MxMIndia

Category: PRODUCTS

  • HalaPlay is a daily fantasy sports platform that claims to be offering up to Rs 100 crores in winnings this cricket season

    HalaPlay signs Krunal and Hardik Pandya as brand ambassadors

    By A Correspondent

     

    HalaPlay Technologies has announced their new brand ambassadors Krunal and Hardik Pandya. According to a communique, HalaPlay is offering winnings up to Rs 100 crore on its fantasy sports platform this cricket season.

     

    This new mode of gaming in India has a fan base of more than 20 million today and the Indian fantasy sports industry is worth INR 43.8 billion, it is estimated to reach INR 118.8 billion by FY23 according to the Indian Federation of Sports Gaming (IFSG) and KPMG report.

     

    HalaPlay recently received INR 40 crores in their Series-A round of funding from Nazara Technologies Ltd., India’s leading mobile games publisher and Delta Corp Limited, an India-based casino gaming company.

  • On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice

    Mindshare creates ‘senso-bot’ for oral care advice

     

     

    On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice. To do this, Mindshare created a chatbot, which when invoked through Google Assistant, by simply saying ‘Hello Sensodyne’, discussed oral care problems with users.

     

    Ruchi Mathur

    Said Ruchi Mathur, Senior Vice President, Client Leadership, Mindshare North & East: “Our constant endeavour is to deliver solutions that are rooted in relevant consumer insights and create a strong impact for our brands in the marketplace. While many brands in the industry have been using conversational UI to deliver campaigns, we wanted to link it to a tangible benefit for the consumer. This troika of partnership between Sensodyne, Lybrate and Google Voice helped us create this industry first.”

     

    Added Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare: “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favorite food and drinks. We are excited to launch this breakthrough, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”

     

     

  • The duo join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time

    Boost signs Rishabh Pant & Shreyas Iyer as brand ambassadors

    By A Correspondent

     

    Rishabh Pant and Shreyas Iyer may have missed out a call for the World Cup, but they sure have received a boost from, you got it, Boost. With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new-age sports ethos with them.”

     

     

  • The campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead

    Dell reaches out to CXOs via new ad

    By A Correspondent

     

    With the Latitude 7000 series laptops, Dell offers CXOs and senior management an option of choosing a work machine that matches their stature and pace. Conceptualised and executed by Grey, the campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead, with Dell Latitude as their partner.

     

    Speaking about the film, Gautam Bhasin, Group Creative Director at Grey Bangalore said: “A CXO’s life revolves around handling challenges and confidential information, being accountable and taking tough calls. Which is why he needs a laptop that works in tandem with his pressure. So, we mirrored the CXO’s journey, showing how a Latitude would seamlessly fit into their world, handling it all, just like him.”

  • Max Life Insurance ties up as the official life insurance partner of Royal Challengers Bangalore

    Max Life Insurance gets RCB players to promote product offering

    By A Correspondent

     

    Max Life Insurance has unveiled its latest ad campaign announcing its official life insurance partnership with Royal Challengers Bangalore. Featuring three members of Team RCB, the new campaign attempts to remind all to remain shielded with a comprehensive life insurance cover.

     

    Speaking on the launch of the campaign, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance remarked: “Like cricket, our lives too are full of unforeseen challenges. While cricketers are practical enough to realize the importance of a protective gear to safeguard themselves on the field, more often than not, they forget to prepare for protection off the field. Through our association as the official life insurance partners to Royal Challengers Bangalore, we aim to protect India’s finest players against the risks they face off the ground, by enabling greater financial security in their personal lives. Like any successful cricketing team has a Plan B should anything go wrong in the game, at Max Life Insurance, we believe that life insurance provides the protection of a robust Plan B, should anything go awry in life’s plans. This protection is what will give our customers the confidence to go ahead and play the game of life Front-Foot-Forward!”

     

    Added Sonal Dabral, Chief Creative Officer South and South East Asia and Vice Chairman India at Ogilvy: “This T20 season is all about great partnerships. Max Life Insurance’s partnership with RCB is one such winning partnership highlighting the significance of risks and financial security by drawing parallels between life and cricket- both equally daunting, uncertain and full of unexpected challenges. The campaign capitalises on this very thought and goes on to establish that to truly emerge a winner in the game of life, it is imperative to gear up well by calculating risks – not just physical but also financial.”

     

     

  • #PuritykaPerfectMeasure and #DekhoMagarSideSe will drive the conversations on digital media

    Saint-Gobain launches brand campaign to establish purity in glass

    By A Correspondent

     

    Saint-Gobain has launched its latest brand campaign, highlighting the purity of its glass apart from clarity that it is already synonymous for.

     

    Said AR Unnikrishnan, Director, Sales & Marketing, Saint-Gobain India Private Ltd. – Glass Business: “Saint-Gobain has been the frontrunner in glass business for over three centuries yet we are the most modern and technologically advanced in the business. Our Glass is known for its quality and clarity. Our previous campaigns, which focused on clarity, are still very relevant and have a strong brand recall. Now, with this campaign, we take it a step further by establishing the purity of the glass and we do it in a very creative way. The TV commercial begins as a horror story but ends being witty. It brings a smile across and leaves a deep impression on what we are trying to convey.”

     

    Added Rajdeepak Das, Chief Creative Officer, South Asia, Leo Burnett: “The campaign is called ‘Subway Baby’ and it is made with a strong storyline. This campaign has been one of the most challenging yet fruitful experiences for me personally. We had to showcase a product that is actually not visible to anyone. We had to come up with an idea and a story which could bring this to the fore. That’s when we decided to add a story to the product with subtle humour where one can’t see the product but ultimately senses its presence. To make it impactful and to the point, the story went under several iterations. Even the casting was very unique as we had to tell the kid actor in the ad to stare straight at the camera rather than showing any emotions. This has been a fun and learning experience for me and my team. Hope the audiences enjoy this ad as much as we did in making it.”

     

     

  • The campaign takes inspiration from the 25-year-olds of today

    IndusInd Bank launches new campaign to celebrate turning ‘#Just25’

    By A Correspondent

     

    IndusInd Bank announced the launch of a multimedia campaign to commemorate the completion of the bank’s journey of 25 years.

     

    Speaking on the campaign, Anil Ramachandran, EVP & Head, Marketing and Retail Unsecured Assets at IndusInd Bank said: “2019 is indeed a celebratory year as IndusInd Bank turns 25. Our #Just 25 campaign embodies the many attributes of who we are and what we have achieved in our wonderful 25-year journey. There is an exuberance and joy at what we have achieved, but more importantly there is a sense of anticipation and promise of what lies ahead. The campaign underscores our constant commitment to our customers over the years. It throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of while steadfastly focusing on our core mission of making banking truly convenient .This milestone provides us an opportunity to both reflect on our past, and to look forward to the rich promise of an even brighter future. We continue to remain mindful that the world is an ever-changing place, and if anything, we must continue to stay young and relevant. We strongly believe that our passion for delivering unique and innovative banking solutions, and our inherent commitment to putting our customer at the heart of all that we do,  will continue to be our driving force for the next 25 years.”

     

    Also added, Ankur Suman, Principal Consultant and Creative Head, R K Swamy BBDO: “In a category that loves to flaunt legacies and play the ‘we fulfil your dreams’ song, IndusInd Bank has emerged as a distinctly youthful, innovation-oriented brand. So its 25-year celebration had to be different from the regular ‘silver jubilee’ approach. We looked at this milestone not as a 25th anniversary, but as a 25th birthday! At 25, IndusInd Bank shares the spirit of 25-year-olds who are making a positive difference to the world around us; who proudly say, we’re just25!”

     

     

  • The television commercial would be aired on all leading satellite TV channels

    Venus Crème Bar appeals citizens to vote in its latest brand campaign

    By A Correspondent

     

    Venus Crème Bar has launched its latest socially-conscious brand campaign #MeraDeshMeriZimmedari, to drive awareness among citizens about the need to vote.

     

    Commenting on the campaign, Rahul Gyanchandani, Joint Managing Director, RSPL said: “Our latest brand campaign underlines the commitment of RSPL Ltd and Venus Crème bar to be a responsible corporate citizen. The 17th Lok Sabha Elections 2019 is on and the onus is on every citizen to vote and make an impact. With the core message of #MeraDeshMeriZimmedari, our TVC aims to drive awareness among citizens  about their responsibility towards the nation, the power of  a single vote and  encourages them to exercise their franchise.”

     

  • The campaign captures the spirit of its consumers who wish to make every moment of their life stylish

    Pantaloons unveils latest summer campaign, ‘Holiday in Style’

    By A Correspondent

     

    Pantaloons has unveiled its new campaign, ‘Holiday in Style’ for this summer.

     

    Talking about the new campaign created by Ogilvy, Ryan Fernandes, Vice President, Marketing and E-Commerce, Pantaloons – Aditya Birla Fashion and Retail Limited said: “Planning a holiday is hugely exciting. This holiday season, Pantaloons launched a new campaign ‘Holiday in Style’ to enable its consumers to travel in style. The campaign resonates with the consumers’ need for stylish clothes which helps them always be social media ready. Our endeavour is to strengthen our connect with millennials, and be a part of their moment of style journey.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Life is a series of big or small changes and every change opens up new possibilities. Pantaloons believes that a consumer should be able to own and celebrate these moments of change. This holiday season we wanted to encourage millennials to style their change. We chose to bring this alive on TV by showcasing an endearing story of a girl on a solo trip and how she is never really alone.”

     

     

  • Series of contextual digital films launched across platforms to drive awareness

    Godrej Aer Twist unveils #TwistZarooriHai campaign

    By A Correspondent

     

    Godrej Aer Twist has unveiled its new campaign #TwistZarooriHai. Through this campaign, the brand aims to build awareness through a series of digital films with contextual messaging during the cricket season.

     

    Conceptualised by Creativeland Asia, the digital films centre around two cricket-struck fans and one Godrej Aer Twist, in a car.

     

    Speaking on the digital campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products said: “Cricket is the most sought after sport in India. Today, national and global cricket tournaments are seeing ever increasing growth in terms of viewership and engagement with the audience.  Be it on television or digital platforms streaming matches, cricket brings together people who form our target audience. #TwistZarooriHai digital films highlight Godrej Aer Twist as an integral part of people’s lives using the cricket context. Today, Godrej Aer Twist is a market leader in the car freshener category. Through contextual campaigns like these, we aim to increase category penetration by driving relevance for car fresheners.”

     

    Commenting on the campaign, Anu Joseph, Chief Creative Officer, Creativeland Asia Group said: “Godrej Aer has always had a certain quirk in its communication, and is constantly looking for topics that are relevant to its TG, to be associated with. Cricket is going to be the most talked about subject for the next few months. And Aer has found for itself a way to enter the conversation in its quirky, unabashed manner.”

     

     

  • Bhuvan will be promoting all products and bringing to light the creative process

    Arctic Fox appoints Bhuvan Bam as brand ambassador

    By A Correspondent

     

    Backpack-maker Arctic Fox has appointed YouTube star Bhuvan Bam of BB Ki Vines as its brand ambassador. Bhuvan will be promoting all products and bringing to light the creative process that went into making the backpacks.

     

    Expressing his thoughts on the association Founder & MD Arctic Fox India Sridhar Thirunakara opined, “Just the way Michael Jordan played a crucial part in building the brand for Nike in its early times; we believe Bhuvan Bam will pay the same crucial role in building brand Arctic Fox. The animal Arctic Fox itself has been our brand ambassador always. However, when we read about Bhuvan Bam, his hustle and his success story, we couldn’t think of any other person who could fit in with the philosophy of our brand better.”

     

  • The agency will handle the entire brand strategy and creative consultancy services

    Mullen Lintas Bangalore to manage creative mandate of Ruosh

    By A Correspondent

     

    Footwear and accessories brand Ruosh has appointed Mullen Lintas as its brand partner. The agency will handle the entire brand strategy and creative consultancy services, to strengthen the brand’s footing in the Indian market.

     

    Mridumesh Kumar Rai

    Said Mridumesh Kumar Rai, President, Sara Futura Group: “At Ruosh we believe that there is a shoe for every occasion and that the right pair of shoes gives one the edge to win every day. We are now geared up to bring in technological innovations to offer unique design solutions in our collections. The emphasis is on style but with uncompromised comfort! With this we believe that Ruosh would be the most preferred one, amongst consumers. We have a challenger mind-set and in Mullen we’ve found an ideal partner to drive efficiency in marketing investment”.

     

    Kishore Subramanian

    Commenting on the win, Kishore Subramanian, Executive Director, Mullen Lintas added: “Ruosh has created a differentiated imagery among consumers through both, exquisitely crafted products as well as its unique tone of voice. We are excited to partner with Ruosh and to generate an unfair share of attention for the brand.”

     

    The account will be managed out of the agency’s Bengaluru office.