MxMIndia

Category: PRODUCTS

  • Cricketer Yuvraj Singh is seen shaking a leg, in this own style, on social media

    Lay’s introduces its ‘Wavez4India’ challenge on TikTok

    By A Correspondent

     

    Lay’s has introduced a ‘Wavez4India’ challenge on TikTok, which was brought to life by cricketer Yuvraj Singh. Singh is seen shaking a leg on social media urging his fans to join in the fun while creating a ‘Wavez4India’ step.

     

    Said Dilen Gandhi, Sr Director – Marketing, Foods Category, PepsiCo India: “Lay’s has always captured the pulse of the youth and resonated with the trends of the season. Lay’s Wavez is our latest offering which intends to create playful moments with friends with its unique shape and appetising flavour. The idea behind associating with TikTok for ‘Wavez4India’ challenge is to give the Indian youth an opportunity to participate in innovative experiences and simultaneously have fun while they enjoy their favourite snack. It’s wonderful to have celebrities like Yuvraj Singh and Shakti Mohan participate in this challenge and we are confident that their followers will have as much fun executing the challenge, as we had conceptualising it.”

     

     

  • In addition to Hindi, the TVC will also be released in Tamil, Kannada, Malayalam, Telegu, Marathi, Bengali and Punjabi

    Orient Electric highlights effects of invisible LED flicker

    By A Correspondent

     

    Orient Electric has unveiled an integrated marketing campaign to raise awareness about what it calls harmful effects of invisible flicker present in LED lights and to introduce its new range of EyeLuv LED lights with Flicker-Control Technology.

     

    Said Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric: “Our focus has always been on using technology led innovation to offer products and solutions that meet the needs and expectations of new age consumers. While lighting experts and manufacturers were aware about the harmful effects of invisible flicker in LED lights but its awareness amongst consumers was low. The Flicker Control Technology in our new EyeLuv LED range controls the harmful invisible LED flicker thus making it safer and better for overall eye health. From creating awareness around the problem to finally introducing them to the solution i.e. Orient EyeLuv LEDs, we have addressed every aspect in our new TVC. We are hopeful that this campaign will act as an eye opener for the consumers and will encourage them to check the invisible flicker in the LED lights installed in their surroundings.”

     

    Added Sagar Mahabaleshwar, CCO, Contract India: “The first thing we decided was not to see it as a typical home solution product, which is usually told through a nice life insight and an emotional benefit kind of story. We chose a serious tone because of the nature of the problem. And looked, not at the buying TG but the one on whom it would have the most impact – the child in every home, who studies long hours every night”

     

    In addition to Hindi, the TVC will also be released in Tamil, Kannada, Malayalam, Telegu, Marathi, Bengali and Punjabi.

     

     

  • The campaign portrays today’s teenager as someone who is empathetic, feels the need to build a better society and form deeper relationships

    Dentsu Webchutney executes #MadeForMore ad campaign for Hercules Cycles

    By A Correspondent

     

    Bicycle brand Hercules has teamed up with Dentsu Webchutney to unveil its latest ad campaign #MadeForMore.

     

    Commenting on the film, GD Prasad, Associate Vice President, Dentsu Webchutney said: “Re-positioning a brand that caters to the Gen Z audience can be rather tricky. Our team spent weeks conducting their research and testing multiple versions of the script to see which would work best for the India of tomorrow. At the end, we believe we’ve created a film that doesn’t just appeal to them visually, but also captures their pulse and personality.”

     

    Added Sushant Jena, Head – Design and Marketing, TI Cycles: “2019 is a very exciting year for us. As market leaders, our objective is to keep surprising our consumers with the next big thing. We’ve put in a lot of effort into creating our most aggressive range of Hercules bicycles yet, and we needed a bold commercial that does our cycles justice. For us at TI Cycles, #MadeForMore isn’t just a brand proposition, we treat it more as a brand truth that enables us stay ahead of the game.”

     

     

  • The ad has been conceived by Lowe Lintas

    Tanishq ad film for Ahalya collection

    By A Correspondent

     

    Tanishq has launched its new campaign for its Ahalya collection. Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “I believe that every Indian woman has an inner radiance that shines through whatever she does. At Tanishq, we’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “The intent for the high value diamond collection Ahalya was to push both the style and substance elements. Hence the idea of Tej. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy.”

     

     

  • Multi-level campaign execution at 200+ Big Bazaar stores, online gamification and association with Inox multiplex

    Tasty Treat cheers team India for the final stage of World Cup 2019

    By A Correspondent

     

    Tasty Treat from Future Consumer Limited has indulged in celebrations to engage cricket lovers with numerous fun-filled campaigns. The brand has taken a holistic approach to cheer India’s victory through in-store activities in 200 plus Big Bazaar stores, online gamification and an influencer-led association with Inox cinemas.

     

    Speaking about the campaign, Sadashiv Nayak, CEO – Food Business, Future Group said: “As the entire country is geared up the World Cup Finals, Tasty Treat is set to be a part of this celebration and provide an ideal experience to all the fans. Tasty Treat provides a widest assortment of munching products that is sure to add the entertainment quotient with family and friends.”

     

     

  • Launches Hinglish and Marathi campaigns #ConfidentHarDum and #ConfidentNehmi

    Navneet launches student outreach campaign with its first ever TVC

    By A Correspondent

     

    Navneet Education has launched its inaugural TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies.

     

    Said Devish Gala, Head of Branding, Navneet Education: “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analysing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a medium of effective communication.”

     

    Added Akshay Samel, Creative Director, The Minimalist: “Instilling a message in the minds of audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as right study material for students,”

     

     

  • The campaign showcases how Syska is a pioneer in the LED industry and has today turned into a household name

    Syska unveils new ad campaign with Irrfan Khan

    By A Correspondent

     

    Syska LED has launched its latest ad campaign starring actor Irrfan Khan. Commenting on the launch, Amit Sethiya, Chief Marketing Officer, SYSKA Group said: “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

     

    Said Rahul Gupta, Chief Creative Officer, IBD India: “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

     

     

  • L’Oréal Paris launches a new campaign for Total Repair 5 that provides expert solutions for damaged hair

    L’Oréal Paris launches the #WinOverDamage ad campaign

    By A Correspondent

     

    L’Oréal Paris has announced the launch of its Total Repair 5 #WinOverDamage campaign featuring global ambassador Aishwarya Rai Bachchan and Sobhita Dhulipala as the new face in the campaign.

     

    Speaking on the announcement, Pau Gruart, General Manager L’Oréal Paris, said: “We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala. Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”

     

     

  • Starting August 1, 2019 Sony Pictures Sports Network will air the two Tests, and three each of ODIs and T20Is

    #MoreCricket. Sony Sports launches campaign on Windies tour & Ashes

    By A Correspondent

     

    Sony Pictures Sports Network (SPSN) launched its campaign, #MoreCricket, for the upcoming India tour of West Indies and the Ashes. With over 275 days of live cricket this financial year, the sports network will serve offer cricket across three channels. The India-WI series in the Caribbean islands and the US starts August 3 to September 3, 2019 and the England and Australia rivalry will be revived from August 1 to September 16, 2019.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

     

     

  • The shampoo will be endorsed by Sonakshi Sinha with an aim to bolster its leadership in the Indian shampoo segment

    Sonakshi Sinha appointed ambassador for Chik

    By A Correspondent

     

    CavinKare has announced actor Sonakshi Sinha as the brand ambassador for its shampoo brand, Chik.

     

    Commenting on this, Venkatesh Vijayaraghavan, Group Director & CEO – Personal Care & Alliances said: “Chik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help Chik build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The brand, Chik, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products. Sonakshi is the ideal embodiment of this personality.”

     

     

  • The film revolves around Manyavar’s new concept of co-ordinated dressing at weddings

    Manyavar unveils its GroomSquad ad film featuring Kartik Aaryan

    By A Correspondent

     

    https://www.facebook.com/Manyavar/videos/470695333498017/

    Manyavar has launched its first film featuring actor Kartik Aaryan. The film revolves around Manyavar’s new concept of coordinated dressing at weddings where close friends of the groom are dressed in similar attire.

     

    Said Avijit Dhar, AVP Marketing, Manyavar: “The concept is the hero in this film! Weddings are full of picture-perfect moments, and even more so if it’s a close friend’s wedding. The idea of the groom’s close friends coordinating their outfits is interesting because it helps people to know who all are really close to the groom. And of course, it makes for some really fun memories and some real selfie-worthy frames!”

     

    Added Shreyansh Baid, Creative Director, SIPL, the agency that worked on the film: “Yaar ki shaadi calls for yaari and masti – we married both with synchronized dressing and a song. The Groomsquad lead by Kartik Aryaan topped it off with their dulhe ke yaar attitude.”

     

     

  • The agency evolved the concept of the campaign, including its tagline ‘Modern Kitchens for Modern Minds’, from an extensive consumer research where respondents equated modular kitchens with openness and modernity

    Madison BMB creates new TVC for Asian Paints’s Sleek

    By A Correspondent

     

    Madison BMB has announced the release of its latest commercial for modern kitchens brand Sleek. The agency evolved the concept of the campaign, including its tagline ‘Modern Kitchens for Modern Minds’, from an extensive consumer research where respondents equated modular kitchens with openness and modernity.

     

    Said Pragyan Kumar, Vice President, Home Improvement, Asian Paints: “At Sleek Kitchens, we strongly believe in being in sync with the times, and that design can play a vital role in supporting the demands of our new lifestyles. The ethos of ‘Modern Kitchens, Modern Minds’ drives our innovation effort, and that’s the value we bring to our consumers: well-designed kitchens that are not just beautiful, but also makes things simpler and easy to use for all. Right from the concealed step ladder that provides easy access to those difficult to reach areas, smart chimneys and other appliances that make cooking a breeze or the overall kitchen design itself, every aspect and detail is thought through to ensure you get your dream kitchen. The joys of the modern family enhanced by a modern thoughtfully designed kitchen – that’s been the essence of Sleek and this TVC.”

     

    Added Amit Syngle, Chief Operating Officer, Asian Paints: “Asian Paints’ foray into home improvement segment has been able to help us strengthen our vision of partnering people in creating beautiful homes. The kitchen as a space has transformed from a purely functional area to a place showcased with pride. Sleek’s ability to understand each customer’s requirement and build their dream kitchens fits in well with the overall Asian Paints vision.”

     

    Said Raj Nair, CEO and Chief Creative Officer, Madison BMB: “This is the relaunch of Sleek Kitchens, India’s most well-known Modular Kitchens brand, since becoming part of Asian Paints. The modernity in the design, the openness of the layout of the kitchen, the contemporariness in the aesthetics, the attention to detail, all thoughtfully combine to create a truly distinctive offering. Take for instance the mid-way organiser that makes for convenient stacking at arm’s length. Or indeed the extremely convenient and unobtrusive step ladder. Just a couple of ultra – thoughtful features designed to dazzle. Matched with the most modern appliances like the hobs, the exhaust, the oven, even a concealed fridge! When presented by a leader like Asian Paints, the modernity of design transfers to modernity of thought that appeals to the modern minds of today. Therefore, very simply, who says a man cannot rule a kitchen? And along the way impart a few important life lessons to his son? We look forward to the communication involving film/print/outdoor/point of sale material cooking up very positive feelings among consumers, considering the package was already a hit at the dealer launch.”