MxMIndia

Category: PRODUCTS

  • South Indian Movie Couple Sneha and Prasanna endorse Godrej Expert Easy 5-minute Hair color in this new TVC

    Godrej Expert unveils ad film for its latest hair colour product

    By A Correspondent

     

    Godrej Expert has launched its latest ad film highlighting its latest innovation in the hair colour category: Godrej Expert Easy 5-minute hair colour. The new TVC, conceptualised by Creativeland Asia, feature Sneha and Prasanna, and is released in Tamil, Telugu, Malayalam and Kannada languages for the South region.

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia Group, said: “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.’’

     

     

  • The collection symbolizes the finest design and craftsmanship to innovation and functionality

    Louis Philippe promotes Permapress Collection in latest ad campaign

    By A Correspondent

     

    Louis Philippe has unveiled a new line of clothing for its Permapress Collection. The collection was launched with a campaign titled ‘Stay Uncrushed’.

     

    Said Farida Kaliyadan, COO, Louis Philippe said: “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new Permapress collection promises comfort and perfection coupled with functionality and style.”

     

     

  • International Breastfeeding Week is celebrated every year from August 1 to 7 to support and encourage breastfeeding mothers

    Chicco reaches out to working mothers via ‘Mom’s Breastfriends’

    By A Correspondent

     

    To empower breastfeeding moms as well as new-age parents, baby product company Chicco India has unveiled its ad campaign on social media on the occasion of International Breastfeeding Week, 2019. International Breastfeeding Week is celebrated every year from August 1 to 7 to support and encourage breastfeeding mothers.

     

    On the occasion, a spokesperson from Chicco Osservatorio’ (Chicco’s Baby Research Centre) said: “The milk of each mother is the perfect food for her baby. It contains all the nutritional principals required for growth up to six months of age and is recommended by the WHO* even after weaning. Besides supporting the growth of our little ones to grow well, breast milk also protects them from infections s, obesity and diabetes. When you go back to work or if you have to briefly go out, you can use a breast pump to avoid losing all these benefits. This useful equipment will serve not only to allow you to continue to give your baby your precious milk, but also to avoid losing the stimulation of your breasts if at the feeding time, you cannot be with your baby.”

     

    Rajesh Vohra

    Added Rajesh Vohra, CEO, Artsana India: “We at Chicco have always had the perfect relationship with mothers all around the world. We share every single day with them during an extraordinary period of their lives. A mother’s love for her children knows no boundaries and she will do whatever it takes to find the best for them. Our passion for creating solutions for mothers is similarly limitless. And when it comes to looking after babies, neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they inhabit.”

     

     

  • Bath, sanitary and kitchenware brand Grafdoer has roped in actor Karishma Sharma as its brand ambassador

    Grafdoer ropes in Karishma Sharma as brand ambassador

    By A Correspondent

     

    Grafdoer, the bath-fittings, kitchen sinks and sanitaryware brand, has appointed Karishma Sharma as its brand ambassador.

     

    Speaking on the development, Vinay Jain, President Marketing & CEO, Grafdoer said: “For us to become an apex player in the luxury bathware segment we needed to get associated with someone who can personify a strong connect with women who take decisions on sanitaryware requirements in their home spaces. Incidentally, Karishma through her stylish approach and various stints in Indian television series was the right fit, hence, we on-boarded her.”

     

     

  • The agency will manage the digital duties of Blue Star across social media, e-commerce and search

    Jack in the Box Worldwide wins digital mandate for Blue Star

    By A Correspondent

     

    Jack in the Box Worldwide has bagged the digital mandate for Blue Star. The agency will manage the digital duties of Blue Star across social media, e-commerce and search, using their ability to deliver measurable business impact through the power of content.

     

    Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “I can’t overstate how excited we at JITB and The 120 Media Collective are to be partnering with an iconic brand like Blue Star as they kick off the next phase of their digital journey. Their ambition and expectation from digital syncs beautifully with our strategy of creating measurable business impact for brands through content. We’re looking forward to a long and successful partnership.”

     

    Remarking on the selection, Girish Hingorani, Senior General Manager – Digital Marketing & Ecommerce, Blue Star Limited said, “The digital and e-commerce market is booming in India, and Blue Star has taken consistent efforts to be part of this growth story. The Company has been focusing on increasing its digital presence, especially with the recent consolidation of all its digital activities under one specialised department, and partnering with Jack in the Box Worldwide was an integral part of this initiative. JITB is a strong digital specialist, and we are hoping to benefit greatly from their contemporary, dynamic and agile approach in this field. The agency has a healthy mix of both young as well as experienced team members, which will bring about diversity in thought processes during the ideation and strategy phases. We indeed look forward to taking our brand’s digital prowess several notches forward in association with them.”

     

     

  • Social media campaign to celebrate unique and unconventional friendships

    Honor celebrates Friendship Day with #FriendshipZaraHatke

    By A Correspondent

     

    Mobile phone brand Honor has launched a campaign called ‘Friendship Zara Hatke’ that will run on social media on the occasion of Friendship Day.

     

    Talking about the new campaign, Suhail Tariq, CMO, Honor India said: “At Honor,, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”

     

     

  • The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm

    Deepika is face of Epigamia’s latest brand campaign

    By A Correspondent

     

    Deepika Padukone’s latest venture has herself featuring in Epigamia Greek Yogurt commercial as an extension of her strategic investment in Drum Foods International Pvt. Ltd, the maker of flavoured yogurt brand Epigamia, as part of a partnership that will also see her endorse the brand. The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm.

     

    Notes a communique: “With the partnership, the brand is looking to expand its distribution to smaller sectors. On the basis of their association with Padukone, they are now looking forward to elevating the brand to the next dimension.  Over the next two years, the company plans to ramp up distribution to 50,000 outlets across more than 25 cities. Padukone’s involvement will accelerate the pace and the new video is already garnering all the views from the audience from all across.”

     

     

  • The 360-degree campaign has been developed by BBDO India

    Brand Idea gets India grooving with #SabKaTimeAaGaya

    By A Correspondent

     

    Brand Idea is launching a 360-degree media campaign to launch the ‘Har Recharge Pe Extra’ promotion. As per the new offer, on every recharge, all Idea prepaid customers will get assured benefits of unlimited calls, cashback and extra data during the offer period. The campaign has been developed by BBDO India.

     

    The campaign with the tagline #SabKaTimeAagaya shows faces from all walks of life, dancing in a signature step, bringing vibrant energy and connecting everyone. This energy is further accentuated by use of a lively and happy tune with the lyrics – ‘Aagaya Aagaya, Sabka Time Aagaya’.

     

    Speaking about the campaign, Sunita Bangard, President – Marketing & National Brand Head- Idea, Vodafone Idea said: “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”

     

     

  • Encourages consumers to practice Organic and Sustainable living for a better tomorrow

    Organic Harvest unveils new campaign, #FixWithSix

    By A Correspondent

     

    Organic Harvest has announced the launch of ‘#fixwithsix’ ad campaign. The campaign aims to promote the practice of organic and sustainable lifestyle. The campaign resonates with brand’s philosophy of providing a chemical-free organic lifestyle to its consumers.

     

    Said Rahul Agarwal, CEO – Organic Harvest: “We firmly believe that chemicals are for laundry and not for the skin. Organic Harvest is not just a personal care range, it is a lifestyle. We are the pioneers in organic personal care product category and our brand motto is to make this world a better and beautiful place to live in, and what better way to do this, than to live a chemical free life, an organic life. My objective, through Organic Harvest, is to reach every individual and make them aware about the amount of harsh chemicals that not only have harmful effects on them but on the environment as a whole.”

     

    Also, Organic Harvest is encouraging people to adopt six simple actions through its exclusive outlets and e-commerce platform – plant trees for greener planet, use organic personal care products for green skin, use reusable cloth/jute bag for shopping, de-digitise to reduce harmful radiation, adopt organic products to reduce chemicals from our living.

     

     

  • Launches campaign in four South Indian languages addressing varied needs that DTH fulfils

    Tata Sky goes aggro on Jingalala in South

    By A Correspondent

     

    Tata Sky has launched its latest campaign in Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages over cable in the market. The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs.

     

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “So far, people here believed that DTH is an expensive choice and deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

     

    Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather said: “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying tata Sky is not out of line and the father will approve of it.”

     

     

  • Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent

    Schindler announces its new brand campaign, ‘We Elevate’

    By A Correspondent

     

    Schindler India has launched its latest brand campaign ‘We Elevate’. With ‘We Elevate’, Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent.

     

    Talking about the new campaign, Ashok Ramachandran – President, Schindler India and South Asia, said: “We are pleased to introduce our new claim ‘We Elevate’ via our new brand campaign. While we at Schindler India are constantly aiming at enhancing our products, services, experience, our main goal is to also elevate and create value for people and continuously improve the quality of life in cities for all our stakeholders. “

     

     

  • Sourav will be playing a role of his own life – how he outplays rivals and silences critics

    Senco gets Sourav Ganguly to promote jewellery collection

    By A Correspondent

     

    Senco Gold & Diamonds has rolled out a new brand campaign ‘Shine On’ featuring former Indian cricketer Sourav Ganguly who is also the company’s brand ambassador. In a TVC for Aham, a new range of men’s jewellery, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.

     

    Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of Aham, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his ‘aham’ shine.”