MxMIndia

Category: PRODUCTS

  • The campaign encourages women to be true to their self

    Shraddha Kapoor unveils Baggit’s collection

    By A Correspondent

     

    Baggit has launched its Autumn Winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of their association for the years 2018 and 2019. While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

     

    Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said: “Our first ever TVC, received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions on their own hands – however difficult or fun they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”

  • The ad film has been developed by Lowe Lintas

    Signify unveils ad campaign for Philips Ceiling Secure downlighter

    By A Correspondent

     

    Signify (formerly known as Philips Lighting), announced its latest ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters.

     

    Commenting on the launch, Sukanto Aich, Chief Marketing Officer of Signify’s operations in India, said: “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips CeilingSecure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.”

     

    Commenting on the win, Naveen Gaur, Chief Operating Officer, Lowe Lintas, added: “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.”

     

     

  • The campaign targets Quikr’s transactional businesses across multiple verticals

    Quikr launches ‘Mann Hai Toh Done Hai’ campaign

    By A Correspondent

     

    Quikr has launched a series of ad campaigns to drive awareness about ‘Quikr Assured’ products and services. These are products that are certified by Quikr for quality and come with warranty. The campaign ‘#MannHaiTohDoneHai’ comprises of nine TVCs which target Quikr’s transactional businesses in multiple areas in its verticals.

     

    Speaking about the new ad campaign, Vineet Sehgal, CMO at Quikr said: “Whether it is a specific product need or a service requirement, the ‘#MannHaiTohDoneHai’ campaign highlights that a trusted partner like Quikr has a solution which assures quality on the go while being easy on the pocket.

     

    Furthermore, Sehgal said: “Since verticalisation three years ago, Quikr has been able to offer consumers an easy way to access these products and services in a very user-friendly manner and we want to be able to build on this trust with our consumers.”

     

     

  • Rasna to launch an ad campaign with Saina Nehwal around the new product range

    Rasna announces Saina Nehwal as its brand ambassador

    By A Correspondent

     

    Rasna has launched a new variant that has no chemicals and preservatives, called Rasna Native Haat. It comes with a one-line promise to consumers to, go back to nature.

     

    To further promote the products, Rasna Native Haat has announced its new brand ambassador, Saina Nehwal, who has shot a TVC for both, Honey and Honey Vita products.

     

    Speaking at the event, Piruz Khambatta Chairman of Rasna Pvt. Ltd said: “We are extremely happy to collaborate with Saina Nehwal for our new ad campaign. Saina embodies the attributes of Rasna’s Native Haat range which focuses on health products that are chemical and preservatives free. We are committed to providing our consumers with new and innovative products.”

     

     

  • Borja Borrero will continue to lead EMEA and LatAm along with India

    Interbrand appoints Borja Borrero to lead design in India

    By A Correspondent

     

    Interbrand has announced the appointment of Borja Borrero, Chief Creative Director at Interbrand for EMEA (Western Europe) and LatAm, to mentor the India design team.

     

    With the appointment of Borja Borrero to lead Interbrand India’s design operations, the consultancy is looking forward to elevate the creative quality and reputation standards for the regions as well as expanding the team’s capabilities into the experiential side of branding.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “Interbrand India is the youngest within the global network, and yet has been evolving at a good speed. We have the top 5 branding assignments of the decade on our showreel and our engagements with some of the leading brands in India such as Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the prime Brand Consultancy in India. I am confident that Borja will bring in his experience and expertise to guide our India team towards remarkable growth”.

     

    Speaking on the transition, Borrero said: “The India market has evolved enormously with progressive consumers and challenges. India is an important market for us and has led us to tremendous growth opportunities. I am looking forward to share my experiences and learnings with the team and support them for servicing our expanding spectrum of clients. We wish to harness these opportunities and create an exciting chapter for all of us”.

     

     

  • A television commercial has been developed as a part of the campaign, and is conceptualized by The Digital Street

    DHL highlights its role as an enabler, in latest ad campaign

    By A Correspondent

     

    DHL Express has unveiled its campaign ‘DHL is the Way’, for this year’s Hero Indian Super League (ISL). This campaign marks the fourth year of partnership with ISL. The commercial has been conceptualised by The Digital Street.

     

    Said Sandeep Juneja, Vice President – Commercial, DHL Express India: “At DHL, we see ourselves as enablers for our customers in global trade. Therefore, we are always finding new solutions to make Indian SMEs more competitive. When we are done solving complex supply chain problems, our customers should see it as ‘Excellence Simply Delivered’. Thus, the new campaign – ‘Where there is a will, we are the way’. With this, we want to strike an emotional chord and go beyond business conversations.”

     

    Added Pratap Bose, Founding Partner and Chairman, The Digital Street: “Through its exceptional service quality, DHL is known for bringing hope and delight to its customers. The creative thought behind this campaign highlights exactly that, blending special experiences with a continuous endeavour to deliver with care. The campaign weaves a beautiful story of a caring father-son relationship and the role played by DHL in fostering a personal connection to bring them closer. The commercial was created with an intent to stand out in the minds of consumers, and hence allow them to connect better with the brand’s values.”

     

     

  • Partners with MS Dhoni to help bring emerging businesses in the country online

    GoDaddy launches new marketing campaign

    By A Correspondent

     

    GoDaddy has launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. For this campaign, GoDaddy has signed cricketer MS Dhoni  who willportra a mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country. Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online.

     

    For its latest marketing campaign, GoDaddy worked with Lowe Lintas to conceptualise and create two quirky and humorous television commercials.

     

    Commenting on the campaign and collaboration with Dhoni, Nikhil Arora, Managing Director and Vice President, GoDaddy India said: “We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in Tier 2 and Tier 3 cities across the country, to follow their dream and get their ideas online.”

     

     

  • Rolls out 360- degree communication across TV, digital, print and outdoor

    7Up entices consumers with its ‘turn to gold’ proposition

    By A Correspondent

     

    7Up has come up with an all-new TVC conceptualised by its creative agency DDB Mudra.

     

    Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said: “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”

     

    Added Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East: “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”

  • The campaign was conceptualised by Taco Bell’s agency-on-record Ogilvy Delhi

    Taco Bell promotes new product offering via latest ad film

    By A Correspondent

     

    Taco Bell announced the launch of its latest product ‘Chickstar Wrap’, a star-shaped tortilla, filled with crispy chicken, veggies and signature sauces from the house of Taco Bell. The campaign was conceptualised by Taco Bell’s agency-on-record – Ogilvy Delhi.

     

    Expressing his excitement on the new product launch, Ankush Tuli, Managing Director, Taco Bell – Asia Pacific, said: “As we continue to grow in number of restaurants and fan base, we stay committed to bringing new innovations to the Indian food scene. We are now excited to introduce a Taco Bell twist on the traditional chicken burger through the ‘Chickstar Wrap’. Following the successful launches of Naked Chicken Tacos and Crispy Potaco, we are confident that Chickstar Wrap will not only introduce consumers to new and bold flavors, but will also encourage the consumers to try never before seen formats in the out-of-home food category.”

     

    Added Sidharth Shukla, Vice President & Head of Digital, Ogilvy Delhi: “Our insight was based on the fact that for our target audience trying out experiences is essential. It comes out of a ‘want’ to discover new things and equally from a realization that there is nevertheless a certain rut which has seeped into day to day life.  An embodiment of these feelings, we felt, was reflected in the numerous “What’s up?” or “Aur Bata” questions that we receive as we go about our day – The Chickstar Wrap here is the symbolic answer, counter and comeback to this question – putting a new spin from both a format and a taste perspective to a food item which has largely remained unchanged since we have known it. The film remains true to the Taco Bell style that we are now so familiar with – slices of life, witty, young, all of which add to making it very relatable to the audience we wish to engage with.”

     

     

  • Positioning it as a superior offering by showcasing smart search technology that puts home buyers in control of their home search process

    Vicky Kaushal & Kiara Advani promote brand message for Housing.com

    By A Correspondent

     

    Housing.com as launched its new TV campaign created by Lowe Lintas titled “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani.

     

    Commenting on the launch, Snehil Gautam, Head of Marketing, Housing.com said: “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

     

    Added Janmenjoy Mohanty, Regional President – North and East Lowe Lintas: “Our first set of commercials reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only are they key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe.”

     

     

  • The brand has rolled out its latest TVC by Ogilvy India

    KFC pushes its Super Saver range via latest ad campaign

    By A Correspondent

     

    KFC India has launched the all-new Super Saver range starting at Rs 99. The brand has rolled out its latest TVC by Ogilvy India.

     

    Commenting on the TVC, Moksh Chopra, Chief Marketing Officer, KFC India said: “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of INR 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”

     

    Commented Krishna Mani, Senior Creative Director, Ogilvy India: “A range of your KFC favourites at a price point starting INR 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”

     

     

  • The campaign has been introduced with two films – ‘The Bond’ and ‘The Memory’

    Glenlivet celebrates with two films in new campaign

    By  A Correspondent

     

    The Glenlivet launched its new campaign celebrating the proposition of definitive moments in life.

     

    Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “The Glenlivet campaign has been designed to celebrate moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude and noise, what we need is those definitive moments and the three letter word “The”, an iconic & distinctive symbol, reinforces the same.”

     

    Added Miriam Eceolaza, Marketing Director, The Glenlivet: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”

     

    Said Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India: “Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience.”