MxMIndia

Category: PRODUCTS

  • The campaign is titled ‘Tailor your style’

    Raymond reimagines tailoring in the new campaign by Grey

    By A Correspondent

     

    Grey India has developed a new campaign for Raymond titled ‘Tailor your style’.

     

    Speaking about the campaign, Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Customisation is at the heart of tailoring. Just like a concoction of gourmet ingredients come together to create a mouthwatering delicacy, similarly the fabric, the threads, the seams, the cuffs & collars harmoniously combine to create a perfect ensemble for the discerning gentleman.”

     

    Added Mayuresh Dubhashi, Executive Creative Director of Grey India: “Imagine a style, and you think tailoring. Think Raymond Custom Tailoring, and you imagine literally endless possibilities in style. With this new and peppy campaign that will come to life across multiple mediums, we have tried to bring forth this very might, and wonder, and the variety that tailoring is capable of. And also illustrate how this grand old art has managed to evolve over the years and remain stylishly contemporary.”

     

  • More men are sharing the load than 4 years ago, but this is just the beginning

    Household inequality takes centrestage in Ariel’s next ad campaign

    By A Correspondent

     

    Ariel has launched the third season of its #ShareTheLoad campaign. In this newly-released edition, Ariel asks: are we teaching our sons what we are teaching our daughters? Urging mothers to be the changemakers of the society and hence relook at the way they raise their sons. The film has been conceptualised by BBDO.

     

    Commenting on the Movement, Sonali Dhawan, Marketing Director, P&G India, and Fabric Care said: “This year, we reignite conversations to go deeper into the cause of this disparity. In the context of right upbringing, we urge this generation of mothers to be the changemakers for the future, and raise yet another pertinent question – Are we teaching our sons what we have been teaching our daughters? If sharing the load is taught at an impressionable age, it becomes a part of their value system. As a mother of a boy and a girl, I truly believe this is possible. I also believe that with Ariel it is possible to simplify the lives of consumers and a happier household is one where both men and women share the load. Ariel encourages men to do their bit and take up tasks like laundry because anyone can get impeccable cleaning with Ariel, no matter who does the laundry.”

     

    Added Josy Paul, Creative Director, BBDO: “Ariel’s #ShareTheLoad has grown into an active movement for gender equality at home. It has generated greater emotional equity for the brand and has triggered a positive change in society. It is one of India’s most recognized and awarded advertising ideas.  WARC ranked it the world’s most effective campaign for 2017 and 2018. We are excited to launch the next phase of the movement. The new campaign is based on an uncomfortable truth that’s so true for today. In the film, the mother’s realization of an unspoken social conditioning and her determined resolution is thoughtful, sensitive and a big leap for society. Her simple action gives men one more reason to share the load at home.”

     

     

  • IdeateLabs has retained the digital account for Brand Factory for the fourth year in a row

    IdeateLabs retains Brand Factory’s digital mandate

    By A Correspondent

     

    IdeateLabs will continue to manage the digital front of Brand Factory, a fashion discount chain by Future Group. The agency will continue with their digital duties for the brand which includes an array of digital duties with our key focus on the exploration of driving measurable footfalls for engagements.

     

    Said Ashish Rana, Business Head, IdeateLabs: “IdeateLabs is excited to have retained Brand Factory for the fourth year in a row. This just gives us more opportunities to craft exciting digital strategies for them. IdeateLabs’ partnership with Brand Factory has witnessed quirky and buzz-evoking content so far and the future holds the same along with growing strategic approach, deeper consumer understanding and market insights, flawless data analytics and media efficiency. Our focus for upcoming campaigns will be on analyzing possible measurable footfalls that garner engagement in abundance.”

     

    Added Roch D’Souza, Chief Marketing Officer, Brand Factory: “The partnership between Brand Factory and IdeateLabs has been a fruitful one with all our digital assets experiencing exponential growth. IdeateLabs has been with us for over four years now. The relationship we share is more a partnership than an agency-client relationship. Not only did they understand the brand, but they also helped us translate our brand personality in the digital world through relevant content & initiatives. IdeateLabs works as a perfect business partner and understands the changing business dynamics while engaging with our digital audience in effective ways. We look forward to the same commitment and growth.”

     

     

  • The anthem has been created in collaboration with artistes, Deepa Unnikrishnan, aka Dee MC and Simi Talsania

    Mahindra Group unveils #LadkiHaathSeNikalJaayegi in new avatar

    By A Correspondent

     

    The Mahindra Group together with the Project Nanhi Kali marks the National Girl Child Day with the launch of ‘Rise Up – Anthem for the Girl Child’, that draws on from #LadkiHaathSeNikalJayegi campaign in an all-new avatar. The anthem is an unconventional rap mix, through a collaboration between Deepa Unnikrishnan, aka Dee MC and Simi Talsania.

     

    Commenting on the purpose and genesis of the anthem, Vivek Nayer, Chief Marketing Officer, Group Corporate Brand, Mahindra & Mahindra Ltd said: “Mahindra is a socially responsible and trusted brand, and with the Rise for Good initiatives, we not only want to do good in the community, but also aim to inspire others to drive societal change. #LadkiHaathSeNikalJayegi was one such campaign which provided a positive perspective on an age-old and negative mindset. Expanding the mindset beyond girl child education and helping them envision their preferred, potentially unconventional career choices was the logical succession to the campaign. Today, on National Girl Child Day, we are thrilled to be launching the ‘Rise Up’ anthem, and there could be no better role models than Dee MC – a rapper, and Simi – a dancer in the hip-hop genre, to help us tell this story differently.”

     

    Created by Mahindra Group and Project Nanhi Kali, the anthem was conceptualised by 22feet Tribal Worldwide, Mumbai.

     

     

  • Proudly Indian’ is a hashtag that Lava started about a year back

    Soho Square partners Lava Mobiles for a film on Republic Day

    By A Correspondent

     

    Lava Mobiles has released a new film which is a part of its ongoing ‘Proudly Indian’ campaign. This film has been created in celebration of India’s 70th Republic Day which falls tomorrow (January 26).

     

    Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer of the soon-to-be-rechristened Soho Square: “Republic Day is when the Indian constitution came into effect, completing our long journey to independence. Let’s shake off our apathy to honour the tremendous effort that went into making us who we are as a nation.”.

     

     

  • The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office

    Columbus India wins mandate for Max Life Insurance

    By A Correspondent

     

    Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele-sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurugram office.

     

    This engagement will help Max Life Insurance Company deploy a unique “End-to-End Performance model” powering a new growth model for digital customer acquisition.

     

    Speaking on this, Manik Nangia, Director & Chief Operating Officer, Max Life Insurance said: “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data driven marketing model integrated at the core with a tele-sales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

     

    Added Nitin Sabharwal Chief Business Officer, Columbus India: “We are extremely excited to take on this role of an End - to – End service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost effective sustainable revenues using digital marketing platforms.”

     

     

  • The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon

    Philips and Ogilvy launch brand campaign for Garment Steamers

    By A Correspondent

     

    Philips has launched its ad campaign that aims to create awareness about the Philips Garment Steamer. The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon.

     

    Said Kapil Arora, President, Ogilvy North: “Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes = it’s just so relevant to so many current scenarios.”

     

    Added Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent: “We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.”

     

     

  • It showcases Godrej’s contribution to safety and security for people in the country

    Godrej promotes safety its own way with #AllSafeHere

    By A Correspondent

     

    To mark Republic Day, Godrej launched its campaign, ‘All Safe Here, featuring a video highlighting Godrej’s contribution to safety and security for people in the country.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is intertwined with that of our country and we feel passionately about keeping India and our citizens safe. From Goodnight mosquito repellents to critical parts of Brahmos missiles, Godrej has contributed towards providing the nation with products and services that instil a feeling of protection in our consumers. On this Republic day, we reaffirm our commitment towards the nation and will continue innovating and creating products in line with this nation building philosophy.”

     

    Sharing his thoughts on the film, Anil Verma, Executive Director & President, Godrej & Boyce Mfg. Co. Ltd., added: “At Godrej & Boyce, our mission has always been about enriching the quality of life every day, everywhere and a key element of this is that people feel safe and secure. It is a matter of pride to see so many of our businesses contributing to the wellbeing of Indians in so many different ways; we are truly privileged and blessed to be able to serve our country and our countrymen. On this Republic Day, we would like to renew our commitment to making all residents of India feel safer and, hence, more free than ever before.”

     

    Said Anu Joseph, Chief Creative Officer, Creativeland Asia:“Putting together Godrej’s list of contributions to the nation and how the company touches and safeguards so many million lives every day, is both an enriching and a humbling experience. It’s also poetic in a certain sense. The effort was to say the story in a simple and yet evocative way. That’s what we’ve done.”

     

     

  • Unveils campaign highlighting ‘An Aid for a New Life’ for all Indians

    Ascent Meditech signs Hrithik Roshan as brand ambassador

    By A Correspondent

     

    Ascent Meditech has appointed actor Hrithik Roshan as brand ambassador for its flagship brand Flamingo.

     

    Said Rajiv Mistry, Founder and MD, Ascent Meditech:“Ascent Meditech has many firsts to its credit across our decades old journey and the appointment of Hrithik Roshan is a pioneering initiative in our sector. In today’s age of ever-growing aspirations, achievers feel that mobility is the key to a successful life. Everyone is looking for recuperative ways and means to do away with body niggles, sprain and pain.” He added, “We are proud that Hrithik Roshan has been an avid user of our products and now reposes his complete trust and faith in Flamingo products nurtured over decades of research & development. Our continuous focus on quality products is aimed at providing ‘an aid for a new life’ to our present and future consumers. Flamingo products are suitable across all age groups from children to senior citizens.” Several celebrities and prominent personalities also use Flamingo.

     

     

  • The video has been conceptualised and developed by Ogilvy, Mumbai

    Tata Salt uses salt art to bring out true spirit of Republic Day

    By A Correspondent

     

    Tata Salt has partnered with a salt artist to create art that celebrates the true spirit of the Indian constitution. The brand released the video of ‘Salt Art’ on eve of Republic Day. The video art captures the essence of the Republic Day by depicting various features of the constitution such as equality, secularism, freedom of expression, fundamental rights and duties of the citizen etc. The video was conceptualised and developed by Ogilvy, Mumbai.

     

    Speaking on this occasion, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. Said: “Tata Salt aims to create relevant conversations on the days of national importance. For this Republic Day, our communication idea is to let the citizens know the privileges of being part of the world’s largest democracy and the importance of 26th January as the date that officially made us the republic. Our rights and privileges are more like Salt in our food. They often go unnoticed and we realise their importance when missing. We have used salt art as a medium to communicate this message.”

     

     

  • The ad film captures the attributes of Passat in an endearing manner

    Volkswagen unveils new ad film for Passat

    By A Correspondent

     

    Volkswagen has launched its latest TVC for the all-new Passat. Created and conceptualised by DDB Mudra group, the campaign is shot in the Himalayan region and captures the attributes of Passat in an endearing manner.

     

    Speaking on the launch, Steffen Knapp, Director, Volkswagen Passenger Cars said: “The Volkswagen Passat is an exceptionally iconic car known globally for its sheer design, performance and superior safety. Equipped with path-breaking technologies and innovative vehicle assistance system, the Passat is a carline you cannot give up. Rightly showcasing this sentiment, DDB Mudra has created an unexpected visual of a prospective Passat owner.”

     

    Added Shagun Seda, Executive Creative Director, DDB Mudra Group: “How do you break the conventions of luxury car advertising without really breaking them? Add an unconventional twist. The Passat is the perfect example of effortless luxury. It makes a statement without shouting. We stayed true to the Brand’s style of communication by telling a simple and human story with a playful wink at the end.”

     

     

  • Vogue Business is Condé Nast International’s first centrally developed global title, edited by Lauren Indvik

    Vogue’s new edition to focus on global luxe & fashion biz

    By A Correspondent

     

    Condé Nast International announced the launch of Vogue Business, a new business media title offering a global perspective on the fashion, beauty and luxury industries.

     

    Headquartered in London, Vogue Business draws on insights from 29 markets, from India and China to the United States, and taps into Condé Nast International’s global network of brands – Vogue, GQ, Glamour and Wired – fashion and luxury experts, industry leaders and business partners.

     

    Commenting on the Vogue Business Launch Alex Kuruvilla, Managing Director, Conde Nast India said: “Vogue Business will provide a much-needed window to the world of fashion and luxury – the Indian fashion and luxury industry will have an opportunity to tap into the unique insights provided by Vogue’s global network of journalists and editors. This truly global platform will provide a detailed insight into trends and technologies that will impact the industry, news updates in the fashion business and in-depth analysis across the fashion world.”

     

    Vogue Business is edited by Lauren Indvik, a seasoned fashion and business journalist and former Editor-in-Chief of Fashionista.com. For the past two years, she has led the Vogue International news and features team in London, collaborating with Vogue teams globally.