MxMIndia

Category: PRODUCTS

  • Campaign breaks today for Honda’s revolutionary first BS-VI two-wheeler – the all new Premium Activa 125 BS-VI

    Honda starts a quiet revolution for its new BS-VI offering

    By A Correspondent

     

    Honda Motorcycle and Scooter India has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ the  Activa 125 BSVI.

     

    The campaign, conceptualised by Dentsu One, aims to highlight the unique feature of eSP technology i.e. silent start.

     

    Speaking about ‘A Quiet Revolution’ campaign, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said: “By launching a BSVI two-wheeler six months ahead of emission norms, Honda is all set for a quick, silent and innovative start into the new era. The new Activa 125 BSVI campaign is inspired by something everyone has all experienced, right from our birth to school, college and so on… the desire to replace noise with the power of silence. The revolutionary eSP technology, industry first features of Activa 125 BSVI bring to life the meaning of ‘A silent revolution’. And adding the perfect spice to this campaign is Twinkle Khanna shushing Akshay in the end yet again.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When we talk of technology, the usual direction is to go all techno and sci-fi. We thought why not make technology a little friendly. That’s why, we went the ‘keep quiet’ way. It’s true that all of us have been told to keep quiet more than once in our lives. People love peace and quiet. We thought let’s get Akshay to play the central character and make him speak about this life truth.”

     

     

  • Every Stay is a Story’ invites guests to create memorable travel stories at Hilton

    Hilton celebrates India’s love for travel with brand campaign

    By A Correspondent

     

    Having recently celebrated its milestone 100th anniversary, Hotel Hilton has unveiled a new brand campaign, ‘Every Stay is a Story,’ for the India market.

     

    Said Manish Tolani, vice president, Commercial Services, Hilton India: “Growth of travel and tourism in India continues to be robust due to rising disposable incomes and a growing inclination towards travel. With a focus on this upward trend and understanding that Indian travelers are looking for meaningful travel experiences, our campaign, ‘Every Stay is a Story,’ encourages travelers to stay at Hilton and experience rewarding, enriching hospitality. Placing our world-class hospitality at the heart of this initiative, the campaign offers a refreshing outlook against today’s package-driven hospitality landscape.”

     

     

  • The campaign kickstarts with two digital films conceptualised by Ogilvy

    Spaces launches second edition of its Rangana Collection

    By A Correspondent

     

    Interiors specialists Spaces has launched its latest campaign to introduce its limited-edition festive range – Rangana Collection. The campaign kickstarts with two digital films conceptualized by Ogilvy that depict how the Indian art forms are translated into inspiring bedsheets.

     

    Commenting on the campaign, Manjari Upadhye, CEO, Domestic Business, Welspun India said: “Spaces is synonymous to thoughtful living with its unique designs and innovative products. It is a brand that weaves contemporary and traditional designs on bed, bath, coordinates. In line with this ethos, the new Rangana Collection celebrates the Indian traditional art forms with a modern touch. Through our campaign, we aim to revive our ancient art forms and rich heritage. Taking forward the idea of thoughtfulness, we are also giving back to the society by contributing to the growth of the artisans’ community.”

     

    Speaking on the campaign, Srreram Athray, Group Creative Director, Ogilvy added: “As Rangana’s designs are all inspired by traditional Indian art, we came up with a simple idea to make that connection. And we threw in a bit of entertainment too”.

     

    The campaign will be promoted across various digital platforms, OOH, retail branding and in-cinema video ad promotions.

     

     

  • The 360-degree marketing campaign was launched through a short video film on social media

    Future Generali rolls out ‘Nayi Diwali Naya Rivaaj’ ad campaign

    By A Correspondent

     

    Future Generali India Life Insurance has launched its 360-degree brand campaign titled “Nayi Diwali Naya Rivaaj”.

     

    Commenting on the new initiative, Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said: “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘Naya Rivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    The film has been shot by L&K Saatchi & Saatchi.

     

     

  • The brand intends to connect more strongly with the modern Indian women and their aspirations

    Streax appoints dCell as design & packaging partner

    By A Correspondent

     

    Hair products major Streax has appointed dCell, the design and branding division of the Lowe Lintas group, to revitalise the packaging for its range of cream hair colour products.

     

    Said Bhumika Shah, Unit Creative Director, dCell: “dCell’s approach to branding always pivots on the larger brand story. We coined the phrase ‘Shine on’ as the product promise to reflect the brand’s enabling and encouraging role to further the aspirations and achievements of today’s confident woman”.

     

    Talking about the brief to dCell, Ashish Chhabra, Joint Managing Director, HRI, said: “If you look at the hair colour industry, it evolves and refreshes every 2 years. Our packaging identity was untouched for 3 years and needed to be updated. We felt it was time to up the fashion codes, and capture the richness and vibrancy of our new and improved cream hair colour formulation. We are very happy with the way dCell has infused glamour and confidence in the pack design and we hope our audiences love our new look and theirs too”.

     

     

  • The campaign focuses on the importance of an equal status

    Dentsu Impact partners Hindustan to push equality in marriage

    By A Correspondent

     

    Dentsu Impact has released its latest campaign for Hindi daily – Hindustan. Titled ‘Aathwa Phera’, the campaign focuses on the importance of an equal status that both husband and wife should enjoy in a marriage.

     

    Commenting on the campaign, Rajan Bhalla, CMO, HT Media Group, said: “Hindustan is a progressive brand, and believes that new perspectives have the power to bring about positive change in the society. Aathwa Phera is an initiative that will connect deeply and emotionally and it will evangelise the core brand positioning of Tarraki Ka Naya Nazariya. Most importantly it will bring home the message of gender equality in the society.”

     

    Speaking about the concept, Soumitra Karnik, CCO, Dentsu Impact added: “The narrative of gender equality has been there for a while now. However, we still hear stories every day that prove there is still a lot to be done to ensure equal status for women (specially in certain regions). Everyone talks about equality in the workplace, jobs, opportunities etc., but what about our homes? What about the husband treating his wife as an equal? This is where our concept came from. We want each and every man to take a vow that he will support his wife and ensure her equal status in a marriage.”

     

     

  • Viewers could scan a QR code and order on Flipkart

    Zee TV, Essence & Flipkart get together to woo customers

    By A Correspondent

     

    Zee TV collaborated with Flipkart and media agency Essense and to make TV viewing interactive during Flipkart’s annual sale – Big Billion Days.  Viewers could scan a QR code on screen during the airing of Zee TV’s top-rated primetime dramas Tujhse Hai Raabta and Kundali Bhagya to shop for the look of Kalyani’s smart kitchen and get the same gifts as Srishti (in teh cast) had picked for her family. These featured products were all made available at discounted prices on an exclusive co-branded webpage on Flipkart.

     

    Said Anand Chakravarthy, Managing Director, India, Essence: “Television content has always had a wide-reaching impact on people. It not only shapes perceptions and beliefs, but also consumer fashion trends today. The clothes and accessories worn by TV protagonists can be aspirational for viewers, who want to own similar products. This insight led us to the QR code activation on Zee TV, using simple yet effective technology that allows viewers to immediately gain access to desired products on Flipkart during the Big Billion Days festival. This is a great collaboration between the TV channel, Flipkart and Essence to deliver a first-of-its-kind ecommerce experience to consumers in India,”

     

    Speaking on the initiative, Ashish Sehgal, Chief Growth Officer, Zee  said: “In the business of entertainment, one of our key objectives remains making our brands increasingly tangible and accessible to our consumers. Our collaboration with Essence and Flipkart had our flagship channel Zee TV turning Interactive in the course of Flipkart’s Big Billion Days Sale wherein across a couple of shows, not only did we connect with viewers on an emotional level through content but satisfied their impulse purchase desires by connecting them to a Flipkart-Zee platform, thereby bringing point of purchase to consumer right in their living room.”

     

    Added Vikas Gupta- Vice President and Head of Marketing, Flipkart said: “Big Billion Days is India’s biggest and most loved shopping festival and this offered an innovative way to showcase the plethora of shopping options on Flipkart. We showcased top products across Mobiles , Fashion, Electronics, Large, Home & Kitchen while the audience watched their favourite shows on Zee TV. This was a great example of merging online with offline and communication with commerce.”

     

  • Apple, Google and Amazon top Interbrand’s 2019 Best Global Brands Report, but Facebook is out of the Top 10

    Interbrand launches Best Global Brands 2019

     

    By A Correspondent

     

    Uber and LinkedIn have joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on the top three rankings.

     

    Uber joins the Best Global Brands rankings this year at #87 (USD $5,714m) and LinkedIn at #98 (USD $4,836m). According to the Interbrand report, Facebook dropped five places from #9 in 2018 to #14 this year.

     

    This year’s report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon (USD $125,263m) as the three most valuable global brands respectively. Apple and Google retained their top positions for the seventh consecutive year. Apple’s brand value grew by 9 per cent to USD $234,241, while Google’s grew by 8 per cent to USD $167,713m.

     

    The remainder of the Top 10 comprises: Microsoft at #4 (USD $108,847m), Coca-Cola #5 (USD $63,365m), Samsung #6 (USD $61,098m), Toyota #7 (USD $56,246m), Mercedes-Benz #8 (USD $50,832m), McDonald’s #9 (USD $45,362m) and Disney #10 (USD $44,352). – returning to the Top 10.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “What’s remarkable about our IP’s history of two decades is that today customer expectations lead businesses and brands. The speed of change in expectations is driven by the now possible immediacy, abundance and intimacy. This means the age of static brand positioning is over. This is a tectonic shift we are heralding for the world of businesses and brands. For decades, the entire discipline of brand-building was based on the concept of brand positioning, but in today’s accelerating markets, customer expectations outstrip static brand positions. What is needed now is a move beyond relevance to uncover and unlock people’s real expectations – finding new opportunities to create utility and desire, and capture imaginations. Align stakeholders and the organization to build investment in the most impactful opportunities. Alter the competitive landscape – build interactions with the greatest utility and desire to move beyond expectations and increase engagement.”

     

  • The campaign revolves around the brand’s promise to the customers in fulfilling dreams

    Fullerton’s ‘Rishta Sammaan Ka’ campaign inspires customers to dream bigger

    By A Correspondent

     

    IdeateLabs has launched its latest campaign for Fullerton India titled ‘Rishta Sammaan Ka’. campaign derives insights from a common man’s aspirations and desires to go that extra mile to fulfill their dreams and those of their loved ones.

     

    The campaign is running pan-India and has been localised in eight regional languages i.e. Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odia and Bengali, besides Hindi.

     

    Said Porus Jose, Creative Head, IdeateLabs: “All of us have dreams and aspirations. More often than not, our financial capabilities come in our way; and so, we bury them with a silent ‘Dil, apni kahan sunta hain’. This becomes the bedrock of our campaign and that of our soulful melody. Through deeply insightful scenarios, the film captures the candid emotions of our everyday desires. Fullerton India understands this like no other; and goes that extra mile to see it through.”

     

    Added Shilpa Desai, General Manager, Head – Marketing & Cross Sell, Fullerton India:  “Rishta Sammaan Ka’ campaign reflects our core values of trust, respect and long-lasting relationship with our consumers. Our association with IdeateLabs for this project has been a memorable journey. The success of this campaign is a result of our understanding and connect. Our aim is to inculcate a sense of equality amongst our customers and the brand. We want to encourage our customers to achieve what they aspire and turn their dreams into reality.”

     

     

  • To provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface

    iProspect India launches voice assist interface

    By A Correspondent

     

    Would you rather have a voice assistant reading out your key business drivers than pour over Excel worksheets? Well, iProspect India has launched iProspect Voice Assist for its clients. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real-time and thus, help them make better decisions.

     

    Rubeena Singh

    Speaking on the new development, Rubeena Singh, CEO, iProspect India said: “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real-time information on campaigns and enabling them to decide on the go.”

     

    Karan Jaitapkar

    Added Karan Jaitapkar, EVP – Technology, iProspect India: “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”

     

     

  • Byju’s sends out a powerful message in its new TVC featuring the Indian cricket team while urging every Indian to awaken their inner-student

    Byju’s reminds all to keep learning via latest ad film

    By A Correspondent

     

    Edtech major Byju’s has launched its latest TVC featuring the Indian cricket team donning the new team jersey. The campaign also unveiled BYJU’S’ mission to encourage every individual to ‘Keep Learning’.

     

    Conceptualised by Spring Marketing Capital, the campaign celebrates the feeling of togetherness that a sport like cricket brings to Indians. The spotlight, however, is on encouraging and inspiring people to never stop learning. The film aims to serve as a reminder to each one of us to be a better version of ourselves every day and to never let our child-like curiosity fade away.

     

    Said Byju Raveendran, Founder & CEO, Byju’s – The Learning App: “As a homegrown company, it is a heartening moment for us to associate ourselves with India’s most loved sport. Being on the Indian cricket team jersey is monumental and also an opportunity to remind every Indian to call on their inner child and reignite their child-like curiosity to ‘Keep Learning’. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart.”

     

    Added Mrinal Mohit, Chief Operating Officer, Byju’s: “Cricket is more than just a sport, it’s an emotion and we wanted it to resonate with every Indian at the deepest level. We are confident that our powerful message combined with Cricket’s unmatched popularity will certainly create the necessary awareness about the benefits of quality, digital learning to deeper parts of India. Here’s to new innings of supporting Team India!”

     

     

  • The campaign brings Alia Bhatt and Ranbir Kapoor to the screen together

    Lay’s unveils #SmileDekeDekho ad campaign

    By A Correspondent

     

    Lay’s has launched its latest series of TVCs for the ‘Smile Deke Dekho’ campaign featuring actors Ranbir Kapoor and Alia Bhatt. The TVCs capture how smile is a universal language and sharing a pack of Lay’S chips with a smile can help build connections effortlessly.

     

    Said Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India: “Lay’s Smile Deke Dekho is based on a simple premise that just like a smile, a pack of Lay’s can build connections between people. And when you combine a smile and Lay’s the results are magical. To tell these stories we have brought together two of India’s best actors – Alia and Ranbir – for the first time on screen together for a series of stories told by one of India’s foremost filmmakers – Dibakar Banerjee. These stories are just the latest chapter in the brand’s two-decade history of building connections. And judging by the response we are getting on social media, one of our best yet.”

     

    Added Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India: “In this emoticon crazy world, we wanted to give actual emoting a chance. Our device – the most beautiful emotion ever – a smile. We asked the country to try sharing theirs and that resulted in #SmileDekeDekho. The journey started with packaging design – giving each flavor the smile that went best with it. Then we went live with spots featuring Bollywood heartthrobs Alia Bhatt and Ranbir Kapoor – casting them in TVCs as strangers, acquaintances and as a couple – where they taught the country how to use the packs. Slotted for right after – we’re going live on mobile screens across the country – giving those hooked to it, reason enough to look up, and share a smile with the lovely people around them. Just how? You’ll know when it happens, keep watching the series of TVCs on the campaign.”