MxMIndia

Category: PRODUCTS

  • The agency won the account following a multi-agency pitch

    Milestone Dentsu to handle Numero Uno’s creative duties

    By A Correspondent

     

    Milestone Dentsu has bagged the creative mandate for fashion brand, Numero Uno. The agency won the account following a multi-agency pitch.

     

    Said Narinder Singh Dhingra, CMD, Numero Uno Clothing: “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through pathbreaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”

     

    Added Ujjwal Anand, Country Head, Milestone Dentsu: “From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work.  And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”

     

     

  • The integrated marketing campaign went live on January 7

    Uber Eats unveils inaugural campaign ‘Everyday Moments’

    By  A Correspondent

     

    Uber Eats has unveiled a new brand campaign with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life.

     

    Said Namita Katre, Head of Brand, Strategy & Campaigns at Uber Eats India: “Ordering food at work or home is the new constant way of life now for the Indian youth. Our first mega campaign ‘Everyday Moments’ is designed around consumer’s ordering behaviour that goes beyond the basic functional reasons of speed and affordability. Uber Eats is an ally to the consumer seeking effortless exploration of food in their everyday lives. The communication has been designed to build that relatable connect with the youth as the everyday, aspirational food delivery brand for millions of youth in India. In Alia, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, youthful connect embedding the brand in the everyday food ordering moments. The breadth of communication is built around this idea across ATL, digital and owned media, which will cement our positioning and bring it to life.”

     

    The films are directed by Shakun Batra.

     

     

  • The entertaining commercials invite cricket enthusiasts to participate in the nationwide amateur cricket league

    Ferit Cricket Bash unveils ad campaign

    By A Correspondent

     

    Ferit Cricket Bash (FCB), an independent league for amateur cricketers, has unveiled its ‘Bade Ziddi’ campaign to promote the launch of their new venture. The TVCs invite enthusiastic cricketers to participate in the upcoming league.

     

    Commenting on the campaign, Zaheer Khan, co-founder of the league, said: “As someone whose life has revolved around cricket, it is simply endearing to witness the impact of our endeavour via the Bade Ziddi campaign. As an independent cricket league that recognises and rewards amateur talent across the length and breadth of the country, I am elated to have been part of the FCB family with Suniel, Mitesh and Jasmeet. Ferit Cricket Bash presents an opportunity to all Indians to be a part of bigger platform and play with fellow enthusiasts.”

     

     

  • This is in line with the its vision of ‘Snacking Made Right’

    Oreo unveils new campaign for Cadbury Dipped offering

    By A Correspondent

     

    Oreo has announced the launch of Oreo Cadbury Dipped. This is in line with the its vision of ‘Snacking Made Right’, where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way.

     

    Speaking on the launch of Oreo Cadbury Dipped, Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said: “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury. We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”

     

    The TVC has been created by FCB Interface. Said Joemon Thaliath, CEO, FCB Interface: “We have taken forward the brand’s globally popular ‘Oreo People’ format for this launch. It’s a catchy and fun way to bring alive this crunchy-chocolatey dilemma.” Added Robby Mathew, Chief Creative Officer, FCB Interface: “The product story is strikingly brought to life with appetising visuals and a peppy song.  Surjo Deb, the director, has done a great job keeping alive Oreo’s playfulness.”

     

     

  • Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru

    TVS Motor & Dentsu install ‘Ntorq-o-tron’ across malls

    By A Correspondent

     

    TVS Motor Company has joined hands with Dentsu India to create the Bumblebee-inspired transformer ‘TVS Ntorq 125’. TVS Ntorq has been set up in Select City Walk, Saket in New Delhi.

     

    Named as the Ntorq-o-Tron, the TVS Ntorq 125 scooter has been installed as a Transformer and has been conceptualized by Dentsu India, Bengaluru and created by Rahul KP – a Bengaluru-based artist. Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru.

     

    Said Nikhil Narayanan, Creative Director, Dentsu India: “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”

     

     

  • With this initiative, the brand aims to reach out to newer audiences

    SBI Life goes for prog digital OOH campaign

    By  A Correspondent

     

    SBI Life Insurance launched its programmatic digital out-of-home (OOH) campaign in India. Planned by WatConsult, the innovation will be leveraged as an extension of SBI Life’s ‘Main Se Hum’ campaign.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “For a long time, marketers have been trying to bridge the gap between offline and online audience, to holistically target consumers. Using the existing advertising ecosystem, the programmatic digital out of home campaign (DOOH) successfully bridges the offline to online audience gap, by simple yet intelligent application of technology.” He further added, “At SBI Life we take great pride in being the early adopters of upcoming technologies and are extremely thrilled to start 2019 on an innovative note. We believe this will mark a transformation in the evolution of digital marketing.”

     

    Added Rajiv Dingra, Founder and CEO, WatConsult: “With this activity, SBI Life adds another innovation with us with the key objective of testing Digital OOH, extend further reach for their “Main Se Hum” campaign exploring New Year as a topic to leverage and programmatically retarget with relevant brand messages. Well, this is the first-of-its kind initiative in India and will surely open more dynamic avenues for the brand in the coming future.”

     

     

  • As part of the mandate for Nexus Malls, BrandMusiq has developed the ‘master’ Mogoscape and Mogo for the Nexus Malls brand franchise

    BrandMusiq launches ‘Soniqspaces’ for Nexus Malls

    By A Correspondent

     

    Sonic branding agency BrandMusiq has created a new sonic identity and retail soundscape for Nexus Malls’ portfolio of malls in India. As part of the mandate for Nexus Malls, BrandMusiq has developed the ‘master’ Mogoscape and Mogo for the Nexus Malls brand franchise which will be applied across all brand related sonic expressions including activation, advertising, digital, social media and retail spaces.

     

    Commenting on the initiative, Dalip Sehgal – CEO, Nexus Malls said: “At Nexus Malls, it has been our constant endeavor to deliver the same unique experience across all malls in our portfolio. To deliver this unique experience, we came up with Nexus One. Under Nexus One, we will attempt to tap in to the five senses of our patrons and strive to deliver this Nexus experience. The first step in that direction was to have our own music identity and BrandMusiq has helped us curate that. We are delighted to partner with them in the process of curating our Musical Logo. We have already implemented the music across our portfolio of malls and we are delighted with its response.”

     

    Added Rajeev Raja, Founder, BrandMusiq: “We are very excited to have created the sonic identity for Nexus Malls. Designing bespoke, brand-owned sound for the retail experience is still in its nascent stages and we applaud Dalip Sehgal and the team at Nexus for being one of the early adopters in this field. ‘SoniqSpaces’ the app that we have developed exclusively for retail/ experiential spaces, will be used to roll out the new sonic identity across every mall managed by Nexus. This creates a new platform for our Mogo to touch many new consumers’ lives every day, in a meaningful, consistent manner.”

     

     

  • Celebrities such as Ayushmann Khurrana, Nargis Fakri, Sonu Sood have supported the campaign

    Big FM’s #IAmNotSorry seeks to break societal stereotypes

    By A Correspondent

     

    Big FM has launched its latest campaign #IAmNotSorry. The campaign revolves around the concept of breaking barriers and inspiring listeners with stories of individuals breaking stereotypes and the ones who are not afraid or apologetic of their choices.

     

    Speaking about the campaign, Manoj Lalwani, Chief Marketing Officer, Big FM said: “Big FM has time and again reflected upon the important aspects concerning day to day lives. The ‘#IAmNotSorry’ campaign is aimed at encouraging listeners to be forthcoming about their brazen choices and promoting an equal acceptance by the society. Radio is the only free to consume medium that is accessed by the masses and we intend to leverage our unparalleled reach to communicate with the audience and bring about a positive change through the campaign.”

     

     

  • The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction

    Anushka Sharma endorses new brand message for Rajnigandha Pearls

    By A Correspondent

     

    Actor Anushka Shama has been chosen as the new brand ambassador for Rajnigandha Pearls DS. The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction.

     

    Said Rajeev Jain, Vice President, Marketing, DSL: “Conceptualised by Law & Kenneth Saatchi & Saatchi, this new TVC has a touching story, coupled with delightful execution. The philosophy of goodness has in fact, become an essential part of the brand’s identity. And the latest television commercial is yet another piece of creative communication that reinstates this core belief.  We are happy to associate with Anushka Sharma, who has surpassed her area of talent and has progressed to uphold philanthropic causes. With a quality to vouch for, Rajnigandha Pearls as a brand is driven by its belief in the innate power of goodness. The brand’s upcoming TVC also reflects the same conviction.”

     

    Talking about his experience of crafting this beautiful film, for Rajnigandha Pearls, Rishi Upadhyay, Creative Director, L&K Saatchi and Saatchi, added: “The brief given to us by the brand team was very clear- we had to enhance the brand message ‘Acchai ki ek alag chamak hoti hai’. The concept needed to be simple and impactful. This story is based on a small act of goodness done instinctively by Anushka that has a huge impact. The insight comes from how we react when we see someone in trouble. A person who is naturally kind hearted will automatically reach out to help, without a second thought.”

     

     

  • The campaign has been conceptualised by Grey Bangalore

    Britannia’s new ad looks to add extra layers of fun

    By A Correspondent

     

    Grey has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by Grey Bangalore.

     

    Speaking on the launch, Jayant Kapre, Business Head, Adjacencies and New Business said: “Britannia is diversifying into more categories in macro- snacking, and with the introduction of ‘Crème Wafer’, we offer a quick on- the- go snack. We aim to expand the market and take a leading position over time.”

     

    Speaking about the films, Gautam Bhasin, Group Creative Director, Grey Bangalore added “The idea for the films came from the insight that children are great at spinning yarns. Their imagination is akin to the product attribute of wafers, one layer on another. So, in the films we let the kids create layers of fun, drawing a parallel to the structure of the wafer.”

     

     

  • The #StrongerEveryHour campaign is based on the insight that customers think of the service provider especially when they have a poor network experience

    Vodafone campaign showcases improved network at crowded places

    By A Correspondent

     

    Vodafone Idea has launched its new campaign titled #StrongerEveryHour. This campaign aims to highlight the network of Vodafone SuperNet 4G, especially in crowded zones, where a tower is being added every hour.

     

    Commenting on the new campaign, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited, said: “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print and radio.”

     

    Added Kiran Antony, Executive Creative Director, Ogilvy & Mather: “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanize the network improvement efforts of Vodafone, while staying focused on delivering the message – seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”

     

     

  • The films, born out of an experiment, are a warm way of reminding people that nothing really compares to the warmth and love in a real hug

    Ponds’ latest ad film encourages youth on benefits of a simple hug

    By A Correspondent

     

    Pond’s Cold Cream is reaching out to the youth of today through its latest ad film. The ‘Jhappi Van’ social experiment conducted by Ponds is to gently nudge young people to go over and hug those they love.

     

    On the occasion of International Hugs Day celebrated every year on the January 21, these films, born out of an experiment, are a warm way of reminding people that nothing really compares to the warmth and love in a real hug.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy Mumbai: “Pond’s ki jhappi’ embodies the warmth, love and care that Pond’s Cold Cream gives to your skin. We decided what better way to build brand love, than by spreading the joy of a real hug. So, we came up with the Pond’s Jhappi van. This ‘hugs’ van gave you the opportunity of returning the love and care you got from those who showered you with theirs. Bringing alive all the attributes and emotions that Pond’s Cold Cream stands for.”

     

    Added Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd: “With the launch of #PondsKiJhappi in 2017, we were looking at ways to take it forward and build on the same thought. Interesting consumer insights helped us understand that it’s relationships even beyond the mother-daughter bond (which is what we’ve shown in our TVC) that hold value when it comes to ‘care’ – which is what led to the idea of the ‘Pond’s Jhappi Van’. Our new set of digital films talk about different relationship dynamics and how a ‘jhappi’ is a great way to show that you love and care.”