MxMIndia

Category: PRODUCTS

  • A collaboration between ACT Responsible and WARC Rankings

    The Good Report celebrates best campaigns for social responsibility

    By A Correspondent

     

    ACT Responsible, the international non-profit association and global source of the world’s best ads on social and environmental issues, in collaboration with WARC, has come up with The Good Report, aranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

     

    A total of 827 campaigns produced by 534 agencies for 685 advertisers from 74 countries were evaluated for this latest Good Report. The Good Report ranking is created by combining the industry’s recognition of the best performing campaigns as tracked by the WARC Creative 100, with the promotional effort behind the campaigns and the general public’s recognition from public votes organized by ACT Responsible.

     

    Of the 40 campaigns featured in The Good Report 2018, 27 are for NGOs, institutions and foundations and 13 are for commercial brands. The Top 25 agencies are made up of six independents and 19 networked agencies. In the top 19 Networks list there are three independent networks and 18 networks owned by holding companies; and the top ten Advertisers include eight NGOs/Institutions and two for-profit companies.

     

    Said Hervé de Clerck, Leader, ACT Responsible: “With The Good Report, ACT Responsible continues its mission of promoting, inspiring and federating the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud the celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”

     

    Added David Tiltman, Head of Content, WARC: “Whilst purpose-driven campaigns are playing a key role in today’s brand marketing, Act Responsible, together with Gunn Report, have been shining a light on communications for good causes for nearly two decades. Following the recent rebrand of the Gunn Report to WARC Rankings, WARC is delighted to continue this collaboration.”

     

     

    Most successful Campaigns promoting good causes 2018:

    #1 Trash Isles, AMV BBDO London, LadBible and Plastic Oceans Foundation

    #2 Prescribed to Death, Energy BBDO Chicago, National Safety Council

    #3 No Conditions Apply – Sindoor Khela, FCB Ulka Mumbai, The Times of India

    #4 Destination Pride, FCB/SIX Toronto, PFLAG Canada

    #5 Touching Masterpieces, Geometry Prague, NeuroDigital for National Gallery of Prague

     

    Most successful Agencies promoting good causes 2018

    #1 BBDO New York, USA

    #2 AMV BBDO London, UK

    #3 Colenso BBDO Auckland, New Zealand

    #4 la chose, Paris, France

    #5 J. Walter Thompson New York, USA

     

    Most successful Networks promoting good causes 2018

    #1 BBDO Worldwide

    #2 FCB

    #3 J. Walter Thompson Worldwide

    #4 McCann Worldwide

    #5 Havas Group

     

    Most successful advertisers promoting good causes 2018

    #1 Amnesty International

    #2 WWF

    #3 Greenpeace

    #4 Procter & Gamble

    #5 Plastic Oceans Foundation

     

     

  • It will be handled out of the Mumbai office of Publicis Beehive

    Publicis Beehive bags creative mandate of Balaji Wafers

    By A Correspondent

     

    Publicis Beehive has won the creative mandate of snacks and namkeen player, Balaji Wafers. It will be handled out of the Mumbai office of Publicis Beehive.

     

    Flagging off the partnership, Publicis Beehive has launched an integrated ad campaign led largely by a series of TVCs. Said Keyur Virani, Director, Balaji Wafers: “Publicis Beehive got the insight on the brand and value proposition spot on. The creative execution of their thinking was disruptive too. Subtle humour in the category of wafers and snacks is so difficult to achieve and we were pleasantly surprised to see how easily they married this style of storytelling.”

     

    Sharing his views on the brand thought and execution, Paritosh Srivastava, COO – Publicis Beehive said: “Balaji Wafers is a trusted name in the snacks and namkeen category and we are delighted to have them partner us as they embark on a quest to become a household name across India. The key insight was to play on the one factor that sets the brand aside from the others – less air and more wafers. What better way than to relate it to real life instances. We are excited with the inaugural brand campaign and are positive that it will connect innately with the consumers at large.”

     

     

  • The campaign has been conceptualized by Lowe Lintas

    FreeCharge launches new digital campaign – ‘Sirf App Nahin, Appreciation’

    By A Correspondent

     

    FreeCharge has launched its new digital campaign ‘Sirf App Nahin, Appreciation’. The campaign, conceptualised by Lowe Lintas, has been crafted to celebrate even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed.

     

    Commenting on the launch of the digital campaign, Sangram Singh, CEO, Freecharge said: “We are continuously focusing on innovative storytelling to build deeper connect with our consumers. The campaign has been weaved around an insight from the real-life situations of young professionals, who are constantly looking at validation both personally and professionally. Freecharge as a facilitator of easy and seamless payments appreciates the effort a customer makes, recognizing that everyone deserves to feel the work they are doing however mundane it may seem, is contributing to something worthwhile.”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas: “The idea was to talk to people who’ve spent enough time at work to realize that the appreciation they were expecting as a natural response to their efforts, is a rare bird to spot. Conceived by Rajat Dawar and Abhishek Dey, the creative device of Omkar playing a melancholic melody to depict the protagonist’s dispirited state of mind, gives way to joy when FreeCharge arrives with rewards for even the small stuff. And in so doing, builds an association for the brand with the much-valued feeling of being appreciated.”

     

     

  • It features cricketer Virat Kohli

    American Tourister unveils its #GoSwagPackin campaign

    By A Correspondent

     

    American Tourister has launched its new ‘#GoSwagPackin’ campaign featuring Virat Kohli.

     

    Speaking on the launch of the new campaign, Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said: “I’m thrilled to announce that we’ve taken #swagpack to the next level with this latest campaign. Our newest range of #SwagPacks is all about exploring the world and living life to its fullest, and the global icon that is Virat Kohli complements the brand and the communication perfectly. His confident and stylish personality is a perfect fit for American Tourister and reflects the best attributes of today’s India – go-getter spirit, assertive individuality, and most importantly, swagger!”

     

    Commenting on the new campaign Abhinav Tripathi, Executive Creative Director, McCann India added: “Following in the footsteps of our last campaign, we wanted to up the Swag this year, while also focusing on the international look and appeal of the American Tourister backpack. So we got Virat to travel our little planet with the bags, quite literally. The film’s warped but unique visual language took a decent amount of trial and error, but I think everyone involved should be really proud of the final result.”

  • The TVC is conceptualized around the theme ‘It doesn’t just cool, it cleans’

    Haier India unveils ad film for its PuriCool range of ACs

    By A Correspondent

     

    Haier has unveiled its new ad campaign featuring the PuriCool range of air conditioners. Conceptualised around the theme of ‘It doesn’t just cool, it cleans”, the TVC has been created and conceived by Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners.”

     

     

  • The campaign unveil’s the brand’s new backpack collection for 2019

    Varun Dhawan stars in Skybags campaign

    By A Correspondent

     

    Skybags has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new backpack collection for 2019.

     

    Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, VIP Industries said: “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavoured to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”

     

  • The new range stands out as India’s ‘true air conditioners’ designed specifically for Indian customers

    Haier promotes PuriCool range of ACs in latest ad film

    By A Correspondent

     

    Haier has unveiled its new TVC featuring the PuriCool range of air-conditioners.

     

    The film has been created and conceived in collaboration with Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air-conditioner market that will surely set a benchmark in the next generation of air-conditioners.”

     

     

  • The 360-degree promotional ad campaign engages its target audience based on the insight – fun multiplies with like-minded groups

    Imagica unveils summer campaign titled #Groupbaazi 

    By A Correspondent

     

    Imagica has launched its new summer campaign titled #Groupbaazi, propagating the idea of maximising fun in groups.

     

    Said Raveendra Singh, Head of Marketing, Sales and Strategy, of the fun park: “Imagica is synonymous with fun, excitement, entertainment and the idea of having a great time together, establishing its brand archetype as entertainer. In India, people always bond with each other and form big groups to have fun and it starts right at home extending to every phase of an individual’s life. This is validated by the visitors’ trend observed at Imagica where people usually come in groups of families or group of friends beyond only a single family unit. We are truly excited to see how the campaign unfolds and resonates with our target audience,”.

     

    Added Joy Ghoshal, Co-Founder and Head – Creative Strategy, Marching Ants, which has conceptualised and shot the campaign: “Going beyond the predictable way of advertising the key attractions of a theme park, the campaign was aimed to bringing to the fore beautiful moments of fun and pleasure with a larger group of like-minded sharing a similar mind-set in the simplest way. And, to highlight the feeling of freedom interspersed with comfort amongst the crazy experiences and the inside jokes shared within a group. The story of the ad film has been structured to appeal and build connect, with the right audience.”

     

     

  • Aims to power client transactions on the platform

    Dentsu launches its own blockchain engine

    By A Correspondent

     

    The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of its own ‘DDLCoin’ with an aim to power transactions on DAN Data Labs.

     

    Commenting on the launch of the ‘DDLCoin’, Vivek Bhargava, CEO DAN Performance Group said: “Trust and transparency has become almost a necessity in the way we enter into contracts with our clients. The recent wave of distrust in the advertising ecosystem has provided many in the industry with sleepless nights. With the use of trust-building technologies like distributed ledgers – known as the blockchain, the adtech industry has the unique opportunity to rebuild trust by creating a more transparent ecosystem for all. It gives me immense pride to be a part of a network that has the capability to service this modern need of clients and be pioneers in adopting this technology.”

     

    Added Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network: “DAN Data Labs has been known for being the industry gold standard in driving innovation in the way we plan and execute campaigns in the modern-day digital ecosystem. It has been our vision to provide a solution for whatever the need of our clients may be when it comes to data driven marketing. The product has been known to be swift to adapt to the changing environment by being constantly updated with the latest tech, advancements in Machine Learning and Artificial Intelligence and now trust systems like the blockchain.”

     

     

  • It has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’

    Crayons executes latest ad film for APL Apollo

    By A Correspondent

     

    APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’.

     

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team. Said Ranjan Bargotra, President, The Crayons Network: “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level”. The ad has been directed by Aiman from Asylum films.

     

     

  • Pizza Hut is also launching an aggressive TV and digital campaign highlighting the offer

    Pizza Hut offers pan pizzas starting at Rs. 99

    By A Correspondent

     

    Pizza Hut has announced the launch of ‘Wow Everyday Value’ accompanied by a TV and digital campaign created by Ogilvy.

     

    Commenting on the announcement, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said: “Ever since Pizza Hut entered India, customers have consistently given us a lot of credit for serving the tastiest pizzas and giving them a great experience. No surprises that we have been adjudged as the Most Trusted Brand by a reputed media house for the 13th time in a row.

     

    With changing times, the needs of consumers have also changed, with pizzas evolving from being just a special occasion treat to an everyday home meal replacement.”

     

    Talking about the launch of the advertising film, Gaur added: “IPL is a very critical time for brands to invest and dial-up visibility. That brings in immense clutter, making it imperative to come up with unique and distinctive creative route for high customer recall. Breaking the norm of traditional category advertising was our key motivation behind introducing ‘Agent Pizza’ and we are confident that his character will make the film stand-out from the rest.”

     

    Said Kapil Arora, President – Ogilvy Group Companies, North at Ogilvy & Mather: “In the world of Pizzas, where value often comes at the cost of quality, Pizza Hut is the exception. With its Wow Everyday Value offering, consumers can now feast on the tastiest pizzas, at an accessible Rs 99 price point. Naturally, that makes Pizza Hut the destination of choice for pizza lovers. Our communication simply dramatises the same.”

  • The agency has rolled out a campaign that played on the importance of the ‘Bro Code’

    HalaPlay releases launch campaign featuring Pandya brothers

    By A Correspondent

     

    HalaPlay, a fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties. With brand ambassadors Hardik and Krunal Pandya, the agency has rolled out a campaign that played on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake.

     

    Commenting on the campaign and the agency appointment, Prateek Anand, Co-Founder, HalaPlay said: “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi  helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”

     

    Added Anil Nair, CEO & Managing Partner – L&K Saatchi & Saatchi: “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”