MxMIndia

Category: PRODUCTS

  • CenturyPly makes an attempt to educate the consumers in an entertaining manner

    CenturyPly out to educate consumers on good quality doors

    By A Correspondent

     

    CenturyPly has now adapted a humourous take on both retailers and consumers; highlighting the importance of doors in our daily life by launching a web-video on CenturyDoors.

     

    Said Nikita Bansal, Executive Directors, Doors, CenturyPly: “We at CenturyPly, believe in providing quality products to our consumers and their trust is paramount to us. With the launch of this video, we are extremely excited to witness the expected brand connect and hope to educate them on the importance of quality, in a product category like doors. CenturyPly has always been the front-runner in the Indian plywood industry, and being a part of it, CenturyDoors also resonate similar trust and unwavering quality assurance of the mother brand.”

     

     

  • Celebrates Legend Sachin Tendulkar’s long association with the brand

    VMLY&R India campaign for Luminous Power Technologies

    By A Correspondent

     

    VMLY&R India has conceptualised the latest campaign for Luminous Power Technologies, featuring Sachin Tendulkar. The new campaign called ‘Sachin – Dil Se’, is centered around an interview-based film with Sachin Tendulkar.

     

    The campaign marks the ninth year anniversary of Tendulkar coming on board as the brand ambassador for Luminous. The campaign beautifully brings out the personal side of Sachin that builds a strong consumer connect and gives a sneak peek into Sachin’s life – be it his favorite song, dish or the skills he wants to acquire from others. Part of the campaign video also shares anecdotes from his personal life, which is in sync with brand’s campaign – ‘Khusyion ka Ghar’.

     

     

  • The film has been conceptualised by Creativeland Asia

    Godrej Aer Pocket ensures happy bathrooms via digi film

    By A Correspondent

     

    Godrej aer Pocket has unveiled a new digital campaign in which it builds on to the idea of happy bathrooms. This campaign emphasises how during monsoons the moist and damp smell in the bathrooms can lead to an unpleasant experience in the morning.

     

    Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle that one goes through if the bathroom is not smelling fresh and fragrant.

     

    On the new digital film, Sunil Kataria, CEO  India and SAARC, Godrej Consumer Products Ltd, said: “It takes a lot of effort to keep homes smell fresh all the time especially during monsoons. Waking up to a smelling room or bathroom can be daunting.  A pleasant fragrance at the beginning of one’s day is likely to set a tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “We wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.”

     

     

  • The Kent digital account will require Imarti Media to handle 360-degree digital communications and promotions for the brand, including all product verticals

    Imarti Media wins digital business of Kent RO Systems

    By A Correspondent

     

    Kent RO Systems has awarded its digital and social media mandate to Imarti Media, following a multi-agency pitch. The Kent digital account will require Imarti Media to handle 360-degree digital communications and promotions for the brand, including all product verticals: Kent Mineral RO (Reverse Osmosis) and water purifiers range, Kent Smart Chef Range (Kitchen appliances), Kent Vacuum Cleaners Range, Kent Water Softeners range and Kent Air Purifiers range.

     

    On awarding the business to Imarti Media, Dr Mahesh Gupta, MD, Kent RO Systems said: “Kent RO Systems has always been ahead of the curve because we bet on next-generation technologies, spaces and trends. This is the age of digital, and it is here we intend to actively engage with our existing customers, as well expand our base. We have charged Imarti Media with the responsibility of achieving efficiencies and scale in our online brand engagement, virtual activations and sales. We have faith in this new team, as it comes with significant experience in creative and content marketing both within and outside the marketing space, and have an aggressive number-driven planning mechanism.”

     

    Said Sameer Agarwal, Founder & CEO, Imarti Media: “Imarti doesn’t do me-too work. We’re evangelising the Immersive Marketing spectrum and backing it with handpicked teams for content, creative and performance marketing. Winning the Kent RO systems mandate is a validation of our approach. There was a six-month period that Kent RO consulted with us before giving us a clear mandate.”

     

  • The new campaign will see a digital release and will be seen across all digital platforms

    Bausch and Lomb launches new campaign for iconnect contact lenses

    By A Correspondent

     

    Bausch and Lomb India announced the launch of their latest campaign, #BlameTheFrame, for their vision correction contact lenses – iconnect. These monthly disposable contact lenses have been specially designed for youth and first-time users to suit their pocket as well as their lifestyle. The campaign is aimed at urging the young bespectacled Indian to ditch their frames and switch to iconnect contact lenses

     

    Said Sanjay Bhutani, Managing Director, Bausch and Lomb India: “Bausch and Lomb, world over, is known for delivering quality and convenience to their consumers. We believe that we provide a great alternative to the conventional frames which are often the reasons for embarrassing and funny situations for the wearers. With the #BlameTheFrame campaign, we are reiterating this fact, albeit in a lighter vein. We are extremely thrilled with the treatment we have given to this campaign and we are confident that we would be able to strike a chord with our audience. We are extremely happy to have Nargis Fakhri be a part of this campaign.”

     

    Added Surjo Dutta, National Creative Director, FCB Ulka: “It’s been a great experience as always producing some exciting work for Bausch & Lomb this year. The brief was very clear: take the spectacles category head on. And being the leader in the contact lenses category, we decided to do that in a lighthearted manner. We asked ourselves, ‘What if a once-in-a-lifetime moment passed you by unnoticed and your spectacles were to blame for it?’ ‘Blame The Frame’ is the campaign that was born out of that question. And it resonates very well with people who wear spectacles because they’ve all been in one messed up situation or another because of them. This is just the first film and we hope to make more soon.”

    The new campaign will see a digital release and will be seen across all digital platforms.

     

     

  • The social media mandate will be serviced by Dentsu Impact digital

    Dentsu Impact wins digital & creative mandate of Subway

    By A Correspondent

     

    Dentsu Impact has bagged the creative and social media mandate for Subway Systems India. The social media mandate will be serviced by the agency’s recently set up digital division, Dentsu Impact digital.

     

    Amit Wadhwa

    Speaking on the win, Amit Wadhwa, President, Dentsu Impact said: “The QSR (Quick Service Restaurant) segment is one of the most exciting segments in the F&B industry today. The competition is stiff and constant shifts are happening in the segment with technology playing a major role in tapping customers and their preferences. More than ever the brands in this segment need to constantly engage with the consumers to stay relevant. This is exactly what we, along with the brand team at Subway, would strive to do and create an even more relevant and stronger brand in India. It is an exciting brand to work on and we can’t wait to begin creating some great work together.”

     

    Shuchi Monga

    Talking about the new association, Shuchi Monga, Head of Marketing, South Asia – Subway Systems India added: “We are excited to work with Dentsu Impact as our creative & strategic communication partner. We have consciously made an effort to have both digital and mainline business together to have seamless flow of communication across channels. We look forward to leveraging their creative talent to deliver work that will resonate strongly with audiences across markets.”

     

    Soumitra Karnik

    Added Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “At Dentsu Impact, our focus is to grow our clients’ business through innovative creative solutions. We have a great track record in that. We hope to carry this on with Subway as well and look to continuously create exciting and talk worthy work for the brand.”

     

     

  • Unveils integrated ad campaign featuring Virat Kohli

    Publicis Beehive wins media mandate of UK-based Wellman

    By A Correspondent

     

    Leading multi-vitamin and mineral brand Wellman has appointed Publicis Beehive to manage its media mandate in India. Won after a multi-agency pitch, Publicis Beehive will facilitate the UK-based Wellman’s launch campaign while also developing a robust communication strategy for the brand to make an impressive impact in the Indian market.

     

    In keeping with its core product promise, Wellman has appointed cricketer Virat Kohli as its brand ambassador. ental agility and strength.

     

    Commenting on the launch of the brand in India, Tej Lalvani, CEO of Vitabiotics said: “We are delighted to announce the launch of Wellman vitamins in India through our major collaboration with global sports legend Virat Kohli. Wellman, the No.1 vitamins for men, has helped leading sports professionals and celebrities around the world achieve remarkable results, and we are excited that this will now be available in India.”

     

    Added Paritosh Srivastava, COO – Publicis Beehive said: “Wellman is a much-loved and consumed brand around the world. And so is its communication. The task for its launch in India was to weave a similar magic and make it appealing to the Indian audiences. The focus was thus on the two elements necessary for success: physical fitness and mental sharpness; hence the tagline ‘Stay fit, Be sharp’. There couldn’t have been a better ambassador to embody this philosophy than the world’s best cricketer, Virat Kohli. We are confident that the communication will make quite a mark with the audiences in India.”

     

     

  • Specially curated content across different genres for the senior citizen viewers

    Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

    By A Correspondent

     

    Dish TV has introduced a value-added service, ‘Ayushmaan Active’, in association with Dominiche Productions  to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h. Available on both the platforms for 45 days starting July 16, it is a service dedicated to engage and motivate seniors and enjoy meaningful TV time.

     

    Announcing the service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This service/ addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”

     

    Added Adarsh Gupta, Director, Dominiche Productions: “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”

     

     

  • Tata group tops Brand Finance India 100 2019 ranking again as Reliance Jio makes an entry to the list

    Tata tops Brand Finance 2019 rankings

     

    By A Correspondent

    Tata Group (brand value up 37% to US$19.6 billion) is once again India’s most valuable brand, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy.

    Mumbai-headquartered Tata Group is one of India’s largest conglomerates, operating in over 100 countries, across 5 continents. The Group’s dominance is clear with its brand value totalling more than second-placed LIC’s (up 23% to US$7.3 billion) and third-placed Infosys’ (up 8% to US$6.5 billion) brand values combined.

    Said David Haigh, CEO of Brand Finance: “Tata Group is to be commended for its ability to scale new heights, as it is not only India’s most valuable brand, but has also recorded faster growth than any other top 25 brand, with an impressive 37% increase. The Group’s brand presence across autos, IT services, steel and chemicals continues to go from strength to strength and remains a pioneering force to be reckoned with”.

    Banks register solid growth

    Fourteen banking brands feature in this year’s Brand Finance India 100 report, with India’s three largest banks all registering solid growth:State Bank of India (up 34% to US$6.0 billion), HDFC Bank (up 19% to US$4.9 billion) and ICICI Bank (up 41% to US$3.9 billion).

    The banking sector is currently undertaking a major shift as a result of an increase in spending on infrastructure, technology and innovative customer experience tools, all of which have the potential to contribute to heightened brand values across the board for banks. Advancements in technology have brought mobile and internet banking platforms to the top of their game, keeping them well placed to serve their varied customer base against the backdrop of a well-regulated robust environment.

    India 100 Social Media Post.jpg

    Mahindra & Mahindra jump into top 5

    From farm tractors to financial services to cutting-edge IT services, Mahindra Group is going from strength to strength, its brand value growing 35% to US$5241 million and thus sealing its position in the top 5 for the first time. Mahindra group has been making strong inroads into US markets and is setting some strong global ambitions.

    ADAG suffers steep drop

    Anil Dhirubhai Ambani Group (ADAG) has witnessed the steepest drop in brand value, falling 65% to US$559 million and dropping 28 positions in the ranking. The brand has witnessed continuous erosion in its value creation due to increased pressure from various group businesses and is currently facing some stiff questions from its stakeholders.

    Jio is India’s strongest

    In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Alongside revenue forecasts, brand strength is a crucial driver of brand value. According to these criteria, telecommunications brand Jio (brand value US$3.6 billion) is India’s strongest brand with a Brand Strength Index (BSI) score of 87.01 out of 100 and a corresponding AAA brand strength rating.

    Reliance Jio is making headway towards becoming India’s number 1 telecommunications provider. It seems likely that the brand will retain its low-price strategy as it continues to grow, gain and retain a solid reputation across its Indian customer base. Impressively, challenger brand Jio, is the highest new entrant in this year’s Brand Finance India 100 2019 in 14th position.

    New entrants

    Aside from Jio, 6 further brands have made their debut into the ranking, across a variety of sectors.

    Growing off the back of a huge organized retail opportunity in India, hypermarket chain DMart (US$937 million) has entered the ranking in 33rd position. India’s homegrown FMCG brand Patanjali (US$614 million) continues to make waves and steal market share from its multinational competitors and has entered the ranking in 51st position. Further down the table, new entrants Chennai Petroleum (US$258 million), Indian Overseas Bank (US$248 million) and Max Life Insurance (US$240 million) are all ones to watch for the year to come.

     

    View the full Brand Finance India 100 2019 report here

  • The brand has unveiled its new marketing campaign running with the name #BhorpurManoranjan

    RummyCircle signs Prosenjit Chatterjee as brand ambassador

    By A Correspondent

     

    Bengali actor Prosenjit Chatterjee has been named brand ambassador for Rummy Circle, the online rummy platform. The brand has unveiled its new marketing campaign running with the name #BhorpurManoranjan, giving a completely new fan experience to its players.

     

    Said Brand Head Avik Das Kanungo: “Online Rummy is all about Entertainment, what we call #BharpurManoranjan. And who better than Prasenjit Chatterjee who has been the face of the entertainment industry in West Bengal for over a decade. We are very excited to have such a talented person as our brand face and hopefully Bengalis will love playing online Rummy.”

     

     

  • Plans to bolster its localisation efforts for bringing meaningful innovation for Indian consumers

    Oppo appoints Sumit Walia as Vice President, Product & Marketing

    By A Correspondent

     

    Sumit Walia

    Mobile major Oppo has appointed Sumit Walia as Vice President, Product and Marketing to further strengthen its product offering and establish a stronger connect with Indian consumers.  Wadhwa will spearhead the localisation efforts in Product & Marketing at Oppo India.

     

    Speaking on the appointment, Charles Wong, CEO, Oppo India and President, Oppo South Asia said, “In line with Oppo India’s localisation approach, we are happy to have Sumit Walia on-board with us. At Oppo, we are committed to bringing meaningful innovation to Indian consumers and Sumit will be working alongside our local R&D centre in Hyderabad to introduce not only cutting-edge technology but also new experiences customized for Indian consumers.  Sumit’s appointment comes at a critical juncture as we enter the sixth year of our operations in India & plan to expand our product offerings across all price points. India is one of our key markets, we believe that Sumit will play an instrumental role in strengthening our brand in the coming years. We extend a warm welcome and congratulate him on his new role.”

     

    Commenting on his new role, Walia added: “I am delighted to join the Oppo family especially when the brand is experiencing such a phenomenal transformation. The opportunity that lies ahead is incredibly exhilarating and I look forward to working with the team to take Oppo to new heights. Focusing on consumer engagement, the aim will be to bring localised insights across product and marketing portfolio to achieve our goal.”

     

     

  • The brand recently brought in Katrina Kaif as brand ambassador

    Reebok ropes in Varun Dhawan as brand ambassador

    By A Correspondent

     

    Fitness brand Reebok has announced Bollywood actor and fitness enthusiast, Varun Dhawan, as its new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”