MxMIndia

Category: PRODUCTS

  • Brings Mallika Dua on ‘live’ video-chat to urge wrong-doers to correct themselves, as part of Idea 4G #IndiaKaLiveNetwork campaign

    Mindshare and Idea launch AI led video-chat bot ad to educate users

    By A Correspondent

     

    Mindshare has launched an interactive campaign with Mallika Dua – a leading comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time.

     

    Mindshare and Idea 4G unveiled a distinctive voice-enabled AI-led interactive video chat bot ad campaign that enabled millions of users to interview Dua.  This has never been attempted before in the digital mobile ad-space, and was co-created by mCanvas, the experiential storytelling ad platform for small screens.

     

    Speaking about the launch of the campaign Niraj Ruparel, National Head – Mobile, Mindshare India said: “We at Mindshare always look forward to crafting innovative and effective solutions for brands. Idea, as a brand, does not shy away from taking an unconventional path when it comes to communication. With the video-chat bot ad we have come together to create a first of its kind innovation on an effective platform. By leveraging on Mallika Dua’s popularity, and Idea’s 4G network, we are hopeful of bringing about a change in people’s behaviour, and habits, as well as encourage more people to go Live to highlight societal issues.”

     

    Added Sunita Bangard, President Marketing Vodafone Idea Ltd: “Over the years, brand Idea has built a strong reputation for creating purposeful, conscientious campaigns that encourage change for the betterment of society. The Idea 4G #IndiaKaLiveNetwork campaign highlighted the power of streaming live videos over Idea’s robust 4G network thereby driving a positive change in behaviour among citizens. In its endeavor to engage with the digital natives, Brand Idea has always tried digital first initiatives for our ATL campaigns, many of which have been appreciated and rewarded at various digital forums. Our innovative AI and ML aided campaign has set new benchmarks in digital advertising.”

     

     

  • The campaign celebrates budding heroes from the streets of India

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    By A Correspondent

     

    Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.

     

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

     

     

  • The communication campaign showcases Deepika Padukone reminiscing about her various milestones

    Tanishq launches new TVC campaign starring Deepika

    By A Correspondent

     

    Tanishq has unveiled a new campaign starring Deepika Padukone reminiscing her various milestones, while going through her keepsake box.

     

    Said Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan: “A woman should always set forth to celebrate herself at every stage in her life and this time Tanishq brings in Swayahm collection which resonates with every woman who takes pride in herself. She deserves to celebrate her smallest of achievements and failures too because it is these small moments that make all the difference and make her who she truly is. In the film as well, we have brought in the aspect of reminiscing the past memories which have been a part of her integral growth and thus appreciating her very being.”

     

    Added Sagar Kapoor Chief Creative Officer, Lowe Lintas: “Like the name itself, Swayahm carries an insightful message. Of celebrating oneself at every juncture of life. Women are so busy appreciating and caring for their loved ones that they seldom remember to love themselves. The jewellery is one such gift she gifts herself.”

     

     

  • The brand has a strong yet soft personality that matches with the superstar

    Buffalo launches ad campaign with ambassador Varun Dhawan

    By A Correspondent

     

    Fashion brand Fbb has created an ad campaign titled ‘Setting You Free’ featuring brand Buffalo’s ambassador Varun Dhawan to celebrate its 40th milestone.

     

    Celebrating the four-decade success Rajesh Seth, COO, Fbb said: “It’s not every day that we see brands successfully serve for forty years. We celebrate the 40th year of our iconic brand Buffalo with pride and are filled with gratitude for the undying support by our customers. We believe that this is just the beginning and are working towards achieving many more milestones.”

     

    Speaking about the campaign, Anand Subbarao, Co-founder, AndAnd Brand Partners Pvt. Ltd. Said: “When you have Varun as an ambassador for a popular brand like Buffalo, executing the campaign is a seamless process. The brand has a strong yet soft personality that matches with the superstar; which is why the film looks distinctly great.”

     

     

  • The scope of the business includes digital, print and radio over and above the traditional advertising mandate

    Lowe Lintas Bangalore to handle creative mandate of Medlife.com

    By A Correspondent

     

    Following a multi-agency pitch, online pharmacy Medlife.com has brought Lowe Lintas on board as its creative agency.

     

    Said Meera Iyer, CMO, Medlife.com:”Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bengaluru, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better.”

     

     

  • Panasonic Life Solutions India to reinforce vision to ‘Make a better, comfortable life with human-oriented solution’

    Anchor changes its corporate identity to Panasonic

    By A Correspondent

     

    Anchor Electricals, a wholly owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions with effect from April 1. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions India Private Limited: “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers”.

     

     

  • The luggage brand will now be endorsed by celebrity couple Saif Ali Khan and Kareena Kapoor Khan

    VIP announces brand relaunch; unveils ‘Hello Holidays’ ad campaign

    By A Correspondent

     

    VIP Industries has unveiled its latest campaign for its refreshed homegrown brand, VIP. The relaunch includes unveiling a new brand logo and identity, a new consumer proposition and a new collection. And all=new brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan.

     

    Commenting on the core idea behind the rebranding, Sudip Ghose, Managing Director, VIP Industries said: “The overall goal was to make the brand relevant and contemporary, whilst retaining its iconic essence. With this relaunch, we aim to grow even more relevant to our ever-evolving consumers. Kareena and Saif Ali Khan are indeed a seamless fit for VIP’s new identity and positioning of Indian modern family. As a unit they represent the ambitious travellers of today’s generation who are always on the hunt for travel luggage/ necessities that truly reflect their personalities. The duo will certainly help strengthen the brand as contemporary, fashionable, reliable and everyone’s first choice for holiday travel. With this endorsement, we are confident that we will sharply position the brand as the country’s best and leading ‘holiday’ luggage brand. If it’s Holiday it has to be VIP.”

     

     

  • An initiative by Aditya Birla Health Insurance to encourage Healthy Living

    Aditya Birla group encourages healthy living with #JumpForHealth

    By A Correspondent

     

    Aditya Birla Health Insurance has launched the third edition of #JumpForHealth initiative to reinforce its belief in empowering people to live a healthy lifestyle.

     

    Through #JumpForHealth – a month long campaign, ABHICL is creating a movement that will get people to start their health journey through the power of jumping and help the differently abled walk again. For every 10,000 jumps collected, one prosthetic leg will be donated to the under-privileged.

     

    Said Mayank Bathwal, CEO, ABHICL: “We at Aditya Birla Health Insurance go beyond just providing health insurance to our customers. We are committed to ensure that people follow a healthy lifestyle and sustain it. For #JumpForHealth 2019, we have collaborated with India’s leading choreographer – Remo D’Souza where, he is leading the campaign by creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement.

     

    Added Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital: “In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the third edition of #JumpForHealth to reinforce the philosophy of adapting healthy lifestyle. With the #JumpForHealth campaign, we are also hoping to create an active generation that considers health as a priority.”

     

     

  • An initiative launched by SBI Life Insurance to encourage self-examination for early detection of Breast cancer

    SBI Life takes ‘Thanks A Dot’ to rural India

    By A Correspondent

     

    On World Health Day, SBI Life Insurance organised ‘Thanks A Dot’, a Breast Cancer awareness drive in Sonepat, Haryana. Research indicates that one in three women in rural India have not heard of the deadly disease and as many as 90 per cent are unaware of the possibility of self- breast examination. More than 60 women along with a few men of the village attended the workshop and all of them received the ‘Thanks-A-Dot’ kit free of cost.

     

    Taking the initiative to the rural interiors, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance said: “Breast cancer is most common in women and can be cured if detected at an early stage. Most women in rural areas neglect their health and delay in seeking medical advice early because of unawareness, illiteracy, myths or superstition and many a times, due to financial constraints. It is imperative for these women to have deeper understanding and awareness of the symptoms of this disease. Therefore, we took ‘Thanks-A-Dot’ initiative to the rural interiors to create awareness and encourage every woman to spur a positive conversation about self-breast examination among each other and get away with sense of hesitation.”

     

    Said Rajiv Dingra, Founder and CEO, WatConsult, “Recent studies indicate that 1 in 3 women in rural India have not even heard of breast cancer and unfortunately, 90% of them are unaware of the possibility of self- breast examination. This clearly highlights the lack of awareness in these areas and the need for women in rural India to understand the nuances of breast cancer, the prevention methods and the necessary steps to be taken. With Thanks a Dot, we reached out to a village in Haryana to initiate the positive conversation around breast health.”

     

     

  • Native Machine integrates native advertising platforms like Taboola, Outbrain and MGID now while Adgebra will be implemented soon

    Native Machine to assist marketers to manage campaigns

    By A Correspondent

     

    Native Machine, an all-in-one self-serve native DSP developed by Spunkads Media, was launched at the Moscow Affiliate Conference 2019 held last week. Said Sohrab Ali, Co-founder, Native Machine: “We are looking forward to reaching out to more advertisers in the near future. Native Machine connects with all the native networks on which a team relies every day to expand the business to track all the ongoing campaigns easily.”

     

     

  • It is being telecast across major national and regional electronic and digital platforms

    Tiger Shroff is the face of 8PM Premium whiskey. Ooops Music CDs.

    By A Correspondent

     

    Radico Khaitan has announced Bollywood actor Tiger Shroff as the brand ambassador for 8 PM Premium Black Music CDs, the surrogate for the company’s popular whiskey brand.

     

    Said Amar Sinha, COO, Radico Khaitan: “8 PM Premium Black is a notch-up offering of the Limca Book of Record holder-8 PM brand and is promising to join the success league of its parent brand.. We are excited and thrilled to have Tiger on board as he represents energy, youthfulness and vigor and these traits are completely in sync with our brand.”

     

     

  • Customers can also recycle their old garments and earn reward points

    Shoppers Stop celebrates India’s diversity with #ShareMyNewYear campaign

    By A Correspondent

     

    Shoppers Stop is celebrating India’s diversity through its latest campaign. #ShareMyNewYear. The campaign encourages the customers to exchange New Year greetings, experiences and share cross-cultural rituals among each other.

     

    Said Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop: “Shoppers Stop has 83 stores across 38 cities. Over the years, we have seen different regions get a festive boost during this .What is interesting is that even stores that don’t belong to a specific region that is celebrating at this time also experience a festive effect. As people move across cities, regional boundaries blur with different communities celebrating the festival of their residence beyond the festival of their origins. That is the beautiful insight that we used for this campaign, where we share and celebrate New Year in our unique way that is only possible in our country.”

     

    The TVC for the campaign has been conceptualized by Contract. The campaign captures the essence of these festivals that signify the advent of New Year across many parts of the country.

     

    Added Vineet Mahajan, Head of Art, Contract: “#ShareMyNewYear was born out of a wonderful revelation. In the month of April, practically everyone celebrates a new year. Yet the concept of New Year celebrations is associated primarily with January 1st. So, we wanted to celebrate our ethnic wear range through a campaign that encourages exchanging New Year greetings across the different ethnicities of the nation.”