MxMIndia

Category: PRODUCTS

  • The account was won post a multi-agency pitch

    Blink Digital bags Nayara Energy’s integrated digital biz

    By A Correspondent

     

    Blink Digital has won the integrated digital business for Nayara Energy eka Essar Oil. Blink will now look after Nayara’s social media, ORM, owned digital assets and media-led campaigns.

     

    Speaking about bringing Blink Digital on board, Shweta Munjal, Vice President and Head – Brand and Communications, Nayara Energy said: “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”

     

    Added Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital: “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”

  • Largest plantation drive in a religious congregation

    Tata Salt unveils ‘Maulichi Savali initiative

    By A Correspondent

     

    Tata Salt has launched an initiative to address the issue of climate change. For the first time ever, the annual religious the journey of 1.5 million devotees towards Pandharpur sowed the seeds of positive change. Tata Salt engaged the pilgrims, as they planted saplings for a greener progressive tomorrow while marching towards the holy journey of Pandharpur.

     

    Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals said: “Sustainability is central to the core values we adhere to in the Tata group. This initiative is our small step towards contributing to the environment and to provide shade to the pilgrims who undertake this long physically challenging journey. We thank all the participants and volunteers, who have taken part enthusiastically in this event and made this a success.”

     

    Added Pradyumn Tandon, Founder & MD, The Brand Brewery: “We at TBB always strive to give effective and innovative campaign ideas to our clients, ensuring seamless product integration, but this time it was executed with a cause while taking the beacon of greener growth for a cleaner future. It’s a delight to work for brands like Tata Salt who are equally enthusiastic to promote innovative methods of marketing while adding real value in the lives of people.”

     

     

  • Leveraging radio, outdoor, digital, and BTL activations, the latest brand campaign aims to address topical issues that are often considered a taboo in the society

    Shalimar Paints rolls out integrated campaign, ‘Har Rang Khoobsurat!’

    By A Correspondent

     

    Shalimar Paints has launched its latest campaign, ‘Har Rang Khoobsurat’ (HRK). Commenting on the latest campaign, Minal Srivastava, Vice President, Strategy, Growth & Marketing, Shalimar Paints Limited said: “For ages, most people in our country have either straightaway ignored listening to topical issues or considered them a taboo. With HRK, we are trying to address this challenge and bring about a change, however small the impact might be. We are striving to break through the wilful silence and encourage people to respect, and love every colour in terms of religion, caste, sex, and profession by treating them equally. We are excited to launch such an innovative campaign and hope to add meaning to the lives around us.”

     

     

  • Tanishq has partnered with OMI to launch and execute their latest campaign ‘Ahalya’

    OMI executes ad campaign for Tanishq’s ‘Ahalya’

    By A Correspondent

     

    Tanishq has partnered with OMI to launch and execute its latest campaign ‘Ahalya’. The campaign is visible in cities including Delhi, Mumbai, Bengaluru, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore and Ludhiana.

     

    Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A three-week long campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting higher benchmarks.”

     

    Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan: “We’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

     

  • This is Indigo Paints’ second association with U Mumba as the title sponsor

    Indigo Paints partners with U Mumba as the Title Sponsor for PKL 2019

    By A Correspondent

     

    Indigo Paints has partnered with U Mumba, the Mumbai Pro Kabaddi team as the title sponsor for the second consecutive year.

     

    Indigo Paints is associated with U Mumba since 2018 as the title sponsor and continues its partnership as part of the two-year deal. The association with the team comes with the motive of promoting Kabaddi as a rooted sport of the country.

     

    On this association, Hemant Jalan, Founder and Managing Director, Indigo Paints said: ‘’We are extremely delighted to be associated with a sport that connects with the roots of our nation. With our partnership with U Mumba team extending for the second year, we expect to make deeper engagement with all our audiences. As a part of the current sponsorship deal which was signed in 2018 for two years, Indigo Paints intends to support the U Mumba team for many years to come. We believe in promoting sports and fitness by not only supporting the current players but also nurture exciting prospects for the future.”

     

    Added Supratik Sen, Managing Director & Co-Founder, U Sports: “We are pleased to have a brand like Indigo Paints that believes in the long-term plan for Indian sports. We look forward to making this partnership a positively memorable one. Having ties with a company like Indigo Paints that believes is surprising people and is known for thinking innovatively resonates perfectly for us. We believe in interesting and different strategies during the game and rising above the opponent. Together we make a great team, looking forward to see some very competitive and interesting matches.”

     

     

  • The brand will be launching an advertising campaign with Salman shortly

    Salman Khan appointed brand ambassador of Somany Ceramics

    By A Correspondent

     

    Somany Ceramics has announced its association with Salman Khan as its brand ambassador. The company is on an aggressive expansion mode and will be launching a brand advertising campaign with the actor shortly.

     

    Commenting on the new association, Abhishek Somany, MD, Somany Ceramics said: “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware and bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common, the fact that both have established themselves as an unchallenged leader in their respective Industry. Somany has an ever-growing consumer base while Salman is a unanimously loved and respected superstar whose body of work always cuts across with the audience. With Salman’s mass appeal which cuts across different strata’s of the society, our endeavor is to reach out and establish ourselves with the masses. We are honored to have him as the face of Somany Ceramics.”

     

     

  • Force Motors is the Principal Sponsor of the local team for Season 7 of Pro Kabaddi

    Force Motors partners Puneri Paltan as Principal Sponsor

    By A Correspondent

     

    Force Motors, Pune-based automotive giant, announced its Principal Sponsorship for Puneri Paltan for Season 7 of the Pro Kabaddi league.

     

    Said Prasan Firodia, Managing Director Force Motors: “Kabaddi is an indigenous and popular sport followed by most of our customers in rural India. The association strengthens the common ground of this earthy sport and our product range- Indigenous, Rugged and Agile. Our Kargo King, Shaktiman pick-up and Sanman & Balwan agricultural Tractors resonate these qualities. We are pleased to be the principal partner of our local Pune team- Puneri Paltan. We are hopeful for a spectacular performance and wish all the players very best for this season! ”

     

     

  • The three-month long campaign has been devised by digital agency Bottle Openers Digital Solutions Pvt. Ltd and includes a series of online films, influencer marketing, and consumer engagement

    Cream Bell launches digital campaign for Bon Bon

    By A Correspondent

     

    Cream Bell Ice Cream has launched a digital campaign to raise awareness about its new offering, Cream Bell Bon Bon. The campaign kicked off a few weeks ago with the brand rewriting the definitions of commonly used SMS and email short forms (BRB, FYI, WTF).

     

    Said Sandeep Singla, CMO, Cream Bell: “The market for ice creams is on the rise. Unlike western countries the moments of consumptions of ice cream in India are special and few. By building multiple consumption occasions both inside and outside home, we believe we can drive growth for the category and Cream Bell. This is where Bon Bon because of its’ right bite size, provides multiple opportunities for consumption of short and sweet pleasures at any time of the day.”

     

    Sharing more insights about the campaign, Sachin Kumar, Founder, Bottle Openers, added: “Ice creams are like sweet treats that people want to enjoy with their loved ones. We wanted to build a campaign around everyday family moments and make them special. The thought was to create more conversations and playfulness in the family with Bon Bons’ acting as connecting dots. Since playful betting is ingrained in Indian families, hence the second leg of the campaign was titled ‘Lagi Shart’.”

     

     

  • Timex announces Suresh Raina as brand ambassador

    Timex launches ‘Khushiyon ki Ghadi’ ad film for TMX

    By A Correspondent

     

    Timex India has launched its new brand – TMX to expand its footprint in the mini-metro cities. The new TMX watch is positioned as an affordable gifting option for consumers. Furthermore, Timex kickstarted its digital campaign for TMX – ‘Khushiyon ki Ghadi’ to connect with its audience through an emotional film on its social platform.

    https://www.facebook.com/TMXWatches/videos/339806856725449/

    Commenting on the launch, Ajay Dhyani, Head – Marketing, Timex India said: “We have received an overwhelming response from our consumers and fans for our products over the years. Our aim with the TMX brand is to give the consumers a stunning and reliable watch, suitable for every occasion and especially during the wedding season. Timex is a leading watchmaking brand of passionate watchmakers, obsessed with craftsmanship and thoughtful design, we have created the TMX watches using Japanese technology that promises high accuracy and longer life. Additionally, we understand the importance of gifts as an integral part of celebrations, especially for weddings. With that thought in mind, we conceptualised our film that evokes beautiful connections between watches with weddings, real people celebrating their Khushiyon ki Ghadi. We are extremely excited to have Indian cricketer Suresh Raina on-board as our Brand Ambassador.”

     

     

  • The work will be led out of the agency’s New Delhi headquarters and executed across the country

    Avian WE appointed communications partner for Honda Cars

    By A Correspondent

     

    Avian WE has been appointed as the communications partner of Honda Cars India Limited (Honda). The agency will be responsible for growing awareness of Honda cars across the region through multi-channel integrated communications campaigns.

     

    Said Nitin Mantri, Group CEO of Avian WE: “Honda is one of the most respected premium automakers in India, offering consumers quality, and technologically-advanced products. It is a pleasure to apply our automotive expertise to a revered brand like Honda.”

     

    On the appointment, Rajesh Goel, Senior Vice President and Director, Marketing and Sales, Honda Cars India Limited, said: “Avian WE’s proposed strategy aligns with our communications objectives and we look forward to working with them.”

     

  • The film is all about embracing one’s real self however crazy it must be because love comes with no rules, notes a communique

    KFC’s new campaign for its Zinger burger

    By A Correspondent

     

    KFC has unveiled an all-new brand film for its Zinger burger. Conceptualised by Ogilvy India, the film is all about embracing one’s real self however crazy it must be because love comes with no rules. Hmmm.

     

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said: “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “The best part of the campaign is that it encourages everyone to be their real self while enjoying Zinger their way. Idea being to have consumers relish the nation’s Asli Chicken Burger without any inhibitions.”

     

     

  • An integrated campaign that focusses on the key moments in life that we often miss-out on due to poor muscle health

    Protinex launches #DontMissOut ad campaign

    By A Correspondent

     

    Protinex launched its new integrated campaign – #DontMissOut with the aim to drive protein-led conversations.

     

    Said Deepali Agarwal, Director Marketing, Danone India: “In today’s fast-paced life with multiple responsibilities and sedentary lifestyle, health and nutrition often takes a back-seat. Poor muscle health driven by protein deficiency in daily diets is a growing concern in India. Atleast six out of 10 Indians suffer from poor muscle health and low protein scores. With Protinex #DontMissOut campaign, our endeavour is to create awareness of poor Muscle Health among Indian consumers and how small things like including Protinex in our daily diet can help improve the same so that we stay actively present for all key moments with our loved ones. So, #DontMissOut anymore.”