MxMIndia

Category: PRODUCTS

  • Livpure reached out to around 50 cafes and restaurants for the same

    Livpure campaign helps Shimla resolve water crisis

    By  A Correspondent

     

    Livpure has unveiled its new digital film titled ‘CuttingPaani 2.0’, an extension to their #CuttingPaani 1.0 campaign. #CuttingPaani asks citizens that if the quench is of half a glass then one should only take half a glass of water.

     

    Commenting on the campaign, Sushil Matey, Director-Marketing, Livpure said, “Our dipstick showed that Indians in general are very casual about wasting water. And, as we all know, it is a very scarce resource and possibly future wars would be fought for water! Our #CuttingPaani campaign launched in March this year highlighted the significance of drinking water judiciously and received rave response from citizens and consumers alike. We were able to get 7.8 million views and 18 million reach. However, we further wanted to highlight the importance of this campaign and taking Shimla as the pilot city, we educated the citizens on ‘Paani Bachao, Cutting Mangao’.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “#CuttingPaani is not an ad campaign, it is an act – a movement with the power to spark real change. ‘Cutting chai’ is such a common concept in India – why can’t the same be applied to water? We launched this idea last year in India’s top cities, but found that Shimla was in a unique and critical situation, and therefore needed action the most. We’re heartened about the enthusiastic participation by the people of Shimla and even pleasantly surprised to find the practice adopted by restaurants all over Pune, Bangalore, Nagpur, Lonavala and other small towns! #CuttingPaani is a simple change of habit that we hope will go a long way,”

     

     

  • The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor

    Vistara’s new campaign inspires flyers to opt for the best

    By A Correspondent

     

    Vistara has announced its new multimedia brand campaign called ‘Fly Higher’. Conceptualised by FCB India, the creative concept of the brand campaign is based on wide-ranging customer insights suggesting that discerning customers today are not willing to settle for less than the best, notes a communique.

     

    Commenting on the new brand campaign, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara said: “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.  We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why not Fly Higher?”

     

     

  • Brand ambassador, Varun Dhawan has been roped in to launch the vehicle

    Dentsu Impact rolls out brand campaign for Maruti Suzuki Ertiga

    By A Correspondent

     

    Dentsu Impact has rolled out a new integrated brand campaign for Maruti Suzuki Ertiga. The campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan has been roped in to launch the vehicle.

     

    Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualizing and executing the language which will certainly resonate well with the TG”.

     

     

  • This initiative is in line with the New Tariff Regime beginning December 29th, 2018

    Star India unveils its Star Value Pack

    By A Correspondent

     

    Star India has launched the Star Value Pack in seven languages. The package has channels across entertainment, movies, education and sports. The initiative is in line with the New Tariff Regime beginning December 29 which will see consumers pay only for what they choose.

     

    Said Sanjay Gupta, Managing Director- Star India: “We believe entertainment and sports play a critical role in shaping the nation. By including sports in the Star Value Pack, we aim to make it accessible to every Indian and thus change the way Sports has been consumed in the country. The Star Value Pack offers viewers the very best from our wide canvas of content across general entertainment, movies, sports and knowledge at unbelievably affordable rates. We have been entertaining, inspiring and serving millions of viewers across India for close to 25 years now, and are delighted to empower the consumer further with even greater choice and value.”

     

     

  • Titled milega milega, two TVCs emphasize on customer claim settlement

    Liberty General Insurance launches maiden TV campaign

    By A Correspondent

     

    Liberty General Insurance has launched its first campaign highlighting the brand ethos as well as its health and motor insurance products and services.

     

    Said Roopam Asthana, CEO and Whole Time Director, Liberty General Insurance: “At Liberty General Insurance we have a legacy of assisting our customers with integrated insurance solutions. With this campaign we are motivating people to fearlessly go forward and avail the benefits of being an insured individual.  This campaign also marks a start of a new direction in our brand strategy and we have some exciting plans which will fructify over time.”

     

    Added Raman R.S. Minhas, Group Creative Director, PointNine Lintas: “The word claim has become synonymous with unsure – that is the default thinking in consumers’ minds today. The films are conceived to disrupt that thinking in a very quirky yet relatable manner, while associating the brand with the magical word that consumers want to hear – Milega.”

     

     

  • Their latest campaign ‘No More Excuses’ stems from real life insights when children resort to creative excuses to avoid eating anything that could be healthy

    Bournvita Biscuits for progressive parenting

    By A Correspondent

     

    Bournvita Biscuits, through its latest campaign, seeks to foster progressive parenting. Their latest campaign ‘No More Excuses’ stems from real life insights when children resort to creative excuses to avoid eating anything that could be healthy.

     

    Said Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India: “Since its launch in 2016, Bournvita Biscuits has provided an effective choice of delicious snacking enriched with the wholesome goodness of Bournvita, the drink Indian consumers have trusted for decades. The latest campaign on Bournvita Biscuits appeals to all progressive mothers, who believe in collaborative parenting. Since mornings are always hustled, leaving barely any time for kids to consume the right foods, Bournvita Biscuits will help moms provide the right start to their day giving them “no more excuse” to skip the morning snack.”

     

    Added Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India: “The campaign plays on the insight that kids are most innovative when they want to get out of something. One of the things all kids want to escape is a boring breakfast. The film is simple, relevant, charming and brings this insight to life.”

     

     

  • BharatMatrimony will launch a 360 degree marketing campaign featuring ads to target singles of marriageable age

    Bharat Matrimony ad with Dhoni looks to drive social change

    By A Correspondent

     

    BharatMatrimony has launched its ad film ‘Find Your Equal’, starring MS Dhoni, which focuses on women’s right to equality in a relationship.

     

    Talking about the campaign, Murugavel Janakiraman, Founder and CEO – Matrimony.com said: “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

     

     

  • The campaign will be rolled out pan India

    Dentsu launches new campaign for Mobiistar C1 Shine

    By A Correspondent

     

    Dentsu Impact has rolled out a new campaign for Mobiistar C1 Shine.

     

    Speaking on the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “Our consumer is constantly hunting for acceptance and acknowledgement from people in and around his/her life. Interestingly, ‘Bade Chamak Rahe Ho’ is a fun colloquial sentence that perfectly bridges our consumer’s insight with the product truth of mirror-like shine. The film is entertaining and not preachy. The music will surely make you take notice and smile. All this helped us weave a story that we’re sure it will add shine to its viewers’ lives.”

     

    Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India:“In a category firmly positioned on features and price-value benefits, it is Mobiistar’s vision to provide value through the best of features at a price that is accessible to small town customers. A phone to this TG is not just a phone but a device that accentuates his personality and stature. Our campaign brings alive this idea perfectly.”

     

     

  • A campaign to promote ZAP Subscribe was launched in the form of TVC, print, outdoor, and digital media across India

    Zoomcar goes big with ATL campaign

    By A Correspondent

     

    Zoomcar has rolled out its new ad campaign that has been conceptualised and created by Ogilvy India highlighting Zoomcar’s car subscription model ZAP.

     

    Speaking on the campaign, Varun Jha, Sr. Vice President & Head-Marketing at Zoomcar said: “This is our first ever big bang ATL campaign since we launched in 2013. Therefore, the focus as was to work with the best in class creative and media partners in order to produce world class content. We roped in Ogilvy as our creative partner and prepared the entire campaign in under three weeks. The same rigour was shown by Motivator (GroupM) while deploying media. With the shift towards long-term rentals and not buying cars anymore, it’s an apt time to launch ZAP Subscribe. That being said, building a new category is long drawn process and needs constant hammering across consumer touch points. Zoomcar is committed to the Indian market when it comes to mobility solutions and wants to dominate the hockey stick growth curve that will happen in car subscription services over next few years.”

     

    Commenting on making the film, Amitabh Agnihotri, Group Creative Director at Ogilvy said: “Car subscription is a fairly new concept to most Indians. It needed to be conveyed through a simple creative idea. Proposal with a twist is such an idea. And the idea and the script allowed us to make it in an epic style. Like a scene out of a film. All these things put together make it a memorable film that you want to watch again and again.”

     

    The integrated campaign has been conceptualized by Amitabh Agnihotri, the Group Creative Director at Ogilvy India. He also penned the lyrics for the brand anthem which is on air on across radio stations in 15 cities. The TV ad been directed by Abhinav Pratiman of Early Man Films.

     

     

  • On-boards global cricketing icons Faf du Plessis, Ben Stokes, KL Rahul, Andre Russel, Kane Williamson, Mitchell Starc & Angelo Mathews as brand ambassadors

    For Royal Stag, ‘It Starts with You’

    By A Correspondent

     

    Seagram’s Royal Stag has announced its new campaign, ‘It starts with You. Make it large.” The campaign features seven cricketers – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc & Sri Lanka’s Angelo Mathews.

     

    The latest TVC, created by Ogilvy & Mather and directed by Llyod Baptista, has attempts to capture the emotions, hard work and grit of these cricket stars.

     

    Speaking on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. The brand has been associated with cricket since the year 2000. We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams.

     

    Sharing his experience, Piyush Pandey, Worldwide, Chief Creative Officer, Ogilvy added: “The cricket World Cup is the largest stage there is for a cricketer and what better brand to pay tribute to that stage than Royal Stag. The latest commercial features 7 of the world’s best cricketers and traces their journey from dreaming the big dream of playing for their country, to passionately working toward it and finally achieving it. Royal Stag’s ‘Make it large’ is today an inspiring life philosophy and with this commercial, the brand finds another storyline of motivating millions of people to ‘make it large’.

     

     

  • The film has been created and conceptualised by J Walter Thompson, Delhi

    Tinder’s new ads say ‘Adulting can wait’

    By A Correspondent

     

    Dating app Tinder has rolled out a new brand campaign ‘Adulting Can Wait’.  Commenting on the campaign, Taru Kapoor, GM, Tinder India said: “Experiences in our early 20s serve as lessons in how to adult and eventually “settle down”. Growing up isn’t really optional, and we will achieve the goals that we seek and the ones we didn’t know we seek. We will all get there, whatever ‘there’ is. But until then, we want to celebrate the unexpected surprises at every corner – the craziness we will be nostalgic about sooner than we think, the relationships that will leave us better than they found us, the adventures that will make us challenge our own limits, and the people who will leave an indelible mark on our lives. Tinder represents endless possibilities where each right swipe opens up a new world of unique possibilities. Every swipe is a new connection, a potential epic memory or a valuable lesson in self-discovery. The film captures all the potential connections and social interactions, which eventually shape our world views as well as self-identity, that Tinder can facilitate. ”

     

    The film was created and conceptualised by J Walter Thompson, Delhi, directed by Rajneesh Ghai ‘Razy’ with the soundtrack composed by music director Mikey McCleary and sung by Anjali Sivaraman.

     

    Added Sambit Mohanty, National Creative Director, J Walter Thompson Sambit Mohanty “Tinder is more than just an app that enables ‘dating’. It’s a plethora of life experiences and a whole lot of fun. That’s the spirit we wanted to capture with our new campaign – tailor-made for a young and restless generation that doesn’t want to commit to adult choices.”

     

     

  • MS Dhoni announced as the brand ambassador with the launch of this product line

    LivFast launches 360-degree campaign with Dhoni

    By A Correspondent

     

    LivFast, a power backup provider, has signed up cricketer M S Dhoni for its new campaign ‘Faster Hai to Hai’. Conceptualised by Famous Innovations, the campaign seeks to establish Livfast as the fastest inverter in the market.

     

    Commenting on the association with Dhoni and company’s marketing campaign, Gurpreet Singh Bhatia, CEO, LivFast Batteries said: “It’s a proud moment for LivFast to associate with legendary cricketer MS Dhoni and we are equally excited to launch the campaign, Faster hai toh hai. LivFast is a brand that outperforms competition & performs no matter what condition. Just like LivFast, Dhoni is known to be a finisher, someone who stays cool and performs, no matter what situation. This association is like a perfect handshake as we believe in a common ideology. We have carefully understood the needs of the consumer in this category and the absence of innovation for a long time from the competition. Our new product offerings are unique, with faster-charging inverters that can also charge on lower voltages & batteries which will provide extra back up. This very fact is well resonated in this 360-degree marketing campaign that will help attract the consumer’s attention since these are based on their pain points. We wish to solidify our position in this category with an aim to gain a strong market share.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “Having two great performers at the helm – LivFast and MS Dhoni, the ideology of being faster than the rest resonated strongly. We kept in mind the positioning of the brand in calibration with Dhoni and the fast performers. The result is three intriguing creatives depicting a powerful case for ‘Faster Hai to Hai’ tagline and demonstrating the core USPs of the new product offerings.”