MxMIndia

Category: PRODUCTS

  • The campaign aimed at driving awareness about the risks associated with recording one’s private moments on the phone

    Manforce unveils second phase of campaign

    By A Correspondent

     

    Last year, Manforce Condoms took to the internet with its campaign #ShutThePhoneUp. The campaign aimed at driving awareness about the risks associated with recording one’s private moments on the phone.

     

    In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

     

    Said Shradha Agarwal, COO & Co-Founder, Grapes Digital, the Mankind agency:  “People need to realise that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,”

     

    Added Rajeev Juneja, CEO, Mankind Pharma: “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

     

     

  • The campaign featuring Rahul Khanna looks at “goodness through the lens of time”

    Seagram’s 100 Pipers new TV ad features Rahul Khanna

    By A Correspondent

     

    Seagram’s 100 Pipers Music CDs has had its advertising revolving around the thought ‘Be Remembered for Good’. The latest campaign features actor Rahul Khanna and looks at goodness through the lens of time.

     

    Speaking about the latest campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Seagram’s 100 Pipers has always stood for leaving a legacy by making the world a better place. The new campaign looks at the brand’s expression of ‘Be Remembered for Good’ from a fresh creative lens. It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna. We are confident that this campaign will strike a chord with our target audience & inspire more people to devote themselves to a greater good.”

     

    Added Nitin Srivastava, Group Creative Director, Ogilvy: “Lasting goodness outlasts the short lived and the transient. There is the joy of good times and good moments enjoyed together, but what’s remembered is acts of goodness with a lasting impact. This simple yet powerful human insight is what powers the communication for 100 Pipers – a brand that has always put the wellbeing of others beyond mere personal gain. This is what lets us ‘Be Remembered for Good’.

     

     

  • This is the tennis star’s first ad shoot after the birth of her child

    Sania Mirza endorses Kesh King for post-pregnancy hairfall

    By A Correspondent

     

    Ayurvedic hair oil Kesh King will roll out a new television commercial with tennis player Sania Mirza, who has been associated with the brand since 2015. This is Sania’s first ad shoot post childbirth.

     

    Commenting on the association, Priti A Sureka, Director, Emami Limited, said: “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post – pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

     

     

  • Future Group’s FBB brand has come up with a new campaign titled ‘#WearYourSmile

    FBB is next best wearable after your smile, says new ad

    By A Correspondent

     

    Sharing his views on the campaign, Pawan Sarda, Group Head – Digital, Future Group said: “The campaign digs into the deeper meaning of feeling good to look good. Rather than emphasizing on fashion, through #WearYourSmile we decided to take on a different route which would connect instantly with fbb’s target audience.”

     

    Added Anusha Shetty, Founder & CEO of FBB’s creative agency Autumn Worldwide: “Festivities call for looking your best and if this is accompanied by a smile, it makes it for a picture perfect moment. No matter what you wear, a happy face with a big smile has immense potential to melt hearts of many. While we wear the best of fashion lets spread joy with smiles in all sizes this festive season.”

     

     

  • The campaign is titled “Promise Kiya! Ab Plan Karo

    Canara HSBC OBC Life Insurance rolls out new campaign

    By A Correspondent

     

    Private life insurance player Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out a new brand campaign titled “Promise Kiya! Ab Plan Karo” for 2018-19.

     

    Speaking about the campaign, Anuj Mathur, Managing Director and Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said: “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises.”

     

     

  • The campaign celebrates this moment of ‘decision making’ and urges consumers to share the decisions they took that made a difference to their lives

    Racold launches new integrated campaign

    By A Correspondent

     

    Water heating solutions provider Racold has unveiled #ShowerDecision, a new integrated campaign. The campaign celebrates this moment of ‘decision making’ and urges consumers to share the decisions they took that made a difference to their lives. People can share their #ShowerDecision by simply logging to www.racold.com/showerdecision and uploading a video or a picture with their unique story.

     

    Notes a communique: “Being in shower also allows you to enter into a meditative state of mind. Though, baths and showers are part of our daily life, a hot shower has a positive, energizing and inspirational impact on your mind. The campaign has been launched through three digital films, where the protagonist talks about their life changing decisions. For example, ne film highlights how the shower helped a man in realizing that he should leave his 9 to 5 job that never gives him actual happiness and start pursuing his passion – writing. This changed his entire life and made him happier. In the similar way another film highlights how a woman, who couldn’t complete her education due to bad circumstances in life and got married, had kids. One fine morning after taking a hot shower she could gather all her courage to give a fresh start to her life by deciding she will join college and complete her education.”

     

     

  • Around 100 children benefitted under the #MagicOfChristmas campaign

    Social Kinnect partners Navneet to celebrate Christmas

    By A Correspondent

     

    Youva from Navneet Education Limited partnered with the Social Kinnect, a digital media house, and the Robin Hood Army on the occasion of Christmas to celebrate the festival with children from The Robin Hood Army NGO under the #MagicOfChristmas campaign.

     

    To spread the holiday cheer, and to emphasize the concept of giving back, Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.

     

    The Robin Hood Army is a volunteer-based, zero-funds organisation that works to get surplus food from restaurants and the community to serve less fortunate people. Their local chapters are run by friends and colleagues, who hope to create a difference in their own unique way. Their “Robins” are largely students and young working professionals – everyone does this in their free time. The lesser fortunate sections of society they serve include homeless families, orphanages, patients from public hospitals, and old age homes.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited: “Christmas is the day of giving and to celebrate love, togetherness and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”

     

     

  • Varma will be based in Pizza Hut APAC headquarters at Singapore

    Yum! elevates Unnat Varma as MD, Pizza Hut Asia Pacific

    By A Correspondent

     

    Pizza Hut International announced that Unnat Varma, Managing Director, Pizza Hut India Subcontinent has been elevated to the position of Managing Director, Pizza Hut Asia Pacific effective January 1, 2019. In his new role, he will be responsible for steering Pizza Hut to the next phase of growth across the Asia Pacific region. Varma will be based in Pizza Hut APAC headquarters at Singapore and will report to Vipul Chawla, President, Pizza Hut International.

     

    Varma joined Yum! in February 2006 and was elevated to Director Marketing, KFC, India Subcontinent in 2008. In February 2011, he took over the role of General Manager – Taco Bell and was responsible for launching the brand as the next growth engine for Yum! in India.

     

     

  • Appoints GroupM for media and Famous Innovations for creative responsibilities

    Homelane.com appoints GroupM & Famous, unveils new brand identity

    By A Correspondent

     

    Online home interiors provider HomeLane has appointed Famous Innovations and media agency GroupM to launch the first ever brand campaign with digital as the lead medium while using other mass communication mediums.

     

    Said Tanuj Choudhry, Chief Business Officer of HomeLane.com: “The goal of going into the market with the brand campaign is to create a relatable brand identity for potential consumers. With GroupM and Famous Innovations are our partners, we are excited to launch the brand across India’s Top 5 cities and make HomeLane the go-to player for home interiors”.

     

    Meanwhile, HomeLane has also announced a new tagline as part of its rebranding exercise – Interiors Made Easy.

     

    Said Sam Singh, CEO of GroupM South Asia: “We, at GroupM, are very excited to partner with the Homelane team in their growth and expansion plans. We are geared to create cutting edge solutions and customise our existing  array of products to pair up with Homelane’s futuristic outlook”

     

    Commenting on the partnership, Raj Kamble, Founder & CCO of Famous Innovations added: “HomeLane is a brand with tremendous potential and we are excited to have joined hands with them at this defining stage in their journey. Setting up a new home is a once-in-a-lifetime momentous occasion for most people, and by promising personalisation, affordability and convenience, HomeLane is solving a crucial problem for consumers. The brand team is a passionate, ambitious and dynamic one, and we saw great synergies in both our company cultures. We look forward to the days to come.”

     

     

  • The agency already handles duties for the Roca group, with their brands Parryware & Roca

    Dentsu Impact wins social media mandate of Carlsberg

    By A Correspondent

     

    Dentsu Impact has expanded its digital division by adding Carlsberg India’s social mandate to its folio. The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. The agency already handles duties for the Roca group and its brands Parryware and Roca.

     

    Commenting about the partnership, Mahesh Kanchan, VP –Marketing, Carlsberg India said: “At Carlsberg, we see a huge role for new age media to drive conversations and engagement with our audience. What better partner to help us do this other than a long-time partner like Dentsu Impact, who has been helping us build the brand in India for a few years now. So, when the agency expanded its services to include digital solutions, the decision to work with them was an easy one for us. We are excited and positive that this association will help take our brand to the next level.”

     

    Speaking about the decision to foray into digital, Amit Wadhwa – President, Dentsu Impact, said: “At Dentsu Impact, we believe that one needs to constantly keep evolving with the times and do whatever is required to bring the best solutions to our clients. We always felt that managing brand synergies becomes challenging when creative and digital duties rest with different partners. And thus, we wanted to offer a holistic solution so we could help brands speak the same language across all mediums.”

     

     

  • The ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’

    Tata Tea Gold urges viewers to listen to their hearts, in latest ad film

    By A Correspondent

     

    Tata Tea Gold’s new campaign highlights the idea of ‘dil ko na kahoge to pachtaoge’. Adding on to the fervour of new beginnings and resolutions being made for a better year ahead, the ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’.

     

    Said Puneet Das, Marketing Head, Tata Global Beverages: “Both, desire and regret, are emotions which dwell in the heart. It’s the heart that wants, and when we don’t listen to our heart’s desire, we regret it. Almost all of us will have stories to tell when it comes to ‘regret’ and ‘not following our heart’. We have leveraged this basic human insight to take a refreshed look at our ‘Na kahoge toh pachhtaoge’ platform of Tata Tea Gold, and evolved it to create an emotional narrative around following your heart with this film “Dil Ko Na Kahoge To Pachhtaoge”. With a simple storyline the TVC addresses the perennial dilemma between the head and the heart that transcends the boundaries of age and time.”

     

    Added Amer Jaleel – Group Chairman and Chief Creative Officer, MullenLowe Lintas Group: “While this film shows a young woman struggling to listen to her heart about a career choice, it’s a film that speaks to so many of us. Replace career choice with relationship choices, life choices, or any other choice that each and every one of us has made, to only regret it later, and we have a film that speaks to each and every one of us. That is the beauty of this insight, and the film. Of particular importance, is the role of the mother. Like all mothers, the mother in the film also knows what her child wants, and knows that she will regret it if she doesn’t listen to her heart. Using a simple analogy of a cup of Tata Tea Gold, its tempting aroma and taste, she guides her daughter to listen to her heart, and not have any regrets.”

     

     

  • The accounts managed out of the agency’s offices in Delhi and Bangalore

    On Purpose wins three new accounts across India

    By A Correspondent

     

    On Purpose, a creative communications consultancy, has been appointed as agency on record for three businesses – Baghirathi Group, Kaiterra India and Smart Power India, following competitive pitches. The wins will see the agency execute integrated briefs across media relations, branding and design and social media planning and execution.  The accounts wil be managed out of the agency’s offices in Delhi and Bengaluru.

     

    On winning the communication mandates, Girish Balachandran, Managing Partner, On Purpose said: “It’s a privilege to partner with these brands and do our bit to help them fulfil their missions. We’re excited about the cultural fit we’ve experienced with the people in these organisations and we’re hoping to use our competencies and expertise to help these brands access and engage stakeholders in new and exciting ways.”