality in a tongue-in-cheek manner

    Dinshaw’s gets into festive mood with new ad

    By A Correspondent

     

    With the onset of the festive season, Dinshaw’s Milk has unveiled its latest ad campaign across outdoor, digital, radio and local cable.

     

    On launching the new campaign, bosses Zervin Rana and Jamashp Bapuna said: “It is a strategically crafted milk campaign. We are sure the campaign communicates the trust and confidence that the brand enjoys. Moreover, it also brings focus to the milk features and qualities that make Dinshaw’s Milk a far better choice for the consumers.”

     

    Added Sanjeev Kotnala, Advisor 0 Brand and Marketing with Dinshaw’s: “We have been watching a trend in social media where people very playfully adds the name of the product and features to a book – film titles and dialogues. Moreover, traditionally in advertising, brands have borrowed imagery from films- like gabbar- Jai Veeru- Devdas- Mughl-e-azam just to name a few.  So, when our agency ‘Tonic Worldwide’ came up with such an idea, we found it interesting and decided to take this somewhat different if not unique disruptive route developed.

     

    So, it is a humorous way in which we have been engaging with the customers. We have integrated the three primary modes of consumption and use of milk. It is a three-phase campaign covering the use of milk for Tea, directly as nourishment and as an ingredient for making various dishes. The first phase of Dinshaw’s Tea with Tea is over and line like ‘Dinshaw’s Doodh dala toh Chai Jingalala’ and ‘Kya aapki chai mai Dinshaw’s doodh hai’ has been appreciated.”

     

    Said Sudish Balan of Tonic Worldwide: “The idea was to stay away from cliched routes that dairy product marketing has taken. As a brand Dinshaws is recognised for its quality products and hence with this campaign we wanted to focus on how we can generate buzz and recall for a category like milk. The quirky campaign, in a way, pays ode to the iconic ads, movie dialogue at the same time makes it buzzworthy and build recall.”

     

     

  • She will be the face of the new communication campaign that will be launched around the festive season

    Groupe SEB India ropes in Yami Gautam as their brand ambassador

    By A Correspondent

     

    Groupe SEB India has roped in Yami Gautam as a brand ambassador for its popular home brands, Maharaja Whiteline. She will be the face of the new communication campaign that will be launched around the festive season.

     

    Commenting on the development, Kapil Agarwal, CEO, Groupe SEB said: “We are very happy to associate with Yami Gautam, who is in perfect resonance with Maharaja Whiteline, which is leading brand in mixer grinder segment. Our Brand values of being contemporary, energetic and innovative match her Spunk, elegance and grit perfectly.  I am sure this association will prove to be mutually valuable and satisfying.”

     

     

  • The campaign features three films that will be aired on TV

    Spotify turns the spotlight on Diwali via latest ad films

    By A Correspondent

     

    Spotify has launched a series of ads that have been conceptualised and created by Leo Burnett India. The campaign features three films that will be aired on TV, along with amplification across priority digital platforms.

     

    Said Amarjit Batra, Managing Director for Spotify India: “Diwali is all about chores, family time, get togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett added: “With three billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”

     

     

  • The account will be handled from the agency’s Mumbai office

    Isobar India bags digital mandate for Set Wet

    By A Correspondent

     

    Isobar India has been appointed as the digital partner for Marico’s male grooming brand Set Wet. Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

     

    Commenting on the win, Shekhar Mhaskar, Chief Growth Officer, Isobar India said: “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.”

     

    Added Prashant Lodaya, Business Head- West, Isobar India: “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

     

     

  • ‘Sabse Pehle Life Insurance’ is the philosophy behind the proposed campaign

    Life insurance companies join hands to launch awareness campaign

    By A Correspondent

     

    Life Insurance Council has launched a joint campaign with the slogan ‘Sabse Pehle Life Insurance’. The campaign represents joint efforts of all 24 Indian life insurance companies who are working towards creating a common narrative aimed at increasing life insurance awareness in the country.

     

    Said V Manickam, Secretary, Life Insurance Council: “As part of Indian culture, our elders have always stressed on doing the most essential things first and then opt to carry on with other things. This is an integral part of day to day conversations. ‘Sabse Pehle Life Insurance’ comes from this very cultural nuance and will help establish an understanding of the essentiality of life insurance in our lives and the need to treat it as top most priority while planning for life.”

     

     

  • Multi-channel campaign celebrates the launch of its Platinum range which is made using revolutionary SAS metal

    Network highlights new Vinod Cookware range

    By A Correspondent

     

    Network Advertising has launched an ad campaign for cookware brand Vinod Cookware.

     

    Said Shayondeep Pal, Chief Creative Officer, Network Advertising: “First and foremost, the idea was to break the category code to get the eyeballs. All we know is when it comes to cookware, we end up showing home-makers, happy kids and satisfied husbands. How do we stay away from this clichéd universe and still talk about a revolutionary product innovation called SAS metal? At the other end of the spectrum, we didn’t want to make an esoteric commercial with a tenuous connect. So, the attempt was to come up with an idea that is organically humorous and closer to the product truth.”

     

    Added Sunil Agarwal, Director, Vinod Cookware: “Vinod Cookware is synonymous with innovation and our offerings have been out strength. Our products have been able to stand the test of time and our substantial research has enabled us to understand the market and the consumers well. Our Platinum range is the perfect example of the focus we have on launching new products that address key consumer challenges. This new film created by Network Advertising encapsulates the brand and product promise effectively and I strongly believe that it will work very well for us in the market.”

     

     

  • The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations

    Tanishq celebrates ‘Riwaazon wali’ Diwali through Virasat collection

    By A Correspondent

     

    It’s Diwali and the time when we see an all-new Tanishq blitz. This year, to launch its new festive collection called Virasat,  a TVC campaign attempts to brings alive the essence of age-old traditions, cultures and rituals which have been followed through generations.

     

    Speaking on the launch of TVC, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas, Tanishq’s creative agency: “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.”

     

     

  • The film embodies millennial love as it follows a young couple’s journey in search of that perfect connection

    Milton expresses the colours of millennial love in latest ad film

    By A Correspondent

     

    Milton has released a new ad film conceptualised by Ogilvy for its Thermosteel range of water bottles.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “In a way, our choices of colours reflect an aspect of our lives; almost like an extension of our personality. And the youth today visibly seems to resonate with this. They love integrating colours into their lives as a means of echoing the mood or a statement that they choose to make in that moment. It was exciting for Milton to build on this observation. We have a recognized legacy with Thermosteel bottles and with a wide range of colours in this category, we decided to cater to a vibrant young audience. The TVC, in an endearing way, interweaves the drama of colours and emotions through the bottles via a playful narrative. We want the youth of today to continue exploring and expressing their vivacious personalities with Milton by their side.”

     

    Speaking on the new TVC, Anurag Agnihotri- ECD, Ogilvy, says, Bottles and flasks are no longer just a utilitarian product. They have become an accessory for the youth, a means for them to express themselves. They’ve become synonymous to tattoos or jewellery. They are what sets one apart from the crowd. And when Milton introduced a range of colourful flasks, it was the perfect opportunity for us to talk to this youth not through words, but through colours.