By A Correspondent
Solar energy company, Mahindra Susten initiated a unique campaign #CutTheCrap to reinforce the importance of reusing and recycling for a sustainable future. The concept behind #CutTheCrap was to talk about waste segregation and its benefits to the environment.
The campaign was conceptualised in December 2018 with the zero-waste cleanup hike to Mount Kalsubai.
Said Basant Jain, Chief Executive Officer of Mahindra Susten: “With #CutTheCrap, we are working to drive positive change for people from all walks of life. We have strategically partnered with Ennoble which makes bags out of recycled scrap called the ‘Yelo-Green bag’. We have started with WeWork as our location partner to collect this scrap from the employees of various organizations present at their locations. With more participation from organizations and people, we believe this will grow into a full-fledged movement helping rejuvenate our environment while supporting students.”